PalleTrucks-Trolleys.com is a brand new ecommerce website
that sells a wide range of materials handling products, including site trolleys, pallet trucks, material lifts and more. The site was designed and developed by the Designer Websites
team, and it went live yesterday - please click here
to view it.
This project came about because one of our existing clients (a company that offers a huge variety of different products, including heavy lifting equipment, height safety gear and PPE) wanted a separate website that specifically centred on their range of materials handling equipment. The primary purpose of this new website would be to target a broad array of search terms related to pallet trucks, site trolleys, and so forth; while these product ranges are represented on the company's main website, we agreed that a new site with a more concentrated keyword focus would have a much better chance of conquering Google's SERPs.
(Search Engine Optimisation) experts performed extensive keyword research to ensure that every page of the PalleTrucks-Trolleys website was targeting the best possible search terms in the proper manner. PalleTrucks-Trolleys.com is a responsive website, meaning that it looks great and functions smoothly on screens of all sizes; this is another important consideration when it comes to search engine optimisation!
A few years ago, we were asked the following question:
"Hey, can you guys integrate Infusionsoft into my website?"
Our answer was "Yes, of course we can!"
We at Designer Websites are experts when it comes to API integrations
, and we had the initial integration - which used the standard Infusionsoft API - working in no time.
However, we did notice that there were certain drawbacks to using Infusionsoft's standard API functions. The biggest disadvantage? The integration of the enquiries/sales forms were slowing down the site dramatically, and this affected page speed (a critical SEO factor) as well as the overall user experience.
To overcome this problem, we developed a custom integration solution the provided full Infusionsoft integration as required without having a detrimental effect on site speed or usability.
Over the years, we've integrated Infusionsoft forms into websites for a number of clients, and we would thoroughly recommend using a custom integration for this if your are focused on delivering a responsive service to customers who use your website.
If you'd like to speak to the Designer Websites team about a custom Infusionsoft integration, please get in touch today.