Back in 2017, the Designer Websites team created a new, mobile-friendly site for specialist medical accountants Sandison Easson.

Sandison Easson were very impressed with the service we provided, and this year, they presented us with a new challenge: create a site that will help NHS consultants to calculate their deemed pension input for tax purposes.

NHS Annual Allowance Calculator >>

In actual fact, Sandison Easson already had a tool in place for this purpose - what they needed was a well-optimised, user-friendly website to house it.

And so we created www.nhsannualallowance.co.uk, a great-looking site that perfectly fulfils the brief we were given. The website, which launched earlier today, is:

  • Clear and easy to use
  • Mobile friendly
  • Optimised for search

Do you have a web project that could benefit from our expertise? Contact Designer Websites today to discuss your requirements!

More Examples of Our Work   Request a FREE Web Design Quote

A&L Scrap Car Dealers Website

A&L Scrap Car Dealers, the new addition to A&L Vehicle Recycling, is a family-run scrap car dealership located in the heart of Barry, South Wales. With more than 10 years’ experience within the scrap car and recycling industry, A&L provides professional and reliable services that their customers within the local and surrounding areas can trust. A&L’s business has been developed throughout the years on the excellent recommendations of their loyal customers in both scrap car and scrap metal services. However, without an established online presence apart from a few listings in local directories, A&L weren’t fully able to reach a wide range of customers that could elevate their business to the next level. That’s where we came in!

How did we help?

A&L approached the team here at Designer Websites as they were looking to build the online presence that the company desperately needed. Having been without a website, potential customers were having to find information on the company and the services that they provided via directory listings or through the business’ Facebook page, both of which contained scarce details. We were tasked with creating a functional website that delivered the important information about the company and the services that they offered as well as integrating a quote system that potential customers could use to discover the value of their car if they were looking to scrap it.

As A&L had no previous website, our design, SEO and development team had to work from scratch to deliver what was needed. As a result, comprehensive keyword research was conducted in order to identify industry-specific search terms, so that pages could be designed and created to include optimised copy and SEO. This enabled A&L to better capture online searchers and rank highly within search engine results. Once the design and copywriting were complete, we created the unique quote system that allowed users to input their car’s registration number and receive a free, no-obligation quote for the value of their car. This was developed in-house with every step of the process carefully curated, including a postcode lookup, which helps populate address fields. The quote system has been integrated with https://ukvehicledata.co.uk/pricing in order for accurate and reliable vehicle data to be pulled and displayed to the user.

We are proud to announce that the new A&L Scrap Car Dealers website is now live and can be viewed here!

If you are interested in having an existing site re-designed or having a new, bespoke site developed for your business, then please feel free to get in touch with the Designer Websites team below.

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It’s long been said that “content is king” in the modern world of online marketing. It’s no secret – Bill Gates famously made that statement way back in 1996.

Since then, it’s become a facepalm-inducing catchphrase for high-ranking bigwigs the world over, right up there with other classic business BS like “low-hanging fruit”, “moving the needle” and “peeling the onion”.

However, unlike the needle-moving, onion-peeling fruit-grabbers of the world, the “content is king” mantra is actually backed by some pretty solid substance.

Quality content that’s both informative and engaging is a winner on all levels: increasing leads, enhancing brand awareness and strengthening customer relationships, ultimately boosting revenue as a result.

That being said, if content is king, then quality writers are akin to royal advisors, entrusted with providing the king with a healthy supply of quality insight, accurate information and razor-sharp wit.

However, quality writers are hard to find – especially ones that are more gooder!

As such, companies often take one of two routes: hiring in-house writers or drafting in external ringers through outsourcing. Both offer their own pros and cons, but which is better?

 

sourcing content,in house content,outsourcing content 

 

Differences Between In-House and Outsourcing

While both options ultimately offer the same end-result, the fundamental difference between the two is as follows.

Outsourcing involves hiring a third-party that’s independent of the business to provide content for your company. Meanwhile, in-house production (aka insourcing) involves a dedicated team or specified individuals on staff who are assigned to the task of writing content.

Depending on your company’s approach to content marketing, you may be more familiar with one than the other; however, it’s well worth getting acquainted with both. You never know when you may need to flip the script and rely on the road less travelled.

 

Benefits of In-House Content

 Perhaps the biggest benefit of having an on-site team of content staff is their loyalty and connection to the company. An employed team of contributors that are a genuine part of the brand will likely care far more about the company than a team of non-partisan outsiders.

This affinity for the brand often results in a relationship that’s inimitable in an agency setting, leading the workers to be more motivated to positively contribute as a result. This contribution can also be incentivised further by the possibility of rewards, bonuses or even potential promotion.

Meanwhile, a team of on-site staff will also have an in-depth knowledge of your company goals, values and services, effectively streamlining the whole content creating process – from briefing to proofing – while also providing a better level of content contextualisation.

Additionally, a team of on-site workers will answer to one boss and be both governable and supervised, undistracted by other clients’ demands and deadlines. If you need some content done by a certain time, no other tasks will take precedent over yours.

That being said, hiring staff that are inexperienced or underqualified in the pursuit of saving money can be a fruitless labour that does more damage than good. If you are going to invest in an in-house team, don’t cut corners and hire the best candidate, not the cheapest.

 

Benefits of Outsourcing Content

While in-house content can be great for familiarity, outsourcing can be the perfect way to provide a fresh perspective from someone outside of the office bubble. This can often result in new and exciting ideas, a novel approach and a fresh tone of voice that is both engaging and notably different from an in-house team.

Meanwhile, outsourcing also provides you with a team of widely experienced professionals that don’t need any training, coaching or development. From a budgetary POV, this can be extremely useful; not only does it give you access to an entire team of on-demand professionals but it also allows you to fluctuate the workload depending on budget constraints.

Speaking of budget, outsourcing can also be a great option for those companies working to tighter purse strings, that may not have the financial resources to hire full-time content staff. Meanwhile, some businesses may not require such a high volume of content to necessitate a dedicated staff member or team, making outsourcing a cost-effective alternative.

However, while it can be more financially beneficial for businesses that don’t require a high-frequency of work, the phrase “if you pay peanuts, you get monkeys” is also very applicable here. While it’s always important not to overpay, content writing is very much a business where you get what you pay for and this is one area you won’t want to penny-pinch.

 

Best of Both Worlds

Even if you do opt for the in-house approach, you may find yourself in a situation where additional workload, unforeseen tasks and looming deadlines can see you snowed under in no time. Should this be the case, outsourcing can be a great safety net to have.

A blended approach can be extremely useful, offering the best of both worlds. As such, it may be worth having a trustworthy source in mind for third-party content, should busy periods warrant an extra pair of hands.

What’s more, a cocktail of in-house/outsourced content can be a truly symbiotic relationship that serves to boost both methods. External content can motivate in-house staff and vice versa, creating a healthy competition of sorts.

After all, as they say, you’re only as good as your competition and it’s a lot easier to run fast when you’re being chased. Creating an environment where you’re not restricted to one option can be the perfect sweet spot for a thriving creative environment.

