If you have been exploring how to get your website’s content ranked on Google, then you have probably come across E-E-A-T in your research. E-E-A-T is an acronym for Experience, Expertise, Authoritativeness and Trustworthiness, and is a framework that has been used by Google since 2014 to assess the quality of online content. The purpose of this framework is to ensure users receive reliable, high-quality and helpful information in response to their queries.
Despite Google claiming that E-E-A-T is not a direct ranking factor in their search algorithm, understanding and optimising for E-E-A-T has been shown to strongly correlate with SEO success.
So, if you want to give your website an SEO boost and watch your rankings climb, keep reading this blog for our expert advice on how to demonstrate experience, expertise, authoritativeness and trustworthiness in your online content.
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Creating a successful and engaging blog involves more than just crafting well-written content. Choosing the right topics for your blog – topics that will really resonate with your audience – is crucial for driving meaningful engagement and improving your website’s rankings.
In this blog post, we will go over some of our best advice on how to choose blog topics that will get results and keep your audience coming back for more.
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The days are getting longer and the temperature is getting warmer, which can only mean one thing...Spring is upon us! Spring is a great opportunity for ecommerce businesses to push a spring sale, or refresh their marketing strategy for the year as we enter Q2.
So, we've put together a blog full of spring marketing ideas for ecommerce to spruce up your business for spring. Let's get into it...
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Email marketing revenue is estimated to reach almost £11 billion by the end of 2023 - so now is the best time to optimise your email marketing strategy! Here are 5 Email Marketing for Ecommerce Tips to make sure your email marketing campaign is effective as possible.
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If you own a business, then you already know how important a brand is. A brand is so much more than a logo for your marketing material. It is the embodiment of everything your business provides to others, from how you communicate your product and service to how you want people to feel when they interact with your business.
Ultimately, your brand identity is the personality of your business, and it's important to get it right.
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