New SunSpaces Website Design

SunSpaces is part of Greensquares, a family of businesses specialising in high-quality, low-maintenance outdoor products. We've already revitalised Greensquares' porcelain tile and composite decking websites this year, and we can now add SunSpaces - the company's contemporary garden room brand - to that list.

Last week saw the relaunch of www.sunspaces.co.uk with a brand new design that we think will help the SunSpaces brand to really make an impact on the increasingly popular garden building market. Large, attractive photographs now dominate each page, and the improved user interface makes it far easier for visitors to browse and compare the various garden rooms, verandas and glass extensions available from the SunSpaces team.

As with PrimaPorcelain and TimberTech (the other Greensquares websites that we have recently redesigned), SunSpaces has also been switched from HTTP to HTTPS - click here to find out more about why we're recommending this to our clients right now.

Need a new look for your company website? Request a FREE web design quote here.

Online Booking Systems

Here at Designer Websites, we've created online booking systems for a wide variety of clients. Examples of the solutions we've developed include:

💊 Appointment booking systems for health clinics 
🔧 Boiler installation booking systems for plumbers / heating engineers 
😊 Visitor booking systems for leisure centres
⛷️ Equipment booking systems for ski holiday providers
⚖️ Consultation booking systems for legal practitioners

With all of these projects and more under our belt, we have a very strong understanding of what makes a good online booking system. Here are the five things that we consider to be most important:

A smooth, speedy user interface

Like any online application, an e-booking system should make the user's experience as pleasant and as painless as possible by loading quickly and functioning flawlessly. Your customers don't want to sit around twiddling their thumbs as they wait for a list of available timeslots to appear; nor will they enjoy trying to work out what to do next when your date selector doesn't load properly and the day they want to book isn't visible. Aim to get both your booking system and your website as a whole operating smoothly, with no glitches, no hiccups, and minimal load times.

A user-friendly date selection system

Make it as easy as possible for users to identify and select their preferred date and time. Many online booking systems utilise a month-by-month calendar layout, which is great because it's a format with which most people are familiar. However, whether you use the calendar style or not, you need to ensure that your customers can easily specify:
  • Their preferred date (or date range if, for instance, they're booking a holiday)

  • Their preferred time (if applicable)

  • The duration of their appointment

  • The type of appointment they're booking (if you offer a range of different services)
If users find it difficult to make these selections, they may well abandon your website and take their business elsewhere.

A clear breakdown of charges

Before asking for any payment details, you should provide each user with a cost summary that clarifies:
  • How much is owed
  • When this amount must be paid
In some cases, the full amount will need to be paid up front in order to confirm the booking; in other cases, the user may have to put down a deposit or booking fee to reserve their timeslot, with the remainder of the cost to be paid in person on the day of the appointment. Some hotels take credit card details upon reservation, but do not collect any money at all until check-in. However you have chosen to do it, it's important to make things crystal-clear to each customer before asking them to enter their payment information.

A simple and secure payment system

When your booking system includes an online payment step, the rules are just the same as on an ecommerce website: make the payment process as straightforward and as secure as possible. Consider using a popular online payment system like PayPal, as this will allow many of your customers to simply enter an email address and password instead of typing in their entire credit card number. Don't demand any personal information that you don't actually need - the longer the form, the more likely that a customer will give up before completing it. And, most importantly of all, make ABSOLUTELY sure that all payments are processed securely (under HTTPS rather than HTTP).

A detailed confirmation email

Once a customer has completed a booking on your website, you should immediately dispatch a confirmation email containing all the key details of their appointment (e.g. date, time, location, outstanding costs that you're expecting them to settle on the day). You should also endeavour to make it nice and easy to change appointment details in the event of an error; for example, if somebody requested a 2pm appointment when they actually wanted a 4pm appointment, you now need to give them an easy way of correcting their booking, whether by contacting a member of your team or by manually editing their appointment details online.

So, what makes a good online booking system? In short: clarity, simplicity, efficiency, and ease of use. If your business needs a new website with a fully-integrated online booking system, get in touch with Designer Websites now to request a quotation!

Mobile User Experience

Mobile user experience should be a core consideration for all web designers and online businesses in 2017. A huge portion of all online activity now takes place on a smartphone; Google have even created a completely separate index to make sure they're giving mobile searchers the best possible results. Even if your website works like a dream on larger screens, you'll lose a lot of potential customers if it's a nightmare for smartphone users.

So what can I do to make mobile users happy?

If you want to get a good return from your site's mobile visitors, you'll need to think about the user experience you're offering and how this translates to smaller screens. Mobile user experience quality depends on many different factors, but here are a few key areas to focus on:

Use a responsive design.

The first step towards total mobile-friendliness is upgrading to a responsive website design. Browsing a non-responsive website on a smartphone usually means 'pinching' to zoom in and get a proper look at the content; a well-designed responsive website will automatically adapt to fit the screen it's being viewed on, so no matter what device your customer is using, your content should display perfectly with no pinching required.