 

For more information on content sourcing or content services from Designer Websites, why not drop us a line today? Call now on 01446 339050 or get in touch online using the button below.

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Wading through the muddy waters of Lake Google can be a troublesome task at the best of times, particularly when it comes to SEO.

Regular algorithm changes habitually move the digital goal posts, making the ability to adapt and react a vital part of the job for any self-respecting online marketing with an eye for SEO.

Naturally, the sheer volume of competition makes it difficult to swim to the surface of the SERP rankings, leaving you to jockey for position in an extremely crowded pool.

While it can be tempting to take shortcuts, the purest approach is often the one that has the longest lasting effects and they don’t come much purer than White Hat SEO.

So, dust off your ivory caps, mount that high horse and head for the moral high ground, as we take a look at the ins and outs of White Hat SEO.

 

white hat seo,white hat seo tips,white hat seo techniques,what is white hat seo

 

What is White Hat SEO?

If you read our last blog on Black Hat SEO techniques, you should know all about what not to do and which SEO tactics to avoid. From keyword stuffing to invisible text, it’s a dark art and one that can also be pretty risky.

This underhanded approach of manipulative methods and sneaky shortcuts will only work for so long before you inevitably get found out. The resulting penalty can see your site plummet down the search rankings and possibly even banished from the SERPs altogether.

On the other hand, there is White Hat SEO. The Ying to the Black Hat’s Yang, White Hat SEO offers Google-approved SEO strategies that play by SEO rules and regulations. White Hat SEO tactics are the best way to create an ethical online listing that isn’t in danger of falling out of favour.

 

Examples of White Hat SEO Techniques

Now we’ve identified what White Hat SEO is, it’s only fair that we paint a full, snowy picture to completely illustrate its squeaky-clean, albino goodness.

To help keep your SEO plan righteous, virtuous and, most importantly, effective, here are a few examples to keep you on the White Hat straight and narrow.

 

Keyword Research

Like any job, doing your homework before you jump in can reap many rewards and SEO is no different. Modern KW technology makes it relatively simple to identify a laundry list of keywords for you to sprinkle within your content in order to keep it ranking and relevant.

However, it’s important not to go overboard. There’s a fine line between keyword inclusion and keyword stuffing, and overuse of keywords could see the former become the latter with seamless ease.

Additionally, try not to choose keywords that are hugely competitive. The greater the demand, the less likely you are to rank. Instead, target long-tail keywords for a better chance of hitting the jackpot.

 

Quality Content

In the world of SEO, content is truly is king and quality content will rule the roost long after it’s first penned (especially if its evergreen). As such, creating well-written content that’s readable and engaging is one of the most effective White Hat SEO techniques there is.

While it can be time-consuming, providing original content that is relevant and useful to your site visitors can translate into serious results. The top 10 blog listings on Google typically comprise of 2000 to 4000 words, so don’t be afraid to dive deep into the subject matter.

Creating unique content about topics you fully understand and have expert insight to can help establish you as an authority on the subject, making your content both original and sharable. Which leads us nicely to…

 

Link Building

Backlinks are Google’s main indicator of which site page is most reliable and relevant to the search term, and therefore most worthy of a high SERP listing. As a rule of thumb, the more backlinks a page has, the higher it will rank on Google.

Backlinks can be gained ethically by writing testimonials, guest blogging and creating partnerships with other sites. Meanwhile, creating original, authoritative content that’s sharable is also a great way to organically bolster your backlinks.

 

Business Listing

In its never-ending quest to provide increasingly accurate results, Google also takes into account the location of a business when displaying SERPs. This can particularly helpful for those looking for local services.

For example, a Brummy on the hunt for a restaurant in Birmingham probably isn’t going to be interested in a steakhouse in Birmingham, Alabama. As such, Google weeds out the irrelevant and reports back with the most applicable geographical results.

Adding a Google My Business (GMB) listing for your company is a great White Hat technique in ensuring local SEO. Meanwhile, it could also attract additional traffic through Google Maps’ “near me” function – a tool used by 82% of overall smartphone users (rising to 92% for Millennials) according to figures published by Uberall.

 

For more information on White Hat SEO techniques and how to avoid Black Hat SEO, drop us a line on 01446 339050. Alternatively, drop us an email using the button below.

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Any business owner or content provider will be well aware of the importance of SEO when it comes to online visibility. The better the SEO, the stronger your page will be in terms of SERP rankings.

However, like any arduous process, there are always going to be those who seek out shortcuts in the hopes of getting from A to B quicker and with as little effort as possible.

Welcome to the world of “Black Hat SEO” – the black market of page ranking; the seedy underbelly of content manipulation; where businesses go to achieve digital dominance by any means necessary.

If you’re thinking of going rogue and donning a black hat in your quest for SEO supremacy, you may want to think again. It isn’t without its risks and short-term gain could very easily result in long-term heartache.

 

black hat seo, what is black hat seo

 

What is Black Hat SEO?

In the halcyon days of the western cowboy movies, the heroes and the villains were commonly distinguishable by their choice of headwear. For the purpose of black and white cinematography, the colours of choice were logically monochrome: the good guys wore white, while the bad guys wore black.

So, perennial silver screen hero, John Wayne, would typically be found sporting a milky Stetson, while someone like Lee Marvin would don an inky, villainous crown. For a more recent example, see Christian Bale and Russell Crowe in 3:10 to Yuma (FYI: top film!).

From an SEO standpoint, the same rules apply: “white hat SEO” ethically relies on human audience behaviour as opposed to the search engine’s, while “black hat SEO” focuses on manipulating the search engine and breaking the rules, all while showing two fingers to search engine guidelines.

 

Examples of Black Hat SEO

The dark arts of Black Hat SEO come in many forms, from the glaringly obvious to downright devious. Here are a few examples of the most common offences and how to spot them.

 

Spam Comments

If you’ve ever read a blog or online article with a comments section at the base, chances are that you’ve come across comments comprising of nonsensical fluff that’s completely irrelevant to the preceding post.

The comments section is a veritable playground for Black Hat SEO tacticians and typically filled with more spam than a war-time lunchbox.

While this was somewhat effective in the mid-2000s – resulting in follow links and flowing pagerank to your site for the priestly sum of zero – this process has since been found out, making the minimal benefits hardly worth the bother.

The net is now largely wise to these tactics and spam comments now offer no follow links, while many websites have removed the ability to embed comment content altogether.

Nevertheless, playing the law of averages, the more spam comments of this nature, the more referral traffic you can expect to receive, albeit of a questionable nature of varying quality.

 

Duplicate Content

Content created in a copy/paste manner can be used to deliberately manipulate search engine rankings in order to generate more traffic to a chosen site. While this can not only negatively impact the user experience, it can also detrimentally affect the original site.

Search engines universally prefer unique content to duplicated text and typically won’t show multiple forms of the same content in the SERP. As such, twin copy replicated elsewhere can become problematic and leave certain pages omitted from the results page.

