Local SEO

What is local SEO?

Local SEO refers to the process of enhancing your local online presence in order to attract more business from relevant local searches. It can be classed as ‘the practice of optimising your brick and mortar business for location-focused keywords and search terms’; such as “web design Barry”.

These searches can be performed across several different search engines, but with 90%+ market share in the UK alone, these searches are typically performed on Google, with the hope of being included in something called the ‘Google Snack Pack’.

The Google Snack Pack, also known and referred to as the ‘local 3 pack’ or ‘map pack’, is the boxed area that appears on the first page of Google search results when a local online search is performed. The Snack Pack box displays the top 3 local business listings most relevant to the search query and contains it’s very own search algorithm and set of rules. But why is it important for local businesses to appear in the snack pack? Let’s find out!

 

Why is local SEO important?

Optimising your local SEO means increased website traffic (if you have a website), leads and conversions since your efforts are placed into becoming more relevant to your base of local customers. It is a way to help smaller businesses compete more effectively against larger national organisations who have significantly greater amounts of resources at their disposal. By focusing on specific local SEO tactics, smaller firms are able to limit the impact of these bigger businesses that often optimise content for broader keywords and search terms and rely on brand recognition, rather than value offerings, to bring in footfall.

Further strengthening the case for local SEO are the fascinating stats that surround it. 46% of all searches performed on Google have ‘local intent’ (SER), “near me” searches are increasing 150% faster than traditional, local-based searches (Google) and 29% of all Google search engine result pages contain a snack pack in the results (RankRanger). 

With all of the advantages and buzz around local SEO, it comes to no surprise as to why so many businesses are battling it out to be included in the local 3 pack. So, what can you do to get in there? Here are the best ways to optimise your business for local SEO.

Improving your local SEO

1.       Create & Optimise Your Google My Business Listing

First things first, to get started with local SEO, you’ll need to create a Google My Business listing. For no charge, this establishes your business’ online presence and means you will appear on Google Maps. Not only will your business appear in search results across a variety of devices, but if Google authenticates your listing as a legitimate business, it could also appear in the sidebar space of a Google search.

 

There are several ways in which you can optimise your GMB listing to ensure Google not only sees your business but chooses it to appear in local search results. These are:

  • Keeping everything consistent between your listing, website & other online listings
  • Filling in every data point available i.e. Name, Address, Bio and Shortname
  • Keeping crucial business data updated such as opening hours and holidays
  • Get more reviews and engage with any that you do get

 

2.       Gain Regular Reviews

The last point that we made above is an important one. Getting your customers to leave glowing reviews about your business doesn’t just help to optimise your GMB listing and presence, but it also encourages more local customers to buy from you. The more footfall that your business experiences can lead to further positive reviews which then helps to build more signals to Google that your business is legit and worthy of ranking highly in local searches. Some tips to encourage your customers to leave positive reviews are:

  • Respond to existing reviews in a professional way, addressing any negative reviews that you may get and thanking reviewers for sharing their positive experiences
  • Asking for a review in-person after a sale has been made
  • Send post-purchase communications asking customers to leave reviews

 

3.       Optimise for Voice Search

Voice search has been rapidly growing over recent years, especially in terms of SEO. Therefore, it is crucial to optimise your content into a voice search-friendly manner, focusing on the way people ask questions when they speak rather than when they are typing. When performing voice searches using specific devices such as an Amazon Echo or Google Home or a voice assistant such as Siri, searchers opt for more long-tail keywords compared with regular search. As a result, you’ll have to adjust the SEO of your content to fit the more conversational tone of someone talking. A good tip here is to focus your efforts on traditional question starters such as who, what, when, where, why and how.

 

4.       Making Your Website Mobile-Friendly

Online mobile searches have also grown in popularity over the last decade with the increase in accessibility to mobile devices. In fact, in 2017, Google released its mobile-first indexing search results that prioritised mobile-optimised content over non-optimised content and even made it their primary index. This confirms the strategy behind optimising websites and content to be mobile-friendly, not just for local SEO, but for SEO as a whole.

Some tips for making your website more mobile-friendly are:

  • Ensure your website loads quickly
  • Use images and website copy only when needed and avoid filler content
  • Use bigger fonts that are easy to read
  • Implement an enhanced user interface for a great experience

 

 

5.       Greater Focus on Local Keywords

One of the most obvious ways to rank for local search results is to focus on local keywords, right? Of course, it is! Google’s own Keyword Planner allows you to filter keyword searches based on location, so you can get a better idea and understanding of the popular search terms for a specific area. This enables you to form a list of relevant local keywords that you can target to give yourself a better chance on ranking. Once you have these keywords, you can begin to implement content, meta tags and URLs to match.

Another great tactic that you can implement to increase local SEO results is to include mentions of location-specific landmarks and hotspots in your site’s content. For example, if your business offers web design in Cardiff city centre, including references such as “web design near Cardiff castle” could also bolster rankings in local search results.

 

6.       Implement Location Pages or Location-Focused ‘About Us’ Pages

If your business operates in more than one location, then location pages are a must. These pages allow you to target very specific location-based keywords around a main keyword e.g. “Cardiff decking” and “Slough decking”. At the minimum, each of these pages will need to provide the following information:

  • Opening hours
  • Name, address and phone number
  • Reviews
  • Promotions
  • Google Maps location

When adding these pages to your site, it’s important to remember that standards SEO rules still apply and content should be unique.

If your business only operates in one location, then having an ‘About Us’ page that focuses on local, relevant information is imperative. If you run a coffee shop, for example, your About Us page is the perfect place to provide information that you supply the coffee and cakes for local fundraisers each year. This reaffirms your commitment to your local community and provides potential customers near you with confidence in your business, which can lead to increased levels of business and many of the aforementioned benefits such as positive reviews.

 

7.       Take Advantage of Online Directories

Websites such as Yell, Yelp, YellowPages and Foursquare are online business directories that help to get your business name, address and phone number (NAP) on the web, which is one of the most important, if not the most important element of local SEO. NAPs act the same way as backlinks do to a website and let Google know that multiple places on the web are talking about or mentioning your business. The key thing to remember when adding your business to these online directories is to ensure that all information remains consistent.

Online business listing should include the following basic information:

  • Accurate business name, address and phone number which is consistent across all directories
  • A backlink to your website if you have one
  • A thorough description of your business

 

8.       Build High-Quality Backlinks

According to Moz’s 2018 Local Search Ranking Factors study, ‘link signals’ were ranked number one and number two respectively in the most important factors for ranking in local organic rankings and the local pack and snack pack. Link signals are backlinks that point back to your website, so it’s important to get as many of these as possible, however, you do need to focus on their quality more than anything. The more relevant and authoritative the backlink is, the greater the signal is going to be to Google that your business is legitimate and also relevant to the local search being performed.

Some tips that you could follow to create high-quality backlinks to your website are:

  • Guest blogging on reputable websites that have a high domain authority
  • Produce high-quality content on your website that others want to link to
  • Engage with local businesses and influencers to link back to your website

 

SEO is a fast-moving and ever-changing industry, so you never know when Google will introduce new and innovative features to its search engine results page for local searches, but they are more or less guaranteed. Therefore, it is vital to keep on top of changes that can impact your local SEO. By starting off implementing the above eight points, you will ensure that your business not only takes advantage of lucrative local search opportunities but builds a solid platform that can be taken forward and progressed further when new and exciting local SEO features are announced.

