seo tips 2019

For any business that relies heavily on web content and online activity, the importance of SEO cannot be overstated.

Poor SEO can make even the most engaging content underperform and, in some cases, seem virtually invisible to the outside world.

Think of it as painting the world’s most beautiful picture…on the underside of a chair. Regardless of how brilliant it may be, what good is it if no-one can see it?

On the other hand, top-notch SEO tactics can see your website soar, clocking up more traffic than the M25 in rush hour – so its well worth keeping abreast of the trends.

Luckily, here at Designer Websites, we have a few handy hints and tips to ensure your content doesn’t get lost in the shuffle this year, allowing your site to get the love and attention it deserves.

 

Google Algorithm for SEO

When it comes to SEO performance, much of your site’s success hinges on the Google algorithm – Google’s way of determining how to rank web pages. If your content plays nicely with the GA, the higher in the rankings you will be; if it doesn’t – sayonara.

To make matters even more complicated, the guys and gals at Google HQ love to keep us on our toes by throwing the odd SEO curve ball our way. In fact, for SEO strategists, it's fair to say that Google has thrown more spanners in the works than an angry mechanic on the verge of a meltdown.

Over the course of a year, it’s not unusual for G-Team to make over 500 changes to the Google algorithm, proving that their algorithm is a dancer and a damn hard one to keep up with on the digital dance floor.

Typically, 2019 is no different. That’s where we come in…

  

seo tips 2019

 

What is the Best SEO Strategy for 2019?

With so many changes to the algorithm throughout the year, creating content that abides by the wants and needs of Google can be like trying to appease a hysterically crying baby.

Does it need its content changed; does it want to be fed with more delicious keywords; or shall I just throw the laptop in the car, take it for a drive around the block and hope it goes to sleep?

Before you completely lose your mind to an SEO migraine, take a handful of these healthy hints to help you shake off the stress and stay ahead of the curve.

 

1. Back to basics

There are a number of tech-savvy ways you can optimise your website to perform at a high level, from adding breadcrumbs and prioritising pages in your site navigation to implementing tracking and making your site mobile friendly.

However, when it comes incorporating SEO friendly content to your site – such as blog posts, web copy and product descriptions – there are a few simple tactics that can have a profound effect on performance, without the need for an IT degree.

Before you tackle the nitty gritty, make sure the following basics have become second nature.

 

Keywords and phrases

Keywords and phrases are naturally the starting point for most SEO strategists. Once you’ve uncovered the best performing keywords for your subject, be sure to incorporate these organically into your copy, including your titles, headings and alt text when relevant.

Interlink with anchor texts

It’s also a good idea to interlink web pages within your site using anchor texts. Links are a crucial factor when it comes to page rankings; internal links to other pages on your site can help spread link equity and prolong site view times.

Optimising images

Compressing and optimising images within your pages can also increase your site speed. Slow loading times can have a negative effect on conversions and, by proxy, a negative effect on SEO. The quicker the site speed, the more likely you are to retain your visitor.

 

2. Fit for re-purpose

If your back catalogue of content runs deeper than the Coronation Street archive, you could be sitting on a goldmine of useful blogs and copy. After all, why let all that history go to waste – especially if the content is still relevant.

Recycling content can be a great way to make the most of what you already have. Updating pre-existing copy to include new keywords and updated information can instantly make it relevant again, enhancing the performance as a result.

Alternatively, you could repackage your text in the form of a video – which brings us nicely to our next top tip…

 

3. Video killed the SEO star

For content providers, video is the ultimate ace up the sleeve for SEO in 2019 and beyond. If you’re not already a dab hand with a digital camera or a wizard with Adobe Premiere Pro, now is the time to knuckle down and sharpen those skills.

According to veteran tech kings, Cisco, online video is set to grow exponentially in the coming years, with projections indicating that video will account for over 80% of all consumer IP traffic by 2022. In light of that info, neglecting video wouldn’t just be bringing a knife to a gunfight, it’s veritable content suicide.

Bulletproof your content by integrating video across your site, while you can also bolster existing videos by updating the titles and descriptions to ensure they remain SEO relevant. Meanwhile, optimising audio/video quality can enhance the user experience, further endearing your site to the gods of SEO.

 

4. SERPs up, man!

Whether you’re penning something completely new or attempting to breathe life into old content, Google itself can be a great resource for keywords and phrases.

If you’re looking to rank for a particular term, Google it and check out the search engine results page in the “People also ask” box for insight on things to include in your content.

Similarly, keep an eye on the “Searches related to…” results at the bottom of the page. Both are great ways to cherry pick a few golden terms for H1s and H2s.

Think of it as a being sat next to the smart kid during a particularly tough test; all the answers are there for the taking, it’s up to you if you take a look and use them.

 

5. Go evergreen with authority

According to Worldometers, well over 4 million blogs were posted via WordPress.com on the day this very blog was written. Multiply that by 365 and that’s a whole lotta content to compete with in 2019.