Don't bury important content.

One mistake that lots of people make these days is assuming that mobile users are happy to scroll indefinitely in order to reach the piece of content they need. It's true that scrolling is a more comfortable and fluid action than clicking/tapping, and because of this, it's safe to assume that most mobile users would rather scroll through a long page than click through several small pages (this is why people don't like those articles that display information in the form of a click-to-proceed slideshow). However, smartphone users don't have an infinite supply of patience, and you won't be doing anybody any favours by putting your important content at the bottom of the page, several screen-lengths down.

Wherever possible, the 'meat' of your page should sit above the fold (or, failing that, not too far below the fold). Make your important content - your call to action, your key info - immediately visible rather than assuming that people will be happy to scroll down to find it.

Be fast!

If there's one thing that everyone on the web (but especially the average mobile user) hates, it's a page that takes an eternity to load. Even if you don't care about ticking off smartphone owners, you should be striving to ensure that your website loads quickly for the benefit of your desktop visitors; if you are serious about maximising your mobile conversions, then site speed becomes even more important because lots of mobile users are browsing within a very limited time window. Perhaps they're killing time while they wait for the bus, or perhaps they're already on the bus and they've got one minute to peruse your website before their stop arrives - either way, time is of the essence and long loading times will cause frustration and quite possibly prompt people to try one of your competitors instead.

If you're not sure how to boost your website's loading speeds, try typing your URL into Google's PageSpeed Insights tool.

Space out your clickable elements.

Tapping a smartphone screen with your finger is a less refined, less accurate action than a mouse click, so if there's something on your website that you want lots of people to click on (e.g. a 'Contact Us' button, a hyperlink within a paragraph of text), you'd better make it easy for them. In order to meet the basic standard for mobile-friendliness, all clickable elements on your website should be:
  1. A good distance from all other clickable elements
  2. Big enough to tap with ease
Crowding a whole bunch of links into a small space increases the likelihood that users will click the wrong link by accident. Giving your clickable elements a tiny 'click zone' that requires hyper-accurate tapping increases the likelihood that users will need multiple attempts in order to land a successful click. Both of these outcomes are very frustrating for the user and will seriously damage their experience of your site, so make sure your clickable objects are large and reasonably far apart.

Make the user's journey short and simple.

Think of your website as a running track. The end user is a sprinter, and they cross the 'finish line' whenever they complete a conversion on your site ('a conversion' being the thing that you ultimately want users to do on your website - this could mean making a purchase, requesting a quote, subscribing to your newsletter, et cetera). Between the user and the finish line are a series of hurdles: actions that they must complete and hoops they will have to jump through in order to reach the conversion stage.

Your mission is to make those hurdles as few and as minuscule as possible. Make that running track as short and as unobstructed as you possibly can!

Here are a few example of 'hurdles' and how you can help your mobile users to overcome them with ease:
  • Finding the right page. The first 'hurdle' for most visitors to a website is working out where to find the thing they're looking for. You can minimise this hurdle with a clear site layout and intuitive navigation (i.e. not too many menu options, self-explanatory category names).

  • Entering payment details. This is a huge hurdle on some ecommerce websites - entering your credit card number and billing address and so forth is a tedious, time-consuming task, especially when you're using a touchscreen rather than a computer keyboard. Minimise this hurdle by using an online wallet service like PayPal or allowing users to create accounts and save their payment details for future purchases.

  • Entering contact details. Even if you're not selling anything through your website, the inevitable 'fill out this form' stage can still be a big hurdle for users en route to a conversion. Whether you're encouraging users to send a message, request a quote / call back / free sample, or sign up for something, they will always be forced to painstakingly tap in their details; however, you can minimise this hurdle by only asking for information that is crucially important. For example, why ask for someone's postcode, telephone number and date of birth if all you really need is a name and an email address?
If you need help optimising your website for mobile visitors, Designer Websites can help - get in touch now to request a quotation for your project.
Reduce High Bounce Rates

If you've ever logged into Google Analytics and seen a mountainous spike in your site traffic, you'll know how good it feels to get a nice influx of new users. Whether it's because a carefully-planned marketing campaign is paying off or because someone unexpectedly linked to your blog on r/TodayILearned, a healthy increase in sessions never fails to get those endorphins rushing.

But as pleased as you may be with that big traffic boost, it won't actually benefit your business much unless those visitors are sticking around long enough to make a purchase (or fill out a contact form, order a free sample, join your mailing list...you get the idea). All the web traffic in the world won't affect your company's bottom line if every user leaves your site within seconds of arriving.

If your website gets plenty of traffic but shows a very high bounce rate, be sure to keep reading - we've got some very straightforward tips that will help you to convert more of your visitors into customers. But first, let's just make sure we all understand one key piece of terminology...

What does 'bounce rate' mean?

Your website's bounce rate tells you how many people visit the site and then leave without any further interaction - in other words, how many people 'bounce off' after hitting your site. It is expressed as a percentage of the website's total traffic.

