SEO (Search Engine Optimised) content is specifically curated to rank highly within the SERP (Search Engine Results Page) in order to receive a high number of clicks. SEO content has many benefits when used correctly. For example, SEO content can attract backlinks from other websites that will increase your website's domain authority!
You can present SEO content in many different ways, so let's dive in and run through the different types and their individual benefits. What is the best content for SEO? Click the answers below to find out more...
- Evergreen pillar pages
- Lead capture / landing pages
- Photo / visual galleries
- Blog posts
1. Evergreen Pillar Pages
Definition: Long-form content that is optimised for broad and highly competitive keywords. This form of content should always be evergreen - meaning that it should stand the test of time and be updated periodically to remain valuable for website users.
When curating a pillar page, it is important to start with a competitive target keyword that is essential for your business. It's important that this keyword corresponds to an overarching topic which can then be broken down into sub-sections within the pillar page. To do this, a pillar page will typically link to pieces of short-form content (e.g. blog posts) that target more specific long-tail keywords.
A pillar page addresses the main ideas of your product or service in an in-depth, informative and optimised format. It is one of the best and most effective forms of SEO content to include within your strategy as it allows site visitors to learn more about your product or services, all in one post!
2. Lead Capture Pages / Landing Pages
Definition: A page that aims to convert visits into conversions (such as sales or sign-ups). A landing page is curated specifically for a marketing campaign, goal, or service, meaning that the copy is usually highly persuasive and focused on CTAs (calls to action).
Lead capture pages, or landing pages, hold huge SEO value when optimised for transactional keywords or product / service-specific keywords. Landing pages are considered the best kind of content for SEO as they tend to be extremely good at converting. This is due to their focus on a singular goal, supported by CTAs and informative copy surrounding a specific offer, service or item.
Landing pages usually have limited navigation and a simple design in order to keep a targeted website user focused on closing a sale in the final stages of the sales funnel.
3. Photo / Visual Galleries
Definition: A collection of images that displays information about a particular topic or query.
In an analysis conducted by Moz, it was found that image galleries were among the most popular of the top 10 results in the SERP for certain queries. Visual galleries can be great resources for your business if you optimise them for relevant keywords, and they're also one of the best forms of content for SEO. For example, if you search for 'space saving spiral stairs', you will see this as one of the top results:
Optimised images are great for gaining the attention of searchers whilst providing a visual answer for certain queries. For this particular query, images are the best way to satisfy the user's search intention and need, therefore images have been boosted to the top page by Google.
4. Blog Posts
Definition: An article published on a website's blog, often answering a specific question or offering a solution for a common problem.
A blog is an incredible opportunity to provide informative and useful information that targets your desired keywords. Blogs are essential for generating organic traffic, as they directly answer the queries of your target audience. Blog posts provide an opportunity to target keywords that are not already targeted by the other pages on your website.
SEO blogs are also super effective at building brand loyalty and trust from website visitors when they align with Google's E-A-T concept. E-A-T stands for expertise, authoritativeness and trustworthiness; Google have even revealed that E-A-T is an essential part of their algorithm for recognising and analysing content, increasing your chances of landing the top spot!
Stuck in a content rut?
Consistently generating unique content is an ongoing task, and it’s natural to find yourself suffering from a bit of writer’s block from time to time.
Need some tips for SEO? At Designer Websites, we have an experienced team that can give you a helping hand with content for SEO. Take a look at our services and get in touch to speak to one of our team today.
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