How to Use FAQs to Improve SEO & User Experience

Frequently asked questions or FAQs are a staple feature of many websites, but did you know that they can be a valuable tool for boosting your site’s SEO (Search Engine Optimisation) and user experience? By featuring well-crafted and optimised FAQs on your website, you can help users find answers to their burning questions, improve your website’s ranking on search engine results pages and keep your users coming back for more!

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crawling, indexing and ranking

Have you ever wondered how search engines like Google and Bing know which pages to display when you search for information? Why do some websites appear at the top while others are buried deep four or five pages down in the results? The process behind it all is based on three fundamental concepts: Crawling, Indexing and Ranking.

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Website loading time is the time it takes for a website, or a page on a website, to fully load onto a screen. This also includes the content within the page, such as text, images, videos and pop-ups. 

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what makes a website user friendly banner

Before you start looking for ways to drive traffic to your website, you should first make sure that it's user friendly.

You may be wondering: what is a user-friendly website? A user-friendly website is one that users can access and navigate with ease, regardless of which web browser they're using and whether they're viewing the site on a PC or a mobile device.

Good usability makes users more likely to do what you want them to (e.g. place an order or join your mailing list). User-friendly sites also tend to rank higher on Google and other search engines.

So, what makes a user-friendly website? There are many different factors that help to make a website user friendly. Here are some of the most important parts of a user-friendly website:

  1. Responsive design
  2. Accessibility
  3. Loading times
  4. Mobile usability

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SEO (Search Engine Optimisation) is a brilliant tool for your website and your business. With a solid SEO strategy and the best SEO terms to know, you can increase your business's organic visibility and website traffic, all whilst optimising your content to reach your entire target audience.

It may sound too good to be true, but it is definitely a long-term game plan for creating a sustainable and successful online presence. There are a lot of terms floating around in the SEO universe, but here are the top 10 important SEO terms to know!

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