Needless to say, online content is quickly become an extremely crowded arena, suffering from the effects of over-saturation.

The dramatic rise in content competition has naturally hindered performance, while changes to social media have also seen sharing figures drop dramatically in recent years. However, you can avoid these pitfalls by actively taking your content in a different direction.

Evergreen content is essentially content that maintains its relevance over time, immune from becoming dated (a fact ironically stated in a blog titled “SEO Tips for 2019”). Keep your content from becoming yesterday’s news and tomorrow’s garbage by creating authoritative content that lasts.

Quality evergreen content based on research and reference has been proven to gain backlinks, building traction over time and ranking higher as result. Originality backed by linked references could well be your ticket to the big time.

 

So, there you have it – five simple ways to ensure your SEO content in 2019 is A-OK, not DOA.

For more information on how to become an SEO VIP, click here or hit the button below to get in touch.

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Hyper Recruitment Solutions is the science-based recruitment business set up by 2012’s The Apprentice winner Ricky Martin after receiving an investment of £250,000 from co-owner Lord Alan Sugar. Specialising in science jobs, HRS help to match some of the biggest employers in the country with the most talented and vibrant job seekers to fill crucial roles and positions within sectors such as engineering, biotechnology and pharmacy.

We’ve been working with Ricky and the HRS team ever since they launched way back 2012, assisting with their original website design and development, and a number of redesigns since. Sometime last year, Ricky contacted us as he was hoping we would once again be able to provide our professional services to bring his website up to date with another redesign, providing it with the contemporary look and feel it now craved, as well as some additional technical features which enhance the user experience even more. 

How did we help this time?

Firstly, we updated the design to a more modern look! We also enhanced the code using the very latest coding technologies, standards and optimisation techniques. We have made the new HRS website much easier to navigate, highlighting the essential information needed by both employers and job seekers, as well as the vital advice and support aimed at successful candidates who have acquired important roles within organisations. Along with this totally new redesign, we also fully integrated their chosen in-house software solution, namely RDP Pro, into the website using the latest RDP API. The integration means that the HRS staff can focus on using RDP Pro, whilst the website automatically pulls information on positions offered through the company, without any need to manage the website. The integration with RDP Pro also allows job boards to be automatically populated, thereby simplifying the internal management of job advertising. This seamless integration means jobs instantly appear on the website, perfect for eager jobseekers! 

As well as this bespoke integration with RDB Pro, we have also introduced new features to the job search such as job alerts and the ability to save individual jobs to a wish list. Increasing the level of interaction and functionality that potential recruits have with HRS. 

With simplified menus, sleek new page layouts and a host of new features, we're sure that both Ricky and Lord Sugar are as proud of the new look as we are. Despite the new design, we haven't compromised any of the things that made the previous site great such as incredibly fast loading times and responsive pages, allowing users to have the same great experience no matter what device they are using! 

You can visit the new, fresh-looking HRS website here: www.hyperec.com 

If you’re looking for a bespoke, professional-looking website for your business, please don't hesitate to get in touch with the team here at Designer Websites for a free, no-obligation web design quote.

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JMS Infotech Ltd is a company based in Milton Keynes, England, that produces the JMS One, a fully-automated end-to-end staff management system. 

This system is built to offer both workers and employers a reliable, easy-to-use system which allows a number of job functions to be completed with ease and in an extremely effective manner. Some of the areas of business that the JMS One operating system assists in are:

  • Bookings
  • Timesheets
  • Recruitment 
  • Rota management 
  • Management reporting 

One of our current clients NOA Healthcare, that we recently helped to create and launch a brand new website for, have implemented the JMS One system as part of their recruitment operations. Making them the first healthcare recruitment company in the UK to use a fully-automated online booking system, resulting in an average weekly fill rate of over 95% on their jobs listings. 

How we helped...

JMS contacted us here at Designer Websites as a result of an organic internet search, which resulted in an online enquiry being submitted through our website. After a brief discussion, we were tasked with updating the website that JMS already had, to be fully optimised for search as well as being responsive in order for users to browse and navigate seamlessly, request demos of their system or utilise their client login across a multitude of devices. 

We are proud to announce that the sleek, newly optimised and responsive JMS website is now live with additional pages consisting of company and product information as well as an integrated enquiry form. You can now visit the new website here - https://www.jmsinfotech.co.uk/

If you’d like to enquire about having a great, responsive website created for your business then get in touch and tell us more about your project, we’d love to hear from you! 

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A well-written blog can form an invaluable part of any marketing strategy, allowing you to interact with your target audience and share industry information, tips and expertise. By creating a regularly updated and informative blog, your business will be able to establish a reputation as an industry authority and in so doing improve overall brand awareness.

