clip art computer monitor displaying image with alt tag with caption how to use alt tags for SEO

An alt tag (alternative tag) is a brief description that’s attributed to an image within a web page’s source code. Alt tags are also known as alt text, alt descriptions and alt attributes.

Alt text serves a number of different purposes, and there are a whole host of different reasons why you should be using alt tags on your images.


SEO ranking factors

Here at Designer Websites, we understand better than anyone the importance of having good SEO on your website!

There are so many factors that come into play when talking about SEO, it can be hard to know where to start. The Google algorithm uses approximately 200 different ranking factors to determine where your website will show up; as much as we’d like to go through every single one, unfortunately we don’t have the time (and probably neither do you!). Instead, we’ve picked out 5 of what we consider to be the most important ranking factors. We’re going to be taking a closer look at what they mean, how you can improve them, and how you can keep your website on page one in 2022.