For example, if your website received 1,000 visits in November 2016 and Google Analytics is showing a bounce rate of 60% for that month, it basically means that 600 of your 1,000 visitors didn't get any further than the page they landed on to begin with.

Google Analytics shows a bounce rate for each individual page of a website as well as for the website as a whole. You'll usually want every landing page's bounce rate to be as close to 0% as possible, since a high bounce rate tends to indicate that users aren't getting what they want from your content. That being said, a bounce isn't always bad - for example, the following positive outcomes would still count as bounces:
  • A user arrives on your homepage, then calls you on the phone without navigating to any other pages.

  • A user arrives on a blog post, reads it from start to finish, then leaves your website to share the post on Twitter.

  • A user arrives on your 'Contact Us' page, makes a note of your email address, then closes the tab and sends you an email using their own email client (e.g. Microsoft Outlook).

  • A user arrives on a product page, makes a note of the price, then visits your bricks-and-mortar shop to purchase the item in person rather than ordering it online.
By and large, though, a high bounce rate is bad news for your business and a clear sign that you need to make some improvements to your website.

What improvements, you ask?

1. Focus on making a good first impression

It may be that people are leaving your website quickly because they're put off by the very first thing they see. Prominently displaying any of the following things on your homepage (or another key landing page) will almost certainly drive up your bounce rate:
  • Intrusive ads/popups (or 'interstitials', as Google calls them) that appear as soon as the page has loaded and get in the way of your actual content

  • Large swathes of text that the user will have to comb through in order to find the information they need

  • Dull and/or poor-quality images that fail to engage the user and risk making your brand look outdated, unprofessional, or unwelcoming

  • Potentially offensive, disturbing or triggering material that may shock, disgust or distress some people (it doesn't have to be a graphic depiction of violence or nudity - for instance, arachnophobes may click away immediately if you have a photo of a spider on your homepage)
Examine your landing pages carefully, or ask someone else to look at them with fresh eyes (they may notice issues that you've missed due to over-familiarity). Think about the first thing each site user sees: are you doing anything to irritate them, upset them, intimidate them, confuse them, or otherwise put them off?

2. Make it snappy!

While we're on the subject of first impressions, we really should mention site speed. Every day, countless website sessions are curtailed prematurely because the page simply didn't load quickly enough - you've probably given up on a fair few sites yourself after watching that loading icon spin for a little too long.

As a UX-conscious website owner, it is absolutely imperative that you minimise your site's loading times. Use Google's PageSpeed Insights tool to test your key landing pages, then follow the tool's recommendations as best you can (you may need to ask your web developer to make some changes for you).

3. Don't make promises your content can't keep

If your organic search traffic is showing an especially high bounce rate, it may be that Google or Bing is showing searchers a snippet that isn't particularly representative of your actual website. For example, imagine typing 'pizza near me' into Google and seeing this result:


'Great,' you think, 'just what I'm looking for.' But then you click onto Super Pizza's website and you quickly realise that it's not a pizzeria at all - it's a trendy digital marketing agency with a quirky name. Disappointed, you click your browser's 'back' button and return to the search results page to try a different website.

This is quite an outlandish example (though not necessarily that outlandish), but it illustrates the way in which misleading search results can lead to high bounce rates. Look at the words being used to advertise your website in the SERPs: does that little snippet of text promise something you're not delivering? Are you purporting to sell a product or provide a service that you no longer offer? Are you failing to clarify that you only serve customers in a specific part of the country? Are you roping people in with claims of low prices, then showing them a page full of products that are actually fairly expensive?

If so, you need to make a change. Ensure that each page's title tag and meta description give a fair, accurate, and up-to-date representation of what the user will find if they click through. And, if it's not already too late, you obviously ought to give your company a name that actually reflects the business you're in instead of trying to think of something...ugh...'random'.

N.B. If your bouncy traffic is coming from a source other than a search engine (e.g. social media posts, directory listings, banner ads on another website), this rule still applies. You should always do your best to ensure that people are getting exactly what they expect when they click a link to your site.

4. Keep your keywords on target

This one is a little trickier, because it's not always clear what people are Googling immediately before they land on your website. However, if you are getting a lot of high-bounce traffic from an organic search engine like Google or Bing, it may well be because your site is showing up for the wrong keywords.

Here's an example. Let's say you own a company that sells swimming pools and installs them in people's back gardens. Your website gets a lot of traffic, but the vast majority of visitors bounce because they were looking for a public swimming pool that they could visit with the family.

Now, you may well be able to fix this problem by doing as we recommended in point #3 and rewriting your title/description tags to more clearly indicate the exact nature of your business. But your site shouldn't be showing up for searches like 'swimming pools in nottingham' at all, and if it is, you may need to pick some different keywords and adjust your site copy accordingly. In this example, you ought to be targeting keywords that are specifically related to buying swimming pools, or to the swimming pool installation service that you provide.

