If you have been exploring how to get your website’s content ranked on Google, then you have probably come across E-E-A-T in your research. E-E-A-T is an acronym for Experience, Expertise, Authoritativeness and Trustworthiness, and is a framework that has been used by Google since 2014 to assess the quality of online content. The purpose of this framework is to ensure users receive reliable, high-quality and helpful information in response to their queries.
Despite Google claiming that E-E-A-T is not a direct ranking factor in their search algorithm, understanding and optimising for E-E-A-T has been shown to strongly correlate with SEO success.
So, if you want to give your website an SEO boost and watch your rankings climb, keep reading this blog for our expert advice on how to demonstrate experience, expertise, authoritativeness and trustworthiness in your online content.
More...
Content pruning is the process of identifying and removing low-performing, outdated or irrelevant content from a website to improve its overall SEO performance. Think of it in the same way as pruning a plant – you can encourage healthier growth by removing dead or overgrown parts that are weighing the plant down!
In this blog, we will explore the process of content pruning, how you can do it and why it is important for your website’s SEO. Let’s get started!
More...
Frequently asked questions or FAQs are a staple feature of many websites, but did you know that they can be a valuable tool for boosting your site’s SEO (Search Engine Optimisation) and user experience? By featuring well-crafted and optimised FAQs on your website, you can help users find answers to their burning questions, improve your website’s ranking on search engine results pages and keep your users coming back for more!
More...
Have you ever wondered how search engines like Google and Bing know which pages to display when you search for information? Why do some websites appear at the top while others are buried deep four or five pages down in the results? The process behind it all is based on three fundamental concepts: Crawling, Indexing and Ranking.
More...
AI is everywhere these days. Tech companies are scrambling to add generative AI features to their services, and for millions of people, running questions past ChatGPT has become as routine as searching for information on Google. Whether you love it or you hate it, AI seems to be here to stay.
This raises a question for webmasters and SEOs: should we just use AI tools to generate our website content? Chatbots like Microsoft’s Copilot and the aforementioned ChatGPT can spit out thousands of words on just about any topic you like, but is this AI-generated content actually capable of competing in the organic search results?
We’ve taken a close look at Google’s official stance on AI and run some tests to discover the truth. Read on to find out whether you can rank with AI-generated content.
More...