However, no matter how insightful and informative your blog posts may be if they don't show up in the search results, they are only ever likely to attract a handful of readers. So, what is the secret to optimising your blog? And how do you make sure that people convert when they read your posts? Let's start with the very basics, ideally, your blog posts will:

  • Appeal to your target audience
  • Rank highly in search results
  • Invite your audience to complete an action

So, how do you make these things happen? We asked our SEO team to collate some helpful hints and tips about writing blogs to get you on your way to a successful blog. They understand the importance of creating high-quality content that will help improve a client's Google ranking and boost engagement. So, if you're considering adding a blog to your site, or if you want to optimise your existing blog, then just keep reading!

Determine the Purpose of Each Blog

So, where do you start? We recommend that you start by considering the purpose of your blog post. Having this in mind as you write each blog is essential, it helps you make sure that each blog is staying on topic and fulfilling its purpose throughout! There are thousands of reasons you might write a blog, here are a few common goals of blog writing:

  • Attracting new customers
  • Promoting a product or service
  • Sharing important news related to your business or industry
  • Answering a question that's relevant to your business

Or something completely different! Blog posts are great because they offer a blank slate for you to address current topics and engage with users in a very direct way. Whatever you choose to write about, make sure that your writing has a focus to avoid creating convoluted, unnecessary content.

Select and Use Appropriate Keywords

As with website optimisation, choosing and using the right keywords is incredibly important when it comes to getting your blog posts to rank in search engines. Firstly, to select appropriate keywords you need to consider two things:

  • What keywords does your site currently rank for?
  • What keywords do you want your site to rank for?  

You need to be careful not to cannibalise (use the same keywords) as other, more important pages on your site. Why? because you don't want a blog post to outrank an important product page, for example. You can check what keywords and queries your site is currently getting impressions and clicks for by taking a look at the 'performance' section on the Google Search Console.

Instead of targeting the same keywords over and over again, you should consider using your blog posts to target keywords that aren't already targeted on your site (despite being highly relevant). When choosing keywords for your blog posts, you want them to grab your audience's attention so consider this; what topics do your readers care about that you haven't already addressed somewhere on your site? You can use Google's Keyword Planner tool to find hundreds of relevant keywords & check search volume!

Writing your Blog Posts 

Once you've decided the purpose of your blog, selected some interesting and relevant keywords - you're ready to start writing. Your first few blog posts might take you a little bit of time to craft and perfect, but the more blog posts you write the more your personal writing style will develop.

Readers will return to your blog time and time again if they like your writing style, so don't be afraid to add touches of your personality as you go along.  

Besides writing content that your readers will love, you need to ensure each post is properly optimised. Here are a few tips to make sure that your blog posts always add value to your site:

  • Be conscious of the keywords you are targeting and try to include them throughout the blog post.
  • Choose a compelling title.
  • Use sub-headings and bullet points to break up long passages of text.
  • Add some quality links to high domain authority sites (ones you want to grab the attention of!)
  • Include quotes from notable people within your industry.
  • Write a clear call to action - this will increase the likelihood of readers converting.
  • Optimise: Add a meta title & meta description.

Write Frequently to Maintain Engagement

As you build up a group of loyal readers, they will enjoy coming back to find new, relevant blog posts while - for the purposes of SEO, regular posting will ensure you're constantly targeting new keywords and will (hopefully) keep you high in the search engine results. But how often should you post?

Posting Every Day: 

Posting every day does have its benefits, it allows you to develop your writing style, engage with new readers and quickly build up lots of interesting posts on your site. However, writing and sharing blog posts every single day can be time-consuming and might even put your readers off.

Posting Once, Twice, or Three Times a Week:

Many bloggers argue this is the perfect blogging schedule. Having small gaps between blogs helps to keep your readers interested without overloading them with 'spammy' content. Giving yourself time to plan each blog properly will ensure you create in-depth and genuinely useful blogs, rather than blogs that don't add much value to your site.

Promotion via Social Media

Promoting your blog posts on social media will help maintain a steady flow of readers. We recommend setting a page or profile for your business on each of the following platforms:

  • Facebook
  • Twitter
  • Instagram 
  • LinkedIn

Each of these social media platforms is different in terms of the way the posts are structured and the type of audience they appeal to. Therefore, you need to tailor each social media post to suit the platform you're working with. For example, Instagram is largely image focused so is the perfect place to share pictures and blogs related to products or completed projects.

As well as promoting your blog on your own social network pages, encourage others to do some of the work for you by including Facebook and Twitter ‘share buttons’ in your blog. One of the amazing things about social media is that people will always be inclined to share things they find interesting with their friends - so take advantage of this!

If you'd like to find out how our search engine optimisation team could help you manage your social media, click here.

By following these blog optimisation tips you will find that your blog performs really well and helps to drive conversions. If you are interested in finding out more about our blog development services, simply click the button at the end of this blog. If you have any other queries, give us a call on 01446 339050.

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Our latest website project sees local dentistry practice Porthkerry Dental Centre, combine a number of their dental centre websites into one amalgamated site – Vale Dental Centres!

A popular dentist located in Barry, Porthkerry Dental branched out to a number of practices in and around the local area over the years with a total of 3 centres now under their ownership. Unfortunately for Porthkerry Dental, their online presence was a little confusing with a combination of websites for their different centres available and no clear indication about what services were available at each practice. That’s where we stepped in!