And your keyword focus should be reflected in the copy you write - for example, this might be a sensible statement to include on your pool website's homepage:

Here at Petunia Pools, we sell a wide variety of home swimming pools to suit every budget. Furthermore, our pool installers have been in the business for thirty years, so they can be relied upon to get the job done quickly and professionally.

Whereas the following excerpt might well mislead the search engine bots and cause them to send the wrong sort of traffic to your website:

Looking for a swimming pool in Nottingham? We are Petunia Pools, the local business of choice for swimming pools in Nottinghamshire and the surrounding area. Get in touch today and get ready to go for a swim!

Recent developments in semantic search technology mean that Google et al are now far more adroit when it comes to recognising the meaning of a piece of writing in the same way a human would. However, that technology effectively relies on word association, so make sure you're sending out the right signals and using the right words in your website copy (e.g. 'buy', 'installation', 'home' instead of 'swim', 'Nottingham', 'local').

5. Don't forget the mobile mob

More and more people these days are yanking themselves away from their desktop computers and browsing the web on their smartphones instead. Log into your Google Analytics reports, go to Audience > Mobile > Overview, and take a look at what percentage of your site traffic currently comes from mobile devices. Given recent trends, we're guessing it'll be quite a high number; in fact, some of our clients are now getting around 80% of their traffic from smartphones.

With so much online interaction now taking place on a pocket-sized screen, your website's high bounce rate could well be a result of your failure to provide a good user experience on mobile devices. If that's the case...well, unfortunately, this one isn't such an easy fix. You ideally need a responsive website that functions equally smoothly across all devices - this should ensure that, no matter how big or small their screen is, each visitor finds it easy to navigate and interact with your site. Remember, the desktop PC is no longer the default platform for Internet use, and if you're serious about user satisfaction, you'll want to treat your mobile and tablet users just as well as you treat the people using a traditional mouse-and-keyboard setup.

If you need a new website design that will engage users and minimise bounces, Designer Websites can help. Get a quote for your project today.
Google SERP

Google's SERPs (Search Engine Results Pages) have changed a lot in recent years. Once upon a time, you could type just about anything into Google and you'd only ever get ten blue links on the results page:

Ten Blue Links SERP
Pictured: a dying breed.

Nowadays, it's very rare to see a SERP that's exclusively populated by blue links. The modern Google SERP is a far more colourful place to be, often incorporating some combination of the following:
  • AdWords ads
  • Shopping ads
  • Featured snippets (also known as 'answer boxes')
  • Image results
  • Video results
  • Map results (for local businesses)
  • News stories
For example, take a look at the results you get if you perform a search for 'wedding ideas' - there are some standard organic text results (the blue links) but they share the SERP with AdWords ads, a row of images, and even some recent tweets from Wedding Ideas magazine!

Wedding Ideas Results

This is all part of Google's ongoing effort to give every searcher exactly what they're looking for as quickly as possible. Hence, if you type in 'how much does a Kodiak bear weight', the answer (1,500 pounds) will appear right at the top of your SERP, and if you Google 'Kristen Stewart' or 'Brad Pitt', you'll be greeted by a smorgasbord of different media - including photos, news stories, movie posters, quotations, and biographical titbits - that Google has collected from various corners of the Internet in the hope that one of these things will be what you were after.

What does this mean for website owners?

Google's increasingly diverse results pages are something of a mixed blessing for webmasters. On the plus side, there are now numerous different ways to appear on the first page of Google results for certain juicy keywords: even if your site doesn't rank among the top 10 traditional text results, you may still be able to achieve some level of visibility as an image/video result or a dot on the map in certain locations.

On the other hand, many websites that previously received a lot of hits from organic Google searches have seen a noticeable decrease in traffic since the SERPs started getting smarter. Securing the #1 slot in the blue link list no longer means that you will necessary appear at the very top of the SERP - your link may be pushed down the page by adverts, featured snippets, and/or image results if Google decides that these things will result in a higher level of user satisfaction.

This issue is exacerbated in the ever-expanding world of mobile search, where SERP real estate is scarcest of all. For example, B&Q's website www.diy.com occupies the #1 organic slot for the term 'garden decking' at time of writing, but because Google prioritises its own Shopping and AdWords results, you have to scroll quite a long way down before you even come to that supposedly 'top' result:

Decking SERP

This iPhone user searched for 'garden decking' using the Google app, and only reached the top organic result after scrolling past a row of Google Shopping ads and 3 AdWords results.

The lesson here is that, for many search terms, a high organic ranking is no longer the be-all and end-all when it comes to driving lots of traffic. If you want to maximise your website's search engine visibility, you need to be seen in all the other parts of the SERP too.

Not sure how to do that? Don't worry - the SEO experts from Designer Websites are here to provide you with your very own AAA pass. Read on to find out how to get your website showing up in four different parts of the modern Google SERP:

Introduction: Your Music Shop

Now, the SEO/SEM tips we're about to dish up can be applied to a broad variety of different businesses, but for the purposes of this blog post we're going to need a single, versatile example.

