Website loading time is the time it takes for a website, or a page on a website, to fully load onto a screen. This also includes the content within the page, such as text, images, videos and pop-ups. 

Why Does Website Loading Speed Matter? 

In recent research, it was found that 70% of consumers admitted that website loading time impacted their willingness to buy from an online retailer. 

As you can imagine - attention spans are short nowadays. Consumers like to get the information they require almost instantly. A lengthy loading time could compromise the attention of your website visitors, and therefore, valuable sales and conversions. 

What is the Average Page Load Time? 

According to this source, the average page speed of a website in 2023 is 3.21 seconds. 

The first 5 seconds of a page load time has the highest impact on conversion rates, according to Portent's research in 2019. If your website loading speed is any longer than this, then you may be putting your website at a disadvantage. 

For each additional second of load time, you may see your conversion rates drop by an average of 4.42% each time. 

Website Loading Time and Sales

The highest ecommerce conversion rates occur on pages with a load time between 0-2 seconds. To check your website loading time, you can use the tool below. 

Website Speed Test

A slow website loading time can impact your sales as it can increase your page's bounce rate. If the speed of your loading time drives people away from your website, you could be missing out on valuable, convertable traffic. 

Website Loading Time and SEO 

Website and page loading speed is integral for search engine optimisation. This is because it is one of the key determining factors of Google's algorithm.

As a search engine, Google will prioritise websites that provide a good user experience for vistors, and it will push these websites closer to page 1 in comparison to slow-loading counterparts. 

Improve Your Website Loading Time 

It is very important to take your website loading speed into consideration. If you’re in need of some professional SEO services, Designer Websites offer all manner of SEO services, including technical SEO, keyword analysis, content creation, link outreach, and site recovery. If you’d like to read more about the different SEO services we offer, check out our website.

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Read More: A Beginner's Guide to Technical SEO