How did we help?

Porthkerry Dental approached us here at Designer Websites to help make the information on their dental centres and services easier to find and understand. In order to make their online presence clearer to their past and potential patients, we proposed creating a brand-new website that combined the scattered information under one new domain. To do this, we needed to collate the information that was already available on their centres and services and streamline it into one property that patients can visit.

After gathering this information, we were able to dissect it and create new, optimised pages that targeted a number of popular search terms related to the industry such as teeth whitening, orthodontics and emergency dental treatment, as well as establishing which practice each service is available at. In addition to each web page being optimised for search with new high-quality copy, the new site is also fully responsive, enabling patients to have the same fantastic user experience no matter which device they’re using – perfect for when a desktop isn’t handy!

The brand-new Vale Dental Centres website can be viewed right here - https://www.valedentalcentres.co.uk/ 

If you’re looking for a bespoke, professional-looking website for your business, please don't hesitate to get in touch with the team here at Designer Websites for a free, no-obligation web design quote.

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Established in 1990, South Wales Windows and Doors is the longest-serving family-run double glazing business in South Wales! Since then, they have built a profound reputation for excellence in both the products they offer and the service they provide. With nearly 30 years’ experience, they help homeowners in and around Cardiff, South Wales and the South West by supplying and installing double glazed windows, doors and conservatories of the highest quality, all designed to the customers’ specifications in an efficient and cost-competitive way.

How did we help?

Having helped with their last website redesign in 2016, South Wales Windows and Doors approached us again, as they were looking for another freshen up which reflects their current vision for the business. They tasked us with creating an updated website design that not only looked the part but was easier to use and navigate for their past and potential customers.

As a result, we were able to produce a fantastic looking, easy-to-navigate, responsive website that performs great no matter which device it’s being viewed on. We not only improved the aesthetics of the website, but we also created new copy for the whole site to ensure each page was fully optimised to rank highly in search engine results for industry-specific keywords. We amalgamated a number of website pages in order for the information on products and services to be streamlined and easier for customers to find, as well as creating new pages for services that have launched since their last redesign!

You can visit the new and updated website right here - https://www.southwaleswindowsanddoors.co.uk/

If you’re interested in a bespoke, professional-looking website for your business, please contact the team here at Designer Websites below for a free, no-obligation web design quote.

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Lawn & Weed Expert

Lawn & Weed Expert specialise in the maintenance and treatment of lawns in Cardiff and the surrounding South Wales area. They have over 20 years of experience in the lawn care industry and provide a range of services, including:

  • Weed Control
  • Disease Protection
  • Lawn Scarification

One of the most interesting things about this company is that they are not just lawn treatment specialists - they’re also a lawn care training provider, offering you the opportunity to start your own lawn care business if you're so inclined. They provide all the skills tuition required, and students who then take up the opportunity to become franchisees are provided with everything they need to get started and become a successful business in their own right.

The company had a confusing website at the time they approached us - even we could not figure out what they offered in terms of services without further explanation from them. So, they wanted to create a website that was clear, easy to use, and a little more interesting than what they previously had...not hard to do, believe me! They wanted to make it easy for a new client to get in touch and request a survey, so they asked us for a complete redesign.

What did we do?

With the ultimate aim to drive more enquiries to the business, we created a responsive brochure-style website, with easy-to-use navigation and enquiry forms, with a professional and eye-catching design. The new website gives potential customers and business partners all the information they need in an easy to digest structure, and is, of course, user-friendly across any device.

We are delighted to announce that the new Lawn & Weed Expert site is now live!

If you think that your business could benefit from a bespoke, professional website, please get in touch with us for a free, no-obligation web design quote.

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Last updated 29th Aug 2019

Taylor Weed Control website design

Taylor Total Weed Control offers a professional weed control service to the South Wales area, and they are renowned for their safe and cost-effective weed treatments.

Their specialist team have over 15 years of experience in eradicating stubborn weeds, maintaining grounds, and controlling moss growth. They specialise in removing Japanese knotweed, an invasive, fast-growing plant that can be incredibly difficult to get rid of.

They came to us with the requirement of completely redesigning their current site, which was confusing and didn't truly represent their services. It was important to them that the new website would concisely explain their services to new and existing clients, which sounds obvious but was a significant issue with the old site.

Importantly, the new site would be the only enquiry generation for the company and so they wanted to ensure CTAs were obvious, services provided clearly understood, and enquiries easily made by potential customers.

What did we do?

We totally scraped their old website, including imagery and text, and created a simple responsive brochure website, to showcase their various weed control services. We developed user-friendly enquiry forms so that clients could easily arrange a free survey of their property. We integrated a blog to allow them to write about industry-specific topics.

If you are in need of a little weed control yourself then we would definitely recommend checking out Taylor Total Weed Control.

Does your business require a professional-looking bespoke website? If so, get in contact with our team and we will provide you with a free, no-obligation web design quote.

