Welcome to the second instalment of our weekly DW Roundup! For those of you that didn't see our previous Roundup, this is a weekly blog post that you can follow every Friday to find out the latest and greatest news in the digital marketing, PPC, SEO and tech worlds. So, what's been happening this week? Let's find out. 

Hotel Reservations and AR Navigation Coming to Google Maps

If you're someone who loves to travel then this announcement is sure to excite you! Google Maps is starting to roll out new features that allow you to book your flights & hotel reservations directly through the Google Maps app. Store all of your information in one,  easy-to-access platform so that you're not fiddling between apps as you check-in at the airport or head to your hotel.

The reservations tab will show you all the information about your upcoming reservations and can even be accessed while you're offline! Incredibly handy if, for example,  you want to check your hotel reservation details while you're on your flight.

(Image from searchengineland.com)

As if this wasn't cool enough, Google is also bringing the beta version of their augmented reality walking navigation feature "Live View" to Android and IOS devices. If your phone supports ARCore or ARkit software then keep your eyes peeled for this! The arrows and directions are laid directly over your view of the real world, making it even easier than ever to find your way. 

Search Marketing is Becoming More 'Human'

According to PPC expert, Mark Irvine,  digital marketers should be working towards a more real-time marketing strategy. What does this mean? Irvine explained by demonstrating the effects of trending on Twitter: 

(A slide from Irvine's SMX presentation, found on searchengineland.com)

As you can see, within one hour of trending on Twitter, Google searches had doubled and after 6 hours they'd increased fivefold. Irvine makes a strong argument suggesting that users 'discover on socials and search on Google'. Based on Irvine's findings, he suggests that after years of perfecting page copy and posting perfect images across social media, perhaps a more human-to-human approach is better. This means we should be keeping up to date with social trends and customer insights more than ever!

Google Had Indexing Issues

In the early hours of Thursday morning, Google was having indexing problems that meant new content wasn't being shown in search results. This was most noticeable in news results, where no amount of refreshing was pulling recent stories through. Articles were stunted at around 3 am Thursday morning. Luckily, Google confirmed that they'd resolved this problem, so all of your new content should be indexed as normal! Hooray!

To keep up with further news and updates from around the tech and digital marketing world, be sure to follow us on Twitter and check back next week!

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In this blog, we bring to you all of the major talking points from across the world of SEO, PPC, digital marketing and tech to ensure you're kept up-to-date and not missing out on anything important! This will be the first edition of a weekly DW roundup blog, so be sure to keep an eye out each week! So, what are we waiting for? Let's get into it...

Google launches a new algorithm to better understand useful and timely information

The Vide President of Search at Google, Pandu Nayak, announced that the tech giants have released an update to how their search algorithms to keep featured snippets up-to-date with fresh and relevant information. 

This latest release aims to make sure that Google provides searchers with answers that are not just accurate but also timely. Here is what Google said in their announcement:

"As part of our ongoing efforts to make Search work better for you, a new algorithm update improves our systems’ understanding of what information remains useful over time and what becomes out-of-date more quickly. This is particularly helpful for featured snippets, a feature in Search that highlights pages that our systems determine are most likely to have the information you’re looking for. For queries where fresh information is important, our systems will try to find the most useful and up-to-date featured snippets."

(Image from searchengineland.com)

 

Google adds 'get a quote button' to Google business local knowledge panels 

Google has added a new call-to-action button to service level businesses in the local knowledge panel for listings that have Google My Business messaging turned on. The reason behind this addition is clearly to make more searchers use Google's messaging feature. By making this button more noticeable, businesses are bound to get more messages via Google Messaging. Remember to get this feature, you will need to have messaging enabled. Click here for instructions. 

(Image from searchengineland.com)

 

Apple is reportedly releasing three 5G iPhones in 2020

With more and more networks beginning to roll out 5G networks, phone manufacturers are starting to release phones that will be able to access them. One of these manufacturers is of course Apple. Many reports have previously stated that Apple is set to release a 5G-compatible phone in 2020, however, according to new reports, all three of their 2020 mobile devices are set to support the 5G network. 

(Image from theverge.com)

Google temporarily banned from listening to voice recordings 

Regulators in Germany have ordered Google to stop listening to voice recordings from people using its Assistance software in the EU. The ban will last for three months while Germany's data watchdog conducts an investigation. 

 A small percentage of voice recordings made into Google's Assistant service are heard by human workers and third parties, with the intention of better understanding people's search queries and improving the software. Those recordings, however, have the potential to include private and sensitive information. Other tech companies such as Amazon have also come under fire for how they use their voice data.  

(Image from theverge.com)

To keep up with further news and updates from around the tech and digital marketing world, be sure to follow us on Twitter!

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