how to advertise on facebook

Whether you're a small business just starting out or an established business looking for new ways to reach your customers, Facebook advertising can be a helpful tool if you know how to use it.

Some business owners are intimidated by the idea of setting up a Facebook advertising account, and if you've never managed paid ads before, that's understandable. At first glance, Facebook advertising can seem very complex; however, if you break it down step by step, you can get your first Facebook ad set up in no time at all!

Here at Designer Websites, we run a variety of Facebook ads for our clients. Facebook has proved to be a valuable platform for increasing brand awareness, engaging with customers, and running sales campaigns and promotions.

More...

boosted post vs facebook ad

If you really want to make the most of your marketing strategy in 2020, you need to be utilising some kind of paid promotions or ads.

There are a few major players when you look at the digital advertising landscape. Google, Bing and Facebook all offer a service that allows you to pay to put your content in front of targeted and relevant potential customers.

The Facebook family of apps now includes Instagram, WhatsApp and Facebook Messenger, giving you a range of different platforms to work with. There are an estimated 2.89 billion people with an account on at least one of these platforms, and over those 2.26 billion people use them daily. 

People of all ages are hooked into the captivating world of social media, and with such a huge audience to engage with, you really do want to consider your advertising options carefully. After all, thousands of people might be out there looking for a business just like yours… so how do you make sure that they’ll find you? Let’s find out.

What is a Boosted Post?

A Boosted Post starts its life as a regular old Facebook post. It could be anything; a photo of a new product you’re introducing, an offer you’re promoting or a competition you’re running.

When you boost a post, you apply money to ‘boost’ or ‘show’ your Facebook post to an audience of your choosing. Boosted posts are quick and easy to set up, meaning they’re a great option if you are new to Facebook advertising.

How do I set one up?

To create a boosted post, you need to look out for this big blue button. You’ll find it underneath your Facebook post on the right-hand side.

As you can see, the post in our example hasn’t had any organic engagements, so this might be a good candidate for boosting to try and generate some interest. Of course, you could also choose to boost a post that’s already doing really well to maximise its performance! The choice is yours.

boost post button

So, you’ve identified the post you want to boost, and you’ve clicked the big blue button. Now you need to tell Facebook a bit of information so they can make sure your post is boosted to the right kind of people, for the right amount of time, and in the right places. You’ll fill in a form that asks you the following:

  • What’s your objective?

Do you want users to comment on and share your post? Do you want them to click through to your website, or would you prefer to connect and chat with them over WhatsApp or Facebook Messenger?

  • What do you want your post button to do?

You can choose from pre-set call to actions like; ‘Learn More’, ‘Shop Now’ or ‘Sign Up’. Then you can set a destination for users to be taken to when they click the button.

  • What kind of audience do you want to target?

What are their interests? How old are they? Do you only want to target people in your local area? Defining your audience will help to make sure that your boosted post is reaching relevant people.

  • Where do you want your boosted post to show?

This is known as placements. You can let Facebook automatically choose your placements to maximise your budget, or you can choose the placements yourself. Facebook, Instagram and Messenger are a few placement options.

  • How long do you want it to run for?

This is where you set the total duration of the campaign. Here at Designer Websites, we often advise our customers to start with a short 7 or 5-day campaign to see how effective the chosen audience and budget performs for you.

  • What’s your budget for the campaign?

You can use a small budget of £10/£20 or a larger budget of £100+. The more you spend, the more people you’ll reach.

Once you’ve successfully answered all of these questions and entered your bank details, you’re pretty much good to go. You’ll probably have to wait while Facebook approves the boosted post, but once they’ve given it the all-clear, your post will start to be shown in your audience’s timeline.

What are the benefits of a boosted post?

  • You can reach new people who might be interested in your business or Facebook page. People might tag their friends, comment on the post or share it to their own personal Facebook page which is great for improving brand awareness.

 

  • You don’t have to design a fancy advert from scratch, you can use an existing post. This means you can set a boosted post up quickly and easily.

 

  • Boosted posts appear on your Facebook business page as well as being shown in your audience’s timeline. Facebook ads don’t appear on your business page, they work in the background.

