Sidan Property Group, founded in 2015, are a privately-owned family property fund with a fantastic track record for evaluating, reviewing and finalising property transactions in a seamless and competent manner. Since they were established, they have quickly built a portfolio of corporate real estate across the UK including retail units, listed buildings, public houses and multi-storey properties that have been used for a variety of purposes.

What did we do?

Sidan required a website that both reflected their image and could be easily navigated by their potential property buyers. The company got in touch with Designer Websites and asked us to design and build an easy-to-use brochure website that represented the professionalism that they as a company wanted to showcase.

One of the key elements of the website that we created for Sidan was the ability to download relevant information such as a property’s location, brochure and floor plan. We created a fully functional content management system that allows company members to easily add, remove and change properties within their property portfolio. The website is also fully responsive, with potential buyers able to browse and navigate through the website on all desktops, tablets and mobile phones.

We are proud to announce that the brand new Sidan website is now live and can be visited here - https://www.sidangroup.co.uk/.

If you’re interested in for a bespoke, professional-looking website for your business, please get in touch with the team here at Designer Websites below for a free, no-obligation web design quote.

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Creating high-quality video content can hugely improve your audience engagement, boost your Google ranking and increase sales. In this blog, we discuss why incorporating video into your website is important if you want to appeal to a modern market and compete with other brands online.

The Online Buying Experience

When looking at the current consumer market, there has been a dramatic shift towards people shopping online rather than heading to their local high street stores to shop. Why? Because shopping online offers an entirely different browsing and purchasing experience that is often more convenient. Customers can:

  • Shop from the comfort of their home & at any time of the day
  • Quickly and easily compare similar products from different brands or suppliers
  • Access honest reviews from other customers who purchased the same product

But one thing online shopping doesn’t allow consumers to do is see the product in real life. That’s why videos are an invaluable tool for digital marketers and something that customers expect to see when they shop online. When people intend to buy something, particularly something of high value, they want to know that it’s exactly what they're looking for before parting with their money. Research shows that after watching a video about a certain product, people were much more likely to buy it than if they hadn’t watched a video. Why is that?

Videos not only showcase a product or service, but they also present information in a way that is engaging, easy to share and most importantly, easy to digest. Videos enable you to:

  • Offer customers a 360° & up-close experience
  • Demonstrate how the product or service works
  • Highlight & talk about the technical elements
  • Show how your product or service is better than others

Let’s take a look at an example of a video that showcases a product/service effectively:

This is a video that we created for one of our clients, Sweets in the City, to advertise their Letterbox Treats product. So, why is this video effective?

  1. It shows people the name of the brand & product name clearly
  2. It demonstrates exactly how to order and personalise your order online
  3. It shows the complete product & how it will be delivered to you

After watching this video, the potential customer has everything they need to make an informed decision about their purchase.

Another great way that video can be utilised in digital marketing is in explaining and providing information in a visual way that sometimes words and text cannot convey in an engaging manner. In the video below, we provide information on 'composite decking vs plastic decking' for UK composite decking supplier TimberTechUK.

Here you can see a comparison of the two types of decking board with important information spoken in a voiceover. Providing a combination of both visual and audio elements that make what would be standard text information, a lot more interesting to take in and understand.

SEO Video Benefits

While creating videos to advertise products can greatly increase sales, this is not the only way that video can improve your business.

Search engines like Google consider videos to be ‘high-quality content’. Used correctly, videos can dramatically boost your rankings. When bots crawl your site and come across this ‘high-quality’ content, you can expect that your site will receive a ranking boost, moving you closer to that all important #1 position. Some examples of videos that add lots of value to your site include interviews with experts, reviews or gifs - to name a few.

Google often shows a selection of video results (a video pack) close to the top of page one in response to a particular search term or query. That’s because Google wants to give its users the best possible experience, and some users will find a video response most useful.