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Published - September 4th 2017 / Updated - March 18th 2019

Unless you own a website or you have a keen interest in online marketing, you may not have heard about Google Ads before. This platform plays a huge part in the world of online advertising, but many Google users may not know what exactly it is or what it does.

To help you better understand, we have put together the following simple guide to understanding Google Ads.

Google Ads Show First on Search Engine Results Pages

First things first, a brief introduction. Google Ads is an online advertising platform developed by Google, which allows businesses to advertise on the search engines' results pages.

For example, as you'll see from the image below we have searched for ‘women’s clothes’. Now, the first 4 text results (marked with a green 'Ad' label) are Google Ads Text Ads; which are followed by normal non-paid 'organic' results, which in turn is followed by 3 more Text Ads (bottom of the page). On the right-hand side, you can also see Google 'Shopping Ads', which are a different style of paid-for adverts within Google Ads.

All of these businesses are employing Google Ads to show their adverts whenever someone searches for the phrase ‘women’s clothes’.

Every Click Costs with Google Ads

Unlike offline advertising methods, you only have to pay for your Google Ad if it gets clicked, making Google Ads one of the best advertising platforms on the planet in terms of ROI. However, managed poorly it will simply bring you lots of irrelevant traffic that will not convert into sales or bookings. 

Managing Google Ads can be complex, however, the Google Ads tool allows you to organise your adverts into campaigns and groups, which then give you greater control and organisation of your adverts. 

In simple terms, you choose the keywords that work for your business and allocate a maximum click cost, which is essentially how much you are willing to pay Google for a person to click your advert. You organise your keywords into appropriate groups and campaigns and then set a budget on what is the maximum you want to spend on each campaign. When your budget runs out, the adverts stop showing. So, the higher the budget you set, the longer your adverts will be displayed, and therefore the more clicks you can achieve.  

There are many complexities to running successful Google Ads campaigns and the depth of this complexity will depend upon your business, i.e. how many products and services you offer, whether your competitors also run Google Ads campaigns, how popular your keywords are, etc.

Google Ads Uses a Complex Bidding System

Though this may seem simple (pay for an ad = get shown on Google), it's really not that easy! As you can imagine, there are millions of clothing shops across the world. All of these clothing companies, if they’re marketing savvy, will be aiming to have a Google Ad on top of the SERPs. So, with so much competition, Google employs a bidding system to decide who gets those top spots, for how much time, and at what cost.

You can envisage the Google Ads bidding structure as a straight-up auction; whoever is willing to pay the most per click, wins! Google is the auctioneer, the product is the top spot on Google for say "women’s clothes", and the auction hall is full of eager clothing businesses across the nation, or even the world.. how much are you willing to pay for a click?

As I alluded to, this auction is not that straight forward. You can also win by providing high quality and highly relevant adverts, which land on highly relevant pages within a highly user-friendly website, all scoring points with Google and meaning that you may pay less than your competitors for those top spots. Google wants advertisers to see a relevant advert to what the user searched. For example, I search "women's dresses" so I want to see an advert that suggests something relevant, and then I want to land on a page showing dresses i.e. not the home page of a clothing store website... unless it only sells dresses of course. Google rates the relevance of your advertising and they call this their quality score. You need a very high-quality score to keep your click costs competitive. The complexity runs deeper, but for now, we'll leave it there.

Google Adverts & Landing Pages

While this may seem a bit strange,  more often than not Google Ads will not take you straight to the homepage of the website. Instead, they take you to something which is known as a 'landing page'. Landing pages are often dedicated pages, but usually, are the product (or service) specific page, that is most relevant to the term you searched e.g. "Women's Clothing".

For example, this is H&M’s homepage:

And this is a H&M landing page for ‘women’s dresses’:

As you can see, there is a distinct difference between the two. H&M’s homepage includes everything the website stocks, whereas the women's dresses section on the site is used as the "landing page" for the adverts for this search term; directing searchers who hit their adverts to the exact products that they were searching for.

Google Ads does not impact your websites organic ranking

Though Google Ads can indeed play a big part in increasing traffic to your website and conversions, it has no direct link to the organic (non-paid listings in Google) search results pages. Even if you are running hundreds of Ads and spending millions of pounds, it will not increase your organic ranking.

Conclusion

Google Ads can be a fantastic tool for driving instant traffic to your website but consider the difference between extra traffic and extra customers/buyers. There is a significant difference between the two. Making Google Ads work for your business requires intimate knowledge of the advertising platform itself, along with knowledge of your business and its competitors. 

You can run Google Ads yourself, however, if you want to maximise the ROI our experts are here to help. Click below to learn about our PPC services! 

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Published - 26th February 2018 / Updated - 12th March 2019

New Google Search Console

Over a year ago, Google announced via their Webmaster Central Blog that the new version of Search Console (originally made available to a limited set of users in August 2017) was going to be released to all site owners who use the tool. The big roll-out took a few weeks, but the majority of users are now able to access the redesigned Search Console interface.

