In this modern day and age, where words like ‘tweeting’ have become a part of our everyday language, it is hard to imagine a world without social media. Since it originated in 1997, with the social media site Six Degrees, social media platforms have excelled in prominence and have become an increasingly important part of modern generation’s lifestyle.
In a 2016 study, it was revealed that 61% of people check their phones within 5 minutes of waking up; 30 minutes later that number increases significantly to 88%. This evidence of human addiction to smart phones and social media is something many businesses have used as a fundamental part of their marketing strategies. With the constant abundance of information fighting for every individual’s attention nowadays, it is easy to see why your business might be left behind if you do not stay in the forefront of your target markets mind. This is why we’ve put together this handy list of reasons why setting up your business social media accounts should be top of your priority list.
It allows you to understand your audience
One of the many benefits of social media marketing is that it allows you to get to know your target audience on a personal basis. This knowledge is incredibly useful for any business as it helps you find out your target demographic and understand what they want from you as a business. For example, things like Twitter Analytics provide you with an insight into your follower growth, their interests and their demographic. It also allows you to see which of your tweets performed the best and from this information you can discover what content your audience enjoys and the best time of day to tweet.
It's an easy way to promote yourself
Another benefit of engaging with your audience via social media is that if a customer loves your product, it is very likely that they will either tweet about it or post a photo of your product on Instagram or Twitter. It is typical of users to tag the maker of the product in their posts, because in the same way that you want to see reviews, customers also want to be recognised by the brands. This type of engagement works well for both parties involved; if your business then shares the post, your other followers will see how well you are doing and the consumer will be pleased that you have promoted them.
An example of a business that does this well, is the clothing brand Chi Chi London.
On their Instagram account, Chi Chi London often posts photos of customers wearing their clothes as promotion. This type of post works well because it displays Chi Chi London customers happy with their product, which can in turn, persuade the other followers to buy one of their items while simultaneously making the buyer happy through recognition. Future customers may then buy the products not only because they want it, but to have the chance of being featured on the account.
You can build a loyalty base with your followers
People are typically a lot more receptive to advertisements on platforms such as Facebook, Instagram and Twitter, due to them being social networks. The key word being social. If you have tailored your audience using the above steps and engaged with your followers frequently, they are much more likely to want to hear about your new product or company update. As long as you mix your sales social media posts with things like helpful tips, blogs about relevant topics, client reviews, photos of your team, competitions and so on, your followers are much more likely to listen to what you have to say.
Typically, if you provide someone with something of value (helpful tips, giveaways, great customer service) the majority of the time, they will want to repay you in some way. It’s down to you to provide your target audience with all the help you can, and what better and more efficient way to do it than through social media?
Using social media marketing boosts your SEO
If your website is full of fantastic content that you want all of your customers to see, there’s no doubt about it, the best way to get the number of visitors you deserve is through social media marketing. Using social media platforms allows you to drive targeted traffic directly to the quality content you want them to see. Googles bots are fully aware of which pages are consistently gaining traffic, so by routinely sharing your pages on social media, you can influence the bots to move your pages up the search engine results page (SERPS). The more shares your page gets, the more likely it is to rank higher in Google’s search engine results page.
Social media marketing generates sales
It makes sense that by going where your customers are, your business will be able to generate more leads. Some statistics that display the importance of social media marketing are that 70% of business-to-consumer marketers state they have generated sales through Facebook, 67% of Twitter users are far more likely to buy from the brands they follow on twitter and 46% of web users look towards social media when making a purchase.
Most of the big brand names lead in the market because they manage to stay at the forefront of their customer’s mind through their social media. These brands have become the masters of social media marketing through continuously appealing to their consumers with idyllic images of their products, frequent competitions and discount coupons on their social media channels.
So, if you were wondering why social media marketing could be important for your business, hopefully, this list has helped you understand the many benefits of taking advantage of these platforms. Social media platforms are a free method of developing relationships between you and you consumers that typical outbound marketing cannot provide.
If you like the sound of using social media but don’t know where to start with it, the SEO experts here at Designer Websites can help – get in touch today!