So, for the next few minutes, please imagine you own a shop that sells musical instruments. Your bricks-and-mortar store is located in Birmingham, but you also sell instruments online and ship them to customers all over the country. You take online orders through an ecommerce website that ranks well for terms like 'buy musical instruments', but it's recently become clear that your visually appealing, user-friendly website isn't getting anywhere near as much traffic as it ought to be getting.

And that's why you're reading this article - because you're trying to find a way to boost your music shop's visibility in the Google SERPs.

1. Google AdWords

As noted above, your website ranks reasonably well for the term 'buy musical instruments', but you're concerned that a lot of potential customers are ignoring your link in favour of the AdWords listings that appear at the top of the Google results for that query.

Musical Instrument ads

Google selfishly gives its own ads pole position in the results for this search term, so if you want to appear at the very top of the 'buy musical instruments' SERP, you'll need to set up an AdWords account and pay for some ads of your own.

Google AdWords operates on a 'pay per click' (PPC) basis, which means that you will be charged a certain amount of money every time somebody clicks your ad. The exact cost of each click will depend on how much you bid for each keyword - the more you bid, the higher up the page your ad will appear when somebody searches for that word or phrase.

Cost per click is also dependent on your page's quality score: when you create an advert, Google will look at your landing page and give it a mark out of 10 based on how well it 'answers' the query you're targeting. If you get a low quality score, Google will be reluctant to show your ad to users, and you'll have to pay more for each click as a result.

The key to running a successful AdWords campaign is finding the right keywords. You need to identify popular search terms that your customers frequently type into Google, but you ideally want to steer clear of ultra-competitive keywords with a high cost per click (since you'll have to pay a lot of money to consistently appear in a prominent position for these terms).

2. Product Listing Ads (Google Shopping)

AdWords ads aren't the only sponsored results that Google likes to display above the organic listings. Let's imagine you've got a lot of Yamaha keyboards in your music shop that you'd like to sell - how do you show up at the top of the SERP for the term 'Yamaha keyboards'?

Keyboard Shopping Results

Those links with images above them are called product listing ads. They tend to show up when the user searches for a specific product or type of product - think of them as Google's way of saying, 'It looks like you want to buy something...and we reckon we've got just the thing right here!'

Unfortunately, the guys at Google won't list your products out of the goodness of their hearts - you have to pay to appear in those shopping slots. Google Shopping operates on a PPC basis, just like Google AdWords, although product listing ads are arguably a little easier to manage than AdWords campaigns because you don't have to worry about finding the right keywords to target.

Here's a quick introduction to Google Shopping ads courtesy of the search engine giant itself:


3. Local Results (Google Maps)

Since you sell your musical instruments in a bricks-and-mortar shop as well as through an ecommerce website, you'll definitely want to be appearing in the Google Maps results for certain terms. For example, if somebody Googles 'music shop Birmingham', that probably indicates that they're looking to walk into a local shop and buy something in person, so you should absolutely be aiming to rank among the top results for that search term.

But once again, you'll have to jump through a couple of hoops to make that happen.

Google Map Results

The good news is that Google's local results are not sponsored listings, so this part won't cost you money like the AdWords campaigns and the product listing ads did. All you have to do is go to Google My Business and enter your shop's details - you will probably have to verify the business either by taking a phone call or entering a code that Google sends to your address on a postcard.

Once that's done, you can customise your listing with photographs, add an enticing description of your music shop, and display your opening hours for everyone to see. You will also be able to collect reviews from Google users who have visited your store and want to tell other potential visitors about their experience.

4. Featured Snippets (The Answer Box)

Google seems to be displaying featured answers for more and more queries with each passing day. They're designed to provide digestible answers to question-type searches, and they look like this:

Google Answers
These snippets are great for the sites they're culled from - being featured in Google's answer box means that your link gets pushed right to the top of the organic results and given an extra wallop of visual emphasis that really helps you to stand out.

In order to rank as a featured snippet, you'll first need to identify a frequently-asked question that's relevant to your business and to your specialist knowledge. Here are some examples that could drive some good traffic to your hypothetical music shop's website:
  • why do guitars go out of tune
  • easiest instrument to learn
  • how to stop drumsticks breaking
All of these are examples of search terms for which Google might reasonably serve up a featured answer. And if you want that answer to come from your website, all you have to do is write one!

This is a really good use for a company blog - answering popular questions that are specifically related to your niche or industry. Simply pick a question and make that the title of your blog post; aim to provide a short, simplified answer in the first paragraph of your blog (the idea being that Google will use this excerpt for their featured snippet), then use a few more paragraphs to explore the question in more detail.


We hope you found this blog post useful and that you enjoyed reading it. Remember, the Designer Websites team can help with all your search engine marketing needs - get in touch today to discuss your requirements with us!
Travel Booker System

Travel Booker is a UK-based company that sells ski holiday packages. The Travel Booker team have specialist knowledge of Andorra and its many popular ski locations, and they provide holidays to Arinsal, Soldeu, and several other resorts.

