Safety Lifting Gear have been a loyal client of ours for over 10 years, so we thought that it was about time for a website refresh! With over 40% of transactions being completed over mobile, we believed it was vital to make this new website as user-friendly as possible throughout the entire design process.
Take a Look!
A modern, refreshed design
A lot can change in 10 years! To keep up to date with 2023's website design trends, we incorporated interactive carousels to keep customers engaged on the website throughout their shopping journey.
Additionally, testimonials and reviews have also become increasingly important for converting traffic into vital sales. For instance, in a study by BigCommerce, 72% of consumers said that positive reviews and testimonials make them trust a business more. Due to this, we decided to make the review and testimonial section stand out more with a light and dark colour contrast.
A website made for mobile usability
Most importantly, we ensured that SLG's new website was responsive for any and all types of screen size. Whether shopping on a mobile phone or an iPad, it was vital that the website design adapted to whatever device a potential customer was using.
This was one of our main priorities when refreshing the SLG website. Responsive ecommerce websites are faster, more accessible, and increasingly easier to navigate. Overall, this means it's easier for a potential customer to find the information they're looking for, which can result in valuable conversions. Responsive websites also encourage users to return for future purchases if their first user experience was a good one!
Looking for a responsive ecommerce website?
If your business needs a responsive ecommerce website, do not hesitate to get in touch with our team. We carry out extensive SEO research for every project we commit to, ensuring that we meet the needs of your business and your target audience.
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