For many businesses, professional copywriting services can be a Godsend. Providing sleek, readable copy that speaks volumes to your customers, a professional copywriter has the ability to raise the game of a brand exponentially.

A professional presentation can lend unrivalled credibility to a business, providing instant integrity and boosting customer confidence. Meanwhile, the alternative route can be the complete opposite, raising red flags and act as an immediate customer-repellent.

Professional copywriting is the tailor-made tuxedo of web content, while a DIY job represents a pre-owned hand-me-down. While both may get the job done, one will undoubtedly fit far better and leave a more memorable lasting impression to onlookers.

Like most things in life, the more you invest, the more you get in return. Professional content writing is no different – and here’s exactly why…

 

 benefits of professional content writing

 

Why Hire a Professional Copywriter?

Despite being a valuable skill that’s honed through years of practice, copywriting often gets held to a different professional standard than most specialisms, with many individuals opting to pen their own content unqualified.

To put that into context, that would be like a bride and groom sacking off a professional wedding singer in favour of their Uncle Steve on the basis that he sings in the shower. While undoubtedly the cheaper option, it’s also a real recipe for disaster (sorry, Steve).

The results of non-professional content writing can be dull at best and dire at worst, ranging from spelling mistakes and grammatical incorrections to verbose meanderings and unintelligible nonsense.

If you’re considering penning your own copy for your business, here are a few reasons why you might want to hire a professional copywriter to do your bidding instead.

 

Language

Any professional copywriter worth their salt will have a firm grasp of the English language so tight it could rival a boa constrictor on a budget.

Armed with a vast vocabulary and a mental spellcheck that requires no word processor, a pro will be able to turn the dullest of subjects into a textual feast for the eyes – error-free, well-structured and as engaging as a diamond ring.

A good copywriter will also be well-versed in the art of proofing and have an expert eye for faults and flaws. This should help to ensure that your finished copy is not only enticing and interesting to read but also grammatically correct with unwavering punctuation.

 

Research

Professional copywriters are often tasked with lending their wordsmithery to subjects outside their sphere of knowledge. As such, efficient and accurate research skills are paramount.

The benefit of this is that any statements made in your copy will, more often than not, be backed up with credible sources as evidence. Meanwhile, this process may also uncover additional details for inclusion that you may have overlooked out of familiarity.

If curiosity killed the cat, then a professional copywriter may need to have eyes in the back of their head for their own safety, because a healthy curiosity is key part of the job. A curious mind and thorough research skills, coupled with the ability to communicate the results is the perfect combination for golden content.

 

Perspective

If you’ve been part of a project from the get-go and are deeply rooted in the thick of it, it can be hard to see the wood through the trees. Hiring a professional copywriter can allow your company to take a step back and paint the bigger picture.

A fresh pair of eyes from an outsider’s perspective can be invaluable in providing accurate and unbiased content.

While a pro will naturally be able to create the message your brand is going for, they will also be able to highlight areas you may have overlooked through familiarity.

 

Engagement

One of the biggest perks of professional content creation is the ability to attract, entice and engage your target audience – an extremely important skill. Case in point: headline copy.

Research has shown that as much as 80% of people will read a headline but not the body of the article. Loosely, translated: a rubbish headline can leave the rest of your text untouched.

Imagine if The Ritz had an exterior that was dirty, decrepit and covered in graffiti. No matter how good the inside was, chances are, you wouldn’t venture past the front gate.

The same principle applies to headlines. A polished copywriter will be able to craft an attention-grabbing headline that’ll pique interest in a single glance.

 

Optimisation

With Google algorithm updates taking place multiple times a year, keeping on top of SEO best practices can be a near-impossible task for anyone not 100% focused on the task at hand.

A professional copywriter will be able to pen SEO copy effortlessly and optimising content will be second-nature, ensuring your pages are ranking as well as being perfectly readable.

In the long run, this can be the difference between being seen and your services

 

Professional Copywriting Services

Taking everything else out of the equation, professional content creation takes time, dedication and consistency – three things that are hard to commit to and maintain when your attention and expertise are needed elsewhere.

Even if you sell the greatest products/services in the universe, poor communication and clunky content can tarnish your brand instantly. Give your business the best chance of success with professional content from a pro.