There are lots of different things to consider when organising a ski holiday in a foreign country. In addition to making hotel reservations and travel arrangements, skiing and snowboarding enthusiasts may also wish to book:
  • Lift passes
  • Professional ski lessons
  • Rental equipment (e.g. skis, boots, helmets, snowboards)
  • Transfers between the airport and the resort itself
Instead of leaving their customers to sort all of this out alone, Travel Booker wanted to offer an easy way to take care of all the bits and pieces online. To achieve this, they got in touch with the team here at Designer Websites.

Our experienced web developers constructed a sleek, user-friendly booking system that's perfectly tailored to the needs of Travel Booker's customers. This system has been incorporated into a number of websites owned by Travel Booker, so no matter which resort you're planning to visit, you can take care of all your extras with ease. Since the booking system has a responsive design (created by our expert web designers), you can even take care of everything on your smartphone or tablet - the user interface works equally well on all screen sizes!

Click here to visit one of Travel Booker's websites and see their new booking system for yourself. Alternatively, if you've got a web development project that you'd like to discuss with the Designer Websites team, get in touch now - no matter how complex your requirements, we're always excited to take on new projects!
301 Redirects

If you want to manage your website effectively and provide a smooth, hassle-free experience for both users and search engines, the 301 redirect is one of the most important items in your toolkit.

A 301 redirect is a piece of code used to indicate that the requested piece of content has permanently moved to a different location. You should use a 301 if one of your old URLs is no longer in use, as this will automatically redirect the user (or search engine bot) to the new version of that page.

Example of a 301 redirect

Let's say you're the owner of www.my-bikes.coman ecommerce website that sells bicycles. You have a page dedicated to folding bicycles located at the following URL:

http://www.my-bikes.com/folding

Lots of people link to this page, but for whatever reason, you've decided to change its URL to something slightly different:

http://www.my-bikes.com/folding-bikes

Once you've changed the page's URL, anyone who tries to visit the old web address (http://www.my-bikes.com/folding) will see a 404 error message, because that page technically no longer exists.

However, you can use a 301 redirect to ensure that anyone who visits http://www.my-bikes.com/folding is automatically sent to http://www.my-bikes.com/folding-bikes instead. Here's how that works:
  • A user attempts to visit http://www.my-bikes.com/folding (perhaps they clicked an old link, or maybe they had it bookmarked)

  • Your 301 redirect tells their web browser to go to http://www.my-bikes.com/folding-bikes instead of the defunct URL that was initially requested

  • The user is taken straight to http://www.my-bikes.com/folding-bikes and, with any luck, they buy a new bike from you!
This is the correct way to handle a page that has permanently moved from one URL to another, so be sure to use a 301 redirect every time you change a page's URL. You should also use a 301 redirect if you're deleting a page and you think its URL should take visitors another to relevant page instead of an error notification.

Why use a 301 redirect?

301 redirects are handy for a number of different reasons:
  • Smoother user experience. If a page no longer exists but lots of users are still trying to access it, it's a good idea to redirect the old URL to a new, still-active page. Otherwise, all of those visitors will run into 404 errors - not particularly conducive to a satisfying user experience!

  • Prevents broken links. When you delete a page from your website, any links to that page will cease to work. Anyone who clicks those links will be greeted with a 404 error message...unless you use a 301 redirect to point the old links at a new page.

  • SEO juice isn't lost. When somebody links to your website, it's kind of like a vote of confidence; they're saying, 'yes, this is a good site that is worth visiting'. Those 'votes' can have a big impact on your Google rankings, especially if the linking website has a good reputation, because a link passes some of their authority on to you. However, if that high-authority website is linking to a URL that no longer exists, you won't feel the full benefit of the link unless you redirect the old URL to an active URL, thus passing the other site's authority (or 'juice') to a different part of your website.

  • Helps search engines to index your website properly. 301 redirects make it crystal-clear to Google and other search engines which of your URLs you want indexed and which are no longer in use. Also, if you change the URL of a page that already ranks highly in the SERPs, you should put a 301 redirect on the old URL so that you don't have to wait for your site to be re-crawled (failing to put in a 301 redirect will mean that anyone who clicks on your high-ranking page in the search results will be shown an error message, at least until your website is crawled again).

How to Add a 301 Redirect

The method for implementing a 301 redirect varies depending on a number of different factors. In some cases, it's possible to do it yourself, but it's generally a good idea to speak to your web developer or hosting company and ask them to put in any necessary redirect(s) for you.

If you need help managing your website and ensuring that it's fully optimised for user satisfaction and search engine success, get in touch with Designer Websites today.
No Comply Brands

Do you consider yourself a drinks connoisseur? If so, you may well want to take a look at our latest website!

No Comply Brands are a branded drinks agency who work with small, independent drinks businesses and help them to get their products to a wider audience. Their partners include Two Birds, who craft a variety of English countryside spirits, and Original, who make tonic water that's infused with the tastes of the Mediterranean.