 

  • You can use Facebook Insights to get a detailed summary of your boosted post’s performance. This will show you how many people you reached as well as showing you how many clicks, reactions, comments and shares your post received.

 

Ok, this all sounds great – but what are your other options? Let’s take a look at Facebook ads to see how they differ.

What is a Facebook Ad?

Facebook ads are a slightly different type of promotion that offers a lot more creative control than a boosted post. Facebook ads are created through their own Ads manager, a feature that might be a little trickier for advertising novices to navigate.

Rather than starting with a simple Facebook post you can build your Facebook ad from the ground up using advanced customisation options. You can optimise your Facebook ad to help you reach a wide range of business goals as well as engaging with a targeted audience of your choosing.

Setting up a Facebook ad

When you’re setting up a Facebook ad, the questions Facebook ask you are almost identical to those listed above – so we won’t bore you by cycling through them all again!

Instead, let’s focus on the things you can choose to do when you’re setting up a Facebook ad that you might not be able to do when you’re setting up a simple boosted post.

  • Choosing very specific placements.

While boosted post allows you to choose Instagram, Facebook or Messenger as your placement, Facebook ads take this one step further. You can decide exactly where the ad will show.

Do you want the ad to show in the News Feed, in Facebook’s Instant Articles, or as an Instagram story? These are just a few of the many placements made available in Ad Manager.

  • A wider range of ad objectives.

Tailoring your objective is much easier with a Facebook advert. Yes, boosted posts allow you to choose from some great goals like driving website clicks and generating post engagement - but again, Facebook ads take this one step further.

Facebook ad objectives are really quite extensive, covering everything from brand awareness to store traffic. This helps create an ad that’s perfect for your business needs.

  • More control over creativity.

When you create an ad through Ads Manager, you can choose a design that suits your brand and goals. Our PPC Specialist Andrew Gill said:

“We trial different kinds of Facebook ads for different clients every day! We’ve found that carousel ads and short video clips are the most successful ad format across the board. They’re more engaging than a standard picture advert and tend to convert really well”.

  • Advanced targeting capabilities.

Knowing who your target audience is is the key to success in the digital landscape. With Facebook ads, you can go beyond someone’s age and interests and target people who ‘look like’ users who’ve already interacted with your page, you can exclude people who’ve already interacted with a similar post and much more.

So which strategy do I choose?

So now you know the key differences, here are our recommendations. If you want to:

  1. Maximise engagement with a particular post
  2. Improve brand awareness
  3. Get an ad set up quickly

Go for a boosted post. They’re easy to run, easy to manage and are great for pushing your existing content further afield.

If you want to:

  1. Have full creative control
  2. Run a longer, more advanced ad campaign
  3. Show a promotion, product or service to a very specific audience

Choose a Facebook ad. They might take a little bit longer to plan and set up, but you can really make the most of your advertising budget through Facebook’s Ad Manager.

At Designer Websites, we can help with your Pay-Per-Click and Social Media Management needs. Get in touch if you’d like to make the most of your social media marketing strategy, we’re more than happy to help.

christmas social media, social media for christmas

With December well underway and Christmas rapidly approaching like an unstoppable festive asteroid, the time to give your digital content a seasonal overhaul is overdue.

After all, you’ve probably already decorated your home with all the festive trimmings, so it’s only fair that your social media presence gets the same treatment.

But just how do you encapsulate the palpable ambience of Christmastime within the confines of a single social media page? Where to begin?! Won’t somebody think of the children?!!

Hold your horses there, fella. Take a hearty sip of eggnog and calm it down – we’ve got you covered right here.

Trim up your social media for Christmas with our five top tips for Christmas social media.

 

Tips for Christmas Social Media

Step into Christmas by stepping up your social media game this yuletide and ensure your followers have themselves a merry little Christmas experience whenever they view your page.

 

christmas social media, social media for christmas

 

Seasonal Imagery

It’s long been said that a picture is worth a thousand words so, by that rationale, a quality social media image can save you a whole lot of ad copy.

