If you are in charge of a Facebook page, at the helm of an Instagram account or managing a Twitter profile for your business, you are probably already acquainted with the ins and outs of social media.
Likewise, sitting behind the wheel of a company’s social media will mean you are also probably well-acquainted with the cocktail of frustrations that come with it, accompanied by a seemingly endless “happy hour” of headaches.
From fluctuating engagement figures and inexplicable unfollows to negative comments and spam, the various vexations of social media management can be a common complaint for anyone looking to bolster their brand’s social standing.
In order to help lighten the load and improve your social standing, picking your spots is a key factor. Read on, as we explore the best time to post on social media to ensure your posts and pages gain traction and don’t fall behind.
Timing is Everything
Social media can be a harsh mistress that’s also high maintenance. Constantly changing and ever-evolving, the online realm of digital networking can be a tough beast to tame.
However, with that being said, there are certain behaviours and user patterns that have helped identify the best times to post on social media (at least in theory).
To help you get a handle on your social media struggles, here are a few tips on when to post to get the highest engagement and garner the most eyeballs.
Time is Money
If you’re posting on social media for business purposes, it’s logical to engage with your following when most people are going to be available to see your posts and interact with them.
Naturally, posting at 03:00 a.m. will probably not see too good of a return, so don’t be surprised if such a post falls short like Homer Simpson at Springfield Gorge.
So, when are most people free to interact? Let’s find out…
Let’s Do Lunch
During office hours, a post nestled neatly in the middle of the working day to coincide with lunchtimes is a smart choice.
Many of us turn to our phones as a means of distraction during our lunch hours, whether its to catch up with the world, interact with friends or simply distance ourselves from the morning workload.
As such, a well-timed post that arrives during the hours of 11:00 and 14:00 to cover the varied lunchtime window can increase your likelihood of success dramatically.
This interval covers a wide margin of lunchtime windows, including those who take an early lunch and those who leave it late; however, it’s better to post earlier and cover the whole spectrum than leave it late and risk missing part of your demo.
Outside of lunchtime, the next logical part of the day where people are free to relax, unwind and scroll aimlessly through reams and reams of social media posts is, of course, the evening.
With work in the rear-view mirror, the brief reprieve of the post-work downtime provides the working Brit with a few hours respite and the social media manager with a prime posting window.
For the clocking-off commuters, anywhere after 17:00 is a good place to start catching those idle thumbs during a home-bound public transport journey.
Meanwhile, catching your audience at home later in the evening when they are likely to be actively seeking entertainment is another great way to reach your audience.
Engagement figures tend to taper off as the night wears on so try to keep your evening post between the hours of 17:00 and 20:00.
All in a Day's Work
As for the best days to post, the midweek frequently records the highest engagement figures and Wednesday in particular commonly emerges as a standout day.
Additionally, Sunday is also a prime candidate for pinnacle posting performance. The so-called day of rest, sees many of us reach for our phones in search of boredom avoidance.
Meanwhile, those that have made the most of their Saturdays will be looking to recover on the Sunday with a schedule to suit
For a lot of Brits, the road to recovery means lazing around scrolling through social media. Make the most of this social media upswing by scheduling your post to coincide.
Trial and Error
While the above info is a great base to build upon in terms of social media engagement, it’s important to remember that this info is merely a guide and not an exact science.
The truth is, there is no hard and fast rule to social media posting and engagement figures can be dependent on a whole host of factors, from the quality of the post to the content of the media you attach.
Even a quick Google search on optimal social media times will spit back a mixed bag of results, at times featuring completely contradictory advice from what you read elsewhere.
As such, the best way to approach social media posting is with a trial and error mindset. Keep track of your posts, interpret the results and find out what works for you and your business.
Know Your Audience
When you’re scheduling your social media posts, try to bear in mind your target audience and think about their work patterns and living habits. This can have a big effect on engagement figures.
For example, a brand that targets stay-at-home mums is likely to have a drastically different posting schedule than a page that’s aimed at an audience that works 9-5.
While it may seem obvious, you should time your posts to coincide with periods when your audience is likely to be online in order to ensure your posts reach the most people, get the most exposure and achieve the most engagement.
The better you know your audience, the better you can cater to their needs and adjust your content and posting times accordingly. Do your homework and get inside the mind of your target demo and you won’t go far wrong.
For more social media tips or to enquire about the social media marketing services on offer here at Designer Websites, why not drop us a line today? Call now on 01446 339050 or get in touch online by clicking the button below.