How to choose keywords for your content

If you want to attract lots of high-quality organic traffic to your website, there are two things you'll need to do:

  1. Choose the right keywords.
  2. Create great content to fit those keywords.

Both steps require careful consideration and a bit of hard work, but there are certain things you can do to make this process less stressful.

Today, we're going to focus on step one: finding the best keywords to target.

What are keywords?

Keywords - also called 'queries' or 'search terms' - are what people type in when using a search engine like Google or Bing.

(To be honest, 'keyword' is a slightly misleading name; most search terms consist of more than one word, so perhaps 'keyphrase' would be more accurate.)

Some keywords are extremely popular. Phrases like online food shopping and clothes for kids consistently clock up tens of thousands of Google searches every month.

But people are constantly searching, and many of them use keywords that nobody else has ever used before. Google themselves have stated that 15% of the queries their search engine processes are brand new.

There are all sorts of different phrases and questions an individual might enter when searching the web for the product or service that you provide. So how can you decide which keywords are worth targeting on your website?

Always begin with keyword research

Before you begin any keyword-driven task, there's one thing you need to do: research, research, research! This is what will lay the foundations for your keyword choices and the quality content that you're going to create - the content that will hopefully rank among the top Google results for those queries.

Companies with a sizeable marketing budget can hire an SEO agency (like us!) to conduct their keyword research for them. Specialist agencies carry out this type of work every day, using an assortment of tools to gain a deep insight into different keywords - how often they're used, how competitive they are, who currently ranks for them and why, etc.

If your business doesn't have the budget to hire an SEO expert, you can do some keyword research on your own - but be warned, this can quickly become a mammoth task!

Search intent: what is the user looking for?

One of the most important things to consider when choosing keywords is the intent behind each query. What question or need is the keyword expressing? What is the user's likely end goal?

As an example, imagine two Google users, Alice and Bob. Alice types in cheap car insurance, while Bob enters the longer query is car insurance cheaper for electric cars. These keyphrases are superficially similar, but they suggest very different end goals: Alice seems like she's ready to take out a new insurance policy, while the longer search string suggests that Bob is simply looking for information right now. Only one of these people has their credit card handy right now.

Learn more about search intent

Broadly speaking, keywords can be divided into three different 'intent' categories:

  • Navigational keywords are looking for a specific web page. They have one particular result in mind, and they're unlikely to click on any others. For example, wikipedia is a navigational keyword; the user is probably trying to reach Wikipedia's homepage.

  • Informational keywords are used to find answers and information. Example: you want to whip up a chocolate cake, but you don't have a recipe handy, so you search for how to bake a chocolate cake.

  • Commercial keywords are those that suggest you're looking to make a purchase. Queries that include the word buy are very strong indicators of commercial intent; for instance, a user who types buy playstation 4 into Google or Bing is pretty clearly looking to purchase a games console (and will almost certainly be shown a whole bunch of shopping results).

If you can match your content to the search intent, you will have a better chance of ranking for your chosen keyword, and a better chance of satisfying the people who visit your website.

Check out the competition

Another important factor to consider when choosing keywords is competition. Before you get your heart set on ranking for a particular search term, type it into Google and take a look at what you're up against.

First, look at the ads that appear (if there are any). For most Google searches, these appear at the top of the results page, and they should be marked as either 'Ad' or 'Sponsored'. The number and quality of ads displayed can give you a rough idea of how competitive a keyword is.

Next, look at the websites that rank organically underneath the ads. If the first page of results is dominated by big brands with enormous marketing budgets, you may find it hard to rank alongside them unless you're willing to spend a similar amount of money.

However, if you feel that you can create a piece of content (e.g. a blog post, infographic or video) that's better than anything that currently ranks for your chosen keyword - and which will do a better job of fulfilling the search intent - then it's worth giving it a try and seeing what results you're able to achieve.

Create the right content

Let's say you've written an excellent piece of content that offers lots of helpful information. It's far better - more relevant, more informative, easier to digest - than anything on the first page of Google results for your chosen keyword. But you're still not ranking. Why?

Ask yourself whether you've chosen the right format. For example, if you're in the landscaping industry and you design gardens for a living, a thousand-word blog post on different design concepts is unlikely to be as useful as a high-quality image (no matter how insightful or how well-written the blog is).