 

For more information on our professional copywriting services, why not drop us a line today to find out more? Call now on 01446 339050 or get in touch online by clicking the button below.

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Here we are again, the end of another busy week and there's plenty to report on! Amazon has rolled out a new fleet of Echo products, Google has rolled out its latest core update and we had a smashing coffee morning here in the office to support Macmillan! Let's dive into the details...

Google turns 21 years old!

This time 21 years ago, Google was emerging into the world, an infant search engine with unbelievable growth ahead. It's hard to believe that Google's creators had no idea how quickly they would monopolise the world of internet search. Here we are, September 27th exactly 21 years later and Google has become the most popular search engine worldwide! To mark the occasion, BBC Newsround shared 21 unusual facts about Google, we thought we'd share a few of our favourites with you here.

  • The first Google server was kept in a custom case made of Lego!
  • 15% of the searches made every day on Google have never been searched before.
  • Google has tonnes of little tricks that you might not know about. For example, when you Google the word 'askew' it makes all of your search results crooked (give it a try!)

Amazon release a range of new Echo products

This photograph was taken from www.theverge.com

Amazon have been very busy developing a new range of Echo products, all of which debuted this week! What's obvious from this product launch is that Amazon wants us to be able to take Alexa with us wherever we go. 

Alongside a new high-end Echo speaker, an Echo with an impressive smart display, and Echo Dot with an LED display, Amazon introduced a range of Echo products designed for use while you're out and about. The new Echo Buds are sure to be a contender with Apple's Airbuds, they're designed to reduce ambient noise and can access Alexa, Siri or Google Assistant depending on what phone you have. Handy!

Some of the new Echo products definitely fall into the category - Experimental Tech. For all you tech-savvy spectacle wearers, the Echo Frames might be of interest to you. The frames are designed to carry your normal prescription lenses but have Alexa built into the frame. When you ask Alexa a question, the frames use special speakers to project the response down into your ears so that others around you can't hear it. We're interested to see how consumers react to these, although so far responses seem good! 

Another original product is the Echo Loop. This is another way Amazon is allowing you to keep Alexa with you at all times. The Echo Loop is a small device that you can wear like a ring, it has a button you can press to access your Assistant, and you can even use it to receive and answer calls. So far, the experience of using the Echo Loop has been described as, like whispering secrets to Alexa and having her respond. Some may find this creepy, some may think it's ingenious, we'll leave you to decide. 

Google rolled out its core update

The September 2019 core update started rolling out this week. These core updates alter how Google ranks websites and how it determines what the most relevant content for each query is. You might see some changes in your website ranking, but Google provides advice on how to improve your ranking if your site is hit.

You can read it here >

Macmillan Coffee Morning

Ok, we had to give this an honourable mention. This morning we had a Macmillan coffee morning! The whole team put on a great spread, people baked and contributed a ton of delicious treats and we've raised over £100! 

To keep up with updates from around the tech and digital marketing world, be sure to follow us on Twitter!

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Headquartered in Florida, USAS is an internationally-recognised accreditation body that helps certification companies to provide digital certification services.

Organisations looking to achieve ISO 9001 certification (for example) normally have to go through a lengthy process that involves a lot of meetings and consultation sessions with an accredited certification provider.

But a USAS-accredited provider can deliver certification services entirely digitally, saving time and resources on all sides. USAS have already taken 25 auditors off the road, saving 185 metric tonnes of CO2e per year.

 

How Did We Help USAS?

USAS asked the Designer Websites team to create an attractive, professional-looking website that would make clear the many advantages of digital certification.

We worked closely with the client to meet their requirements, and we think that the finished website makes a very persuasive case for certification bodies to go digital!

Visit www.usas-info.com now to see our latest work for yourself.

Need a website for your business? Designer Websites can help - request a free web design quote today!

More Examples of Our Work   Contact Designer Websites

The world of business social media can often best be described very much as pay-to-play, with high-profile brands and large-scale organisations commonly having the financial advantage over their smaller contemporaries.

However, a bulging chequebook and gargantuan profit margin don’t mean that large businesses can simply walk all over their modest opposition. When it comes to social media, there are a variety of ways SMEs can fight back against their Goliathan competition.

So, grab that social media slingshot and prepare to lock and load with knowledge, as we take aim and fire back with this guide to social media for SMEs.