For example; someone searching ‘how to change a tyre?’ might want to see somebody changing a tyre and talking them through the process rather than reading a long article or trying to piece together a series of images. To get maximum SEO benefits from your video content, you should:

  • Ensure your video is high-quality and relevant to your business/product
  • Target relevant keywords in your video title
  • Write a detailed meta-description that also incorporates relevant keywords

Social Media

In recent years we have seen a huge increase in the number of social media platforms such as Facebook and Instagram, incorporating new and interesting ways to share video content. Learning how to harness the potential of features such as; Live videos, stories and Instagram TV etc. will be key to long-lasting customer engagement in the future.

Sharing entertaining video content on social media platforms can also broaden your customer outreach exponentially. We’ve all seen a funny or interesting video online and tagged our friends or shared it with our own followers. Think about how this same principle can be applied to your digital marketing efforts - create original, eye-catching and entertaining content with your product, service or brand at the centre.

How can we help?

If it isn’t already apparent, incorporating video into your digital marketing efforts is very important if you want to remain successful in the current climate. At Designer Websites, we offer a number of services that will help you bring your brand to life including, videography, drone footage, 360ۤ° video and street view.

Click the buttons below to have a look at these services in more detail, or give us a call on 01446 339050 and we'll be happy to discuss your ideas & give you a quote - free of charge!

Videography >                                   Drone Footage >                               360° video & street view >

 

NOA Healthcare is a staffing agency that specialises in the supply of healthcare professionals to organisations in the healthcare industry, e.g. nurses, doctors, locums, support staff, etc.

Operating a unique and advance automated booking system they deliver highly responsive staffing resources to clinics, hospitals and care homes.

NOA required a fresh new website that would better reflect their business online, and give them greater awareness in the search engines.

We created a brand new fully responsive website that is user and search engine friendly – ensuring a consistent experience on all devices. Our SEO team optimised the content of the site to help improve their Google ranking.

The new and improved NOA website clearly and concisely informs potential clients in the healthcare industries about the advantages of working with NOA for quickly and easily fulfilling their staffing resources requirements. The site further explains their employment of the JMS One solution which makes booking staffing resources simple and quick.

With easy navigation and a bright and welcoming design, we hope that NOA Healthcare’s new website will attract lots of new clients. You can take a look at their new site by clicking the button below:

Visit NOA Healthcare >

If you’d like to enquire about having a great site created for your business then get in touch and tell us more about your project, we’d love to hear from you. Our contact details can be found here.

Contact Designer Websites >

Access Training Academies is a training course provider offering a wide variety of courses, across a number of disciplines and industry sectors. They have several specialist training centres in numerous locations across the UK, including Cardiff, Bristol and Kent. Using state-of-the-art facilities, they offer intense, fast-track training courses such as Plumbing, Carpentry and IT to beginners and experienced people alike, usually those looking for a change in career, or want to add further qualifications to an already established skill set.

We’ve worked with Access Training for almost a decade now, delivering a couple of redesigns to their website over the years. Historically they’ve always been a ‘trades’ training provider, offering a wide range of courses to the building and trade sectors, but more recently they have branched out in terms of the training courses they offer. So, the new challenge for us was to bring the site in line with the new broader offering from the company, allowing scope for further growth and changes.

As well as a fresh new design and a more scalable solution, we wanted to deliver a website with improved usability and search engine performance, so we started from scratch and re-wrote the entire site, including all of the latest coding structures and integrations to improve both usability and optimisation. We integrated the solution with their bespoke CRM (also developed by us) and their sales tool Infusionsoft. We also included a bespoke enquiry and customer tracking solution, a custom landing pages solution, management reports and much more.

What did we do?

All-in-all, this is a very comprehensive and highly functional website solution, which not only helps the company to promote their services online but also provides incredibly granular tracking in order to see precisely where enquiries come from and how well advertising campaigns are performing. Oh, and it’s also pretty great in terms of customer usability too, with much-improved responsive user experience and design – which you can view for yourself right here.

If your current website is looking a little dated and requires a fresh new look, why not get in touch with us here at Designer Websites? Click below to get started!

