With two state-of-the-art clinics and such famous names as Dr Christian Jessen on the staff, Doctorcall are undoubtedly among of the UK's very best private healthcare companies. While based in London and Manchester, Doctorcall do operate throughout the country, and they recently asked us to create a new website that was worthy of their nationwide renown.
To do this, we had to condense Doctorcall's long list of services - ranging from home visits to flu vaccinations, STI tests, and Botox injections - into something manageable and easy to navigate. In this respect, we believe that we have succeeded; the new site looks clean and professional, and its straightforward responsive design makes for a fantastic user experience, even on smaller screens.
The real challenge of this project was the website's multi-faceted nature; at first glance, Doctorcall.co.uk looks like a simplistic brochure website (albeit a relatively advanced one), driving users to make enquiries and appointments using a built-in booking form. However, the site also contains ecommerce elements, enabling users to purchase a variety of home testing kits, cosmetics, and other Doctorcall products online. Additionally, we had to make sure that the site would be able to support Doctorcall's occupational health services; flight attendants, offshore oil workers, and many other professionals are required to undergo a medical examination before commencing work, and so we added a series of more specific forms to the website for people who might need to book an occupational health check with Doctorcall.
The Doctorcall website is fully integrated with an advanced clinic appointment booking system called Qinec. This integration allows patients to seamlessly book appointments online with the chosen clinic and doctor.
Overall, we feel that the Designer Websites team overcame all challenges and produced a great-looking, highly functional website. As mentioned above, the new site is fully responsive and very easy to use - click here to visit it for yourself, and feel free to let us know what you think.
Last month, Google issued an ultimatum to webmasters the world over: make your websites mobile-friendly before April 21, 2015, or we'll stop showing you in our mobile search results. You can read the official announcement on Google's blog; search experts have nicknamed the promised algorithm change "the mobile SEO-pocalypse", and with that mid-April deadline now less than a month away, innumerable business owners are scrambling to make their sites look good on smaller screens so as to avoid losing their Google traffic.
Now, we're not here today to give you responsive design hints - the internet is already packed with articles explaining how to make your website 'mobile-friendly', and if you want our help, you can request a quotation here. However, we have noticed one potential issue that few others seem to pick up on, and it concerns your website's text.
You see, when web designers create a new design for an old website, they will often just copy and paste the old site's copy into the new design. This approach can create some problems for the end user, even if the information within the text is up-to-date. Here's a fictional example:
- Alice is an interior designer who owns her own business. She has a brochure website - let's call it aliceinteriors.com - that she uses to drive enquiries. Would-be customers fill in a contact form on the website, and Alice calls them up to discuss their requirements, quote prices, and so forth.
- Alice has heard about Google's upcoming algorithm change, and she wants to make her website mobile-friendly before April 21 to make sure she doesn't lose any business. She hires a local web design company to create a new responsive design and optimise the site for mobile users.
- A responsive website is effectively several different website designs in one, and aliceinteriors.com will now look different depending on whether Alice views it on a PC or on a smartphone. For instance, the site menu will likely be represented by the ubiquitous hamburger icon on smaller screens, and certain elements of each page may appear in different positions across different devices.
- While looking at the mobile version of her website, Alice notices an issue: the text on her homepage tells users to "Fill in the form on the right", but in the mobile view, Alice's all-important enquiry form is placed directly below the text in question.
This imagined scenario is just one example. Broadly speaking, any written reference to site layout ("Click on the link below", "Select an option from the menu above", etc.) becomes problematic - if not outright misleading - when placed within a responsive design. Unless you and your web designer can find a way to ensure that certain items remain static across all views, it may be better to remove any such phrases entirely and find other ways to draw attention to your website's key elements.
Either way, there's an important lesson to be learned here: when optimising your website for mobile users, be sure to read through your site's text in each different view to make sure that you aren't confusing people with smartphones!
Port Painters aren't your average painting and decorating company. They are a team of industrial painting contractors, which means that they provide protective coatings for huge structures like stadiums and chemical plants. You may be familiar with some of their work - their previous projects include Liberty Stadium, Cardiff City Stadium, and the Cardiff Bay Barrage, among other major South Welsh landmarks.
An impressive resumé like that deserves to be shown off, and that's why Port Painters came to us. The company's previous website was old-fashioned and plain-looking; we were asked to update it, to give Port Painters a new online representation that would present them as a dynamic, modern company (albeit one with four decades of experience!)
The new Port Painters website went live today, and we hope that the company are as happy with it as we are. The outdated grey design has been replaced by a more vibrant blue-and-white colour scheme, and the new site's layout is far easier to navigate than before. Overall, the new site is simply a far better advertisement for Port Painters; for example, their high-profile previous projects were represented by plain text on the old site, but the new 'Portfolio' page uses hi-res photographs of the Liberty Stadium et al to really drive home the company's outstanding credentials.
Visit www.portpainters.com now to take a look at this new brochure site and experience our latest work for yourself.