Supplements Direct has been a familiar name in the UK fitness world for years – the place you'd go for your protein, creatine and so on. But as their customers' needs evolved beyond the gym, so did their brand. They wanted to move from being 'just' a sports supplement retailer to a trusted destination for everyday vitamins, health and wellbeing.
That's where we came in. Designer Websites were asked to create a new ecommerce website that would...
- Look clean and credible to a broader audience (without alienating the fitness-focused customer base)
- Provide a smooth shopping experience for mobile and desktop users
- Encourage repeat orders for daily vitamins and health supplements
- Perform brilliantly in search engines
And that's exactly what we built! Visit www.supplementsdirect.com now to see the results for yourself, or read on to learn more about this project.
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We've just launched a new website for Channel Electrical Systems, a team of renewable energy specialists who carry out electrical installations all over Wales.
The new website is a modern, user-friendly online platform that's designed to...
- Showcase the company's domestic and commercial electrical services
- Build trust with potential customers
- Make it quick and easy to get a price estimate for solar panel installation
Read on to learn more about this project!
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Established in 2010, NewBold Solicitors have grown into one of the UK’s leading property and housing law firms. As experts in both English and Welsh law, they offer clear and practical advice for landlords and other clients across both nations.
The problem? Their old website wasn’t doing them justice. Last updated in 2018, it felt a bit formal and faceless – not ideal for a firm that prides itself on being approachable.
NewBold asked us to create a new website that would better reflect who they are today: friendly specialists with national reach, transparent pricing and an excellent reputation backed up by real client feedback.
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SEO (Search Engine Optimisation) is a long-standing digital marketing practice that focuses on improving website rankings in traditional search engine results pages (SERPs) to drive organic traffic. GEO (Generative Engine Optimisation), on the other hand, is a new strategy that aims to optimise content for AI-powered tools and search engines with the goal of getting content cited and summarised directly within AI generated responses.
To learn more about the differences between SEO and GEO, keep reading this blog!
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If you have been exploring how to get your website’s content ranked on Google, then you have probably come across E-E-A-T in your research. E-E-A-T is an acronym for Experience, Expertise, Authoritativeness and Trustworthiness, and is a framework that has been used by Google since 2014 to assess the quality of online content. The purpose of this framework is to ensure users receive reliable, high-quality and helpful information in response to their queries.
Despite Google claiming that E-E-A-T is not a direct ranking factor in their search algorithm, understanding and optimising for E-E-A-T has been shown to strongly correlate with SEO success.
So, if you want to give your website an SEO boost and watch your rankings climb, keep reading this blog for our expert advice on how to demonstrate experience, expertise, authoritativeness and trustworthiness in your online content.
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