Search Console (previously known as Google Webmaster Tools) in an indispensable tool for website owners, and so we'd like to take a moment to walk you through the updated version and explain how it can be used. The new Search Console is still being built, and certain reports have not yet been migrated into the new version, but what is there is well worth exploring if you're serious about looking after your website's health.

How do I view the new Search Console?

To access the new version of Google Search Console, simply follow these steps:

  1. Go to www.google.com/webmasters and click the big green 'SEARCH CONSOLE' button.

  2. Sign into your Google account to continue.

  3. Once you're on the Search Console home screen, select the property (website) you'd like to manage.

  4. Go to your Messages (under 'Dashboard' in the menu).

  5. Look for a message with the title 'Introducing the new Search Console for [website URL]' and open it up. (If you haven't received this message then you probably don't have access to the new Search Console yet - it is still being rolled out, so be patient and you should be granted access soon.)

  6. Click the 'Open the new Search Console' button in the body of the message.

I'm in! So what's new?

The first thing you'll notice upon accessing your new and improved Search Console is the sleek new design.

As we've already mentioned, the new Search Console doesn't yet offer as many different reports as its predecessor, many reports are still to be migrated over in the coming weeks but a number have been included in the new design. The main features of the current version are as follows:

  • Performance
  • URL inspection
  • Index coverage
  • Sitemaps
  • Mobile Usability 
  • AMP
  • Products
  • Manual Actions 
  • Security Issues
  • Links

Let's familiarise ourselves with these reports one at a time...

Search Console Performance Report

Performance

The 'Performance' report is more or less identical to the 'Search Traffic' report in Search Console Classic. The interface is a little different, and interestingly, there appears to be some disparity between the data in the 'Performance' and 'Search Traffic' reports, but it's still essentially the same tool. Use it to see which queries drive clicks/impressions for your website.

 

URL Inspection

The 'URL Inspection' tool offers website owners detailed crawl, index and serving information about web pages, directly from the Google index. Here you can view the last crawl date, the status of the last crawl, any indexing or crawling errors and the canonical URL for a page. It will provide information on successfully indexed pages, any AMP and structured data errors as well as any indexing issues. The URL Inspection tool also allows users to run live tests against a live URL. Details are not provided on the last time Google indexed that URL but on what Google sees on that URL in real time.

 

Search Console Index Coverage Report

Index coverage

Of all the features that the new Search Console brings to the table, its 'Index coverage' report is unquestionably the most exciting. One of the most frustrating things about using the old Search Console was spotting that Google hadn't indexed some of your pages...but having no way to find out which pages the algorithm had passed over.

The 'Index coverage' report aims to give site owners a clearer idea of which pages have and haven't been indexed (and, more importantly, why). Blind Five Year Old wrote an in-depth blog post about this report back in October, but here's a quick summary of what 'Index coverage' shows you:

  • Error - Pages that HAVEN'T been indexed because of some kind of error (e.g. server error).

  • Valid with warnings - Pages that HAVE been indexed, but with some issues that you may want to inspect.

  • Valid - Pages that HAVE been indexed successfully.

  • Excluded - Pages that HAVEN'T been indexed, usually (though not always) intentionally. For instance, a page with the 'noindex' tag or a canonical tag that points to an alternate URL will show up in this section of the report.

This report makes it easier than ever before to see which of your pages aren't getting indexed, and to establish what you need to do about it. This report now uses mobile-first indexing data when available, instead of using desktop indexing data for sites that have already switched to mobile-first. This only impacts the data related to the 'error counts' and 'new issues' in the report.

 

Search Console Sitemaps Report

Sitemaps

Again, this is just a nicer-looking version of a tool that we've been using for years (find it in the old Search Console under Crawl > Sitemaps). You can submit sitemaps and check the status of all submitted sitemaps here; handily, you can also click through to an 'Index coverage' report for each sitemap you've submitted.

 

Mobile Usability 

The Mobile Usability report is an important tool for all site owners as it provides critical information to help fix mobile usability issues. With Google using mobile usability as a factor in their ranking algorithms, it is important for site owners to keep a close eye on this report to ensure that issues are fixed when they appear. Issue names are the same as in the old report, but users are now able to submit a validation and reindexing request when an issue is fixed.

 

Search Console AMP Report

AMP

If your website includes any AMP content, this report is worth keeping an eye on as it will inform you of any errors on your accelerated mobile pages. This isn't anything new, though - the old version of Search Console includes a very similar report under Search Appearance > Accelerated Mobile Pages.

 

Products 

The Products section of the new Google Search Console helps users to see how well their product markup is performing in Google's search results. This is an important feature, especially for e-commerce sites in managing their product markup. This report allows e-commerce site owners to quickly see what issues they have with markup and fix them. In order to be able to see this report, site owners will need to add product markup to their products to show up in GSC. This can be used on a product page to describe a single product or on a shopping aggregator page that displays a single product.