Want to know more about how Designer Website can help your business with its local or national SEO, be sure to visit our search engine optimisation page today to see the professional and quality SEO services that our team of experts can provide. You can also get in touch with us if you require anything else!

 

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Search results is constantly changing and evolving so it’s important that marketers change their strategies if they want to achieve and maintain high rankings in the search engine results pages (SERPs).

Gone are the days where the SERPs are filled with hundreds of plain links. Now, featured snippets, rich cards and local results are the first things users see when using Google. But what impact are these features this having on website click-through-rates? Let’s find out.

A Quick Introduction to Featured Snippets

We’re sure you’ve come across Google’s featured snippets before but, just in case, let’s quickly get you up to speed on what they are.  

A featured snippet is a short summary of information from a trusted source or website that sits at the top of Google’s search engine results page (a position often referred to as ‘position zero’). Featured snippets appear above all other organic results and are shown for a wide range of questions, queries and keywords. They take up a huge section of the search results and might look something like this…

As you can see, typing ‘How to clean a car?’ into Google will show you a featured snippet with a step by step list of instructions and a labelled photograph. This quickly gives you all the information you need to get the job done, without requiring you to click through to a website. Helpful, right?

This isn’t the only style of featured snippet that we see in Google’s search results, in fact, there are 3 common types of featured snippets; paragraphs, lists and tables. Of these three types, paragraphs are by far the most common, currently making up around 80% of all featured snippets on Google.

Did you know that featured snippets are also the first point of reference for Google’s voice search results? With more and more smart devices and voice-activated assistants making their way into people’s homes, it’s clear to see why featured snippets are becoming more prominent in digital marketing strategies.

How Do Featured Snippets Impact Click-Through-Rates?

Google introduced featured snippets way back in 2014 to (in Google’s own words) “help people more easily discover what they’re seeking, both from the description and when they click on the link to read the page itself”.

Since featured snippets were introduced, SEO specialists have been increasingly concerned about their impact on click-through-rates. After all, why would users bother to click through to a website, if all the information they need can be found in the search results?

To tackle these concerns, Google adds a link to the source of the snippet of information prominently and cites the source website whenever Google Assistant reads it aloud as a spoken result. Google even sends a link to the Google Home app so users can ‘click to learn more’ if they so wish. But is this enough? How often do people click to learn more?

According to a recent study carried out by notorious SEO specialist, Rand Fishkin, “less than half of all Google searches now result in a click” (as shown in the chart above). Of course, this doesn’t mean that ranking highly is becoming less important, it just means that digital marketers need to be clever about generating content, adding schema markup to sites, and satisfying Google’s requirements if they want to gain maximum exposure in the search results.

Let’s take a look at a featured snippet we were able to gain for a client in 2019, to see whether gaining this top spot has had a positive, negative or no noticeable effect on click-through-rate.

This blog (shown above) ‘The Most Common Garden Weeds in the UK’ was published in March 2019. By mid-May, we started to see a huge spike in traffic to the website, and more specifically, a dramatic rise in the number of people visiting this blog.

A quick investigation found that this blog had been selected to sit in the exclusive ‘position zero’ for keywords related to common lawn weeds uk. (We gave ourselves a pat on the back).

Between the time the blog was published (March 29th) and the end of the year (December 31st) this blog single-handedly drove over 50% of all new users to the website, more than any other page on the website! The number of clicks through to the blog totalled an impressive 70% of all clicks through to the website, so the positive impact that this featured snippet had for our client was unprecedented.

When considering why that is, it’s likely that the topic that this snippet addresses is driving users to click through. The common garden weeds are listed in the featured snippet, but users might want to find out more information such as; when the weeds are most prevalent and how to get rid of them.

What Can We Take from This?

What this shows is that users are certainly becoming less likely to click on webpages and ads because, quite frankly, they no longer need to. Google is finding the information they need and presenting it to them in an easily digestible way.

However, what our client’s results show is that featured snippets are an incredibly valuable feature that can drive lots of people to your website. Gaining ‘position zero’ puts your site directly in front of the user, and if they do want to find out more, then it’s your site they’re most likely to visit.

It’s important to bear in mind that even users who don’t click on the featured snippet are still being exposed to your brand, whether that’s visually or audibly. This improved brand awareness and authoritative position can only have a positive impact on your business in the long-term.

So, gaining featured snippets is certainly something that business owners and digital marketers should aim for as part of their marketing strategy. You can read more about writing to gain featured snippets in one of our previous blogs.

How to Gain a Featured Snippet >

If you’d like help increasing brand awareness, boosting your Google rankings or keeping your website content fresh and up to date, find out more about our SEO team here.

Tech news roundup

How time flies! Another week has zipped by, and it's time once again for our Friday roundup of key tech stories from the past few days.

BERT helps Google to deliver more relevant search results

Google Search processes more than 5 billion searches per day, and a fair number of those (roughly 15% according to Google themselves) use queries that the search engine has never seen before. So how does The Big G deliver an accurate answer when it's completely unfamiliar with the question?

Well, we haven't yet reached the point where computers can understand word strings in the same way humans can, but Google announced this week that they'd taken a great big step towards that goal. BERT (Bidirectional Encoder Representations from Transformers) is a neural network-based technology that helps Google Search to "process words in relation to all the other words in a sentence, rather than one by one in order".

What this means is that, in theory, Google will no longer overlook the importance of a word like 'to' in the query '2019 brazil traveller to usa need a visa'. On its own, the word 'to' may seem unimportant, but it has a big impact on the meaning of that search term as a whole. This is one example of how BERT will help Google Search to deliver more relevant answers.

This change will supposedly impact the Google results shown for 1 in 10 English-language searches. Read Google's own blog post on BERT here.

Pixel 4 has arrived

In other Google-related news, the company's latest smartphone - Pixel 4 - is now available.

Pixel 4's key selling points include:

  • Google assistant
  • Motion sense
  • Improved camera

Not to mention the very colourful advert, which you can view on Twitter.

The news - brought to you by Facebook

Finally, some US users spotted a new feature in the Facebook app this week. Facebook News will feature content from publishers like BuzzFeed News and The Wall Street Journal, some - but not all - of whom will be paid for their participation.

The shiny new Facebook News tab will be curated by human editors, and users can personalise the tab to make sure they're only seeing stories that interest them. This feature hasn't rolled out in the UK yet - it's not even widespread in America at the moment - but we could be seeing it on our phones before long.

Follow @Designer_Webs on Twitter for more tech news and insight!

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Tech news roundup

Another working week is almost over, but before we switch off our computers and crank up our Friday night playlist, there's just time for a quick roundup of some interesting tech / SEO stories from the past few days...

Google rolls out new 'Search by photos' feature

Eagle-eyed Google users spotted a new feature in the company's mobile search results this week. Certain local search terms - such as pizza in Cardiff - now deliver a 'Search by photos' section that looks like this:

This section doesn't appear to have any fixed position, and it only seems to show up for queries with clear local intent (e.g. 'Italian restaurants in Chester' or 'wedding dress shops near me'). Nevertheless, this new addition to the SERP could present a great opportunity for local businesses to flaunt their visual appeal and engage with potential customers nearby.