Get a FREE Web Design Quote >

Greensquares is a family of products and services that, together, have created stunning outdoor spaces all over the country. The business, run by Managing Director Jason Cole, was established in 2004 and has since become a leading specialist in low-maintenance, high-quality outdoor living. From the customer’s initial idea, the Greensquares team will help them to design, choose the right products, and install their dream outdoor living space. Some of the products they offer include:

Greensquares came to us because they wanted to replace their old, outdated website with something modern, attractive and mobile friendly.

We’ve created a responsive, user-friendly brochure site that beautifully showcases the high-quality brands and services that Greensquares offer. View it here.

The new site also features:

  • A large video header showcasing various completed projects
  • High-resolution videos and photographs were taken by our in-house videographer
  • Enquiry forms to suit a variety of different queries

If your current website is looking a little dated and in need of an update, why not get in touch with us here at Designer Websites?

Get a FREE Web Design Quote >

With only a matter of weeks until Christmas - 'tis the season to start preparing for Christmas campaigns. 

You didn't read that wrong. With December being the most lucrative time of the year for most retail businesses, you really can't start planning your Christmas marketing campaign too early. With online shopping continuing to grow in popularity year after year, it's a great time to take advantage of the increase in sales during the holiday period. One way to do this is by utilising your brand's social media accounts.

Social media is a great way to communicate with your customers on a personal level, and there's no better time to do this than the Christmas period. With more people home from work and enjoying their downtime, inevitably, there is also an increase in social media traffic. So with that in mind, we have some tips on how to make your social media more festive this season.

Make it Festive

If you want to take advantage of the Christmas holiday period you have to be willing to get involved. This is where starting early can pay off as you can prepare your Christmas campaign and the content to go with it. You'll see most brands make their social media particularly festive, with many changing to Christmas profile and cover pictures which show off their offers and holiday spirit. Some will also use hashtags to get their customers ready for the season such as Coca Cola's iconic #HolidaysAreComing. This reminds customers that the holiday is approaching and to keep shopping in mind. 

It's not uncommon for non-retail brands to get into the spirit too and this is a good thing because in an online sea of holiday joy your business can look like a bit like a social Scrooge if you choose to ignore Christmas. Keep it fun and consistent so people can recognise your posts and engage with them. 

Cross Promote

With the high saturation of Christmas posts over social media, it can be easy to get lost amongst them. Whatever your marketing strategy is this Christmas, it's important to share it across your social platforms. This isn't exclusive to online offers either, whether it's a TV advert or an in-store exclusive social media is a fantastic way to get noticed.

(John Lewis 2016 Christmas Advert)

John Lewis is an expert for this, their highly anticipated advert doesn't just end on the TV screen, they know exactly how to use their other platforms to get extra exposure. Their 2016 campaign #BusterTheBoxer was seen all over their social media, with the playful pooch even getting his own Snapchat filter. Even if you didn't see the advert on TV or Youtube (although we find that hard to believe), you undoubtedly saw it across social media.

Promoting your Christmas campaign across social media platforms is a great way to extend your reach to as many people as possible. 

Get Personal 

For most, Christmas is a time to think about others and businesses should keep this in mind throughout their marketing campaigns. Social media is a great way to communicate with consumers on a more personal level, and it's a great way to remind them how much you appreciate their custom. A good way to do this on social media is to promote special offers to customers, such as free shipping days or discount codes. Using social media to do this allows people to recognise how following your online activity is a great way to gain benefits and hear about your offers first.

DW Christmas Jumper Day

It's also the perfect time to put the face behind the brand on show. If you want to connect with people via social media it is a good idea to show that you are people too. This personal touch doesn't have to be too invasive - sharing a "Christmas Jumper Day" or a picture of festive decorations is a nice way to remind customers that you aren't all serious business all of the time. 

Try to schedule posts on your social media wishing your customers a Merry Christmas too - many use social media as a way to wish their friends and family love over the holidays, so it's always nice to add that personal message from your brand too.

