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Pay-Per-Click Advertising

Looking for a cost-effective approach to online advertising? Google Ads and pay-per-click advertising has the potential to be an exceptionally lucrative tool for your business, driving targeted traffic to your website from the most popular search engine on the web. If properly managed, it can also be exceptionally cost-effective as pay per click advertising means you don’t pay for your adverts unless people are clicking on them. Our PPC specialists work to ensure your campaigns make the most of your money.

Like any advertising strategy, your PPC campaigns will have to be properly managed to ensure a good return on your investment. One cannot simply pour money into Google Ads and expect to make a profit; campaigns must be researched, monitored, and fine-tuned to get the best possible results. And that’s where Designer Websites come in – our PPC management experts are Google Ads-qualified, which means that they know the platform inside-out. If you trust us with your Ads campaigns, we won’t merely get you plenty of clicks; we’ll do everything we can to ensure that those clicks are turning into conversions.
Keyword IdentificationWe want to make sure that your ads are showing up for the keywords that matter. Before making a start on your Google Ads campaign, our PPC management team will carry out exhaustive keyword research to find popular search terms that are both relevant to your business and reasonably easy to compete for without spending a fortune on each click.We will carry out exhaustive keyword research to find popular search terms that are both relevant to your business and reasonably easy to compete for.
Landing Page OptimisationGoogle Ads is a very intelligent platform in that it can gauge the quality of your website to a certain extent. If your adverts link to irrelevant or low-quality landing pages, Google will make you to bid more for each of your keywords. To ensure this doesn’t happen, our PPC experts work closely with our SEO team to ensure that your landing pages are suitable for the terms you’re targeting.Your Google Ads account manager will work closely with our SEO team to ensure that your landing pages are properly optimised for the terms you’re targeting.
Campaign SetupWhen it’s time to create your pay-per-click campaigns, our Google Ads management team will make sure that every advert is clearly worded, properly optimised, and pointed at a suitable landing page. With campaign types from Search, Shopping, Video and Display, we will collaborate with you to choose the best campaign to suit your goals as well as prevent our bids from cutting too deeply into your profits – after all, you don’t want to pay more for a click than you’ll make from a sale!Our Google Ads team will make sure that all of your bids are reasonable and that your adverts are clearly worded, properly optimised, and pointed at suitable landing pages.
Product Listing AdsWould you like to see your products in the ‘Shopping’ section of Google’s results page? We can make it happen – our PPC experts have an extensive knowledge of Google’s product listing ads, and we can help you to get your items prominently displayed in the shopping results without paying too much for the privilege.Would you like to see your products in the ‘Shopping’ section of Google’s results page? We can help you to get your items prominently displayed in these results without paying too much.
RemarketingIf you’ve ever visited a website and suddenly started seeing ads for that business on other sites, you already know about remarketing. Our pay-per-click management specialists can design attractive remarketing adverts for your brand from Image, Video & Dynamic ads, and use them to draw users from a range of different audiences, whether they are new visitors or returning ones, back to your site so they can make the purchase they were considering previously.We can design attractive remarketing adverts for your brand and use them to draw users back to your site so they can make the purchase they were considering previously.
Measuring, Reporting & ImprovingWe’ve seen a lot of self-proclaimed ‘PPC experts’ who don’t revisit their Google Ads campaigns after setting them up. We know that PPC management is a continuous process, and we will monitor your campaigns closely, making tweaks and improvements where necessary and keeping you in the loop at all times.PPC advertising is a continuous process, and we will monitor your campaigns closely, making tweaks and improvements where necessary and keeping you informed at all times.
If you would like to make use of our Google Ads management services, call Designer Websites on 01446 339050 today.