Established in 2010, NewBold Solicitors have grown into one of the UK’s leading property and housing law firms. As experts in both English and Welsh law, they offer clear and practical advice for landlords and other clients across both nations.
The problem? Their old website wasn’t doing them justice. Last updated in 2018, it felt a bit formal and faceless – not ideal for a firm that prides itself on being approachable.
NewBold asked us to create a new website that would better reflect who they are today: friendly specialists with national reach, transparent pricing and an excellent reputation backed up by real client feedback.
A Professional & Inviting Design
To help NewBold look good online, we…
- Introduced a clean, modern layout that looks professional but not stuffy
- Used warm, welcoming visuals and language to reflect NewBold’s people-first approach
- Improved the website navigation to help users find what they need in a couple of clicks
- Optimised every page for desktop, tablet and mobile devices
The result is a website that makes visitors feel reassured from the moment they land. Looking at the revamped NewBold site, you can see that these are real people who know what they’re doing and want to help.
Targeting England & Wales
One key priority for this project was to emphasise the fact that NewBold can help clients in England and Wales. That’s a significant selling point – property and housing laws differ somewhat between the two nations, and many firms only focus on one jurisdiction or the other.
We highlighted the firm’s cross-border expertise by…
- Tailoring the website content to mention both England and Wales
- Signposting key differences between the two countries (e.g. the different notices that landlords must serve)
- Emphasising their cross-border expertise on NewBold’s landing pages and in their CTAs
If you’re a landlord whose property portfolio is spread across different parts of the UK, NewBold’s new site makes it clear that they can help you where you are.
More Transparent Pricing & Stronger Trust Signals
Legal fees can feel mysterious at the best of times, so NewBold wanted to be as upfront as possible. We helped them to…
- Present clear, transparent pricing for core services where possible
- Explain what’s included in plain English, minimising jargon and legalese
- Encourage early enquiries for bespoke or more complex matters, managing client expectations from the start
To build further trust (and tick all of Google’s E‑E‑A‑T boxes) we also increased the emphasis on:
- Trustpilot reviews and genuine client testimonials
- Individual team member profiles, so visitors can immediately ‘meet’ the solicitors who’ll be helping them
- NewBold’s awards, accreditations and memberships, demonstrating proven expertise
All of this helps website visitors to feel that they’re in safe hands before they even pick up the phone.
If your own website feels a bit outdated and doesn’t reflect the quality of the service you actually provide, Designer Websites can help. Our in-house team of developers, designers and SEO experts build bespoke websites that are modern and easy to use.
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