If you want any help with your online Christmas campaign this year our expert team is here to help. Visit our contact us page below to see how we can help you make your brand more festive this year.  

Contact Us >

Switch to HTTPS

Here's something you might have seen recently if you use Google Chrome to browse the Internet:

Chrome Not Secure Warning

This scary red 'not secure' warning now appears in the Chrome address bar whenever you type something in on a non-HTTPS web page.

What does this mean for my website?

If your own web address still begins with HTTP rather than HTTPS, Chrome users will see the warning whenever they enter any information on your site. It doesn't matter whether they're entering their credit card number, searching for a product, or just commenting on your latest blog post - as soon as they start typing, Chrome will display that little red warning triangle and inform them that your website is not secure.

Obviously, this may put people off using your website, particularly if you're asking them to enter sensitive and/or personal information like their name, location, telephone number, email address, card details, etc.

(If your site is already under HTTPS, you don't need to worry - Google Chrome doesn't show the 'not secure' warning on HTTPS pages.)

Why is this happening?

Chrome already showed a 'not secure' warning on non-HTTPS pages that requested sensitive info such as passwords and payment details.

But Google made it clear some time ago that this warning would eventually be displayed on all non-HTTPS pages, and they recently made good on this promise. Now, if you use Google Chrome to visit any non-HTTPS page, you'll immediately see this notice in your address bar:

And if you start typing text into any text entry field on that non-HTTPS page, that warning will turn red, like this:

This is Chrome's way of letting you know that the information you're inputting will be sent over an unencrypted connection.

How can I make sure the 'not secure' warning doesn't appear on my site?

Simple: switch to HTTPS!

If your website address begins with http:// rather than https:// then Chrome will show your users the 'not secure' warning whenever they type something on your website. Under a HTTPS connection, all information is sent securely and encrypted to prevent unauthorised access. The same does not apply to a HTTP connection, which is why Chrome now shows this warning.

Online security is a big concern for Internet users nowadays. By switching from HTTP to HTTPS, you will not only be safeguarding yourself from Chrome's 'not secure' warning but also proving a bit of extra reassurance to your users. This will make them more likely to buy from you, or make an enquiry, or do whatever it is you want them to do. There is also some evidence that HTTPS websites rank better in the Google search results.

If you're a Designer Websites client and you'd like to switch from HTTP to HTTPS, please email info@designer-websites.co.uk or give us a call on 01446 339050.

How to Promote Ecommerce Website

So you've got yourself a modern, professional-looking ecommerce website and you're ready to start selling your products online. There's just one problem - you don't have any customers yet!

There are numerous different ways to promote an ecommerce website and grow your online customer base. Here are just a few options for you to consider...

Promotions

Promotions - such as a seasonal sale or site-wide price reduction - can be a quick and easy way to generate interest in your brand and products. If users get a good deal, they will be more likely to tell their friends about it, and and if the product exceeds expectations then the customer may even return and purchase something else after the promotion has ended.

Blogs

Blogging can be a very cost-effective way to drive more traffic to your website. Not only can blog posts be used to highlight new products and special offers, they can also rank for popular search terms and hugely increase your brand's visibility in the Google results. Try to identify common questions within your industry, then write blog posts that answer them - you'll be amazed at how much organic search traffic a well-written, informative blog post can generate.

Social Media

Platforms such as Instagram, Facebook and Twitter offer businesses a near-limitless amount of opportunities to reach new customers. You can start a simple social media campaign by posting appealing content and linking it back to your ecommerce website - this method of promotion is completely free, and can draw in a lot of potential customers if you take the time to build your audience and consistently publish engaging, relevant content.

Search Engine Optimisation (SEO)

An SEO strategy is an important consideration for any website, but ecommerce websites especially - every category page and every product on your website is another chance to get seen in the Google search results. Ideally, each page on your website should target a different keyword (or set of keywords) that is specifically relevant to that page and that page alone. This will help Google and other search engines to work out which page to show for any given search term.