Duplicated content can confuse the search engine, making it difficult for it to know which result is more relevant to a given search. In turn, this can have an adverse effect on ranking and a knock-on effect on traffic as a result, while it can also dilute link equity as well.

 

Keyword Stuffing

As the name suggests, keyword stuffing is the process of overcramming certain buzzwords and phrases into your page in order to maximise its visibility for those particular terms.

While, on the surface, this may seem logical, it can quickly degenerate into a smorgasbord of spam that not only seems unnatural but, at times, can become almost unreadable.

Spamtastic copy often makes little sense and, needless to say, is not user-friendly, negatively affecting your user experience, tarnishing your credibility and ruining the professional presentation of your site.

 

Invisible Text

Perhaps the sneakiest of all the examples on this page, invisible text takes keyword stuffing to another level.

This method uses coloured text on an identically coloured background, camouflaging it from visible view.

As a result, the site still ranks for the chosen keywords present in the hidden copy, yet the text remains unseen to the site visitor.

 

Black Hat SEO Tactics to Avoid

Naturally, Black Hat SEO tactics aren’t without their risks. Playing against the rules is essentially playing with fire when it comes to your website ranking. While you may get away with for a while, it’s only a matter of time before you face a serious burn.

Black Hat tactics can result in notable damage to your page’s long-term performance, while repeated offences can see your site banned from certain search engines entirely (although this punishment is admittedly quite rare).

More typical ramifications commonly result in a site receiving a serious demotion in the search rankings, nullifying the Black Hat tactics in one fell swoop. Meanwhile, the risk of digital banishment is an ever-present danger if you repeatedly stray to the dark side.

To avoid your Black Hat strategy turning into Black List misery, we recommend steering clear of these short-term fixes and instead focusing your time and efforts on conventional White Hat methods that don’t draw the ire of the SERP police.

 

For more information on Black Hat SEO tactics and the effects of unethical SEO, drop us a line today on 01446 339050. Alternatively, get in touch using the button below and find out more about how we can help you achieve SEO results the right way.

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SunSpaces is a well-established part of the Greensquares family of brands, offering a range of high-quality garden rooms, verandas and awnings to help residential and commercial property owners make the most of their outdoor living spaces. SunSpaces stand out from their competitors because their products can be customised to suit every client’s unique requirements and preferences.

We were recently asked to re-design and update the SunSpaces website. Many elements of the site including the colour scheme, page layout and menus have been refreshed by our web designers to create a contemporary, professional-looking new website.  

You will notice that the new website includes many products that have always been a part of the SunSpaces brand, like the Aspire garden rooms and Compact awnings. However, in addition to these longstanding favourites, their new website incorporates a variety of new products and accessories, such as the Avant-Garde and Ultra garden rooms.

The new SunSpaces website is packed with features that make it enjoyable and easy to use. Our development team used the very latest coding techniques and schema tags to build a bespoke, responsive website that stands out in the search results and works seamlessly on both desktop and mobile devices.

We included a content management system (CMS) so staff can control products and prices, categories, photo galleries, banners, landing pages, performance reports and more. We integrated Salesforce so that staff can easily manage quotes and follow up requests.

We also added intelligent landing page control and advertisement tracking so that advertising campaigns can be monitored and altered effortlessly. The new site is also integrated with conversion tracking so that its performance is continually recorded and easy to assess whenever necessary.

With these new features and a modern re-design, we are confident that the SunSpaces team and future SunSpaces customers will take pleasure in using the site. We have been able to create a new website for SunSpaces without compromising any of the features that made the old site such a success!

You can visit the new SunSpaces website here: https://www.sunspaces.co.uk/

If you’re looking for a professional website for your business, look no further. Get in touch with the team here at Designer Websites for a free, no-obligation web design quote.

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In the world of SEO and content marketing, there’s no disputing that content is indeed king. However, not all kings are created equally.

Like any monarch, a good king wants to reign for as long as possible and, in the world of SEO, the true king of longevity is undoubtedly evergreen content.

 

evergreen content

 

What is evergreen content?

Okay, before we go any further, let’s put a label on evergreen content so we know exactly what we’re dealing with here.

Taking its name from the evergreen tree that maintains its leaves all year-round, evergreen content is content that stays relevant long after its initial publication date.

For example, a blog titled “Fashion Tips for 2019” will automatically become dated the moment 2020 hits, not to mention the content within it will be very much seasonal and specific to that time period.

Conversely, a blog based on the subject of “How to Get Bigger Biceps” may still be relevant in ten months, if not ten years times, provided the text within it doesn’t refer to anything topical at the time of publication.

 

Benefits of evergreen content

Most content, particularly newsworthy posts and topical reporting, stays relevant for a relatively short period of time.

Take a review of a football match, for example. While the article may receive a lot of attention upon publication, the hits will significantly drop off in next to no time, as the story quite literally becomes “yesterday’s news”.

Meanwhile, evergreen content will remain consistently applicable, regardless of when you view it. As such, the KPIs of evergreen content are a steady flow of traffic over time, self-generating repeated backlinks and healthy amounts of sharing over social media.

When it comes to content marketing ROI, evergreen content also provides excellent economical value. While it may take a little longer to produce and require more time and attention to detail, the end result will last and provide a far greater return over time.

 

Creating evergreen content

If you’re looking to create long-lasting content for your site, there are a number of tips for evergreen content that are well worth keeping in mind.

Here are a few different ways to approach your content in pursuit of evergreen pastures.

 

Get educated

Content that’s designed to educate and inform is a great starting point when it comes to creating evergreen content. “How To” guides and FAQs are prime examples of this, providing a solid base for useful information that can be relevant long after it’s published.

For example, if you own a website that sells musical instruments, a post detailing how to change guitar strings is pertinent and won’t become dated any time soon.

Meanwhile, a history site that posts factual blogs dedicated to historical events is unlikely to feature information that changes over time, barring any new evidence or scientific breakthroughs.

 

Be practical

Similarly, practical content that can be used by the reader can also stand the test of time. This is particularly applicable to content that promotes personal growth and self-betterment.

Useful information that can be applied in the real world in a manner that’s not tethered to a specific time period can live a long and prosperous life, even in the fast-paced environment of today’s modern world.

For a prime example of this, look no further than How to Win Friends and Influence People. Dale Carnegie’s self-help classic was first published pre-WW2 in 1936 and still sells in bundles to this day.

 

Vital statistics

Research, results and statistical information are also key players when it comes to evergreen content. Authoritative content backed by supporting evidence is also a magnet for backlinks, which can be invaluable for SEO.

While date stamping and time referencing is generally to be avoided when constructing evergreen content, research and statistical info are somewhat of an anomaly, as information such as this can often be referred back to after the fact and still be deemed useful.

For example, a post studying crime rates in the UK can be utilised years after the fact as a point of reference for comparative purposes, providing a useful means of measuring positive or negative change and trends.