Think of your social media profile as your digital shop window. What self-respecting shop would let December come and go without decorating their storefront in festive furnishings?

Start by sprucing up your profile and cover images with a healthy dose of red and a festive font. This is an easy way to inject a bit of obvious Christmas spirit into your branding without having to completely overhaul your existing assets.

You may also want to include other Christmas visuals – such as snowflakes, baubles, holly, etc. – in your cover image to further hammer home the point with festive fervour. The Christmas flavour will provide a welcome change for regular followers while also make for a memorable first impression to new visitors.

This is also a great avenue to advertise any festive products or services you may offer. Meanwhile, this is also a good opportunity to incorporate and highlight any seasonal offers you may be running over the Christmas period.

Which brings us nicely to our next entry…

 

Festive Offers

If you’re running seasonal offers over the festive period, congratulations – you’re showing your customers that you value their business and repaying their brand loyalty at a time of the year where it counts. If not, shame on you and it may be time to rethink your festive strategy.

Christmas is a time of year where the public is expecting their brand loyalty to be rewarded with sales and cut-price goods/services. What’s more, chances are, your competitors are probably going to be doing the same, so it’s a necessity if you want to keep up.

So, assuming you are indeed running some offers over the Christmas period, where better to highlight such offers than on your corresponding social media page? Make it overtly obvious by pinning it to the top of your page and/or boosting your offer post and you can’t go wrong.

Additionally, it’s also possible to customise posts to include specific background colours and themes, which is a simple yet effective way to also get your social posts in the festive spirit. The combination of the two is a sure-fire way to get your audience’s attention.

 

Spirit of Giving

As we all know, Christmas is the time for giving, peace on earth and goodwill to all. Why not soak up the yuletide ambience and take that festive message to heart by running a Christmas competition?

With gift-giving such an integral part of the Christmas experience, it’s only fitting that your brand follows suit and play Santa Claus to one or more of your followers.

A simple yet effective way of inciting social engagement, giveaways are like a hard-working postman – they never fail to deliver.

Whether it’s the allure of an attractive prize or the simplicity of the entry process, running a social media competition at Christmas is a fool-proof tactic that will only further endear you to your audience.

 

Santa’s Workshop

A great way to humanise your brand/company while still providing some excellent and engaging content for your audience is to give your followers a peek behind the curtain at what goes on behind the scenes.

Christmastime is the perfect period to provide such insight into daily operations, as it typically entails a happier office, a joyous atmosphere and – presuming Christmas decorations are out in force – an overall scenery that looks a lot more upbeat than at other times of the year.

Whether it’s a team lunch, exchanging Secret Santa gifts or simply showing off some of the best (and worst) Christmas jumpers to pass through your office doors, why not record any festive fun you might be having in the office during this time?

It all makes for great content, showing that your company is more than just a faceless logo and one that has a very human heart at the core.

 

Yule Blog

Blogs are a great way of attracting web traffic to your site, so why not pen fresh, festive-themed blogs and share your Christmas content on social media?

Christmas-themed articles are some of the most reliable and consistent content in terms of performance during December and some of the best is that which revolves around useful tips and advice over the festive period; e.g. “How to Save Money on Your Christmas Travel”.

While it might take a little thought to get there, if you can take the overall Christmas concept and connect your goods or services to the festive period, you’re on to a winner. Once you do, pen it, publish it and share away!

Run a gardening company? How about a blog on festive garden decorations? Operating a ladder business? What about tips for hanging Christmas lights? Offering web services? Why not write a blog on Christmas social media tips… wait a minute!

 

For more advice on social media for Christmas or additional Christmas social media tips, why not drop us a line today? Call us direct on 01446 339050 or click the button below to get in touch online now.

Contact Us

If you are in charge of a Facebook page, at the helm of an Instagram account or managing a Twitter profile for your business, you are probably already acquainted with the ins and outs of social media.

Likewise, sitting behind the wheel of a company’s social media will mean you are also probably well-acquainted with the cocktail of frustrations that come with it, accompanied by a seemingly endless “happy hour” of headaches.