Pay-Per-Click Advertising

Some ecommerce websites do reasonably well without spending a penny on paid advertising, but platforms like Google Ads and Bing Ads can make a huge difference if you're looking to get your brand in front of a wider audience. PPC (pay-per-click) advertising only costs money when people actually click through to your website, meaning that you won't be charged unless your adverts are generating traffic. Of course, you'll have to work hard to make sure that your website is converting as much of that traffic as possible into actual custom for your business!

Product Reviews & Working With Influencers

Reaching out to bloggers and other influential people within your market is a great way to spread the word about your business quickly! The best approach will depend on the nature of the products/services you offer, but you might consider sending out some products for people to review, or inviting a popular vlogger to visit your premises for a video. Try to choose personalities who already have a large online following, and bear in mind that some may charge a fee for promoting your brand.

Here at Designer Websites, we specialise in ecommerce website design as well as search engine optimisation, PPC advertising, blog writing, and a variety of other techniques that can help you to grow your customer base. Use the links below to find out more about our services.

Ecommerce Design >    Request a Quote >

What is Mobile First Indexing?

In March 2018, Google announced that they were starting to migrate their crawling method over to mobile-first indexing. What this means is that Google is beginning to use mobile versions of websites for indexing and ranking, where previously they prioritised the desktop version of a site.

(Note that Google have said that they will continue to have a single index that serves all Google search results; therefore, they won't be implementing a separate 'mobile-first' index.)

The switch to mobile-first indexing represents a reversal in the way Google approaches website content. A majority of web traffic now comes from mobile devices, and it's encouraging to see Google responding to this shift and striving to make everyone's browsing experience as enjoyable as possible.

Mobile First Indexing

How will mobile-first indexing affect my website?

Google's announcement indicated that websites won't be removed from the index just because they are not mobile friendly. However, Google will generally prioritise mobile-friendly websites in their results if the user is searching on a mobile device. We anticipate that desktop-only sites will lose organic search traffic as more and more Internet users shift away from PCs and towards smartphones.

If you have a responsive website, you shouldn't have to take any action - Google will recognise that your site is mobile friendly and continue to show it in search results.

If you do not have a responsive website, we would encourage you to switch to a more mobile-friendly design. At Designer Websites, we specialise in responsive websites that load quickly and function perfectly across all devices, providing an outstanding experience for desktop and mobile users alike.

Get a Web Design Quote >

Jobs in the IT sector have grown at almost twice the rate of jobs in other industries in the UK. Access Training Academies, a long-time client of ours, is passionate about helping people to retrain and pursue exciting new careers, and they recently asked us to create a website dedicated to promoting a new selection of IT training courses.

Access IT Careers aims to give each student a comprehensive introduction to their chosen profession and set them up for a long, successful career. They offer courses in the following disciplines:

  • Network Engineering
  • Cyber Security Engineering
  • Infrastructure Engineering

Why did Access Training Academies come to us?

We have worked with Access Training Academies before – their main website, which was also created by Designer Websites, offers training courses in trades such as plumbing and plastering. We were thrilled when they asked us to work with them again on their latest exciting venture.

We made Access Training Academies’ IT site mobile friendly so that users can check out these exciting IT courses with ease even when they’re on the go. In addition to the design and development of the site, we also optimised the website to rank well on search engines like Google and Bing.

If you need a professional website for your business, please get in touch with the Designer Websites Team. Request a free, no-obligation quote for your project here.

Amsvest Ltd (owned by Lord Alan Sugar) are looking to invest in promising start-ups and other businesses who sell/manufacture a product or offer a specific service. The experts at Amsvest provide funding and support while also taking care of finances, HR and IT for their partner businesses, allowing successful applicants to focus on what really matters: taking their business to the next level

Several companies have already benefited greatly from Amsvest’s investment, including:

How Did We Help?