 

Subject matters

The topic itself can also have a heavy influence on the longevity of an article, with fast-moving industries that are constantly evolving typically breeding posts with a shorter shelf life.

Subjects such as fashion, sport and politics where a revolving door of news is commonplace often feature content that becomes old extremely quickly. Meanwhile, steady topics that remain relatively constant over time – such as health, careers, parenting, etc – can prosper long into the future.

After all, career advice from the 1980s can still be relevant today. Fashion advice, not so much.

 

Stand out

If your site produces content at a rapid pace over the course of the day, week or month, it won’t take long for your evergreen content to become buried beneath other content that may not be as enduring.

To keep your evergreen content strong in the public consciousness, it may be worth adding an additional tab or drop down in your site navigation, such as “Top Blogs” or “Guides”.

This can help highlight these pages and make them stand out from the crowd of daily blogs and content.

It also allows you to expose your visitors to your evergreen content in a far simpler manner, without requiring them to dig through pages of historical content to find them.

 

For more information on content and SEO, give us a call today on 01446 339050 or hit the button below to get in touch online.

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SEO tips,SEO mistakes,how to avoid SEO mistakes

 

Remember that scene in Rambo IV where the Burmese soldiers throw landmines into a murky pond before forcing the villagers to walk blindly into those same muddy waters?

No? What do you mean you’ve never seen Rambo IV?! It’s a classic!!!

Well, for many content providers, that scene pretty much sums up the world of SEO in a nutshell. The landmines are SEO mistakes, the villagers are the content providers and Google is the Burmese Army, eagerly waiting for you to put a foot wrong.

Luckily, your pals here at Designer Websites are playing the part of John Rambo, equipped with our trusty bow and arrow of SEO tips to help you make it through those waters unscathed.

The fact is, SEO can be a real minefield: one wrong step, misguided keyword or neglected precaution could see your content go up in smoke.

Don’t wait for Google to draw first blood; take the SEO war straight to their door with this standard-issue survival guide to SEO.

 

Common SEO Mistakes

When it comes to SEO, the forever-changing, ever-evolving Google algorithm makes staying above water in the SERP a never-ending task.

Even those with an ironclad strategy and bulletproof knowledge can find themselves caught out from time to time, especially when it comes time for an algorithm change straight out of left field.

To help you stay ahead of the curve, here’s a handful of the most common SEO mistakes and how to avoid them.

 

Poor Planning

Jon Bon Jovi once sang, “I don’t know where I’m going, only God knows where I’ve been”. If JBJ applied that same mindset to SEO, he’d make for a pretty poor digital marketer.

In the world of SEO, strategizing is a key part of the process; failure to plan and neglecting to track your performance along the way can lead to a myriad of issues down the line.

How to avoid

Create an organised SEO strategy and track its KPIs. As the old saying goes, “proper planning and preparation prevents p**s poor performance”. Meanwhile, the beauty of tracing KPIs is that it allows you to refocus if certain aspects of your strategy aren’t up to scratch. If one area of your approach shows signs of weakness, don’t be afraid to amend accordingly, take action or change course.

 

Creating Duplicate Content

Duplicating content can be extremely detrimental to SEO. Worse still, duplicating content can also be extremely detrimental to SEO.

Jokes aside, mirror-image text can lead to search engine confusion, preventing or delaying indexing. This kind of digital déjà vu is a common offence for e-commerce sites, often due to the sheer volume of their product catalogues; however, that’s not to say other content providers are immune.

How to avoid

Keep content unique across the board. While it can be tempting to copy and paste content from A to B when a common theme allows, the most effective way to avoid duplication is to simply be original. Whether it’s product copy or a meta description, fresh wording can make all the difference. Conversely, it’s important to stay consistent when it comes to ­­­­­­­­­­­­­­­­­­things like URLs – e.g. avoid interchangeable use of caps – as this can also confuse the search engine.

 

Targeting the Wrong Keywords

Another common mistake is that many content providers try to run before they can walk when it comes to keywords. If your site sells football boots, chances are your listing is not going to compete with SportsDirect anytime soon.

Targeting keywords with a huge search volume is not something to hang your hat on, particularly for newer, younger websites. It’s the equivalent of walking into a gym for the first time and trying the lift the heaviest dumbbell – start light and work your way up.

How to avoid

Don’t try to cover every keyword in your chosen topic; instead, try focusing on less competitive keywords. This will allow you to gain traction from a less crowded marketplace, building your site reputation which will then allow you to effectively target high-volume keywords down the line.

 

Ignoring Old Content

In the fast-paced world of digital marketing, it’s easy to get caught up in the rat race and settle into the “new content” production line. However, overlooking existing content on your site can be an easily avoidable error.

Historical content that is past its sell-by date is like hoarding an old collection of insignificant newspapers: no-one’s going to read them, they’re cluttering up space and, for all intents and purposes, they’re virtually useless in their current state. But they don’t have to be…

How to avoid

Much like a newspaper, you can recycle your content to breathe new life into an old post. If your historical content still holds relevance, simply upgrade with new stats, figures and information, updating its design and potentially adding new imagery/video. Better still, a simple factual facelift necessitates less work which presents a higher ROI.

 

Neglecting Internal Links

If you’re publishing copy on your website or blog and not linking internally to other relevant pages on your site, you’re seriously missing a trick. Any time you publish new content, it’s wise to keep in mind ways you can link this to other content within your overall site (or group of sites).

If your target audience is viewing your content, you’ve already done the hard work. The reader is clearly interested in your content by their very presence, so redirecting them to other relevant pages can be effortless. Think of it as a street promoter enticing you into a club with the promise of free entry. Once you’re in the venue, it’s far easier for the bar staff to shill the BOGOF cocktails.

How to avoid

Write your content with your existing content in mind. If your subject matter is close to that of another, find ways to weave your secondary page into the copy and link appropriately. It’s also a good idea to link to your most authoritative pages; this is a great way to build link equity in your new page while further bolstering the existing page you’re linking to.

 

Only serving Google

It’s easy to lose sight that Google isn’t the only search engine online. There’s no denying that it’s certainly the biggest, but it’s definitely not the only game in town.

Bing and Yahoo are common alternatives; however, if you think outside the box, it could play into your favour massively.

How to avoid

Did you know that YouTube is the internet’s second biggest search engine? Video content is on the rise and only likely to grow in the coming years, according to industry forecast reports from Cisco.

Building your brand on YouTube can be a great way to kill two birds with one stone: getting ahead of the competition in a growing medium, while also capitalising on a commonly overlooked search engine.

 

For more SEO pointers, why not head over to our SEO Tips blog for some insider insight? Alternatively, for additional information, drop us a line using the button below.

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AlfrescoPlus is the new e-commerce addition to the ever-growing Greensquares online presence.  This brand-new site allows those DIY-enthusiast and self-builders to purchase high-quality outdoor living products online, quickly, and hassle-free. The built-in area calculators and suggested accessories sections provide a super-quick way to get everything you need in just a few clicks.

