Whether you run an SME or a large, multi-site business, when it comes to public interaction and brand awareness, a solid social media presence is undoubtedly a must.

That being said, content saturation has made it increasingly difficult to stand out from the crowd and it’s all too easy for a post or blog to become buried and lost in the shuffle.

As a result, providing useful, interesting and topical content for your audience has never been more vital.

So, how do you make your content break away from the pack and stand tall? With a social media calendar, of course!

 

social media calendar

 

Cold, Hard Stats

The Digital 2019 report from social media superheroes WeAreSocial and Hootsuite reports that there are just under 3.5 billion active social media users across the globe.

To put that into context, there are estimated to be 7.7 billion people in the whole world, meaning almost half the entire Earth’s population is actively on social media.

From a domestic perspective, the Office of National Statistics notes that 71% of adult women in the UK use social media, while 64% of adult men are also said to do the same.

Together, the collective figure for social media users in the UK is said to be 67%, equating to an impressive 45 million social media users in total.

Needless to say, if your social media game isn’t up to scratch, you’re doing your business a serious disservice. Luckily, that’s where we come in!

 

Do Your Homework

Imagine a greetings card company overlooking Valentine’s Day as an opportunity to market their goods or run a promotion – wouldn’t happen. Similarly, such an instance shouldn’t happen to you and your business.

When creating a social media calendar, it’s important to identify any dates that are relevant to your business and your target demographic. Think of the audience you are catering for; their likes, dislikes, wants and needs; and the kind of content that would appeal to them.

Run a fancy-dress shop? Miss Halloween at your peril. Do you own a curry house? National Curry Week should be etched in stone. Manage an Irish bar? You better have St Patrick’s Day tattooed to your soul!

 

Get Ahead of the Curve

Once you’ve identified the key dates that are relevant and applicable to your business, it’s time to fasten those thinking caps on firmly and get to work with creating ideas on what to post.

A last-minute rush job is easy to spot from a country mile away and, at times, can be toe-curlingly obvious for all to see. As such, planning what to post on your page can be just as important as knowing the suitable dates that speak to your business.

Think logically about what your business offers, which associated events will appeal to your audience and create something helpful, entertaining or engaging around it to pique interest and further elevate your standing with your followers.

 

Consistent Content Schedule

In addition to the key dates in your calendar, it’s important to prop these dates up with consistent content around it. Don’t just wait for National Pizza Day to post about your pizza place, provide regular content year-round to keep your followers engaged and maintain their fandom.

Regimented posting is important in not only retaining followers but also conveying legitimacy. A brand that posts sporadically at random intervals can come across as amateur and be detrimental to your page, as well as creating an equally negative impression for your brand.

Meanwhile, a prolonged drought in content can also give the negative impression that the business/page is no longer active and in operation. Naturally, this can have a particularly damning effect on your business as a result, so avoid prolonged radio silence at all costs.

 

Two Heads Are Better Than One

When it comes to supplying engaging output for your social media channels, creating content gold on your own can be an extremely tough task, particularly if you plan on providing content on a continuous and recurring basis.

The pressure to provide quality output can also have a detrimental impact on the frequency and slow down the overall process. As such, this is one area where communication can be the difference-maker and welcoming outside suggestions can increase your chances of content alchemy tenfold.

Brainstorming is a great way to spit-ball ideas with fellow staff and build on any thoughts you or your colleagues may have. A single seed planted by one person can quickly germinate into a whole tree of content when you open it up to the floor, so don’t be afraid to ask for outside input.

 

For more social media tips or to find out more about the social media services at Designer Websites, why not drop us a line today? Call now on 01446 339050 or get in touch online by clicking the button below.

Contact Us

SafetyLiftinGear, a Bristol-based company that specialises in the sale of quality lifting equipment approached us here at Designer Websites way back in 2013 to help create an ecommerce website that was capable of selling their vast product range to both trade customers and the general public. Since then the website has experienced huge success, receiving new features and redesigns from time to time that has helped to make it what it is today. Enabling the company to sell on a national and international scale. 

As the business continues to grow, so does their popularity, which has resulted in huge demand for their products. This has led to their latest digital milestone of creating a brand-new Dutch-focused website for their products to be sold directly in the Netherlands, where again we have lent a helping hand. The new website now offers greater accessibility to SLG's products for the lucrative Dutch market.

How did we help?

The new Dutch SLG website has the same great look and feel of their existing website. Something that their customer base knows, loves and feels comfortable with using. It was vitally important to not disrupt the positive user experience and functionality that their users were used to. As a result, our mission was to replicate the existing site as best we can, but to ensure the fit for the new language was right. This required redesigns that catered for updated text and page layouts. In addition to the design tweaks, we also integrated a new native payment system (SISOW), enabling swift and secure transactions for their Dutch customers.

You can visit the new Dutch SafetyLiftinGear site here - https://www.safetyliftingear.nl/ 

If you’re in need of a new website for your business, Designer Websites can help - request a free web design quote today!

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Another week has come and gone and a host of tech updates have been dropped, along with huge news from one of the world’s leading social media platforms. So, without further ado, let’s get into it!

iOS 13.2 is released with a new batch of Emojis

The latest software release from Apple sees the introduction of this year’s Emoji update. A total number of 398 new Emojis have been released which includes the usual new animals, foods and hand gestures. The biggest addition to this year’s collection of Emojis, however, is the disability and gender-neutral options, along with a new way to select skin tones.

(Image: Emojipedia)

 

Apple release 3rd gen AirPods

This week saw the release of the AirPods Pro, the third generation of Apple’s wireless earbuds. Coming in at a whopping £250, the latest rendition offers several features that their predecessor does not.

Firstly, the new AirPods look different. I mean, how else are people going to know you don’t have the old AirPods right? The new earbuds are slightly smaller and now come with flexible, silicone ear tips for a more secure, sealed in-ear fit. Three different sizes of these tips come in the box. Aesthetic differences aside, the AirPods Pro have built-in microphones that detect external sound which then gets cancelled out, offering the highly-rumoured noise cancellation feature. Along with noise cancellation, Transparency Mode lets users hear noise from their surroundings while wearing the AirPods, activated by new force sensors. The new “Adaptive EQ” feature automatically tunes music to the shape of your ear.

Just like the second-gen AirPods, the AirPods Pro support wireless charging and hands-free voice commands. However, the new AirPods are both sweat and water-resistant, perfect for those rainy, outdoor runs and sweaty gym sessions.

 

Twitter implements a ban on political ads

In an announcement made this week by Twitter CEO Jack Dorsey, the social media platform will stop selling adverts concerning candidates for office, elections or political issues such as immigration and climate change. In a series of tweets, Dorsey unveiled the incoming policy changes which will take effect next month. He stated that the reach of political messages should be “earned” by getting people to follow an account or share a tweet rather than being “bought” through advertising.

The change in policy comes as the debate over political messages on social media platforms heats up ahead of the 2020 US elections. Twitter’s social media mammoth counterpart Facebook has been widely criticised over allowing politicians to lie in ads on its platform, with executives defending their policy through a means of safeguarding free speech.

 

Follow @Designer_Webs on Twitter for more tech news and insight!

 

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