 

Manual Actions

The Manual Actions section of the new Search Console is the same reporting tool that you've been using in the old console with a fresh, new look. Manual actions are issued by Google against a site when a reviewer from Google has determined that pages on the site are not compliant with Google's webmaster quality guidelines. Therefore, it is an important section that needs to be regularly checked. 

 

Security Issues

The Security Issues section of GSC will let site owners know if Google finds any security issues with the site, pretty self-explanatory. The types of issues can include hacked URL's, deceptive pages, malware, harmful downloads and more. This feature was available in the old the Search Console so users should be familiar with it and the information provided. For a full breakdown on the details on the security issues monitored, click here

 

Links 

The Links section of the new Search Console consolidates the functionality of the 'Links to your site' and 'Internal Links' reports found in the old Search Console. This updated link report, according to Google, is "more accurate" than the old Links to your site report. For a more detailed analysis of the data, you can get in the links report, click here.

And that's just about it - for now, anyway. Google is still building the new Search Console, so keep your eyes peeled for additional reports as 2019 progresses.

Do you need an expert to look after your website and make sure it's running at peak performance? Contact Designer Websites today by clicking below - our website optimisation specialists will help you to achieve online success!

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Sidan Property Group, founded in 2015, are a privately-owned family property fund with a fantastic track record for evaluating, reviewing and finalising property transactions in a seamless and competent manner. Since they were established, they have quickly built a portfolio of corporate real estate across the UK including retail units, listed buildings, public houses and multi-storey properties that have been used for a variety of purposes.

What did we do?

Sidan required a website that both reflected their image and could be easily navigated by their potential property buyers. The company got in touch with Designer Websites and asked us to design and build an easy-to-use brochure website that represented the professionalism that they as a company wanted to showcase.

One of the key elements of the website that we created for Sidan was the ability to download relevant information such as a property’s location, brochure and floor plan. We created a fully functional content management system that allows company members to easily add, remove and change properties within their property portfolio. The website is also fully responsive, with potential buyers able to browse and navigate through the website on all desktops, tablets and mobile phones.

We are proud to announce that the brand new Sidan website is now live and can be visited here - https://www.sidangroup.co.uk/.

If you’re interested in for a bespoke, professional-looking website for your business, please get in touch with the team here at Designer Websites below for a free, no-obligation web design quote.

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Creating high-quality video content can hugely improve your audience engagement, boost your Google ranking and increase sales. In this blog, we discuss why incorporating video into your website is important if you want to appeal to a modern market and compete with other brands online.

The Online Buying Experience

When looking at the current consumer market, there has been a dramatic shift towards people shopping online rather than heading to their local high street stores to shop. Why? Because shopping online offers an entirely different browsing and purchasing experience that is often more convenient. Customers can:

  • Shop from the comfort of their home & at any time of the day
  • Quickly and easily compare similar products from different brands or suppliers
  • Access honest reviews from other customers who purchased the same product

But one thing online shopping doesn’t allow consumers to do is see the product in real life. That’s why videos are an invaluable tool for digital marketers and something that customers expect to see when they shop online. When people intend to buy something, particularly something of high value, they want to know that it’s exactly what they're looking for before parting with their money. Research shows that after watching a video about a certain product, people were much more likely to buy it than if they hadn’t watched a video. Why is that?

Videos not only showcase a product or service, but they also present information in a way that is engaging, easy to share and most importantly, easy to digest. Videos enable you to:

  • Offer customers a 360° & up-close experience
  • Demonstrate how the product or service works
  • Highlight & talk about the technical elements
  • Show how your product or service is better than others

Let’s take a look at an example of a video that showcases a product/service effectively:

This is a video that we created for one of our clients, Sweets in the City, to advertise their Letterbox Treats product. So, why is this video effective?

  1. It shows people the name of the brand & product name clearly
  2. It demonstrates exactly how to order and personalise your order online
  3. It shows the complete product & how it will be delivered to you

After watching this video, the potential customer has everything they need to make an informed decision about their purchase.

Another great way that video can be utilised in digital marketing is in explaining and providing information in a visual way that sometimes words and text cannot convey in an engaging manner. In the video below, we provide information on 'composite decking vs plastic decking' for UK composite decking supplier TimberTechUK.

Here you can see a comparison of the two types of decking board with important information spoken in a voiceover. Providing a combination of both visual and audio elements that make what would be standard text information, a lot more interesting to take in and understand.

SEO Video Benefits

While creating videos to advertise products can greatly increase sales, this is not the only way that video can improve your business.

Search engines like Google consider videos to be ‘high-quality content’. Used correctly, videos can dramatically boost your rankings. When bots crawl your site and come across this ‘high-quality’ content, you can expect that your site will receive a ranking boost, moving you closer to that all important #1 position. Some examples of videos that add lots of value to your site include interviews with experts, reviews or gifs - to name a few.

Google often shows a selection of video results (a video pack) close to the top of page one in response to a particular search term or query. That’s because Google wants to give its users the best possible experience, and some users will find a video response most useful.