The site showcases the unique brands that have helped to build the high-quality reputation of Greensquares, such as PrimaPorcelain, TimberTech and SunSpaces. These are all high-quality products that have not previously been readily available to buy online before now.

AlfrescoPlus is driven by the idea that beautiful outdoor living spaces should be accessible to everyone. When the AlfrescoPlus team approached us, they emphasised the need for a user-friendly e-commerce site that would make their extensive product range easy to browse, and hassle-free to purchase.

What did we do for them?

To provide AlfrescoPlus customers with the best possible experience, we created a truly responsive e-commerce website, that works seamlessly across all devices.

The feature-packed website is not only user friendly, responsive and optimised for the search engines, but also contains clever landing page functionality, custom built and highly sophisticated ad/event tracking, sample ordering as well as product ordering, a comprehensive bespoke content management system, integration into Salesforce, order and sample reports, order tracking, automated Google Merchant Centre integration, and much more besides!

Our SEO team optimised the website copy to give every page the best possible chance of showing up in the search engine results and ranking highly for industry-specific keywords and phrases. Optimising AlfrescoPlus in this way will drive relevant customers to the site, improve overall user satisfaction and increase the likelihood of successful sales.

We believe visitors will find navigating the site a doddle, and equally, they’ll find the normally complex world of ordering something like decking, effortless! The site has a blog and social media feeds integrated so that Alfresco can provide inspiration via gallery images, which will hopefully be useful for those just in the planning stages of their outdoor living space.

You can visit AlfrescoPlus here at https://www.alfrescoplus.co.uk/

If you need a bespoke, practical and professional-looking e-commerce website for your business, then contact us for a FREE, no-obligation web design quote.

When it comes to implementing keywords into your site copy, blog content and social media, knowing where to start can be a headache in itself - particularly if you don’t have a good keyword research tool to help get the wheels in motion.

Sadly, many of the best keyword research tools are paid, subscription-based services – which is all well and good for big companies that can afford it, not so great for Aunt Lily and her humble, home-made cupcake business.

Luckily, help is at hand. More specifically, help is directly in your hands!

 serp seo

What is SERP?

Okay, first things first, let’s go back to basics – what does SERP stand for?

SERP is an acronym for “Search Engine Results Page”. This is where the web results of your search term will be displayed in list form, ranked by their relevance to what you’re looking for. This is also typically accompanied by additional paid ads that also relate to the terms you searched.

A high-ranking, keyword-rich site page, blog or post will, in theory, climb the SERP rankings and sit high on the list. Meanwhile, unoptimised text will find itself relegated to darkest depths of the bottom pages – where no man wants to be.

Think of your site as a magazine on a newsstand. Great SERP SEO will see your site taking pride of place, proudly displayed front and centre for all to see. Meanwhile, poor SEO would be akin to stuffing it at the very back of the top shelf, hidden behind a couple of dusty, old blue mags.

 

Using SERP to optimise content

To keep your content from dancing in the dark like an uncoordinated extra in a high school musical, it’s important to keep your SEO skills sharp. This will help shine a spotlight on your content and bump it up to the main stage of the top results pages.

How do we do that? We’re glad you asked! Some of the most relevant keywords and phrases are available literally at your fingertips – you just need to know where to look.

 

SERP-rising results

The art of manipulating SERPs is a great way to make Google do the all the leg work when it comes to SEO research. Better still, the process itself is virtually effortless.

Finding great keywords that are relevant to your subject matter can be as easy as hitting the “enter” key. Simply run a Google search for a term relative to your needs and watch nature take its course.

This process can instantly return a myriad of keywords and phrases that have already passed the Google green-light, leaving them ripe for the picking.

Say, for example, you run a dog food business. Typing “cheap dog food” into Google will immediately spit out a bowlful of meaty SEO results dripping in keyword Marylebone jelly.

Follow these three easy SEO tips to keep your content standing tall as top dog.

 

"People also ask"

The “People also ask” box is typically found towards the top of the results page when you enter your search requirements.

So, using the example of your fictional dog food business, a search for “cheap dog food” would return relative search questions along the lines of “What is a good dog food?”, “What is the best cheap dog food?” and “How much does a dog cost a month?”.

These terms can make for excellent headings in your blog and logical H2s that won’t seem forced. The queries are relevant, the subject matters are ideal and the answers can be seamlessly weaved into your content in a manner that also naturally promotes your product.

For example, if you were to include “What is a good dog food?” as a H2 in your blog, you could easily relate the accompanying content back to your products in smooth transition by saying:

“A good dog food should include a variety of key canine nutrients. Mut Mix 2000 includes all the vitamins and minerals your furry friend needs for a healthy, balanced diet.”

This way your copy remains relevant, you’ve plugged your product nicely and still included the keyword phrase in a high-profile position as a H2. Hot dog!

 

"Searches related to"

Much like the previous section, another great area of inspiration is the “Searches related to” list. This can be found at the bottom of the SERP, comprising of eight similar searches related to your topic of choice. This is essentially a mini list of searches that Google believes the user may find helpful, should they wish to expand on their search.

The results can range from alternate searches to more detailed queries into the same term; for example, that “cheap dog food” search could return “cheap dog food online” or “dry dog food” in the “Searches related to” section. As Google has already identified these terms as relevant to your search, they logically warrant inclusion in your copy.

Meanwhile, the octet of “Searches related to” results can also provide businesses with valuable market research of what your customers are actively looking for in relation to a product. Related searches – such as “cheap dog food 15kg” and “cheap dog food in bulk” – give an insightful glimpse into what your target audience wants, as well as their buying habits, so it’s worth keeping that in mind if you don’t already provide such products.

 

"People also search for"

This next batch of insider info is a little trickier to come by as it doesn’t immediately appear in your search results; however, it’s still fairly straight-forward to access.

Simply type in your search term and click on one of the relevant results. Once through to your site of choice, navigate back to the SERP to trigger the “People also search for” box. This should now appear below the aforementioned site listing in the SERP.

This box typically includes six highly relevant results that mirror your search and, by proxy, mirrors the behaviour of your customer/target audience. This is very similar to the “Searches related to” list yet still a useful and insightful tool nonetheless.

If patience isn’t your strong suit and bulk lists are what you’re after, there a number of programmes, plug-ins and extensions readily-available online that enable you to simply extract the list of “People also search for” phrases in one go (such as this). These allow you to effectively harvest these lists for SEO purposes without the need to meticulously scour Google.

 

So, there you have it: three easy ways to optimise your content at the click of a mouse without parting with a penny. For more SEO tips, check out our Simple SEO Tips for 2019 or drop us a line using the button below.

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Voice Search & SEO

It’s pretty safe to assume that what was once dubbed a ‘fad’ that was destined to fade away, has now surpassed all expectations and has become a staple in the lives of millions of people across the world.

