If you have been exploring how to get your website’s content ranked on Google, then you have probably come across E-E-A-T in your research. E-E-A-T is an acronym for Experience, Expertise, Authoritativeness and Trustworthiness, and is a framework that has been used by Google since 2014 to assess the quality of online content. The purpose of this framework is to ensure users receive reliable, high-quality and helpful information in response to their queries.

Despite Google claiming that E-E-A-T is not a direct ranking factor in their search algorithm, understanding and optimising for E-E-A-T has been shown to strongly correlate with SEO success.

So, if you want to give your website an SEO boost and watch your rankings climb, keep reading this blog for our expert advice on how to demonstrate experience, expertise, authoritativeness and trustworthiness in your online content.

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Content pruning is the process of identifying and removing low-performing, outdated or irrelevant content from a website to improve its overall SEO performance. Think of it in the same way as pruning a plant – you can encourage healthier growth by removing dead or overgrown parts that are weighing the plant down!

In this blog, we will explore the process of content pruning, how you can do it and why it is important for your website’s SEO. Let’s get started!

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