There’s no real right or wrong way to write a blog. Anyone can do it. But the biggest difference between a good blog and a great blog that ranks highly on Google is SEO.

SEO (Search Engine Optimisation) is ever changing and the list of ways in which to enrich your online content is practically never-ending. Sound daunting? Don’t worry, here are 5 simple tips to get you started and help you write a blog post that ranks.

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When you blog for SEO, your main aim should be to create and update a blog that improves your search engine rankings for certain keywords. To do this, you will have to conduct keyword research, build links, optimise images, and write compelling and engaging content. 

All of this sounds like a lot of work, so what are the benefits of blogging for SEO?

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