Think about different types of media, and try to determine which would most resonate with the search intent you pinned down earlier. Potential options include:

  • Blog posts
  • Videos
  • Infographics
  • Tables
  • Graphs
  • Charts

You may even be able to come up with something entirely unique that fits the search intent better than anything else currently on offer!

Map keywords to specific pages on your website

It's important to know which specific web page / piece of content you want search engines to rank for a given keyword. Targeting the same keyword on multiple pages can create keyword cannibalisation issues - read more about cannibalisation (and why it's a problem) here.

Remember, websites don't rank on search engines - web pages do. Instead of creating several pages that are all somewhat relevant to your chosen search term, create one outstanding page that ticks all the boxes, and this should have a higher chance of ranking.

Looking for help with keyword research and search engine optimisation? Designer Websites can help - get in touch to discuss your requirements!

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google updates

Google is always tweaking and updating its algorithm to provide the best possible search experience. These improvements are a constant, ongoing process, and business owners and webmasters should expect to see some gentle fluctuation in the ranking and performance of their websites from one day to the next. This is perfectly normal - no cause for alarm.

On occasion, though, you might notice a particularly pronounced change in your website's rankings - even though you haven't made any changes to the site itself. This may be a sign that Google has released a more significant algorithm update.

It's important to keep an eye out for big Google updates, understand what impact they can have, and monitor the performance of your websites for any significant shifts. In 2020 so far, Google has released two core algorithm updates and two stand-alone updates: one that prevents featured snippet URLs from appearing in the organic SERPs, and one that changes the way Googlebot views nofollow links.

In this blog, we're going to take a look at these recent updates and the impact they've had, so you know what to look out for on your own website. Let's dive right in!

Core Algorithm Updates

Of all Google's updates, core updates make the broadest changes and happen most frequently. They're designed to improve search results pages so that Google can deliver the most authoritative and relevant content to its users. This year, we've already seen Google roll out two core algorithm updates: one on the 13th of January, and one on the 4th of May.

It's common for Google's core updates to have a drastic impact on your website's keyword rankings. Some sites experience severe ranking drops, others will see an impressive ranking boost - it's hard to predict!

Why does this happen? Well, Google's Webmaster Central Blog gives us a great way of looking at the situation:

"One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It's going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realise they deserved a higher place on the list than they had before. The list will change, and films previously higher on the list that move down aren't bad. There are simply more deserving films that are coming before them."

What should you do if you notice a drop?

If you notice that your website is ranking much higher than it did before the update, bravo! Google thinks your content is highly relevant for its users.

However, if you notice that a particular page, an old blog post, or your website as a whole has slipped down the rankings following a core update, then the first thing to remember is that it doesn't mean your content is 'bad'.

What it does mean is that, if you want to reclaim those top positions in the SERP, you might want to revisit the content on these pages and make them better.

  1. Start by looking at the pages that now rank above you. What do those pages have that might make them more authoritative/relevant for a user?

  2. Re-assess your own content through a critical lens.
  • Can you provide a more substantial description of the topic?
  • Can you add links to authoritative sources?
  • Could you re-write the content to make it clearer/more concise?
  • Can you provide a more suitable heading?

By building better and more relevant web pages, you should start to see your website moving steadily up the rankings following a core update. Get in touch with our SEO specialists if you have any further questions about recovering dropped rankings.

Featured Snippet Duplication Update

On January 22nd, Google implemented an update that changed the way featured snippets appeared in the search results pages. Prior to the update, URLs that appeared in the featured snippet could also appear high up in the rankings, essentially giving that website twice as much exposure.

Post-update, you won't see duplicate URLs in the SERPs. If your webpage claims the elusive 'position 0' and is featured in Google's snippet, then it won't appear anywhere else in the rankings.

What impact will this have on your website?

Google has advised that the featured snippet position (or position zero) and position 1 are usually considered as the same position in most rank tracking tools, so you shouldn't see any dramatic drops in ranking.

In terms of your click-through rate, there are a few theories. Our own research suggests that holding the featured snippet is valuable for your website because it's the first port of call if a user wants to find out more information on a certain topic. Even on occasions when a user doesn't click through to your website, they're still being exposed to your brand and your featured content - so it's a win-win situation!