Pinterest releases slimmed-down mobile app

On Monday, Pinterest launched a 'Lite' version of their mobile application. Where the standard iOS Pinterest app takes up approximately 143 MB, Pinterest Lite weighs in at just 1.4 MB - that's less than 1% of the main app's size!

Pinterest Lite is now available to Android users in the following territories:

  • Argentina
  • Chile
  • Colombia
  • Mexico
  • Peru

The 'Lite' app's primary aim is to make Pinterest more accessible to users in these emerging markets.

Google Maps offers additional assistance for visually-impaired users

Google Maps can be very useful when you need directions, but the tool's usefulness is somewhat limited if you're unable to see the directions it provides.

However, that may not be the case for much longer. Visually-impaired Google Maps users in Japan and the USA can now access detailed voice guidance to help them reach their destination safely and efficiently.

Google have released this video showing the improved guidance in action:

Follow @Designer_Webs on Twitter for more tech news and insight!

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For amateur and professional bloggers alike, the art of SEO is one that must be practised and perfected in order to ensure your content performs to its fullest potential.

That being said, to the untrained, non-SEO aficionado, the optimising content for search engines can seem like a daunting task.

Luckily, it can be a lot easier than you would think; optimised blogs that are ready, willing and able to perform aren't just reserved for those that have a computer science degree.

 

seo basics, seo for bloggers

 

SEO for Bloggers

Neglecting to implement the SEO basics can act as the ultimate anchor that’s guaranteed to drag your content down the pecking order.

To help your blog soar to the SERP heights it deserves, try implementing these simple SEO basics into your content and turn your underperforming blog into a Search Engine Optimus Prime.

 

Need for Site Speed

If your idea of reducing cookie size is to bite it in half, chances are you won’t know how to minify HTML or make AJAX cacheable either.

Luckily, there are simple ways to help boost the speed of your blog page and perhaps the easiest of these is to optimise your images.

Most bloggers will be well-aware of the benefits of imagery within a blog and include them accordingly, so optimising these images is vital.

Compressing the image file can work wonders, as can appropriate resizing; however, be sure to scale outside of HTML.

Finally, name the file appropriately and make the most of the Alt Text, ideally using relevant keywords in both.

 

Beverly Hills Copy

Reading copy online can be notably different to reading in print, particularly when it comes to article length.

While a chunk of text on a page may seem manageable, seeing a long, scrollable block of text can be off-putting, often leading the visitor to either skim-read or potentially not read your blog at all.

As such, quality copywriting is key and layout is never more important. To sum it up in a sentence, don’t waffle, be engaging and make the most of space by breaking up your text.

In addition to improving the quality and readability of your content, top-notch copy will also keep readers engaged in your blog for longer.

The resulting “time on page” and “session duration” stats will ultimately lead Google to the conclusion that you’re producing Grade A content (which hopefully is true!) and reward you accordingly with a better ranking.

 

Back-Link to the Future

How many times have you fallen down the YouTube rabbit hole, watching countless related videos only to wind up a million miles away from where you started? Such is the power of related content.

Internal linking is your blog’s very own rabbit hole, allowing your readers to easily navigate from the original blog to topics of relative interest with ease. Best of all, it keeps your readers engaged with your content for longer and, most importantly, keeps them on your site.

It’s also an inherently easy way to share link equity around your site; however, this shouldn’t be taken as an opportunity to shoe-horn in as many links as possible. Aim to keep your links as relevant as possible to the original post, ideally linking related anchor text within the body of the blog.

For example, a blog on a motoring site about legal tread depth would be perfect to link from an article about changing a tyre. Conversely, it’s probably not the best blog to link to from a blog about fashion.

 

Clash of the Titles

While it may seem obvious, it’s worth covering all the same – optimising your meta titles is vital when it comes to SEO.

If you’re targeting specific keywords, it’s a wise move to include your most relevant one in the title itself. If you’re writing a blog around the subject of the Atkins diet, there’s no reason that phrase shouldn’t be the title itself.

While the headers to become less impactful as you go down the line (H1s to H2s to H3s, etc.), incorporating keywords into your main headings and titles can reap many rewards.

It’s also important to remember that excessively long titles will become truncated, leading to what is, essentially, half a title.

Aim to keep your titles under 60 characters to ensure your blog title makes the cut without taking a cut.

 

URL-Raiser

Much like the title of the blog, another easy way to make your blog SEO friendly is to optimise the URL.

A URL that’s excessively long and/or full of random numbers, letters and symbols does no favours to anyone: from the person reading it to the person writing it and search engine bots in between.

A keyword-rich URL that’s concise, accurate and readable is key. This can help enhance visibility and social sharing, while it can also contribute to better SEO performance due to the fact that URLs are commonly used as anchor text via copy and pasting.

A link to sampleblog.net/URL-advice is pretty self-explanatory, even if the title of the blog itself is not present, increasing the user experience as a result. Conversely, ambiguous URLs can be off-putting, deterring clicks as a result.

 

 

For more SEO tips and blog writing advice, check out our SEO blogs for further details. Alternatively, why not drop us a line and find out all about our professional SEO services at Designer Websites? Call now on 01446 339050 or click the button below to get in touch online.

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The world of SEO is a lot like the world of fashion: if you want to stay relevant, you’ve got to keep up with the latest trends.

For SEO specialists, that means staying abreast of the latest Google algorithm updates and failing to do so can see you fall behind as a result. What’s more, continuing to use outdated SEO techniques can not only be ineffectual, it can even result in you being penalised as a result.

While the list of ageing SEO tactics grows with each passing year and every additional algorithm update, there are still a few old-school SEO techniques that continue crop up, despite their ineffectiveness.

Here are a handful of the most common outdated SEO offenders still prevalent in 2019.

 

outdated seo, seo techniques

 

Exact-Match Domains (EMDs)

Exact-match domains are essentially examples of websites where the web address itself is rich in keywords and describes what the site itself does.

For example, a business that focuses on student housing in Cardiff may have opted for a domain like studenthousingcardiff.co.uk. Think of it as the Ronseal effect – it does exactly what it says on the tin.

EMDs were once deemed to be a fool-proof SEO tactic, allowing sites to scale the SERPs like Sly Stallone in Cliffhanger. However, their effectiveness has since plummeted and the popularity of EMDs has fallen dramatically… like John Lithgow in Cliffhanger.

Nineties movie references aside, EMDs today are more of a deterrent than an SEO tool, appearing spammy and illegitimate to both Google and Joe Public alike. This can, in turn, hinder conversions and make link building more difficult.

 

Exact-Match Anchor Text

Exact-match anchor text is hyperlinked text that matches the exact desired keyword or phrase of the page. While sparing use can be…well, useful, overuse can be extremely detrimental to your site.

Exact-match anchor text can be seen by Google as a tell-tale sign of deliberate link building and, as such, can be deemed to be search engine manipulation, resulting in your page/site being penalised.

To avoid incurring a penalty, try to create natural links related to the anchor phrase by either opting for a partial match or an unmatched linkable phrase.

For example, if the exact match keyword is “Halloween costumes”, a partial match could be the phrase “Check out our range of Halloween costumes”.

Meanwhile, a safer bet would be to link the phrase “Check out our variety of spooky fancy dress options” – relevant yet completely unmatched.