Over the past few years especially, voice search has experienced a monumental increase in use and popularity offering online users a different way to search the internet and gather the information they need, with 55% of teens and 41% of adults using voice search more than once a day (Google) and voice search alone growing 35x since 2008 (KPCB). The growth of voice search isn’t expected to slow down either, it is predicted that by 2020 50% of all searches will be made by voice (Comscore).

But why has voice search grown so much? Lets’ take a look!

There are 2 main reasons behind the rise in popularity:

  1. Searching with your voice is faster than typing - According to Bing, searching with your voice is 3.7x faster than typing. With faster searches comes faster results, so there’s no surprise as to why more people are choosing to use their voice rather than a keyboard.
  1. Voice search is perfect for mobile searches – The popularity and increase in accessibility to mobile devices have, in turn, resulted in the increase of voice search. With 60% of mobile searchers using voice at least ‘some of the time’ (Stone Temple).

 

The features of voice search

Searching with your voice is very different from searching through typing, so naturally, its characteristics and features are going to differ from traditional search. This is something SEO’s will have to bear in mind and consider if they are to cater for this new, emerging search market and take advantage of the changing online landscape. Again, there are a number of driving forces behind voice search; how people search, when people search and what people search for.

 

How people search

The emergence of voice search has changed the way in which people search for information in 2 ways. Firstly, searches are now longer and secondly, searches are more conversational.

Traditionally, when we use a keyboard to search for information, we tend to use short phrases to find what we need because it saves physical effort. Using voice search on mobile phones and voice assistants such as the Google Home or Amazon Echo, allows searches to become more conversational, however, as these devices are powered by artificial intelligence, making them smarter the more we use and interact with them. Therefore, there is less need to use shorter, ‘computer language’ searches with a now greater emphasis on natural, human-like dialogue.

When searching for the best way to clean a composite deck on your computer or phone, you may type ‘composite decking cleaning’ into the search bar. This is what we would consider, ‘short, computer language.’ When using voice search, however, you’re more likely to say ‘how do I clean composite decking?’ The first search is shorter, only containing 3 words, whereas the second is longer with 6 words. Purna Virji of Moz found that speech searches tend to be longer through the tail.

It’s important to remember to not make the mistake of likening voice search optimisation to using long-tail keywords within your content. Voice search is much more likely to contain question phrases, which has a big impact on how we conduct keyword research and on-page SEO.

Content needs to give users direct answers to the questions they’re asking, otherwise, it’s going to be very difficult to get your content to the people who need it. A great way to find commonly asked queries around a particular subject is to use a tool called Answer the Public. Simply enter a keyword to receive a bunch of related questions around that keyword. Here’s what we get when we search for ‘composite decking’.

 

Each one of these natural language phrases is an insight into the mindset of your target audience that allows you to tailor your content to match their queries.

 

When people search

As a result of voice search being much more convenient, people are using it in more places and on a more regular basis than ever before. According to Google, ‘near me now’ searches have increased by 150% over the last two years, with these searches happening in places that you may not expect.

A survey conducted by Stone Temple found that users were significantly more likely to use voice search in public places last year in comparison to the previous year. Places such as gyms, cinemas and even public toilets! Proving that searchers have a lot more local intent when they’re searching on their mobile phones.

As a result of this, SEO’s can gain increased traffic by carefully incorporating a number of distinct keywords into their content. Such as

  • Landmarks around businesses
  • Including ‘near me’ in title tags, meta descriptions, anchor texts and internal links
  • Including phrases that people use to describe the area around your locations
  • The titles of local organisations that are relevant to your business

This is further emphasised by the fact that in 2016, 22% of people used voice search to find local information (Internet Trends Report) and that 50% of local mobile searches by a consumer lead to a store visit in a day. There’s no greater incentive to optimise for voice.

 

 

What people search for

Voice changes how users get their search results. Slowly but surely, Google is moving away from a search engine where people go to gain masses of information, to a place where people go to gain instant answers. This trend is emphasised by the introduction of SERP features such as Knowledge Panels and Featured Snippets, which has resulted in the number of organic clicks dropping as the information and answers that users are searching for are appearing right there in the results.

Google is implementing the same answer-focused algorithms to provide voice searchers with results as the intent of their searches change. So, enabling your content to answer the common questions that searchers are asking by targeting SERP features such as Featured Snippets is the best way to be shown for voice searches.

 

Optimising for Voice Search

Now that we’ve looked at the main characteristics that voice search has changed about traditional search and briefly on how you can manipulate your content to satisfy these changes, we can now delve a little deeper into the technical aspects of how to optimise your website and business for the best voice search results.

 

Utilise structured data

Schema markup, also known as structured data, is a great way to optimise the content on your website for search engines to pull it and offer it to voice searches.

If you do not know what schema markup is, visit our previously written blog here to learn more. Essentially, schema markup is metadata. Data about the information on your website, which is found within your site’s source code. Searchers cannot see this data, but it helps search engines to organise and classify your content such as opening hours, contact information and address.

As previously stated, voice searchers usually want instant answers. By enabling search engines to classify essential business information as such will give you a greater chance of being ranked over competitors. Google has recently announced support for new FAQ structured data. Making it easier for your answers to commonly asked questions to be classified by Google and presented to users in both normal and voice search.

Submitting a detailed sitemap to Google and ensuring your structured data pages aren’t blocked by robots.txt and other control methods are greats ways of getting your content classified also.

 

Claiming your Google My Business listing

As we touched on above, voice search experiences a high number of local queries by searchers. Therefore, it is essential to claim your Google My Business listing, where you can input your business’ name, address, contact number and description.

Another important feature is choosing relevant categories that your business falls under. Selecting the correct category can be the difference between your business appearing at the top of voice search results or not.

 

Become mobile-friendly

As mobile phones are one of the main devices in which voice searches are performed, you need to ensure that your website is mobile friendly. Google recommends a responsive website that loads fast, which again you can learn more about in our blog here. With voice searchers wanting instant answers to their questions, your website will need to load information as quickly as possible.

Once your website design and speed are up to scratch, you can now focus on your content. In order to rank for voice searches, ensure your content is optimised for it to be scanned quickly. Leave a lot of white spaces, use short sentences, small paragraphs with simple words and engaging sub-headings.

 

Answer customer questions in blog posts

We identified above that voice search has changed how people search. With robotic keywords being replaced with longer, more conversational keywords as users look to receive direct answers for commonly asked questions around a particular topic and even provided a tool to help understand the common queries around a particular search term. This is a great starting point to understand what information searchers in your industry are looking for.

Once you understand the questions commonly asked by searchers, you are then able to create content to cater to them. One way to do this is to create a FAQ page which provides short and concise answers to all of the frequently asked questions from your customers. Another is to create dedicated blog posts that focus on single questions. Here you have more freedom to answer a question in more detail, giving search engines more content to choose from and give back to voice searches.

Creating content around your customer’s common queries dramatically increases your chances of appearing higher in voice search results.

