When you blog for SEO, your main aim should be to create and update a blog that improves your search engine rankings for certain keywords. To do this, you will have to conduct keyword research, build links, optimise images, and write compelling and engaging content.
All of this sounds like a lot of work, so what are the benefits of blogging for SEO?
Does Blogging Help SEO?
There are many benefits to blogging for SEO. Not only is it a great thought-leadership practice to have nailed down for your business acumen, but it can also boost your products or services to appear on the first page of Google, resulting in more conversions.
- It increases your business's online visibility
- It will help you acquire quality backlinks
- It will improve your website's user experience
- It will boost your website traffic
- It will enhance your business's authority
1. It increases your business's online visibility
If you post on your blog frequently, you encourage Google to crawl your site pages more often. This is important, as Google cannot rank a page that hasn't been indexed.
To index your blog, simply put your URL into Google's URL Inspection Tool and submit it for indexing. Once your blog is indexed, it is more likely to appear for a user's search query and this will increase your website's visibility.
It's also worth noting that the Google algorithm favours consistent and high-quality content, so always make sure that your blog has a goal and a purpose!
2. It will help you acquire quality backlinks
When you curate high quality blog content that educates or informs users, other websites are more likely to link to your page as a source of information. When other websites (especially those with a high domain authority) link to your website, it shows Google that your content is useful, authoritative and engaging.
Google prioritises high quality content, and backlinks provide a signal to Google to show your content to more web users. If your blog consistently gets high quality backlinks from sites, it's more likely that your website will rank highly on the SERP.
3. It will improve your website's user experience
A business blog is a great way to improve your website's user experience. This is because there are no limits as to what keywords you can target, as long as they are relevant to your products/services! Due to this, you can use blogs to guide your visitors on a journey across your website.
If your users have a satisfying and stress-free experience with your website and gain the information they were seeking, then they're more likely to return to your website.
Utilise your blog to enhance the other content on your website. For example, if you want to go into more detail about one of your services, you could link to the blog on the landing page for that service.
This enhances the user experience of a website visitor, as it clearly maps out a journey for them to follow across your website, which hopefully ends with them making a valuable conversion!
4. It will boost your website's traffic
If we combine the three points above, they all signal to Google that your website is insightful, unique and engaging.
With frequent indexing, consistent uploading, a smooth user experience and a bank of high quality backlinks, your website traffic will inevitably increase as Google prioritises your website's visibility in the SERP.
With increased traffic, you are likely to get more sales and conversions!
5. It will enhance your business's authority
While blogging is great for SEO, it is also an opportunity to establish and grow your brand authority within your niche. No content is off limits, so a blog will allow you to show your unlimited expertise within your industry.
A blog will allow you to put your unique thoughts and opinions into the industry, and this can serve as great content to compete against other companies within your industry.
It's also a chance to make your business stand out from the rest - what can you offer or give to the target audience that your competitors can't?
Start an SEO Blog with Designer Websites...
Thousands of people are searching for a business like yours - and we can make sure that they find you. Here are just the few of the services we offer to get your business noticed:
- Keyword Analysis
- Content Creation
- Social Media
- Link Outreach
- Local SEO
- Link Audits & Site Recovery
If you are interested in any of the services listed above, get in touch to discuss your business's SEO strategy today!