Sceptics argue that some users might choose to skip past all the on-page features like knowledge panels, featured snippets etc and head straight to the organic results. If this is the case, then this featured snippet update could be detrimental, but we're yet to see such an impact on our clients' websites.

Our advice? Keep an eye on your rankings and your inbound traffic. While it's unlikely that you'll see a drop as a result of this update, you can always re-work your content to gain a more beneficial ranking if you see that certain pages have been affected.

Nofollow Update

We've known that Google was changing the way it treats nofollow links since the end of 2019, but it wasn't until the 1st of March this year that the update actually went live.

Following this update, nofollow links will be treated as a 'hint' when Google is crawling and indexing your site, and might even affect your ranking.

Previously, nofollow links could be used to tell Google to disregard a certain outbound link. Essentially, you could tell Google "Hey, I don't want to endorse this website even though this link is relevant to my users". That's no longer the case.

When announcing this update, Google said, "Links contain valuable information that helps us improve search, such as how the words within links describe the content they point at. Looking at every link we encounter can help us understand unnatural linking patterns".

Generally, nofollow links will be treated as they were before, so the impact on your website should be minimal. As far as actions you should take, Google recommends using one of two new link attributes to identify the purpose of your nofollow links. For example:

  • rel="sponsored" to identify links that have been paid for, e.g. adverts and sponsored articles.
  • rel="UGC" to identify links in user-generated content, e.g. blog comments.

Google has said that they might still use these "sponsored" and "UGC" links as 'hints' when crawling your website, but using the correct identifications increases the likelihood that Google will understand why you've used a nofollow link, and they will assess the link accordingly.

Google updates happen all the time - it's part of an ongoing effort to perfect their search engine experience. On the whole, Google updates are nothing to be worried about, but having an awareness of them can help you identify the cause of traffic and ranking fluctuations. Contact us for more information about our search engine optimisation services.

SEO spring clean

Keeping your SEO up to date is a vital part of maintaining your website and growing your online audience. Whether you're a beginner or a seasoned expert, spring is the perfect time to adjust your SEO strategy with a few easy tips and tricks.

If you want to give your search engine rankings a boost this spring but you're not sure where to start, Designer Website's search engine optimisation specialists have got your back. Here are our top tips for a thorough SEO spring clean.

Identify new keywords

The world is constantly changing, and it could well be that lots of new keywords and topics have become relevant to your business since your last big SEO check-up. You may be missing out if you have not updated your content to reflect up-and-coming trends; roughly 15% of all Google searches are completely new queries, so you might be able to capture a lot of extra traffic if you add extra keywords to your SEO strategy.

Whether you update your existing website copy to address current search trends or add extra content via blog posts, this is a great way to stay ahead of your competitors and give your site a nice spring boost.

Keep things fresh

Think of SEO like dating. When you first starting optimising your website, it's really easy to build your online presence and create new content that helps your site to rank. You might feel genuinely excited every time you publish a new blog post or add an informative new page.

But as time goes on, the thrill begins to wear off. Your content no longer ranks as well as it used to, and fewer people are visiting your site and engaging with your brand. You might even consider giving up and abandoning SEO entirely (though as we recently discussed, this is seldom a good idea!).

If you haven't released any new content in a while, we thoroughly recommend updating your website with some fresh new landing pages or a string of blog posts. It's important to remember how much search engines (especially Google) love fresh new content - as with relationships, a little commitment to your SEO can go a long way!

Minimise duplicate content

Content duplication - where the same piece of content appears on two or more web pages - can have a huge impact on your SEO strategy if you let it get out of hand. Few website owners create duplicate content intentionally, but it can sometimes happen by accident; for example, if you write similar or identical descriptions for two subtly different products, search engines may only index one of those pages, which will prevent the other one from ranking.

Try to make every page on your website unique, and if you can't avoid repeating a significant amount of content across multiple URLs, use canonical tags to tell Google which version you want indexed.

Don't neglect local SEO

If you have a brick-and-mortar business that's open to the public, you need to make sure potential customers can find you. Local SEO is hugely important - it's been alleged that 43% of Google searches are for things in the searcher's local area, and in the USA, an estimated 80% of disposable income is spent within 20 miles of the home.

So make sure your local SEO factors are in shape for spring. At the very least, you should create a Google My Business listing and make sure your company's address and contact details are correct and up to date wherever they appear on the web.