Voice search and its impact on users and businesses over the last decade has changed dramatically. Its future is unpredictable, but recent years have shown us that it is not slowing down anytime soon. Therefore, it is important that marketers and business owners do not ignore this trend and instead understand how to best optimise their website and content for voice. It is not easy, but by optimising for voice search your content will become more ‘human’ and will accommodate will ever-changing dynamic of online search.

Each year, Google hosts its I/O keynote event where they share their upcoming innovative hardware and software updates with the world. This year, the keynote was held at the Shoreline Amphitheatre of Mountain View, California and yet again, Google unveiled a whole host of changes and updates across their product line and operating systems.

Introduction  

The event kicked off with speaker Sundar Pichai reiterating Google’s mission to ‘organise the world’s information and make it universally accessible and useful’ and how this translates into what Google does and what they’re trying to do. He mentions that Google has transformed from a company that helps with finances to a company that ‘helps you get things done’, and how they are achieving this new rhetoric with the help of their new products and services. Sundar moves on to say that building a more helpful Google starts with search, the core aspect of Google, and demonstrates some of the changes coming to search, starting with more detailed news and podcast results. Sundar claims that what’s most helpful and understanding in the world is ‘visual information’, which leads onto the first major highlight of the event!

Visual information – AR in search

The first innovative feature shown off was the inclusion of augmented reality right into search results. Now, you can get 3D models within search results that can be brought into the real world with the help of your device’s camera. Google’s AR and Google Lens VP Aparna Chennapragada demonstrated the new feature to watching crowd where she brought to life a human muscle, a pair of shoes and a terrifying great white shark! These 3D models aren’t just to play with however, they can be used to help with shopping (seeing how a pair of shoes look with a particular outfit), or with education (seeing how a certain muscle flexes and extends). Google has partnered up with many organisations such as NASA and New Balance to integrate these AR images into your results.

A smarter Google Lens

Google Lens is the AI assistant that works with your smartphone camera provide users with ‘visual answers to visual questions.’ Google has made improvements to the Google Lens so that it can now leverage Google’s extensive amount of data to help you choose what to eat at a restaurant for example, simply by pointing your smartphone’s camera at the menu. Here, Google Lens will display the most popular dishes, images of what they look like and customer reviews. It can even help with splitting the bill! Further demonstrations are shown in the integration of Google Lens with Translate. Here, Aparna demonstrates how Google Lens can help with translations of unfamiliar text with providing not just text translations but with audio, highlighting each word as it’s read out to give you more context on what the text means.

Assistant becomes more helpful

Thanks to developments within recurrent neural networks, Google has been able to create new speech recognition and language understanding models to make Assistant perform locally on your smartphone. This has resulted in speech procession at near zero latency and transcription in real time, even completely offline. The new and improved Assistant will now understand your questions and queries and provide you with answers up to 10-times faster. Multitasking across several apps is now possible with Continued Conversation, where you can make a number of requests in a row without the need to say “Hey Google” every time. The Assistant will now use what it learns about you to better understand the context of what you say and offer more personalised suggestions as it learns your daily routine and preferences in entertainment, style and food. A new ‘Driving Mode’ will also provide hands-free assistance when you’re navigating the roads with Maps or Waze.

Duplex can now use the Internet

Google introduced Duplex to the world last year in extraordinary fashion, in which Google Assistant was able to make phone calls for you to perform services like book a table at a restaurant or a hair appointment. This year, Google announced that Duplex has learned to use the Internet! Demonstrated on stage where we see Assistant book a rental car, Duplex will filter through the booking site, entering all of your details as it navigates – there goes the ‘I am not a robot’ defence!

Auto-delete Google’s data collection

With the recent hysteria and spotlight over privacy and data, Google has made an attempt to curb the user’s worries by allowing them to micro-manage what data Google holds. Coming in the not so distant future to Location History and Web & App Activity is the new ability to select a time limit for how long you want your activity data to be saved (3-18 months) and any data older than the selected time will be automatically deleted from your account.

New low-budget Pixels

Despite the popularity of the Google Pixel range, Google realised that the pure Android smartphones ended up being priced above the affordable levels that made so many customers fall in love with the Nexus phones many years ago. As a result, Google is going back to its Nexus roots with new low budget Pixel devices. In addition to the new devices, Pixel owners will also benefit from the new features such as the anticipated AR directions in Google Maps, robocall screening and enhanced battery life.

Google Home and Nest combine

One of the final announcements of the event saw the introduction of the new Google Nest device, which sees the power of the Google Home and Nest combine. Here, your Google and Nest accounts will combine to give you greater control and security over your smart home devices. As part of this merger, the Google Home Hub has now become Google Nest Hub.

And there it is! All of the major announcements from this year’s Google I/O event! For more information and details, visit the official site dedicated to the event here - https://events.google.com/io/schedule/events/

seo tips 2019

For any business that relies heavily on web content and online activity, the importance of SEO cannot be overstated.

Poor SEO can make even the most engaging content underperform and, in some cases, seem virtually invisible to the outside world.

Think of it as painting the world’s most beautiful picture…on the underside of a chair. Regardless of how brilliant it may be, what good is it if no-one can see it?

On the other hand, top-notch SEO tactics can see your website soar, clocking up more traffic than the M25 in rush hour – so its well worth keeping abreast of the trends.

Luckily, here at Designer Websites, we have a few handy hints and tips to ensure your content doesn’t get lost in the shuffle this year, allowing your site to get the love and attention it deserves.

 

Google Algorithm for SEO

When it comes to SEO performance, much of your site’s success hinges on the Google algorithm – Google’s way of determining how to rank web pages. If your content plays nicely with the GA, the higher in the rankings you will be; if it doesn’t – sayonara.

To make matters even more complicated, the guys and gals at Google HQ love to keep us on our toes by throwing the odd SEO curve ball our way. In fact, for SEO strategists, it's fair to say that Google has thrown more spanners in the works than an angry mechanic on the verge of a meltdown.

Over the course of a year, it’s not unusual for G-Team to make over 500 changes to the Google algorithm, proving that their algorithm is a dancer and a damn hard one to keep up with on the digital dance floor.

Typically, 2019 is no different. That’s where we come in…

  

seo tips 2019

 

What is the Best SEO Strategy for 2019?

With so many changes to the algorithm throughout the year, creating content that abides by the wants and needs of Google can be like trying to appease a hysterically crying baby.

Does it need its content changed; does it want to be fed with more delicious keywords; or shall I just throw the laptop in the car, take it for a drive around the block and hope it goes to sleep?

Before you completely lose your mind to an SEO migraine, take a handful of these healthy hints to help you shake off the stress and stay ahead of the curve.

 

1. Back to basics

There are a number of tech-savvy ways you can optimise your website to perform at a high level, from adding breadcrumbs and prioritising pages in your site navigation to implementing tracking and making your site mobile friendly.

However, when it comes incorporating SEO friendly content to your site – such as blog posts, web copy and product descriptions – there are a few simple tactics that can have a profound effect on performance, without the need for an IT degree.

Before you tackle the nitty gritty, make sure the following basics have become second nature.