 

Dedicated Pages for Keyword Variations

While the old-school method of targeting a single keyword on a specific page may have worked in a by-gone era, Google’s ever-evolving algorithm has luckily put this process to bed and tucked it in tight.

Thanks to the increasingly clever semantics of Google’s Knowledge Graph, the search engine is now able to take into account relative words and phrases that correspond to the search term.

The arrival of RankBrain – Google’s cutting-edge AI system – allowed it to understand the user intent even further, providing even more relevancy and accuracy in the search results.

If you have created singular pages for keyword variations in the past, keeping such superfluous content can be an issue and actually hinder your positioning in the SERPs.

If possible, merge the content and remove the surplus pages, placing their desired relevant keywords in positions of prominence within the surviving page.

 

Writing for Bots

Another classic way of attempting to boost Google rankings is to tailor your content to appeal to Google bots, keyword stuffing and shoe-horning phrases in wherever they will fit (and even where they won’t).

For example, once upon a time, a blog targeting the keyword term “writing for bots” may have looked like this:

“Writing for bots is great for SEO. If you’re thinking of writing for bots, check out our guide on writing for bots to help you uncover the secrets of writing for bots.”

Thankfully, this form of content manipulation has been largely eradicated, allowing the content itself to flow naturally and freely in a far more logical and readable way.

Think of it as the digital equivalent of forcing an impressive phrase into your French oral exam. While it may tick the box in terms of application, the phrase itself can be extremely out of place contextually and stick out like a sore thumb in practice.

Bottom line: write for the individual reading it, not the bot combing it, to ensure your content is extraordinaire and not a whole lotta bof.

 

Irrelevant Links

Google is continuously updating its system to keep spam to an absolute minimum, with algorithm changes constantly evolving the way it processes our search requests.

In the pursuit of backlinks, some SEO strategists will opt to link to any content regardless of quality, provided it garners reciprocated backlinks to their site. Nowadays, if this happens to enter spam territory, it could spell trouble.

Relevant backlinks that are relative to your target demographic, your business or your market, providing useful user information can help improve your SEO standing.

Conversely, off-topic, irrelevant links that have nothing to do with your content can have an adverse effect and attract penalties from Officer Google.

 

For more information on outdated SEO techniques and the best tips for today, why not check out our other SEO blogs? Alternatively, drop us a line on 01446 339050 or use the button below to get in touch online.

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When it comes to keeping your finger on the pulse, there are certain facts about SEO that every business manager should know.

SEO is hugely important when it comes to a company’s digital performance and plays a massive role in ensuring a business' online presence is exactly where it should be.

Don’t let your business become MIA. Become a SERP VIP with this handy rundown of SEO facts every business manager should know.

 

seo facts, facts about seo 

 

Key SEO Facts

The world of SEO can be a complex one to navigate, particularly if you aren’t necessarily an expert in the field. Luckily, you don’t need to understand the intricacies of SEO to make it in the world of business, but it does help to know the basics.

If you’re a business manager looking to sharpen your SEO skills, here are a few key pointers that are well worth keeping in your mental back pocket for a rainy day.

  

Quality Matters

While content may indeed be king, it is definitely possible to have too much of a good thing. Churning out content can risk a dip in quality, watering down the overall effectiveness as a result.

In addition to ranking higher in search engines, quality content can strengthen customer relationships greatly, leading your followers to actively seek out your posts.

Conversely, poor quality content can have the opposite effect and put people off, sometimes damaging customer relationships irreparably. As such, it’s important to exercise quality over quantity.

Some of the best content often tends to be evergreen, unique and authoritative, which can, in turn, open your site up to a world of in-roads from elsewhere. Which leads us nicely into our second point…

 

Link Building

Creating original, authoritative content that provides a unique, informed perspective can attract other content providers to link back to you as a source. This will give your site more credibility in the eyes of Google and allow you to rank higher in the SERP as a result.

Similarly, developing relationships with other sites for mutual linking purposes can prove to be extremely beneficial, providing much of the same results. Like any business, synergistic relationships are a key to success and SEO links are no different.

Think of your site as a restaurant: the more recommendations you get from customers, peers and industry stalwarts, the better your reputation is and the more trusted and established successful your brand becomes as a result.

 

Internal Links

In addition to external links, linking internally to other pages within your own site can also be a great way to improve site traffic and secure conversions.

Wowing your patron with a stunning steak dinner only to direct them to the pancake house across the street for dessert makes no business sense. The same principle can be applied to web links.

If you’ve hooked your visitor with the content on one page, they’re far more likely to visit another page on your site. Strengthen that relationship with internal links to other relevant topics of interest to make the most of your audience while you have their attention.

 

Everything in Moderation

While it may seem logical to implant relevant SEO keywords wherever possible to enhance your Google rankings for that term, you might want to rethink that strategy.

It is possible to oversaturate your site with keywords and make your site too keyword heavy. This is commonly known as keyword stuffing – a black-hat SEO technique that’s a Google no-no.

Cramming each page with SEO terms and keywords not only seems spammy to Google but can also leave the content almost unreadable to the user. Remember, nobody wants to be force-fed spam, no matter how it’s served up.

Keep your keyword placement natural and logical. If you have a feeling your text may sound a little spammy, read it back and see for yourself. If it passes the self-read test, you’re probably in the clear.

 

The Bigger Picture

While images may look great and act as an eye-catching way of grabbing the reader’s attention, the pictures themselves have no bearing on SEO.

Search engines only monitor the text present on the page, making the content of the images largely irrelevant from an SEO POV. Even if your image contains text – e.g. a banner image containing all of your relevant keywords – Google’s bots won’t be able to detect them.

However, that being said, the ALT tags used in the back-end allow you to remedy this issue. Make good use of the image ALT tags by using them to describe the image, including relevant keywords where possible.

 

Get Mobile

Smartphones have changed the world in terms of how we live our daily lives. From information and social interaction to shopping and entertainment, the power is quite literally in the palms of our hands.

More and more of us are using phones and tablets as a web browsing tool, with many preferring it to the traditional method of a laptop or desktop computer.

As such, incorporating mobile-friendly functionality to your online presence is a must and disregarding such an approach is virtual insanity.

Ensure your site has a responsive design that’s optimised for mobile use and capable of being used by someone searching online using their phone.

 

Analyse This

Einstein is believed to have once said that “the definition of insanity is doing the same thing over and over and expecting different results”.

If you continue to plough on with your existing SEO tactics without identifying whether or not your efforts are successful, you can expect more of the same with little or no improvement. Worse still, misinterpretation of results can have an actively negative effect on performance.

If knowledge is power then lack of knowledge can leave you weak and vulnerable. As such, accurate analysis of SEO tactics is vital when it comes to maximising performance and incorporating necessary changes.

The ability to know when you just don’t know can also be a great trait to have. If SEO isn’t your cup of tea, hiring an SEO expert can be a smart move.  After all, understanding is one thing, implementing can be an entirely different ball game.

 

 

So, there you have it, seven magnificent SEO facts every business manager should know, laid out in all their glory. Now you’re up to speed, there really is no excuse for falling behind with linkless, immobile content that’s overflowing with keywords and empty ALT tags – you’ve been warned!

 

That being said, if you’re interested in learning more SEO tips or would like to find out more about the SEO services we offer at Designer Websites, why not give us a call today? Drop us a line on 01446 339050 or click the link below to get in touch online.