Amsvest needed a website that not only looked the part but was also easy for all visitors to use. The company contacted Designer Websites and asked us to create a brochure website befitting Lord Sugar's high standards - it would need to be both professional-looking and extremely simple for potential business partners to navigate.

One of the key parts of this brief was ensuring that all users would be able to access and experience the same professional design and complete the investment application form on any device, including smartphones and tablets. As a result, the new Amsvest website possesses a fully responsive design that looks great on screens of all sizes.

We’re pleased to announce that the new Amsvest website is now live - visit www.amsvest.co.uk to take a look!

If you’re looking for a bespoke, professional-looking website for your business, please don't hesitate to get in touch with the team here at Designer Websites for a free, no-obligation web design quote.

Alana Spencer has been a client of ours ever since she won BBC's The Apprentice in 2016 and asked us to design a new website for her handmade cake business, Ridiculously Rich by Alana.

Ridiculously Rich has been going from strength to strength since Lord Sugar invested in the company two years ago, and earlier this week, he and Alana announced their new Cakepreneur initiative, which promises to drive even greater growth as we head into autumn.

Here's an introduction from Alana and Lord Sugar themselves:

Building the new Cakepreneur system

The Designer Websites team have been hard at work over the last couple of weeks, striving to ensure that the website's new Cakepreneur system would be ready for its big launch.

We were asked to build an add-on for Alana's existing Ambassador system to accommodate a new type of reseller: Cakepreneurs. This was conceived as a more affordable way to join the Ridiculously Rich family - it costs £1,000 to become the Ridiculously Rich Ambassador for your region, whereas Cakepreneurs pay a one-off setup fee of just £150.

Cakepreneur Starter Kit

A Ridiculously Rich Cakepreneur starter kit.

Our skilled web developers created a sign-up area that makes it easy for would-be Cakepreneurs to get the ball rolling. Once the user has filled in their details, the website shows them an introductory video, then prompts them to take a quick online test. Those who pass this test can then pay the setup fee and order their starter kit (pictured above).

What do Cakepreneurs do?

Cakepreneurs earn commission by selling Ridiculously Rich cakes to...

  • Cafés
  • Delicatessens
  • Farm shops
  • Corporate clients

...and so on. Each Cakepreneur is given a unique discount code that entitles their customers to 5% off all online orders.

The system that we have designed and developed makes it easy for Alana's Cakepreneurs to sign in and manage everything. Each Cakepreneur can create their own Ridiculously Rich profile, add meetings to their own personal calendar, and sign up clients who will earn them commission with each order placed. The system also allows the Ridiculously Rich administrators to see how active each Cakepreneur is.

Additional development

In addition to the new Cakepreneur system, Designer Websites also built...

  • A new downloads section that allows Ridiculously Rich to share documents, videos, and other downloadable resources with their Ambassadors and Cakepreneurs all over the country.

  • 'Stockists' page (view here) that makes it easy for users to find nearby shops that sell Ridiculously Rich cakes.

  • A new 'Find My Nearest' page (view here) - simply enter your postcode to see a full list of Ridiculously Rich Ambassadors and Cakepreneurs in your area.

Alana explains why she chose to work with Designer Websites

Visit Ridiculously Rich > Get a Web Design Quote >

RJ Funerals Website

Robert D. Johnson Funeral Directors are an independent funeral service based in Barry, Vale of Glamorgan. This family-run business specialises in bespoke, flexible funeral services for families who are looking to make arrangements after the passing of a loved one. With extensive experience in funeral care, they ensure every family receives the service they’ve envisioned for their dearly departed – while alleviating them of the stress of organising the funeral arrangements during their period of grief.

Robert D. Johnson Funeral Directors offer the following funeral packages:

As an independent business, Robert D. Johnson offer a caring, personal service that large chains are sometimes unable to provide. Staff are selected on the basis of their professionalism and caring approach to their work.

How Did We Help Them?