For example; someone searching ‘how to change a tyre?’ might want to see somebody changing a tyre and talking them through the process rather than reading a long article or trying to piece together a series of images. To get maximum SEO benefits from your video content, you should:

  • Ensure your video is high-quality and relevant to your business/product
  • Target relevant keywords in your video title
  • Write a detailed meta-description that also incorporates relevant keywords

Social Media

In recent years we have seen a huge increase in the number of social media platforms such as Facebook and Instagram, incorporating new and interesting ways to share video content. Learning how to harness the potential of features such as; Live videos, stories and Instagram TV etc. will be key to long-lasting customer engagement in the future.

Sharing entertaining video content on social media platforms can also broaden your customer outreach exponentially. We’ve all seen a funny or interesting video online and tagged our friends or shared it with our own followers. Think about how this same principle can be applied to your digital marketing efforts - create original, eye-catching and entertaining content with your product, service or brand at the centre.

How can we help?

If it isn’t already apparent, incorporating video into your digital marketing efforts is very important if you want to remain successful in the current climate. At Designer Websites, we offer a number of services that will help you bring your brand to life including, videography, drone footage, 360ۤ° video and street view.

Click the buttons below to have a look at these services in more detail, or give us a call on 01446 339050 and we'll be happy to discuss your ideas & give you a quote - free of charge!

Videography >                                   Drone Footage >                               360° video & street view >

 

NOA Healthcare is a staffing agency that specialises in the supply of healthcare professionals to organisations in the healthcare industry, e.g. nurses, doctors, locums, support staff, etc.

Operating a unique and advance automated booking system they deliver highly responsive staffing resources to clinics, hospitals and care homes.

NOA required a fresh new website that would better reflect their business online, and give them greater awareness in the search engines.

We created a brand new fully responsive website that is user and search engine friendly – ensuring a consistent experience on all devices. Our SEO team optimised the content of the site to help improve their Google ranking.

The new and improved NOA website clearly and concisely informs potential clients in the healthcare industries about the advantages of working with NOA for quickly and easily fulfilling their staffing resources requirements. The site further explains their employment of the JMS One solution which makes booking staffing resources simple and quick.

With easy navigation and a bright and welcoming design, we hope that NOA Healthcare’s new website will attract lots of new clients. You can take a look at their new site by clicking the button below:

Visit NOA Healthcare >

If you’d like to enquire about having a great site created for your business then get in touch and tell us more about your project, we’d love to hear from you. Our contact details can be found here.

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Access Training Academies is a training course provider offering a wide variety of courses, across a number of disciplines and industry sectors. They have several specialist training centres in numerous locations across the UK, including Cardiff, Bristol and Kent. Using state-of-the-art facilities, they offer intense, fast-track training courses such as Plumbing, Carpentry and IT to beginners and experienced people alike, usually those looking for a change in career, or want to add further qualifications to an already established skill set.

We’ve worked with Access Training for almost a decade now, delivering a couple of redesigns to their website over the years. Historically they’ve always been a ‘trades’ training provider, offering a wide range of courses to the building and trade sectors, but more recently they have branched out in terms of the training courses they offer. So, the new challenge for us was to bring the site in line with the new broader offering from the company, allowing scope for further growth and changes.

As well as a fresh new design and a more scalable solution, we wanted to deliver a website with improved usability and search engine performance, so we started from scratch and re-wrote the entire site, including all of the latest coding structures and integrations to improve both usability and optimisation. We integrated the solution with their bespoke CRM (also developed by us) and their sales tool Infusionsoft. We also included a bespoke enquiry and customer tracking solution, a custom landing pages solution, management reports and much more.

What did we do?

All-in-all, this is a very comprehensive and highly functional website solution, which not only helps the company to promote their services online but also provides incredibly granular tracking in order to see precisely where enquiries come from and how well advertising campaigns are performing. Oh, and it’s also pretty great in terms of customer usability too, with much-improved responsive user experience and design – which you can view for yourself right here.

If your current website is looking a little dated and requires a fresh new look, why not get in touch with us here at Designer Websites? Click below to get started!

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Greensquares is a family of products and services that, together, have created stunning outdoor spaces all over the country. The business, run by Managing Director Jason Cole, was established in 2004 and has since become a leading specialist in low-maintenance, high-quality outdoor living. From the customer’s initial idea, the Greensquares team will help them to design, choose the right products, and install their dream outdoor living space. Some of the products they offer include:

Greensquares came to us because they wanted to replace their old, outdated website with something modern, attractive and mobile friendly.

We’ve created a responsive, user-friendly brochure site that beautifully showcases the high-quality brands and services that Greensquares offer. View it here.

The new site also features:

  • A large video header showcasing various completed projects
  • High-resolution videos and photographs were taken by our in-house videographer
  • Enquiry forms to suit a variety of different queries

If your current website is looking a little dated and in need of an update, why not get in touch with us here at Designer Websites?

Get a FREE Web Design Quote >