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If your business has a lot to offer, you may be wondering if it’s possible to lay out all of your products and services in a way that makes it easy for people to find exactly what they need. Don’t worry, though – our designers will take a thorough look at your business and its audience to create a comprehensive, user-friendly interface that makes it supremely easy to navigate your website.
Our designers will take a thorough look at your business and its audience to create a comprehensive, user-friendly interface that makes it easy to navigate your website.
User-Centred Design
When we design your website and its interface, we will keep your users and their requirements at the core of everything we do. Any and all information you provide will be taken into account, and we will undertake a comprehensive analysis of your target audience to ensure that your digital solution is optimised to meet their needs without any hassle or confusion whatsoever.
We will undertake a comprehensive analysis of your target audience to ensure that your digital solution is optimised to meet their needs with minimal hassle.
Landing Page Optimisation
Landing pages are a crucial part of the overall user experience, and as such, all potential landing pages must be properly designed to take the user wherever he or she needs to go. We understand that the homepage is not the only place where users will be arriving; indeed, we’ll ensure that every page of your website has the potential to convert any traffic that lands there into sales for your business.
We understand that the homepage is not the only place where users arrive, and we’ll ensure that every page of your website has the potential to convert any traffic that lands there.
No Dead Ends
As far as user interface design is concerned, one of the biggest mistakes you can make is sending your users to ‘dead end’ pages – that is, pages that don’t link to any other pages, forcing the user to either go backwards or leave your site entirely. If, for example, a user lands on one of your product pages, it’s a good idea to list some similar products so that they have somewhere to go if it’s not exactly what they’re looking for.
Our user interface designers always avoid ‘dead end’ pages (i.e. those that don’t link anywhere else, forcing the user to either go backwards or leave the site).
Consistent Design
Consistency is very important in web design, and in user interface design in particular. If possible, your site’s navigation should look exactly the same on every page of your site; that way, your users will always be able to find their way to the next page, whether they’re on your homepage, a product page, or your latest blog post. An inconsistent interface creates a poor user experience, which leads to an increased drop-out rate.
Consistency is very important in web design, and in user interface design in particular. An inconsistent interface creates a poor user experience, increasing drop-out rates.
Accessibility
There are many regulations in place to ensure that the web is accessible for all. Your website needs to comply with the Disability Discrimination Act and the W3C guidelines; if you fail to provide a good user experience for people of all abilities, you may be penalised by search engines (and you’ll be cutting out a lot of potential customers). We will ensure that your site is fully accessible and built in accordance with the guidelines mentioned above.
To give your entire audience a good user experience, we will ensure that your site is fully accessible and compliant with the Disability Discrimination Act and the W3C guidelines.
