SEO (Search Engine Optimised) content is specifically curated to rank highly within the SERP (Search Engine Results Page) in order to receive a high number of clicks. SEO content has many benefits when used correctly. For example, SEO content can attract backlinks from other websites that will increase your website's domain authority!
You can present SEO content in many different ways, so let's dive in and run through the different types and their individual benefits. What is the best content for SEO? Click the answers below to find out more...
- Evergreen pillar pages
- Lead capture / landing pages
- Photo / visual galleries
- Blog posts
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As a business owner, you've probably heard the term 'SEO' flying around...a lot. SEO is just one part of the puzzle that is Search Engine Marketing (SEM), but it is integral to your business's online success - especially if it's an ecommerce business.
In this blog, we will be giving you 10 SEO ecommerce tips to help you get ahead with SEO for ecommerce. Let's dive in...
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Every effective SEO strategy starts with keywords. Why? Because SEO keywords form the bridge between your audience's needs and the content you produce.
With an effective keyword strategy, you'll be able to publish content that is specifically in line with the needs of your target audience - resulting in quality traffic, sustained engagement, and increased sales. So, what do you need? You're in need of some tips for SEO keyword-finding!
The first thing to do is identify your target keywords for SEO. Don't worry - it's not rocket science. Are you wondering how to find SEO keywords? With this guide, you'll be finding keywords for SEO in no time! Let's dive in...
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If you want to advertise your business to the largest possible audience, the world's most visited website is an obvious place to start.
The vast majority of web searches are carried out on Google, and the good news is you don't even have to pay Google to get your business seen in their search results. If you're looking to start advertising on Google, Google Ads can be a great way to capture more traffic, but there are also ways to advertise on Google without spending a penny. In this blog post, we'll look at the paid AND organic methods to start advertising on Google - you'll need to know about both if you want to maximise your website's SERP visibility.
Here's our tips on how to start advertising on Google:
- Appear in the organic results
- Appear in the local map results
- Create Google Ads
- Make the most of Google Shopping
- Start ranking for image and video searches
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Every business wants to be seen by its target audience - but how do you make sure that your website is the one that people want to click on?
There are so many websites out there that it can often feel like a battle to get anywhere near page one, especially if your keywords are very popular and/or broad. This is where search intent optimisation comes in handy.
Here's everything you need to know about search intent...
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