 

 social media sme

 

Social Media SME Tips

In a sphere where phrases like “content is king” pop up more often than a bad penny glued to a spring, genuinely insightful social media advice can be hard to find.

Instead, many so-called experts rely on hardly revelatory stock answers as their contribution, commonly advising you to “provide great content” in order to up your social media game.

Not only are gems like this extremely obvious and lazy, it doesn’t take an expert to deliver such a message. In fact, pretty much anyone with a Facebook account could tell you that quality content spurs the best interaction.

Luckily, we’ve made a conscious effort to avoid such social mediocrity. Instead, we’ve taken the road less travelled and delved deep into our bag of tricks to provide you with some helpful insights and insider tips for your SME social media strategy.

 

Choose Wisely

Before we go anywhere else with this, let’s start at the start and focus on your chosen social media platform – a fundamental factor that can have a profound impact on your social media success in itself.

Often overlooked, this part of the process is commonly bypassed by those eager to create a social media presence, with autopilot taking over and the desire to get up and running overriding a sensible, systematic approach.

The best content in the world delivered to the wrong audience achieves nothing and benefits no-one. If your audience predominantly uses one platform over another, make sure your brand is represented on that platform.

If you’re unsure exactly which platform (if any) is preferable to your core target audience, take the time to identify your target demographic. Find out where they reside online and which social media platforms they commonly gravitate towards.

Similarly, choose a platform that benefits your brand, services and content. A clothing store that posts visual content and images is going to benefit far more from an Instagram presence than it would Twitter.

Think of it as having a great show on the wrong TV channel. After all, would Breaking Bad have become such a global success had it not migrated to Netflix? The same principle applies to social media.

 

Be Consistent

While your individual mood may fluctuate throughout the day, it’s important to keep your business loyal to its online personality. Even if your cat was run over that very afternoon, posting emo poetry memes on an otherwise witty and jovial account is not the way to go.

Similarly, it’s also important to maintain consistency between social platforms. A “cheeky chappy” approach on Twitter juxtaposed with a strait-laced tone on Facebook creates a notable disconnect between accounts and an internal branding conflict.

Maintaining a consistent and authentic tone of voice on your social media can be key in creating a stable and memorable brand attitude. Meanwhile, it can also help provide assurance that all accounts are legit.

This theme of consistency also extends to your appearance too. If you use multiple social media platforms, aim to use the same images, logos and colour scheme in your profiles to strengthen the visual connection between accounts.

 

sme social media strategy

 

Stay Focused

Juggling multiple social media platforms can be difficult and time-consuming. If you’re attempting to man multiple accounts, a busy schedule can quickly result in favouritism and leave others to fall by the wayside.

To avoid such neglect and unintentional social media bias, focus your efforts on one or two platforms and keep them up to date and maintained. A dormant account that’s rarely updated can lead your audience to think you’re out of business or the account isn’t legit.

Alternatively, you may want to link accounts so that the same content is released across multiple social media channels at once. This a great way to kill two birds with one stone and maintain a broad presence without focusing on each account individually.

Most platforms can be linked if you do enough digging; e.g. Twitter and Instagram can easily be connected to Facebook, while both can also be linked together. A quick Google search can report back a tonne of step-by-step guides unique to your chosen platforms.

Additionally, if you don’t have time to post live regularly, you may want to consider scheduling your posts in advance. Popular tools, such as Hootsuite, allow you to create posts ahead of time and plan exactly when you want them to go out.

 

Engage Your Audience

While social media is a fantastic tool that can help boost sales, increase revenue and financially benefit your business, using it solely for this purpose can have an adverse effect on your social media presence.

As such, it’s important to know the difference between engaging and selling. Constantly giving your audience the hard sell can be detrimental to your following, pushing your audience further away rather than strengthening their relationship with your brand.

While the bottom line of business is almost universally to make money, try to steer away from overly salesy posts, at least on a frequency basis. Instead, aim to provide content that’s either informative or entertaining.

When employing this approach, it’s also important not to lose sight of your tone and tenor. Keep your posts in-line with your brand. An overly humorous approach may not befit a serious business, while a dull tone of voice won’t fit a youthfully exuberant brand.

Visuals are also innately eye-catching, easily digestible and can quickly grab the attention of your audience as they scroll through their news feeds. Incorporate fitting hi-res visuals in your posts can help you stand out in an oversaturated social space.