Master Google Search Console

Checking technical issues is an important part of SEO. You've created your new content, you're targeting new keywords, and you've even eliminated all duplication from your website - now you should carry out a Google Search Console check to make sure your website is working as it should.

Search Console can tell you all sorts of useful things, from how many of your pages are indexed to whether your pages display correctly on mobile devices. If you're new to Search Console, Google have some videos to help you learn the ropes, but you might be better off hiring a team of SEO experts to look after this side of things for you.

Remember: it's important to keep your SEO strategy fresh and efficient if you want to maximise your organic search traffic all year round. If you want to get more from your website, the Designer Websites team can help - our SEO specialists work closely with our experienced team of designers and developers to deliver the best possible results for our clients.

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Local SEO

What is local SEO?

Local SEO refers to the process of enhancing your local online presence in order to attract more business from relevant local searches. It can be classed as ‘the practice of optimising your brick and mortar business for location-focused keywords and search terms’; such as “web design Barry”.

These searches can be performed across several different search engines, but with 90%+ market share in the UK alone, these searches are typically performed on Google, with the hope of being included in something called the ‘Google Snack Pack’.

The Google Snack Pack, also known and referred to as the ‘local 3 pack’ or ‘map pack’, is the boxed area that appears on the first page of Google search results when a local online search is performed. The Snack Pack box displays the top 3 local business listings most relevant to the search query and contains it’s very own search algorithm and set of rules. But why is it important for local businesses to appear in the snack pack? Let’s find out!

 

Why is local SEO important?

Optimising your local SEO means increased website traffic (if you have a website), leads and conversions since your efforts are placed into becoming more relevant to your base of local customers. It is a way to help smaller businesses compete more effectively against larger national organisations who have significantly greater amounts of resources at their disposal. By focusing on specific local SEO tactics, smaller firms are able to limit the impact of these bigger businesses that often optimise content for broader keywords and search terms and rely on brand recognition, rather than value offerings, to bring in footfall.

Further strengthening the case for local SEO are the fascinating stats that surround it. 46% of all searches performed on Google have ‘local intent’ (SER), “near me” searches are increasing 150% faster than traditional, local-based searches (Google) and 29% of all Google search engine result pages contain a snack pack in the results (RankRanger). 

With all of the advantages and buzz around local SEO, it comes to no surprise as to why so many businesses are battling it out to be included in the local 3 pack. So, what can you do to get in there? Here are the best ways to optimise your business for local SEO.

Improving your local SEO

1.       Create & Optimise Your Google My Business Listing

First things first, to get started with local SEO, you’ll need to create a Google My Business listing. For no charge, this establishes your business’ online presence and means you will appear on Google Maps. Not only will your business appear in search results across a variety of devices, but if Google authenticates your listing as a legitimate business, it could also appear in the sidebar space of a Google search.

 

There are several ways in which you can optimise your GMB listing to ensure Google not only sees your business but chooses it to appear in local search results. These are:

  • Keeping everything consistent between your listing, website & other online listings
  • Filling in every data point available i.e. Name, Address, Bio and Shortname
  • Keeping crucial business data updated such as opening hours and holidays
  • Get more reviews and engage with any that you do get

 

2.       Gain Regular Reviews

The last point that we made above is an important one. Getting your customers to leave glowing reviews about your business doesn’t just help to optimise your GMB listing and presence, but it also encourages more local customers to buy from you. The more footfall that your business experiences can lead to further positive reviews which then helps to build more signals to Google that your business is legit and worthy of ranking highly in local searches. Some tips to encourage your customers to leave positive reviews are:

  • Respond to existing reviews in a professional way, addressing any negative reviews that you may get and thanking reviewers for sharing their positive experiences
  • Asking for a review in-person after a sale has been made
  • Send post-purchase communications asking customers to leave reviews

 

3.       Optimise for Voice Search

Voice search has been rapidly growing over recent years, especially in terms of SEO. Therefore, it is crucial to optimise your content into a voice search-friendly manner, focusing on the way people ask questions when they speak rather than when they are typing. When performing voice searches using specific devices such as an Amazon Echo or Google Home or a voice assistant such as Siri, searchers opt for more long-tail keywords compared with regular search. As a result, you’ll have to adjust the SEO of your content to fit the more conversational tone of someone talking. A good tip here is to focus your efforts on traditional question starters such as who, what, when, where, why and how.