Two Birds Spirits & Original Tonic Water

No Comply asked us to create a dynamic, modern-looking website that would show off these brands in the best way imaginable. We worked closely with them to ensure that the new site met their expectations, and we're pleased to announce that www.nocomplybrands.co.uk went live yesterday. The website includes:

Responsive Design 
No Comply wanted their new site to look just as good on smartphones and tablets as on desktop PCs. With this in mind, our web designers created a sleek, responsive website that adapts to the screen on which it's viewed.

Serving Suggestions
The beverages sold by No Comply's partners are perfect for cocktails, and so the company asked us to build a blog engine into their website to allow them to upload cocktail recipes and share them with followers on social media.
Cocktail recipes
Contact Form
The No Comply website makes it easy for interested parties to get in touch with the company, either via the online enquiry form or via the company's various social media accounts.

Would you like us to create a responsive website for your business? Get in touch now to request a quotation.

My-iClinic specialise in modern eye treatments. Offering their patients a range of services from cataract treatment through to macular degeneration treatment, they have a modern eye clinic based in North Finchley, London.

My-iClinic wanted a website that reflected the clinical side of their business, but also elaborated on the modern style of the business. Our team here at designer websites have a wealth of experience creating websites for doctors, clinics, physicians, naturally they chose us to build their modern website.

This was an incredibly exciting project for Designer Websites, as their new website required many different elements.  First and foremost we have incorporated the ability for them to have a live stream from their clinic, so patients can see what their operation entails, and what it will achieve.  My-iClinic host regular CET meetings at their clinic, so they required a bespoke booking system to make booking on to these meetings as easy as possible. My-iClinic also needed to have a portal in which opticians could log in and make client referrals to their clinic.  

As always we rose to the challenge and we recently put this mammoth site live, and it is just as good as we expected. We have created a sleek, modern website that looks great on bot desktop and mobile devices, and because the website is aimed at people with eye problems, we have used a clear font so the text is easy to read.

Visit http://www.my-iclinic.co.uk/ to view their new and improved website.

If you feel like your website needs a revamp, please get in touch to discuss your requirements.

South Wales UPVC Ltd. are wale’s longest running double glazing firm, established in 1990, they have since become marketing leaders in their industry. The company started 25 years ago, and only offered double-glazed windows and doors to their customers. Now, in 2016 South Wales UPVC Ltd. have been going from strength to strength and have expanded their services and now offer expert conservatory and porch installation.

Having worked with Designer Websites before they were more than confident in our abilities to create exactly what they require from a website.  South Wales UPVC Ltd needed a website that could effortlessly reflect the quality of their products.

As Always, the team at Designer Websites created a stunning website that is not only responsive and user friendly, it reflects the standard of their work with ease. Their new home page has a minimal and particularly easy to navigate. With South Wales UPVC Ltd. being a welsh company they felt it was important to maintain their welsh identity, so opted for the White, Green and Red colour scheme which remains prominent throughout their new website.  

Word of mouth advertising and reviews are an incredibly valuable source of information for potential customers of South Wales UPVC Ltd. So to let people see just how outstanding this company is we have provided links to their trust pilot page so people can easily see their reviews and we have updated their enquiry form to make it quicker and easier for people to get in touch, or get a quote from desktop and mobile.

If you would like to see what our designers have done with this website, visit http://www.southwalesupvc.co.uk/ now.

Jump Factory Website
 
Jump Factory is a brand new trampoline park that's set to open in Basingstoke next month. Situated in a converted warehouse, the park will consist of more than 80 trampolines, plus other installations like a half pipe and a giant airbag.
 
Trampoline parks are all the rage right now, appealing to everyone from mums and babies to trained athletes looking to sharpen their skills. At time of writing, Jump Factory's grand opening is still more than a month away, but thanks to the assistance of our social media specialists, the park is already attracting a lot of attention online:
 
Jump Factory Headlines
 
Amazingly, Jump Factory's Facebook page has already racked up more than 2,200 likes - not bad for a business that's yet to even open!
 
As you can probably imagine, the Jump Factory team are expecting a lot of demand when they open their doors on the 29th of February (leap day, appropriately enough), and so they asked us to design and build a top-quality website that would make it easy for potential customers to learn about the park and book visits online.
 
And, as usual, the Designer Websites team were more than up to the challenge! The Jump Factory website went live earlier this week, and we're pleased to report that early bookings are already flooding in. Jump Factory's website features a colourful, dynamic design that aims to appeal to serious jumpers as well as to families in search of a fun day out; the site is also fully responsive, making it easier for the people of Basingstoke to book their jumping sessions via smartphone or tablet.
 

We recently designed a new website for cleaning at height specialists, Seers, who were looking to better target their height services in order to improve search rankings and expand their online presence. 

Seers offer a range of high level cleaning and maintenance services, from graffiti removal and bird spike installation, to standard gutter and window cleaning. Their team has decades of experience in the industry, and covers a vast number of buildings, such as warehouses, hospitals and office buildings (just to name a few). They also cover a wide catchment area, carrying out jobs throughout South Wales and South West England. 

