If your website is 5+ years old, there’s a good chance it still “does the job”… but there’s also a good chance it’s quietly holding your business back.

And we don’t just mean the design looking a bit dated (although that’s usually part of it). The bigger issue is what’s happening under the bonnet: because technology moves fast, older websites are running on older frameworks and outdated code structures. This means that those older sites often inefficiently deliver content to modern browsers and mobile devices.

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Supplements Direct has been a familiar name in the UK fitness world for years – the place you'd go for your protein, creatine and so on. But as their customers' needs evolved beyond the gym, so did their brand. They wanted to move from being 'just' a sports supplement retailer to a trusted destination for everyday vitamins, health and wellbeing.

That's where we came in. Designer Websites were asked to create a new ecommerce website that would...

• Look clean and credible to a broader audience (without alienating the fitness-focused customer base)
• Provide a smooth shopping experience for mobile and desktop users
• Encourage repeat orders for daily vitamins and health supplements
• Perform brilliantly in search engines

And that's exactly what we built! Visit www.supplementsdirect.com now to see the results for yourself, or read on to learn more about this project.

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