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Wading through the muddy waters of Lake Google can be a troublesome task at the best of times, particularly when it comes to SEO.

Regular algorithm changes habitually move the digital goal posts, making the ability to adapt and react a vital part of the job for any self-respecting online marketing with an eye for SEO.

Naturally, the sheer volume of competition makes it difficult to swim to the surface of the SERP rankings, leaving you to jockey for position in an extremely crowded pool.

While it can be tempting to take shortcuts, the purest approach is often the one that has the longest lasting effects and they don’t come much purer than White Hat SEO.

So, dust off your ivory caps, mount that high horse and head for the moral high ground, as we take a look at the ins and outs of White Hat SEO.

 

white hat seo,white hat seo tips,white hat seo techniques,what is white hat seo

 

What is White Hat SEO?

If you read our last blog on Black Hat SEO techniques, you should know all about what not to do and which SEO tactics to avoid. From keyword stuffing to invisible text, it’s a dark art and one that can also be pretty risky.

This underhanded approach of manipulative methods and sneaky shortcuts will only work for so long before you inevitably get found out. The resulting penalty can see your site plummet down the search rankings and possibly even banished from the SERPs altogether.

On the other hand, there is White Hat SEO. The Ying to the Black Hat’s Yang, White Hat SEO offers Google-approved SEO strategies that play by SEO rules and regulations. White Hat SEO tactics are the best way to create an ethical online listing that isn’t in danger of falling out of favour.

 

Examples of White Hat SEO Techniques

Now we’ve identified what White Hat SEO is, it’s only fair that we paint a full, snowy picture to completely illustrate its squeaky-clean, albino goodness.

To help keep your SEO plan righteous, virtuous and, most importantly, effective, here are a few examples to keep you on the White Hat straight and narrow.

 

Keyword Research

Like any job, doing your homework before you jump in can reap many rewards and SEO is no different. Modern KW technology makes it relatively simple to identify a laundry list of keywords for you to sprinkle within your content in order to keep it ranking and relevant.

However, it’s important not to go overboard. There’s a fine line between keyword inclusion and keyword stuffing, and overuse of keywords could see the former become the latter with seamless ease.

Additionally, try not to choose keywords that are hugely competitive. The greater the demand, the less likely you are to rank. Instead, target long-tail keywords for a better chance of hitting the jackpot.

 

Quality Content

In the world of SEO, content is truly is king and quality content will rule the roost long after it’s first penned (especially if its evergreen). As such, creating well-written content that’s readable and engaging is one of the most effective White Hat SEO techniques there is.

While it can be time-consuming, providing original content that is relevant and useful to your site visitors can translate into serious results. The top 10 blog listings on Google typically comprise of 2000 to 4000 words, so don’t be afraid to dive deep into the subject matter.

Creating unique content about topics you fully understand and have expert insight to can help establish you as an authority on the subject, making your content both original and sharable. Which leads us nicely to…

 

Link Building

Backlinks are Google’s main indicator of which site page is most reliable and relevant to the search term, and therefore most worthy of a high SERP listing. As a rule of thumb, the more backlinks a page has, the higher it will rank on Google.

Backlinks can be gained ethically by writing testimonials, guest blogging and creating partnerships with other sites. Meanwhile, creating original, authoritative content that’s sharable is also a great way to organically bolster your backlinks.

 

Business Listing

In its never-ending quest to provide increasingly accurate results, Google also takes into account the location of a business when displaying SERPs. This can particularly helpful for those looking for local services.

For example, a Brummy on the hunt for a restaurant in Birmingham probably isn’t going to be interested in a steakhouse in Birmingham, Alabama. As such, Google weeds out the irrelevant and reports back with the most applicable geographical results.

Adding a Google My Business (GMB) listing for your company is a great White Hat technique in ensuring local SEO. Meanwhile, it could also attract additional traffic through Google Maps’ “near me” function – a tool used by 82% of overall smartphone users (rising to 92% for Millennials) according to figures published by Uberall.

 

For more information on White Hat SEO techniques and how to avoid Black Hat SEO, drop us a line on 01446 339050. Alternatively, drop us an email using the button below.

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SEO tips,SEO mistakes,how to avoid SEO mistakes

 

Remember that scene in Rambo IV where the Burmese soldiers throw landmines into a murky pond before forcing the villagers to walk blindly into those same muddy waters?

No? What do you mean you’ve never seen Rambo IV?! It’s a classic!!!

Well, for many content providers, that scene pretty much sums up the world of SEO in a nutshell. The landmines are SEO mistakes, the villagers are the content providers and Google is the Burmese Army, eagerly waiting for you to put a foot wrong.

Luckily, your pals here at Designer Websites are playing the part of John Rambo, equipped with our trusty bow and arrow of SEO tips to help you make it through those waters unscathed.

The fact is, SEO can be a real minefield: one wrong step, misguided keyword or neglected precaution could see your content go up in smoke.

Don’t wait for Google to draw first blood; take the SEO war straight to their door with this standard-issue survival guide to SEO.

 

Common SEO Mistakes

When it comes to SEO, the forever-changing, ever-evolving Google algorithm makes staying above water in the SERP a never-ending task.

Even those with an ironclad strategy and bulletproof knowledge can find themselves caught out from time to time, especially when it comes time for an algorithm change straight out of left field.

To help you stay ahead of the curve, here’s a handful of the most common SEO mistakes and how to avoid them.

 

Poor Planning

Jon Bon Jovi once sang, “I don’t know where I’m going, only God knows where I’ve been”. If JBJ applied that same mindset to SEO, he’d make for a pretty poor digital marketer.

In the world of SEO, strategizing is a key part of the process; failure to plan and neglecting to track your performance along the way can lead to a myriad of issues down the line.

How to avoid

Create an organised SEO strategy and track its KPIs. As the old saying goes, “proper planning and preparation prevents p**s poor performance”. Meanwhile, the beauty of tracing KPIs is that it allows you to refocus if certain aspects of your strategy aren’t up to scratch. If one area of your approach shows signs of weakness, don’t be afraid to amend accordingly, take action or change course.

 

Creating Duplicate Content

Duplicating content can be extremely detrimental to SEO. Worse still, duplicating content can also be extremely detrimental to SEO.

Jokes aside, mirror-image text can lead to search engine confusion, preventing or delaying indexing. This kind of digital déjà vu is a common offence for e-commerce sites, often due to the sheer volume of their product catalogues; however, that’s not to say other content providers are immune.

How to avoid

Keep content unique across the board. While it can be tempting to copy and paste content from A to B when a common theme allows, the most effective way to avoid duplication is to simply be original. Whether it’s product copy or a meta description, fresh wording can make all the difference. Conversely, it’s important to stay consistent when it comes to ­­­­­­­­­­­­­­­­­­things like URLs – e.g. avoid interchangeable use of caps – as this can also confuse the search engine.

 

Targeting the Wrong Keywords

Another common mistake is that many content providers try to run before they can walk when it comes to keywords. If your site sells football boots, chances are your listing is not going to compete with SportsDirect anytime soon.

Targeting keywords with a huge search volume is not something to hang your hat on, particularly for newer, younger websites. It’s the equivalent of walking into a gym for the first time and trying the lift the heaviest dumbbell – start light and work your way up.