From fluctuating engagement figures and inexplicable unfollows to negative comments and spam, the various vexations of social media management can be a common complaint for anyone looking to bolster their brand’s social standing.

In order to help lighten the load and improve your social standing, picking your spots is a key factor. Read on, as we explore the best time to post on social media to ensure your posts and pages gain traction and don’t fall behind.

 

 best time to post on social media uk, post on social media for business, schedule posts on social media

 

Timing is Everything

Social media can be a harsh mistress that’s also high maintenance. Constantly changing and ever-evolving, the online realm of digital networking can be a tough beast to tame.

However, with that being said, there are certain behaviours and user patterns that have helped identify the best times to post on social media (at least in theory).

To help you get a handle on your social media struggles, here are a few tips on when to post to get the highest engagement and garner the most eyeballs.

 

best time to post on social media uk, post on social media for business, schedule posts on social media

 

Time is Money

If you’re posting on social media for business purposes, it’s logical to engage with your following when most people are going to be available to see your posts and interact with them.

Naturally, posting at 03:00 a.m. will probably not see too good of a return, so don’t be surprised if such a post falls short like Homer Simpson at Springfield Gorge.

So, when are most people free to interact? Let’s find out…

 

Let’s Do Lunch

During office hours, a post nestled neatly in the middle of the working day to coincide with lunchtimes is a smart choice.

Many of us turn to our phones as a means of distraction during our lunch hours, whether its to catch up with the world, interact with friends or simply distance ourselves from the morning workload.

As such, a well-timed post that arrives during the hours of 11:00 and 14:00 to cover the varied lunchtime window can increase your likelihood of success dramatically.

This interval covers a wide margin of lunchtime windows, including those who take an early lunch and those who leave it late; however, it’s better to post earlier and cover the whole spectrum than leave it late and risk missing part of your demo.

 

Evening All

Outside of lunchtime, the next logical part of the day where people are free to relax, unwind and scroll aimlessly through reams and reams of social media posts is, of course, the evening.

With work in the rear-view mirror, the brief reprieve of the post-work downtime provides the working Brit with a few hours respite and the social media manager with a prime posting window.

For the clocking-off commuters, anywhere after 17:00 is a good place to start catching those idle thumbs during a home-bound public transport journey.

Meanwhile, catching your audience at home later in the evening when they are likely to be actively seeking entertainment is another great way to reach your audience.

Engagement figures tend to taper off as the night wears on so try to keep your evening post between the hours of 17:00 and 20:00.

 

All in a Day's Work

As for the best days to post, the midweek frequently records the highest engagement figures and Wednesday in particular commonly emerges as a standout day.

Additionally, Sunday is also a prime candidate for pinnacle posting performance. The so-called day of rest, sees many of us reach for our phones in search of boredom avoidance.

Meanwhile, those that have made the most of their Saturdays will be looking to recover on the Sunday with a schedule to suit

For a lot of Brits, the road to recovery means lazing around scrolling through social media. Make the most of this social media upswing by scheduling your post to coincide.

  

best time to post on social media uk, post on social media for business, schedule posts on social media

 

Trial and Error

While the above info is a great base to build upon in terms of social media engagement, it’s important to remember that this info is merely a guide and not an exact science.

The truth is, there is no hard and fast rule to social media posting and engagement figures can be dependent on a whole host of factors, from the quality of the post to the content of the media you attach.

Even a quick Google search on optimal social media times will spit back a mixed bag of results, at times featuring completely contradictory advice from what you read elsewhere.

As such, the best way to approach social media posting is with a trial and error mindset. Keep track of your posts, interpret the results and find out what works for you and your business.

 

Know Your Audience

When you’re scheduling your social media posts, try to bear in mind your target audience and think about their work patterns and living habits. This can have a big effect on engagement figures.

For example, a brand that targets stay-at-home mums is likely to have a drastically different posting schedule than a page that’s aimed at an audience that works 9-5.

While it may seem obvious, you should time your posts to coincide with periods when your audience is likely to be online in order to ensure your posts reach the most people, get the most exposure and achieve the most engagement.

