SEO ranking factors

Here at Designer Websites, we understand better than anyone the importance of having good SEO on your website!

There are so many factors that come into play when talking about SEO, it can be hard to know where to start. The Google algorithm uses approximately 200 different ranking factors to determine where your website will show up; as much as we’d like to go through every single one, unfortunately we don’t have the time (and probably neither do you!). Instead, we’ve picked out 5 of what we consider to be the most important ranking factors. We’re going to be taking a closer look at what they mean, how you can improve them, and how you can keep your website on page one in 2022.


DeckPlus ecommerce website

We recently upgraded and revamped two websites for Greensquares, one of our longest-standing clients. Founded in 2004, Greensquares is a family-owned business that specialises in creating low-maintenance outdoor living spaces. Over almost two decades, the business has steadily grown to encompass several popular brands, including DeckPlus composite decking and PrimaPorcelain paving.


pk safety banner

Since 1983, PK Safety has supplied a wide range of workwear, PPE and safety clothing to businesses across the UK. What's unique about PK Safety's workwear is that it can be customised with a logo or design, meaning companies can purchase branded uniforms that will keep their employee's safe while at work.

PK Safety reached out to us to see if we could help them build a brand new ecommerce website that would integrate with their custom ERP system. We were more than happy to take on the challenge! Their new website is now live - take a look here:

Here are some of the key features of the new PK Safety website:

1) Landing page functionality

We integrated landing page functionality into PK Safety so that they could create custom landing pages for use in marketing campaigns (e.g. Google Ads).

2) Customer shop pages

One of the features PK Safety wanted to include was customer shop pages. These have both private and public login functionality, making them easily accessible to repeat customers.

3) Order reporting

An ecommerce site wouldn't be complete without an order report! We added a user-friendly order report to the back end of the PK Safety website so that all of their staff can keep on top of online orders.

4) Comprehensive promotions structure

We knew that PK Safety wanted to be able to run promotions on certain products throughout the year, so we provided a comprehensive promotions structure that allows them to create discount codes and track results.

These are just a handful of the features we incorporated into PK Safety's new ecommerce website. Their new website makes it incredibly easy for customers to choose and personalise their PPE and workwear. Be sure to take a look at their new website here.

Here's what the PK Safety team had to say about the project:

"Designer Websites have been fantastic in their approach to helping us build a new and modern looking website with all the functions we required to help us connect with our customers and current system, they have been easy to work with and the communication was spot on. We have seen our sales grow dramatically online since the launch of the new site and continue on new developments to improve the functionality and integration into our current ERP system on a regular basis.

Our goal was to deliver to an industry leading website that offers our customers a first-hand professional and hassle-free experience which Designer Websites has certainly delivered, we are looking forward to working with Jason and the team in the future."

If your business could benefit from a bespoke ecommerce website, be sure to get in touch!

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Care Jobs UK website design

Britain's healthcare system is powered by the hard work of millions of people in all sorts of different professions. By some estimates, one in ten UK workers are employed by the health and social care sector - and the coronavirus pandemic has made their contribution more important than ever.


Back in 2018, Apprentice winner Ricky Martin approached us with a creative idea for a quiz that would allow people to find out which type of scientist they are.

This quiz was a great hit when it first launched and continues to drive lots of traffic to the Hyper Recruitment Solutions website today, so it was no surprise when they reached out to us to see if we could replicate this success with a brand new quiz - Which Famous British Scientist Are You?