 

Keywords and phrases

Keywords and phrases are naturally the starting point for most SEO strategists. Once you’ve uncovered the best performing keywords for your subject, be sure to incorporate these organically into your copy, including your titles, headings and alt text when relevant.

Interlink with anchor texts

It’s also a good idea to interlink web pages within your site using anchor texts. Links are a crucial factor when it comes to page rankings; internal links to other pages on your site can help spread link equity and prolong site view times.

Optimising images

Compressing and optimising images within your pages can also increase your site speed. Slow loading times can have a negative effect on conversions and, by proxy, a negative effect on SEO. The quicker the site speed, the more likely you are to retain your visitor.

 

2. Fit for re-purpose

If your back catalogue of content runs deeper than the Coronation Street archive, you could be sitting on a goldmine of useful blogs and copy. After all, why let all that history go to waste – especially if the content is still relevant.

Recycling content can be a great way to make the most of what you already have. Updating pre-existing copy to include new keywords and updated information can instantly make it relevant again, enhancing the performance as a result.

Alternatively, you could repackage your text in the form of a video – which brings us nicely to our next top tip…

 

3. Video killed the SEO star

For content providers, video is the ultimate ace up the sleeve for SEO in 2019 and beyond. If you’re not already a dab hand with a digital camera or a wizard with Adobe Premiere Pro, now is the time to knuckle down and sharpen those skills.

According to veteran tech kings, Cisco, online video is set to grow exponentially in the coming years, with projections indicating that video will account for over 80% of all consumer IP traffic by 2022. In light of that info, neglecting video wouldn’t just be bringing a knife to a gunfight, it’s veritable content suicide.

Bulletproof your content by integrating video across your site, while you can also bolster existing videos by updating the titles and descriptions to ensure they remain SEO relevant. Meanwhile, optimising audio/video quality can enhance the user experience, further endearing your site to the gods of SEO.

 

4. SERPs up, man!

Whether you’re penning something completely new or attempting to breathe life into old content, Google itself can be a great resource for keywords and phrases.

If you’re looking to rank for a particular term, Google it and check out the search engine results page in the “People also ask” box for insight on things to include in your content.

Similarly, keep an eye on the “Searches related to…” results at the bottom of the page. Both are great ways to cherry pick a few golden terms for H1s and H2s.

Think of it as a being sat next to the smart kid during a particularly tough test; all the answers are there for the taking, it’s up to you if you take a look and use them.

 

5. Go evergreen with authority

According to Worldometers, well over 4 million blogs were posted via WordPress.com on the day this very blog was written. Multiply that by 365 and that’s a whole lotta content to compete with in 2019.

Needless to say, online content is quickly become an extremely crowded arena, suffering from the effects of over-saturation.

The dramatic rise in content competition has naturally hindered performance, while changes to social media have also seen sharing figures drop dramatically in recent years. However, you can avoid these pitfalls by actively taking your content in a different direction.

Evergreen content is essentially content that maintains its relevance over time, immune from becoming dated (a fact ironically stated in a blog titled “SEO Tips for 2019”). Keep your content from becoming yesterday’s news and tomorrow’s garbage by creating authoritative content that lasts.

Quality evergreen content based on research and reference has been proven to gain backlinks, building traction over time and ranking higher as result. Originality backed by linked references could well be your ticket to the big time.

 

So, there you have it – five simple ways to ensure your SEO content in 2019 is A-OK, not DOA.

For more information on how to become an SEO VIP, click here or hit the button below to get in touch.

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Hyper Recruitment Solutions is the science-based recruitment business set up by 2012’s The Apprentice winner Ricky Martin after receiving an investment of £250,000 from co-owner Lord Alan Sugar. Specialising in science jobs, HRS help to match some of the biggest employers in the country with the most talented and vibrant job seekers to fill crucial roles and positions within sectors such as engineering, biotechnology and pharmacy.

We’ve been working with Ricky and the HRS team ever since they launched way back 2012, assisting with their original website design and development, and a number of redesigns since. Sometime last year, Ricky contacted us as he was hoping we would once again be able to provide our professional services to bring his website up to date with another redesign, providing it with the contemporary look and feel it now craved, as well as some additional technical features which enhance the user experience even more. 

How did we help this time?

Firstly, we updated the design to a more modern look! We also enhanced the code using the very latest coding technologies, standards and optimisation techniques. We have made the new HRS website much easier to navigate, highlighting the essential information needed by both employers and job seekers, as well as the vital advice and support aimed at successful candidates who have acquired important roles within organisations. Along with this totally new redesign, we also fully integrated their chosen in-house software solution, namely RDP Pro, into the website using the latest RDP API. The integration means that the HRS staff can focus on using RDP Pro, whilst the website automatically pulls information on positions offered through the company, without any need to manage the website. The integration with RDP Pro also allows job boards to be automatically populated, thereby simplifying the internal management of job advertising. This seamless integration means jobs instantly appear on the website, perfect for eager jobseekers! 

As well as this bespoke integration with RDB Pro, we have also introduced new features to the job search such as job alerts and the ability to save individual jobs to a wish list. Increasing the level of interaction and functionality that potential recruits have with HRS. 

With simplified menus, sleek new page layouts and a host of new features, we're sure that both Ricky and Lord Sugar are as proud of the new look as we are. Despite the new design, we haven't compromised any of the things that made the previous site great such as incredibly fast loading times and responsive pages, allowing users to have the same great experience no matter what device they are using! 

You can visit the new, fresh-looking HRS website here: www.hyperec.com 

If you’re looking for a bespoke, professional-looking website for your business, please don't hesitate to get in touch with the team here at Designer Websites for a free, no-obligation web design quote.

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JMS Infotech Ltd is a company based in Milton Keynes, England, that produces the JMS One, a fully-automated end-to-end staff management system. 

This system is built to offer both workers and employers a reliable, easy-to-use system which allows a number of job functions to be completed with ease and in an extremely effective manner. Some of the areas of business that the JMS One operating system assists in are:

  • Bookings
  • Timesheets
  • Recruitment 
  • Rota management 
  • Management reporting 

One of our current clients NOA Healthcare, that we recently helped to create and launch a brand new website for, have implemented the JMS One system as part of their recruitment operations. Making them the first healthcare recruitment company in the UK to use a fully-automated online booking system, resulting in an average weekly fill rate of over 95% on their jobs listings. 

How we helped...

JMS contacted us here at Designer Websites as a result of an organic internet search, which resulted in an online enquiry being submitted through our website. After a brief discussion, we were tasked with updating the website that JMS already had, to be fully optimised for search as well as being responsive in order for users to browse and navigate seamlessly, request demos of their system or utilise their client login across a multitude of devices. 

We are proud to announce that the sleek, newly optimised and responsive JMS website is now live with additional pages consisting of company and product information as well as an integrated enquiry form. You can now visit the new website here - https://www.jmsinfotech.co.uk/

If you’d like to enquire about having a great, responsive website created for your business then get in touch and tell us more about your project, we’d love to hear from you! 

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