How to avoid

Don’t try to cover every keyword in your chosen topic; instead, try focusing on less competitive keywords. This will allow you to gain traction from a less crowded marketplace, building your site reputation which will then allow you to effectively target high-volume keywords down the line.

 

Ignoring Old Content

In the fast-paced world of digital marketing, it’s easy to get caught up in the rat race and settle into the “new content” production line. However, overlooking existing content on your site can be an easily avoidable error.

Historical content that is past its sell-by date is like hoarding an old collection of insignificant newspapers: no-one’s going to read them, they’re cluttering up space and, for all intents and purposes, they’re virtually useless in their current state. But they don’t have to be…

How to avoid

Much like a newspaper, you can recycle your content to breathe new life into an old post. If your historical content still holds relevance, simply upgrade with new stats, figures and information, updating its design and potentially adding new imagery/video. Better still, a simple factual facelift necessitates less work which presents a higher ROI.

 

Neglecting Internal Links

If you’re publishing copy on your website or blog and not linking internally to other relevant pages on your site, you’re seriously missing a trick. Any time you publish new content, it’s wise to keep in mind ways you can link this to other content within your overall site (or group of sites).

If your target audience is viewing your content, you’ve already done the hard work. The reader is clearly interested in your content by their very presence, so redirecting them to other relevant pages can be effortless. Think of it as a street promoter enticing you into a club with the promise of free entry. Once you’re in the venue, it’s far easier for the bar staff to shill the BOGOF cocktails.

How to avoid

Write your content with your existing content in mind. If your subject matter is close to that of another, find ways to weave your secondary page into the copy and link appropriately. It’s also a good idea to link to your most authoritative pages; this is a great way to build link equity in your new page while further bolstering the existing page you’re linking to.

 

Only serving Google

It’s easy to lose sight that Google isn’t the only search engine online. There’s no denying that it’s certainly the biggest, but it’s definitely not the only game in town.

Bing and Yahoo are common alternatives; however, if you think outside the box, it could play into your favour massively.

How to avoid

Did you know that YouTube is the internet’s second biggest search engine? Video content is on the rise and only likely to grow in the coming years, according to industry forecast reports from Cisco.

Building your brand on YouTube can be a great way to kill two birds with one stone: getting ahead of the competition in a growing medium, while also capitalising on a commonly overlooked search engine.

 

For more SEO pointers, why not head over to our SEO Tips blog for some insider insight? Alternatively, for additional information, drop us a line using the button below.

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When it comes to implementing keywords into your site copy, blog content and social media, knowing where to start can be a headache in itself - particularly if you don’t have a good keyword research tool to help get the wheels in motion.

Sadly, many of the best keyword research tools are paid, subscription-based services – which is all well and good for big companies that can afford it, not so great for Aunt Lily and her humble, home-made cupcake business.

Luckily, help is at hand. More specifically, help is directly in your hands!

 serp seo

What is SERP?

Okay, first things first, let’s go back to basics – what does SERP stand for?

SERP is an acronym for “Search Engine Results Page”. This is where the web results of your search term will be displayed in list form, ranked by their relevance to what you’re looking for. This is also typically accompanied by additional paid ads that also relate to the terms you searched.

A high-ranking, keyword-rich site page, blog or post will, in theory, climb the SERP rankings and sit high on the list. Meanwhile, unoptimised text will find itself relegated to darkest depths of the bottom pages – where no man wants to be.

Think of your site as a magazine on a newsstand. Great SERP SEO will see your site taking pride of place, proudly displayed front and centre for all to see. Meanwhile, poor SEO would be akin to stuffing it at the very back of the top shelf, hidden behind a couple of dusty, old blue mags.

 

Using SERP to optimise content

To keep your content from dancing in the dark like an uncoordinated extra in a high school musical, it’s important to keep your SEO skills sharp. This will help shine a spotlight on your content and bump it up to the main stage of the top results pages.

How do we do that? We’re glad you asked! Some of the most relevant keywords and phrases are available literally at your fingertips – you just need to know where to look.

 

SERP-rising results

The art of manipulating SERPs is a great way to make Google do the all the leg work when it comes to SEO research. Better still, the process itself is virtually effortless.

Finding great keywords that are relevant to your subject matter can be as easy as hitting the “enter” key. Simply run a Google search for a term relative to your needs and watch nature take its course.

This process can instantly return a myriad of keywords and phrases that have already passed the Google green-light, leaving them ripe for the picking.

Say, for example, you run a dog food business. Typing “cheap dog food” into Google will immediately spit out a bowlful of meaty SEO results dripping in keyword Marylebone jelly.

Follow these three easy SEO tips to keep your content standing tall as top dog.

 

"People also ask"

The “People also ask” box is typically found towards the top of the results page when you enter your search requirements.

So, using the example of your fictional dog food business, a search for “cheap dog food” would return relative search questions along the lines of “What is a good dog food?”, “What is the best cheap dog food?” and “How much does a dog cost a month?”.

These terms can make for excellent headings in your blog and logical H2s that won’t seem forced. The queries are relevant, the subject matters are ideal and the answers can be seamlessly weaved into your content in a manner that also naturally promotes your product.

For example, if you were to include “What is a good dog food?” as a H2 in your blog, you could easily relate the accompanying content back to your products in smooth transition by saying:

“A good dog food should include a variety of key canine nutrients. Mut Mix 2000 includes all the vitamins and minerals your furry friend needs for a healthy, balanced diet.”

This way your copy remains relevant, you’ve plugged your product nicely and still included the keyword phrase in a high-profile position as a H2. Hot dog!

 

"Searches related to"

Much like the previous section, another great area of inspiration is the “Searches related to” list. This can be found at the bottom of the SERP, comprising of eight similar searches related to your topic of choice. This is essentially a mini list of searches that Google believes the user may find helpful, should they wish to expand on their search.

The results can range from alternate searches to more detailed queries into the same term; for example, that “cheap dog food” search could return “cheap dog food online” or “dry dog food” in the “Searches related to” section. As Google has already identified these terms as relevant to your search, they logically warrant inclusion in your copy.

Meanwhile, the octet of “Searches related to” results can also provide businesses with valuable market research of what your customers are actively looking for in relation to a product. Related searches – such as “cheap dog food 15kg” and “cheap dog food in bulk” – give an insightful glimpse into what your target audience wants, as well as their buying habits, so it’s worth keeping that in mind if you don’t already provide such products.

 

"People also search for"

This next batch of insider info is a little trickier to come by as it doesn’t immediately appear in your search results; however, it’s still fairly straight-forward to access.

Simply type in your search term and click on one of the relevant results. Once through to your site of choice, navigate back to the SERP to trigger the “People also search for” box. This should now appear below the aforementioned site listing in the SERP.

This box typically includes six highly relevant results that mirror your search and, by proxy, mirrors the behaviour of your customer/target audience. This is very similar to the “Searches related to” list yet still a useful and insightful tool nonetheless.

If patience isn’t your strong suit and bulk lists are what you’re after, there a number of programmes, plug-ins and extensions readily-available online that enable you to simply extract the list of “People also search for” phrases in one go (such as this). These allow you to effectively harvest these lists for SEO purposes without the need to meticulously scour Google.

 

So, there you have it: three easy ways to optimise your content at the click of a mouse without parting with a penny. For more SEO tips, check out our Simple SEO Tips for 2019 or drop us a line using the button below.