The better you know your audience, the better you can cater to their needs and adjust your content and posting times accordingly. Do your homework and get inside the mind of your target demo and you won’t go far wrong.

 

For more social media tips or to enquire about the social media marketing services on offer here at Designer Websites, why not drop us a line today? Call now on 01446 339050 or get in touch online by clicking the button below.

Contact Us

Whether you run an SME or a large, multi-site business, when it comes to public interaction and brand awareness, a solid social media presence is undoubtedly a must.

That being said, content saturation has made it increasingly difficult to stand out from the crowd and it’s all too easy for a post or blog to become buried and lost in the shuffle.

As a result, providing useful, interesting and topical content for your audience has never been more vital.

So, how do you make your content break away from the pack and stand tall? With a social media calendar, of course!

 

social media calendar

 

Cold, Hard Stats

The Digital 2019 report from social media superheroes WeAreSocial and Hootsuite reports that there are just under 3.5 billion active social media users across the globe.

To put that into context, there are estimated to be 7.7 billion people in the whole world, meaning almost half the entire Earth’s population is actively on social media.

From a domestic perspective, the Office of National Statistics notes that 71% of adult women in the UK use social media, while 64% of adult men are also said to do the same.

Together, the collective figure for social media users in the UK is said to be 67%, equating to an impressive 45 million social media users in total.

Needless to say, if your social media game isn’t up to scratch, you’re doing your business a serious disservice. Luckily, that’s where we come in!

 

Do Your Homework

Imagine a greetings card company overlooking Valentine’s Day as an opportunity to market their goods or run a promotion – wouldn’t happen. Similarly, such an instance shouldn’t happen to you and your business.

When creating a social media calendar, it’s important to identify any dates that are relevant to your business and your target demographic. Think of the audience you are catering for; their likes, dislikes, wants and needs; and the kind of content that would appeal to them.

Run a fancy-dress shop? Miss Halloween at your peril. Do you own a curry house? National Curry Week should be etched in stone. Manage an Irish bar? You better have St Patrick’s Day tattooed to your soul!

 

Get Ahead of the Curve

Once you’ve identified the key dates that are relevant and applicable to your business, it’s time to fasten those thinking caps on firmly and get to work with creating ideas on what to post.

A last-minute rush job is easy to spot from a country mile away and, at times, can be toe-curlingly obvious for all to see. As such, planning what to post on your page can be just as important as knowing the suitable dates that speak to your business.

Think logically about what your business offers, which associated events will appeal to your audience and create something helpful, entertaining or engaging around it to pique interest and further elevate your standing with your followers.

 

Consistent Content Schedule

In addition to the key dates in your calendar, it’s important to prop these dates up with consistent content around it. Don’t just wait for National Pizza Day to post about your pizza place, provide regular content year-round to keep your followers engaged and maintain their fandom.

Regimented posting is important in not only retaining followers but also conveying legitimacy. A brand that posts sporadically at random intervals can come across as amateur and be detrimental to your page, as well as creating an equally negative impression for your brand.

Meanwhile, a prolonged drought in content can also give the negative impression that the business/page is no longer active and in operation. Naturally, this can have a particularly damning effect on your business as a result, so avoid prolonged radio silence at all costs.

 

Two Heads Are Better Than One

When it comes to supplying engaging output for your social media channels, creating content gold on your own can be an extremely tough task, particularly if you plan on providing content on a continuous and recurring basis.

The pressure to provide quality output can also have a detrimental impact on the frequency and slow down the overall process. As such, this is one area where communication can be the difference-maker and welcoming outside suggestions can increase your chances of content alchemy tenfold.

Brainstorming is a great way to spit-ball ideas with fellow staff and build on any thoughts you or your colleagues may have. A single seed planted by one person can quickly germinate into a whole tree of content when you open it up to the floor, so don’t be afraid to ask for outside input.

 

For more social media tips or to find out more about the social media services at Designer Websites, why not drop us a line today? Call now on 01446 339050 or get in touch online by clicking the button below.

Contact Us