 

4.       Making Your Website Mobile-Friendly

Online mobile searches have also grown in popularity over the last decade with the increase in accessibility to mobile devices. In fact, in 2017, Google released its mobile-first indexing search results that prioritised mobile-optimised content over non-optimised content and even made it their primary index. This confirms the strategy behind optimising websites and content to be mobile-friendly, not just for local SEO, but for SEO as a whole.

Some tips for making your website more mobile-friendly are:

  • Ensure your website loads quickly
  • Use images and website copy only when needed and avoid filler content
  • Use bigger fonts that are easy to read
  • Implement an enhanced user interface for a great experience

 

 

5.       Greater Focus on Local Keywords

One of the most obvious ways to rank for local search results is to focus on local keywords, right? Of course, it is! Google’s own Keyword Planner allows you to filter keyword searches based on location, so you can get a better idea and understanding of the popular search terms for a specific area. This enables you to form a list of relevant local keywords that you can target to give yourself a better chance on ranking. Once you have these keywords, you can begin to implement content, meta tags and URLs to match.

Another great tactic that you can implement to increase local SEO results is to include mentions of location-specific landmarks and hotspots in your site’s content. For example, if your business offers web design in Cardiff city centre, including references such as “web design near Cardiff castle” could also bolster rankings in local search results.

 

6.       Implement Location Pages or Location-Focused ‘About Us’ Pages

If your business operates in more than one location, then location pages are a must. These pages allow you to target very specific location-based keywords around a main keyword e.g. “Cardiff decking” and “Slough decking”. At the minimum, each of these pages will need to provide the following information:

  • Opening hours
  • Name, address and phone number
  • Reviews
  • Promotions
  • Google Maps location

When adding these pages to your site, it’s important to remember that standards SEO rules still apply and content should be unique.

If your business only operates in one location, then having an ‘About Us’ page that focuses on local, relevant information is imperative. If you run a coffee shop, for example, your About Us page is the perfect place to provide information that you supply the coffee and cakes for local fundraisers each year. This reaffirms your commitment to your local community and provides potential customers near you with confidence in your business, which can lead to increased levels of business and many of the aforementioned benefits such as positive reviews.

 

7.       Take Advantage of Online Directories

Websites such as Yell, Yelp, YellowPages and Foursquare are online business directories that help to get your business name, address and phone number (NAP) on the web, which is one of the most important, if not the most important element of local SEO. NAPs act the same way as backlinks do to a website and let Google know that multiple places on the web are talking about or mentioning your business. The key thing to remember when adding your business to these online directories is to ensure that all information remains consistent.

Online business listing should include the following basic information:

  • Accurate business name, address and phone number which is consistent across all directories
  • A backlink to your website if you have one
  • A thorough description of your business

 

8.       Build High-Quality Backlinks

According to Moz’s 2018 Local Search Ranking Factors study, ‘link signals’ were ranked number one and number two respectively in the most important factors for ranking in local organic rankings and the local pack and snack pack. Link signals are backlinks that point back to your website, so it’s important to get as many of these as possible, however, you do need to focus on their quality more than anything. The more relevant and authoritative the backlink is, the greater the signal is going to be to Google that your business is legitimate and also relevant to the local search being performed.

Some tips that you could follow to create high-quality backlinks to your website are:

  • Guest blogging on reputable websites that have a high domain authority
  • Produce high-quality content on your website that others want to link to
  • Engage with local businesses and influencers to link back to your website

 

SEO is a fast-moving and ever-changing industry, so you never know when Google will introduce new and innovative features to its search engine results page for local searches, but they are more or less guaranteed. Therefore, it is vital to keep on top of changes that can impact your local SEO. By starting off implementing the above eight points, you will ensure that your business not only takes advantage of lucrative local search opportunities but builds a solid platform that can be taken forward and progressed further when new and exciting local SEO features are announced.

Want to know more about how Designer Website can help your business with its local or national SEO, be sure to visit our search engine optimisation page today to see the professional and quality SEO services that our team of experts can provide. You can also get in touch with us if you require anything else!

 

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Search results are constantly changing and evolving so it’s important that marketers change their strategies if they want to achieve and maintain high rankings in the search engine results pages (SERPs).