 

social media for smes

 

Be Responsive

When it comes to building relationships between your brand and your followers, one of the best ways to do so is to simply take a responsive approach to interaction. This is where SMEs have the edge over large enterprises.

Like any other relationship, social media followers want to feel valued by the brands they love and reciprocal appreciation can go a long way. Simply responding to comments can make all the difference and make an individual follower feel like they truly matter to the brand.

For those really looking to make an impact on social media, building personal relationships with your followers can go beyond a generic “thank you” response. A personalised yet professional DM from a business account can strengthen a relationship considerably.

Responsive engagement can also be a great avenue for market research. Don’t be afraid to ask questions in response to a statement and continue the conversation further. In addition to providing genuine feedback, it can make your followers feel like their opinion matter and is truly valued.

While it may take considerable time and effort to interact with all of those that engage with your social media content, going the extra mile won’t be overlooked and your brand will stand out notably as a result.

 

For more social media SME advice or SME social media strategy tips, why not drop us a line direct? Call now on 01446 339050 or click the button below and let us help you achieve social media supremacy today.

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As we approach the end of September, the tech world doesn't show any signs of slowing down. Google has been rolling out some more exciting features, Huawei has released its next instalment of flagship phones and Apple's iOS13 is here! Let's take a look at the news highlights of the week...

Huawei Mate 30 Phones Launch Without Google Apps

This photo was taken from bbc.co.uk

So, let's start with some (potentially not good) news for Huawei users. It looks like their latest smartphones, the Mate 30 Pros, are launching without many of the pre-installed Google apps that Android users have come to expect. The apps missing include YouTube, Google Maps and Gmail amongst others.

As if that wasn't offputting enough, the phones don't have access to the Google Play store and instead rely on Huawei's equivalent app store, Huawei App Gallery. But will users tolerate this? Well, it's pretty safe to assume that these phones aren't going to appeal to everyone.

There might be a few die-hard Huawei users who are willing to tolerate the lack of Google services, but it's unlikely that these phones will be as popular as previous models.  Huawei is hoping the new hardware including four professional cameras will draw in the punters. We'll have to wait and see!

Google Search Introduces 'Key Moments' For Videos in Search

This picture was taken from searchengineland.com

It looks like Google have introduced another feature to help users find what they're looking for in YouTube videos quickly. The name of this feature? 'In this video' a tool that breaks videos up into useful chunks and highlights them on a timeline so the user can skip to the most relevant parts.

If you want this feature to work on your own video content, you need to make sure you're adding timestamps in the description of your videos. But why bother? Well, Google is all about getting content to the user in the quickest and most convenient way, so it's fairly safe to assume that videos with timestamps will rank higher than those without. We'll have to keep you updated on that though.

iOS 13.0 is Here

This photo was taken from theverge.com

You might remember from last week's roundup that Apple revealed a bunch of new products, but this week, the software update went live! iOS 13.0 is here and ready to download... but... it's not without faults. In fact, there are so many faults with iOS 13.0 that people are questioning if they've released it by mistake. Some of the key new features include dark mode and a new photo app, it's just a shame that they're accompanied by a bunch of bugs. Fear not though iOS 13.1 is just around the corner. 

If you want to see a full list of the new iOS 13 features, click here >

Amazon To Order 100,000 Electric Delivery Vans

This photo was taken from theverge.com

This story seems very fitting in the wake of the global Climate Strike taking place today! In a bid to reduce the carbon footprint of Amazon, Jeff Bezos has supposedly ordered 100,000 of these electric delivery vans from Rivian. This announcement formed part of Besos' plan to combat climate change.

You may not have heard of Rivian before, but they've been releasing electric vehicles under the radar for some time now! The first of their vehicles, an electric pickup truck, was released just under a year ago, but it sounds like we could be seeing a lot more from them in the coming years. 

It's great to see such a huge and influential company taking steps towards a greener service this week. It's easy to imagine the vast carbon footprint Amazon has at the moment when you consider just how many Amazon parcels get delivered in a single day (somewhere in the region of 20 million). Let's hope that this is a step in the right direction that will inspire other companies to consider their environmental impact too! 

To keep up with updates from around the tech and digital marketing world, be sure to follow us on Twitter!

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