We have created a user-friendly brochure website for Robert D. Johnson Funeral Directors. The new design is professional and befitting of the industry in which this client operates, and the website interface is very easy for users to navigate. Visit www.rjfunerals.co.uk to take a look at our work.

We provided:

  • Responsive Website Design – The RJ Funerals website functions well across all screen sizes whilst maintaining its sophisticated look. Regardless of the device used to access the website, the pages of the website maintain their look and ease of navigation.

  • Search Engine Optimisation – Every page on the new RJ Funerals website features high-quality content which is relevant to the user, effective in communicating the services offered, and carefully optimised for high Google rankings.

Do you need a bespoke, professional website to showcase your business and the services you offer? If so, get in touch with Designer Websites for a free, no-obligation quote.

Get a Web Design Quote >

google

What’s happening?

Google are officially rebranding Google AdWords – it’s been a long time in the coming, and after more than 17 years, Google are consolidating their Ad products to fall under one umbrella name & service. Henceforth, Google Ads will be the catch-all title for the vast majority of Google’s Ad tools. Other related products will fall into the categories of Google Marketing Platform and Google Ad Manager.

Why?

After nearly 20 years of AdWords, what has triggered this rebrand, I hear you ask? Well, to answer that question we have to consider a few different strands. The official word from Google has come mostly in the form of comments from Sridhar Ramaswamy – Vice President of Ads & Commerce at Google.

Ramaswamy stated that the rebrand is at least partially a response to “consistent feedback” that the duplicity of Ad products offered by Google can lead to a confusing experience for the user.

Many have also predicted that the removal of the term ‘word’ from the brand name indicates an incoming departure from keyword driven advertising. Ramaswamy himself has been quoted saying the brand change “is indicative of where we have been directing the product” – but exactly how this new direction will play out remains to be seen.

When?

The AdWord rebrand was first announced at the end of June, but the official changeover is scheduled to take full effect on 24/07/18. From this point on, all users who wish to continue using AdWords will have to do so using the rebranded Google Ads platform.

Out with the old, in with the new

At a glance, we’ve considered some of the pros & cons of the new Google Ads interface.

Listed below are some of the ostensible & more significant differences produced by the rebrand:

  • Pro: advancement in reporting style – in the new Google Ads interface there is a greater level of detail afforded to the way data is displayed; including the ability to create graphs to visually display data from Ads.
  • Con: The major change in layout has meant those familiar with AdWords have had to learn how to navigate the new layout to find what they’re looking for; the new look is akin to the dashboard style used across other Google services. For the time being this change is making things a little frustrating for marketers.
  • Pro: Showcase Ads – this new Ad product allows advertisers to display a group of products (rather than just one) along with a small amount of text so that brands can more comprehensively introduce their business to a new prospect.
  • Con: Columns in the new Ad interface have been reset meaning specified information is no longer displayed when accessing Google Ads – the upshot of this is more time is spent  seeking out information, when you could already be processing it.
  • Pro: Promotion extensions – this new feature gives advertisers the ability to show and link to specific offers within Ad text. This new addition should result in far greater click through rates, which is always music to marketers’ ears…

 The bottom line

As with anything new, Google Ads has been met with a certain amount of reluctance; infamously, people don’t tend to like change, but we’re sure that brands and businesses will begin to adapt to the features of Google’s Ad rebrand – just as Google’s Ad products will continue to evolve based on feedback from users.

 

Life Gear Website

We recently finished work on a brand new ecommerce website called Life-Gear.com. This site is home to a huge variety of different products, including:

  • Climbing equipment
  • Protective clothing
  • Festival gear
  • Off-road essentials

The website itself has a user-friendly design that adapts to the screen it's viewed on, allowing adventurers of all stripes to make purchases on the go using their smartphones. In addition to the secure online checkout system, this site includes the option to pay in three different currencies (pounds, euros and Emirati dirhams), enabling the company to sell their products to a huge international market.

Visit Life-Gear.com now to browse the website for yourself, or click here to request a quotation for your own ecommerce web design project.