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seo tips 2019

For any business that relies heavily on web content and online activity, the importance of SEO cannot be overstated.

Poor SEO can make even the most engaging content underperform and, in some cases, seem virtually invisible to the outside world.

Think of it as painting the world’s most beautiful picture…on the underside of a chair. Regardless of how brilliant it may be, what good is it if no-one can see it?

On the other hand, top-notch SEO tactics can see your website soar, clocking up more traffic than the M25 in rush hour – so its well worth keeping abreast of the trends.

Luckily, here at Designer Websites, we have a few handy hints and tips to ensure your content doesn’t get lost in the shuffle this year, allowing your site to get the love and attention it deserves.

 

Google Algorithm for SEO

When it comes to SEO performance, much of your site’s success hinges on the Google algorithm – Google’s way of determining how to rank web pages. If your content plays nicely with the GA, the higher in the rankings you will be; if it doesn’t – sayonara.

To make matters even more complicated, the guys and gals at Google HQ love to keep us on our toes by throwing the odd SEO curve ball our way. In fact, for SEO strategists, it's fair to say that Google has thrown more spanners in the works than an angry mechanic on the verge of a meltdown.

Over the course of a year, it’s not unusual for G-Team to make over 500 changes to the Google algorithm, proving that their algorithm is a dancer and a damn hard one to keep up with on the digital dance floor.

Typically, 2019 is no different. That’s where we come in…

  

seo tips 2019

 

What is the Best SEO Strategy for 2019?

With so many changes to the algorithm throughout the year, creating content that abides by the wants and needs of Google can be like trying to appease a hysterically crying baby.

Does it need its content changed; does it want to be fed with more delicious keywords; or shall I just throw the laptop in the car, take it for a drive around the block and hope it goes to sleep?

Before you completely lose your mind to an SEO migraine, take a handful of these healthy hints to help you shake off the stress and stay ahead of the curve.

 

1. Back to basics

There are a number of tech-savvy ways you can optimise your website to perform at a high level, from adding breadcrumbs and prioritising pages in your site navigation to implementing tracking and making your site mobile friendly.

However, when it comes incorporating SEO friendly content to your site – such as blog posts, web copy and product descriptions – there are a few simple tactics that can have a profound effect on performance, without the need for an IT degree.

Before you tackle the nitty gritty, make sure the following basics have become second nature.

 

Keywords and phrases

Keywords and phrases are naturally the starting point for most SEO strategists. Once you’ve uncovered the best performing keywords for your subject, be sure to incorporate these organically into your copy, including your titles, headings and alt text when relevant.

Interlink with anchor texts

It’s also a good idea to interlink web pages within your site using anchor texts. Links are a crucial factor when it comes to page rankings; internal links to other pages on your site can help spread link equity and prolong site view times.

Optimising images

Compressing and optimising images within your pages can also increase your site speed. Slow loading times can have a negative effect on conversions and, by proxy, a negative effect on SEO. The quicker the site speed, the more likely you are to retain your visitor.

 

2. Fit for re-purpose

If your back catalogue of content runs deeper than the Coronation Street archive, you could be sitting on a goldmine of useful blogs and copy. After all, why let all that history go to waste – especially if the content is still relevant.

Recycling content can be a great way to make the most of what you already have. Updating pre-existing copy to include new keywords and updated information can instantly make it relevant again, enhancing the performance as a result.

Alternatively, you could repackage your text in the form of a video – which brings us nicely to our next top tip…

 

3. Video killed the SEO star

For content providers, video is the ultimate ace up the sleeve for SEO in 2019 and beyond. If you’re not already a dab hand with a digital camera or a wizard with Adobe Premiere Pro, now is the time to knuckle down and sharpen those skills.

According to veteran tech kings, Cisco, online video is set to grow exponentially in the coming years, with projections indicating that video will account for over 80% of all consumer IP traffic by 2022. In light of that info, neglecting video wouldn’t just be bringing a knife to a gunfight, it’s veritable content suicide.

Bulletproof your content by integrating video across your site, while you can also bolster existing videos by updating the titles and descriptions to ensure they remain SEO relevant. Meanwhile, optimising audio/video quality can enhance the user experience, further endearing your site to the gods of SEO.

 

4. SERPs up, man!

Whether you’re penning something completely new or attempting to breathe life into old content, Google itself can be a great resource for keywords and phrases.

If you’re looking to rank for a particular term, Google it and check out the search engine results page in the “People also ask” box for insight on things to include in your content.

Similarly, keep an eye on the “Searches related to…” results at the bottom of the page. Both are great ways to cherry pick a few golden terms for H1s and H2s.

Think of it as a being sat next to the smart kid during a particularly tough test; all the answers are there for the taking, it’s up to you if you take a look and use them.

 

5. Go evergreen with authority

According to Worldometers, well over 4 million blogs were posted via WordPress.com on the day this very blog was written. Multiply that by 365 and that’s a whole lotta content to compete with in 2019.

Needless to say, online content is quickly become an extremely crowded arena, suffering from the effects of over-saturation.

The dramatic rise in content competition has naturally hindered performance, while changes to social media have also seen sharing figures drop dramatically in recent years. However, you can avoid these pitfalls by actively taking your content in a different direction.

Evergreen content is essentially content that maintains its relevance over time, immune from becoming dated (a fact ironically stated in a blog titled “SEO Tips for 2019”). Keep your content from becoming yesterday’s news and tomorrow’s garbage by creating authoritative content that lasts.

Quality evergreen content based on research and reference has been proven to gain backlinks, building traction over time and ranking higher as result. Originality backed by linked references could well be your ticket to the big time.

 

So, there you have it – five simple ways to ensure your SEO content in 2019 is A-OK, not DOA.

For more information on how to become an SEO VIP, click here or hit the button below to get in touch.

Contact Us!

 

What is Mobile First Indexing?

In March 2018, Google announced that they were starting to migrate their crawling method over to mobile-first indexing. What this means is that Google is beginning to use mobile versions of websites for indexing and ranking, where previously they prioritised the desktop version of a site.

(Note that Google have said that they will continue to have a single index that serves all Google search results; therefore, they won't be implementing a separate 'mobile-first' index.)

The switch to mobile-first indexing represents a reversal in the way Google approaches website content. A majority of web traffic now comes from mobile devices, and it's encouraging to see Google responding to this shift and striving to make everyone's browsing experience as enjoyable as possible.

Mobile First Indexing

How will mobile-first indexing affect my website?

Google's announcement indicated that websites won't be removed from the index just because they are not mobile friendly. However, Google will generally prioritise mobile-friendly websites in their results if the user is searching on a mobile device. We anticipate that desktop-only sites will lose organic search traffic as more and more Internet users shift away from PCs and towards smartphones.

If you have a responsive website, you shouldn't have to take any action - Google will recognise that your site is mobile friendly and continue to show it in search results.

If you do not have a responsive website, we would encourage you to switch to a more mobile-friendly design. At Designer Websites, we specialise in responsive websites that load quickly and function perfectly across all devices, providing an outstanding experience for desktop and mobile users alike.