In order to specifically target their cleaning at height services, Seers decided to commission a website that made full use of this term, in order to compete for a better position in search results. Although their variety of additional services are also included on the site, and are easy to locate in the drop down menu, the homepage copy is optimized to place a greater emphasis on height level cleaning, in order to fully encapsulate this phrase. 

As well is improving the SEO for cleaning at height, the new website also has improved functionality and visual appeal, making the site easy to navigate and engaging for visitors. Thanks to the image-heavy design, viewers are able to experience the full extent of the services offered by Seers, getting more of a feel for the type of work they carry out. The photographs also validate their experience in the field, by providing a visual record of past projects. 

At the bottom of the page, there is a prominent array of recognizable logos from high profile clients such as Pinewood and Marriott, which also helps to validate their experience in the field, by demonstrating their ability to carry out work for reputable companies.

The new website is also fully responsive, which means that it will be easy to navigate on mobile phones and other portable devices. This means that customers searching for their services are likely to have a positive experience once they have landed on the site, which in turn will also improve their search rankings by reducing their bounce rate.

View the brand new Seers website. 

If you would like more information about our web design services, please get in touch with us here.
access training

Recently we were approached by Access Training Academies, a trade qualification course provider who were interested in improving the usability and search engine performance of their website.

Access Training offer some of the best trade courses in the UK, giving students the opportunity to gain practical experience in a large number of fields, ranging from plumbing to plastering. With state of the art facilities, and a concentrated 1-8 tutor to student ratio, Access Training are able to offer an efficient and highly successful set of teaching programmes to their candidates. 

Hoping to reach out to potential students and aid their location of suitable courses once they had reached their website, Access Training asked us to improve the site's visual and technical aspects, thereby increasing its overall performance and quality.They began, by deciding that they wanted to make the site fully accessible to people who were using devices other than a desktop computer to search for their courses. We achieved this by ensuring that the new design was fully responsive across a number of portable devices, allowing excellent navigation regardless of screen size.

This user friendly nature has been extended throughout all aspects of the site, and is particularly noticeable in the new 'course finder' wizard, which allows visitors to find suitable courses with ease and efficiency. This is directly related to the site's improved copy, which has been condensed to provide easy comprehension and better search engine performance by targeting specific keywords. We've already seen some improvements in their Google rankings since the site went live, and we are sure that this is something that will see continued improvement over time.

Visit the new Access Training Academies website now, or get in touch to find out more about our services.
Spectrum Displays

Spectrum Displays specialise in the design, construction and installation of film and television sets, as well as display stands and conference sets for special events. They also offer digital print and signage services to businesses who are looking to be more visually engaging. 

Despite having years of experience in the industry and a proven track record of success on a number of exciting projects, Spectrum did not previously have a website on which to display their vast portfolio of work and reach out to new clients. Attractive, engaging online content is vital for the continued success of businesses in the modern world, and now that their brand new site has gone live, Spectrum have a platform that will allow them to expand and improve their business.

The bespoke design of Spectrum's new website ensures that they are able to reach new customers in an appealing and visually exciting way. It is also fully responsive, thereby improving the usability of the website on smartphones and tablets and making it completely accessible and user-friendly for anyone visiting the site.

Due to the nature of Spectrum's business, it was essential to ensure that the website made prominent use of visual features. The use of photography is prevalent across the entirety of the new site, contributing to a clear and compelling reflection of the company's previous work. The subcategories of each speciality title lead to a gallery of images, which can be viewed as an online portfolio of Spectrum's previous work. 

While it was important to provide examples that placed emphasis on the finished product supplied by the company, it was also vital to present potential customers with familiar brand names in order to further endorse Spectrum's reputability. For this reason, client logos such as that of the BBC and ITV are prominently featured at the bottom of the homepage; this serves as a visual indicator that Spectrum have worked with some of the biggest names in the film and TV industry. 

Click here to explore Spectrum Displays' new dynamic website for yourself.
Howard G Davies & Associates

The internet is always changing, as are the rules and standards of web design. What looked fantastic five years ago will probably look very outdated today, and we are frequently asked to redesign our clients' websites to help them stay current and impress the current generation of web users.

Howard G Davies recently asked us to refresh his website, which was beginning to look a little bit tired by 2015 standards. As usual, our design team rose to the challenge, combining a bold blue-and-white colour scheme with carefully-chosen images and a simple, eye-catching layout to ensure that the revitalised website would look bang up to date.

Howard G Davies & Associates are a team of safety consultants specialising in fitness equipment, which means that they inspect exercise machinery before it is distributed and sold. They also help gym owners to ensure that their premises are as safe as possible, and in the event of a fitness-related accident, Howard and his team can serve as expert witnesses during any proceedings that follow.

Visit www.howardgdaviesassociates.co.uk to find out more and to see what our designers have done with this website.