Gone are the days where the SERPs are filled with hundreds of plain links. Now, featured snippets and local results are often the first things users see when using Google. But what impact are these features this having on website click-through rates? Let’s find out.

A Quick Introduction to Featured Snippets

We’re sure you’ve come across Google’s featured snippets before but, just in case, let’s quickly get you up to speed on what they are.  

A featured snippet is a short summary of information from a trusted source or website that sits at the top of Google’s search engine results page (a position often referred to as ‘position zero’). Featured snippets appear above all other organic results and are shown for a wide range of questions, queries and keywords. They take up a huge section of the search results and might look something like this…

As you can see, typing ‘How to clean a car?’ into Google will show you a featured snippet with a step by step list of instructions and a labelled photograph. This quickly gives you all the information you need to get the job done, without requiring you to click through to a website. Helpful, right?

This isn’t the only style of featured snippet that we see in Google’s search results, in fact, there are 3 common types of featured snippets; paragraphs, lists and tables. Of these three types, paragraphs are by far the most common, currently making up around 80% of all featured snippets on Google.

Did you know that featured snippets are also the first point of reference for Google’s voice search results? With more and more smart devices and voice-activated assistants making their way into people’s homes, it’s clear to see why featured snippets are becoming more prominent in digital marketing strategies.

How Do Featured Snippets Impact Click-Through-Rates?

Google introduced featured snippets way back in 2014 to (in Google’s own words) “help people more easily discover what they’re seeking, both from the description and when they click on the link to read the page itself”.

Since featured snippets were introduced, SEO specialists have been increasingly concerned about their impact on click-through-rates. After all, why would users bother to click through to a website, if all the information they need can be found in the search results?

To tackle these concerns, Google adds a link to the source of the snippet of information prominently and cites the source website whenever Google Assistant reads it aloud as a spoken result. Google even sends a link to the Google Home app so users can ‘click to learn more’ if they so wish. But is this enough? How often do people click to learn more?

According to a recent study carried out by notorious SEO specialist, Rand Fishkin, “less than half of all Google searches now result in a click” (as shown in the chart above). Of course, this doesn’t mean that ranking highly is becoming less important, it just means that digital marketers need to be clever about generating content, adding schema markup to sites, and satisfying Google’s requirements if they want to gain maximum exposure in the search results.

Let’s take a look at a featured snippet we were able to gain for a client in 2019, to see whether gaining this top spot has had a positive, negative or no noticeable effect on click-through-rate.

This blog (shown above) ‘The Most Common Garden Weeds in the UK’ was published in March 2019. By mid-May, we started to see a huge spike in traffic to the website, and more specifically, a dramatic rise in the number of people visiting this blog.

A quick investigation found that this blog had been selected to sit in the exclusive ‘position zero’ for keywords related to common lawn weeds uk. (We gave ourselves a pat on the back).

Between the time the blog was published (March 29th) and the end of the year (December 31st) this blog single-handedly drove over 50% of all new users to the website, more than any other page on the website! The number of clicks through to the blog totalled an impressive 70% of all clicks through to the website, so the positive impact that this featured snippet had for our client was unprecedented.

When considering why that is, it’s likely that the topic that this snippet addresses is driving users to click through. The common garden weeds are listed in the featured snippet, but users might want to find out more information such as; when the weeds are most prevalent and how to get rid of them.

What Can We Take from This?

What this shows is that users are certainly becoming less likely to click on webpages and ads because, quite frankly, they no longer need to. Google is finding the information they need and presenting it to them in an easily digestible way.

However, what our client’s results show is that featured snippets are an incredibly valuable feature that can drive lots of people to your website. Gaining ‘position zero’ puts your site directly in front of the user, and if they do want to find out more, then it’s your site they’re most likely to visit.

It’s important to bear in mind that even users who don’t click on the featured snippet are still being exposed to your brand, whether that’s visually or audibly. This improved brand awareness and authoritative position can only have a positive impact on your business in the long-term.

So, gaining featured snippets is certainly something that business owners and digital marketers should aim for as part of their marketing strategy. You can read more about writing to gain featured snippets in one of our previous blogs.

How to Gain a Featured Snippet >

If you’d like help increasing brand awareness, boosting your Google rankings or keeping your website content fresh and up to date, find out more about our SEO team here.