Get a Web Design Quote >

RJ Funerals Website

Robert D. Johnson Funeral Directors are an independent funeral service based in Barry, Vale of Glamorgan. This family-run business specialises in bespoke, flexible funeral services for families who are looking to make arrangements after the passing of a loved one. With extensive experience in funeral care, they ensure every family receives the service they’ve envisioned for their dearly departed – while alleviating them of the stress of organising the funeral arrangements during their period of grief.

Robert D. Johnson Funeral Directors offer the following funeral packages:

As an independent business, Robert D. Johnson offer a caring, personal service that large chains are sometimes unable to provide. Staff are selected on the basis of their professionalism and caring approach to their work.

How Did We Help Them?

We have created a user-friendly brochure website for Robert D. Johnson Funeral Directors. The new design is professional and befitting of the industry in which this client operates, and the website interface is very easy for users to navigate. Visit www.rjfunerals.co.uk to take a look at our work.

We provided:

  • Responsive Website Design – The RJ Funerals website functions well across all screen sizes whilst maintaining its sophisticated look. Regardless of the device used to access the website, the pages of the website maintain their look and ease of navigation.

  • Search Engine Optimisation – Every page on the new RJ Funerals website features high-quality content which is relevant to the user, effective in communicating the services offered, and carefully optimised for high Google rankings.

Do you need a bespoke, professional website to showcase your business and the services you offer? If so, get in touch with Designer Websites for a free, no-obligation quote.

Get a Web Design Quote >

Ultrasound Plus Website

We’ve just developed a new website for a leading UK ultrasound business with a range of clinics in London, Essex, Hertfordshire, Surrey and Kent. Ultrasound Plus provide professional scanning for a range of needs and clients, including:

  • Baby Scans – 3D/4D, Early Pregnancy, Dating, Gender, Reassurance, Anomaly, Growth, and Presentation scans
  • Gynaecology Scans
  • General Scans – Upper Abdomen Ultrasound, Kidneys, Ureters and Bladder Scans and;
  • Musculoskeletal Scans

Why did Ultrasound Plus come to us?

Ultrasound Plus came to us because they needed a new website with a significantly improved customer experience, and an optimised website to improve their online visibility.

We designed a brand-new website with a clear target of maximising customer engagement and improving rankings on the major search engines. Click here to view the new and improved website.

The new and improved website has:

  • A bespoke and responsive design
  • A blog where the company can share news and updates
  • Improved Search Engine Optimisation

If you require a professional-looking website for your business, that is easy to navigate on any device, then get in touch with our team here at Designer Websites on 01446 339050 or request a free, no-obligation quote.

Quick SEO Tips

Search engine optimisation (SEO) is a pretty complex subject. Gone are the days when all you had to do was pick a keyword and stuff it into your page copy as many times as possible - if you want to conquer the Google results in 2018, there are all sorts of different factors you need to think about. And of course, since the algorithms are always changing, you'll need to keep your eyes open and stay abreast of all the latest updates if you don't want to be left behind.

Still, perhaps you're not looking to become an all-powerful SEO guru. Maybe you're just looking for a few quick tips that will help you boost your traffic without paying for ads. If that's the case, we hope that these 10 tips (brought to you by the Designer Websites SEO team) will serve you well:

1. Check your site's health on Google Search Console.

Google Search Console (google.com/webmasters/tools/home) is an indispensable tool that all website owners should use. Once you've added and verified your website, check out our beginner's guide to make sure you know what to look out for.

Oh, and while you're logged in...

2. Submit your sitemap to Google.

Go to the Crawl section in Google Search Console and select Sitemaps. This is where you can submit your website's XML sitemap file to Google - this makes it easier for the big G to index your content, and the Sitemaps tool will also inform you of any problems that are affecting pages you submit.

3. Take a good look at your title tags.

There are many different factors that decide whether a web page makes it into the top 10 Google results, but the page's title tag may be the most important of all. A page's title tag should ideally be no more than 60 characters in length, and it should be a clear, concise, and keyword-rich description of what that page is for.

Use Moz's title tag preview tool to see what your title tag will look like on Google (this is a good way to identify whether your title tag is too long).

4. Make sure your meta descriptions are snappy and engaging.

Unlike the title tag (see above), your page's meta description probably won't have a huge impact on rankings. However, it can make the difference between a Google user clicking on your result and scrolling straight past it.

You know the short paragraph of text that appears under most Google results? Very often, that blurb is pulled directly from the page's meta description.

So be sure to make all of your meta descriptions concise, engaging and punchy. Sell your product/service and explain why people should choose you over your competitors...but try to do it in as few words as possible! (Google recently extended the maximum length for meta descriptions, but we still recommend keeping them short and snappy where possible.)

5. Check for keyword cannibalisation.

Keyword cannibalisation occurs when a website has two (or more) pages competing against each other for a specific keyphrase. It should be avoided, since Google may not be able to discern which page you actually want to rank for the keyphrase in question.

For more information on keyword cannibalisation and how it can scupper your SEO efforts, read our blog on the subject here.

6. Claim your Google My Business listing.

Google My Business listings are crucial for local businesses with bricks-and-mortar locations that are open to the public, but even if your business is online-only, you should still think about claiming your listing. Go to google.co.uk/business and enter your company details so that Google can show more information about your business - don't worry, you can keep your address hidden if you don't want people turning up on your doorstep.

7. Link to high-authority websites.

Some people will tell you that you should never link out to other websites, but the evidence seems to suggest that outgoing links can have a positive effect on your rankings when done carefully. Just make sure that you're linking to authoritative sites that are relevant to the topic you're focusing on.

8. Share your knowledge in blog posts.

If your company's website doesn't have a blog, you're missing out on a huge opportunity to share your expertise and get your brand seen by a wider audience. Google loves in-depth, well-written articles from people who know what they're talking about, and nobody knows your business better than you do, so what are you waiting for? Get writing!

To make sure you're writing blog posts that will actually drive traffic to your website, we recommend using tools like Google Keyword Planner and AnswerThePublic.com to find out what people search for when they're looking for information on your specialist subject.

9. Add alt tags to your images.

Google's bots are very clever when it comes to understanding and indexing text-based content, but they're not so good with images. In order to help them index your images properly (and potentially show them as results on Google Images), you should make sure that every image on your website has an alt tag that gives an accurate description of what the image depicts.

Not only will this help you to capture traffic from image searches, it may also boost the perceived relevance of your pages if the alt tag is relevant to the keywords you're targeting. For example, if you're trying to rank for the term 'how to fix a dripping tap', your page may rank better if it features some pictures of taps, pipes, plumbers, and other related things/concepts.

10. Above all, focus on search intent and user experience.

Search engine optimisation shouldn't be an attempt to game the system or 'trick' Google into ranking your website. Ultimately, your goal should be the same as Google's goal: to give each user the best possible answer to their query.

So, when targeting a specific search term, make sure your page meets the needs expressed by that term and gives people the perfect online experience. This can mean any number of different things, such as:

  • Making key information stand out more
  • Improving your website design
  • Reducing your prices
  • Giving more details about your products
  • Being more transparent about who you are and what you do with the information you collect from users

These are just a few examples. Put yourself in the shoes of an average website user and go through your website from their point of view - is there anything that could be improved, or any parts of the buying journey that are needlessly complicated or fiddly?

For more help with this, read our blog about search intent.

Do you need someone to take a proper look at your website's SEO? Get in touch with the Designer Websites team today - we're great at boosting organic traffic and creating smooth user journeys!