Supplements Direct has been a familiar name in the UK fitness world for years – the place you'd go for your protein, creatine and so on. But as their customers' needs evolved beyond the gym, so did their brand. They wanted to move from being 'just' a sports supplement retailer to a trusted destination for everyday vitamins, health and wellbeing.
That's where we came in. Designer Websites were asked to create a new ecommerce website that would...
- Look clean and credible to a broader audience (without alienating the fitness-focused customer base)
- Provide a smooth shopping experience for mobile and desktop users
- Encourage repeat orders for daily vitamins and health supplements
- Perform brilliantly in search engines
And that's exactly what we built! Visit www.supplementsdirect.com now to see the results for yourself, or read on to learn more about this project.
A Fresh Look for a Broader Audience
The old Supplements Direct website (and in fact their whole brand) was geared heavily towards hardcore gym-goers. The new site welcomes a wider audience – from marathon runners to average folks who just need an energy boost or a daily multivitamin.
Our design team came up with an updated look for Supplements Direct that fits their new identity as all-round health and wellness retailer. The clean, modern-looking user interface makes it easy to browse by goal (e.g. joint health, stress reduction, weight loss) as well as by product name, so if terms like 'ashwagandha' and 'ginkgo biloba' are completely foreign to you, you can still find the supplement you need.
Repeat Orders & Quantity Discounts
Supplements are only effective when you take them consistently. To help people avoid running out of vitamins unexpectedly, we developed a bespoke Subscribe & Save function for the new Supplements Direct website.
This feature allows customers to...
- Set up automatic recurring orders for their favourite products
- Choose how often they want deliveries (every two, four or six weeks)
- Save money on each order compared to one-off purchases
- Cancel or amend their subscription with just a few clicks
We also included a Bulk Discount option for those who like to stock up. If you add 3 or more of a specific product to your shopping basket, you automatically receive an extra discount. This is perfect for customers who get through supplements quickly, such as large families and full-time gym rats.
These extra features help Supplements Direct customers to save time, cut costs and avoid running out of the good stuff.
Seamless Checkout & Delivery
A slick website design isn't much use if the checkout system is a nightmare. So when we were building the new Supplements Direct site, we made sure the buying journey would be fast, secure and stress-free.
We integrated the latest Stripe payment gateway, allowing for secure card payments plus Apple Pay and PayPal. No clunky redirects, no confusing forms – just a quick, modern checkout that works beautifully across all device types.
On the fulfilment side, we integrated a Royal Mail despatch system. This allows Supplements Direct to...
- Process orders more efficiently
- Generate labels and tracking quickly
- Keep customers updated with reliable delivery information
Behind the scenes, the new website is doing a lot of heavy lifting so that customers hardly notice a thing – they simply get what they ordered, when they expect it.
Built to Be Found Online
From day one, we kept organic search at the front of our minds as we constructed the Supplements Direct website.
Google likes sending its users to websites that load quickly, so the code is clean and optimised for speed. Keyword-targeted category and product pages make it simple for search engine spiders to identify the best result for each query. And the content we wrote for this website is easy for both humans and robots to digest.
All of these things will give Supplements Direct a strong foundation for long-term organic growth and better visibility for their expanded product range. We're already seeing them on the first page of Google results for popular keywords like 'thermoburn' and 'amino muscle fuel'!
Ready for a Smarter Ecommerce Website?
The new Supplements Direct website is now live, and the client thinks it's fantastic – and more importantly, so do their customers.
If your own ecommerce site feels slow, clunky or stuck in the wrong niche, Designer Websites can help. Contact us now to chat about a new, high-performing online store that looks great, converts better and actually works as hard as you do.
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