AI is everywhere these days. Tech companies are scrambling to add generative AI features to their services, and for millions of people, running questions past ChatGPT has become as routine as searching for information on Google. Whether you love it or you hate it, AI seems to be here to stay.

This raises a question for webmasters and SEOs: should we just use AI tools to generate our website content? Chatbots like Microsoft’s Copilot and the aforementioned ChatGPT can spit out thousands of words on just about any topic you like, but is this AI-generated content actually capable of competing in the organic search results?

We’ve taken a close look at Google’s official stance on AI and run some tests to discover the truth. Read on to find out whether you can rank with AI-generated content.

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Looking to learn SEO techniques but not sure where to start? This blog will unpack the basics of SEO so that you can start optimising your website’s content and boost your search engine rankings with ease.

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Crafting a good title is vital. The Lord of the Rings wouldn’t have been anywhere near as successful if Tolkien had named it A Really Long Walk to Return Some Jewellery.

The same rule applies to Search Engine Optimisation (SEO) and the pages on your website. A web page’s title tag can have a massive impact on where it ranks on the Search Engine Results Page (SERP).

So, what is a title tag, and how do you make a good one? Read on to find out.

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On any website, moving from one page to another requires internal links. Their function is that simple – but with careful construction and deployment, internal links can have a great effect on your Search Engine Optimisation (SEO) strategy.

How is this possible? Read on to find out.

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The secret formula to how Google decides what comes up first is just that, a secret – but there are proven tactics that will help you get your site ranking highly. So, we’ve put together this guide to help you understand those tactics, and to show you the basics of how Google decides what comes up first. More...