Recently, a long-time client of ours got in touch to ask if we could help him to expand his business into a potentially lucrative new realm. As an experienced ISO 9001 consultant specialising in the planning and implementation of  quality management systems, he wanted to offer small- to medium-sized businesses a faster, easier way to get ISO certification, and that's where the idea for ISO Accelerator came from.

Launched last week, ISO Accelerator is a new website that allows British organisations to get their ISO 9001 certification sorted out online. In case you've never been through it yourself, the ISO 9001 accreditation process tends be rather drawn-out, usually requiring multiple site visits and consultations before certification is finally awarded. However, with ISO Accelerator, small/medium-sized businesses can condense the whole process down to as little as 7 days.

This service is explained in detail over on the ISO Accelerator website, which we designed to ensure that the fast-track certification process really was as smooth and as streamlined as possible for each user. The website is responsive (so it works just as well on mobile devices as on desktop PCs), and the clear, professional-looking design instils trust in the user and helps them to understand every step of the process before getting started. Visit www.iso-accelerator.co.uk to take a closer look.

Do you need a winning website to get your business idea off the ground? Contact Designer Websites today!

Polystyrene packaging has a lot of different uses, but it's not particularly eco-friendly. Many local councils don't recycle polystyrene, and as a result, an awful lot of EPS (expanded polystyrene) packaging just gets thrown away and sent to landfills.

However, we recently worked with a company who specialise in combating this problem. Based in West Wales, Styrene Systems manufacture compaction machines that are specifically designed to process expanded foam waste products like EPS packaging. Their heat densifiers and screw compactors effectively crush polystyrene down to a much smaller size, reducing the burden on landfill sites and easing the costs of polystyrene disposal for businesses.

For instance, their H100 heat densifier can take 1 tonne of bagged EPS - enough to fill 11 skips! - and densify it so effectively that the whole lot will fit on a single pallet. Not only is densified EPS far cheaper to dispose of, it can actually be sold and reused, keeping it out of landfill altogether.

Styrene Systems came to us because they needed a slick, user-friendly website that would help them to promote the benefits of their densifying equipment. We're happy to announce that their new site is now live - it has a responsive design, a bold and modern look, and a simple layout that makes their fairly niche service ultra-simple to understand.

To take a look at how this project came out, visit www.styrenesystems.com now.

Does your business need a new website? Contact Designer Websites to request a quotation >

Marketing your business online is a multifaceted task that often takes place across many different platforms. Nowadays, a typical digital marketing strategy might include any or all of the following:

• Responsive website (fast, mobile friendly, optimised for search engines)
• Conversion optimisation (tweaking content and layout for performance)
• AMP development (faster mobile pages)
• Blog posts and other content (including infographics, videos, etc.)
• Social media (Twitter, Facebook, Pinterest etc.)
• PR and link outreach (e.g. articles, external blog posts)
• PPC advertising (e.g. Google AdWords, Bing Ads)

You may also choose to combine the above strategies with more traditional avenues such as TV, radio and/or print advertising.

With the fight happening on so many different fronts, it's not hard to see why a lot of business owners decide to outsource some or all of their marketing to external agencies. Indeed, it's not uncommon to hire a different firm for each task: one company to design your website, another to write engaging content for your blog, another to handle your AdWords campaigns, and so on.

But is this a good way to get results?

The obvious benefit of this approach is that it allows you to hire a specialist for each part of your multi-platform digital marketing effort. You want a professional-looking website, so you hire an experienced web developer who's capable of providing this. You want to get your brand name in front of more people, so you pay a highly-rated PR agency to get the word out on your behalf. Nobody in your organisation knows the first thing about Google AdWords? No problem - hire a PPC expert to set up some campaigns for you.

On the face of it, then, choosing the best person or company for each job on a task-by-task basis seems like a pretty sensible tactic. The problem is that while PPC advertising, SEO copywriting, website design, et cetera are all distinct disciplines that require very different skillsets, they don't exist independently of one another. All digital marketing platforms are intrinsically linked, and trying to separate them all out can cause a lot of headaches.

Here are some examples:

• Search engine optimisation (SEO) is a critically important part of website development that ideally needs to be taken into consideration at the planning stage. When building a new online home for your business, you might be tempted to hire a designer to create the website itself, then turn the project over to an SEO expert who can select the keywords and write the copy for each page. As a general rule, though, you'll definitely get far better results in the end if your website developer has a strong working knowledge of SEO too - that way, they can make suggestions from the get-go and help you to construct a highly-optimised site hierarchy instead of just hashing in some keywords as an afterthought. Optimising a website is significantly more than just content and keywords - it’s having a modern and responsive site architecture, handling URLs properly, hosting the website in a way that make it fast for the end user, and so much more!
  
  
• If you're thinking of using Google AdWords to drive extra traffic to your website, you may be wondering exactly how much each click will cost you once your ads are up and running. The answer to that question depends on many different variables, but more than any other factor, the amount you pay when somebody clicks on one of your ads is determined by its quality score, which is derived from the combination of keyword, advert and landing page. The lower your quality score, the more you'll have to pay for each click (since Google don't like sending their users to irrelevant or low-quality web pages). But your average PPC manager can't achieve a good quality score just by fiddling around in AdWords - it requires collaboration between your web developer, copywriter and PPC manager to get those ads and landing pages just right.
  
  
• Finally, let's imagine that you've hired a social media guru to grow your audience on Twitter, Facebook, Instagram, and so on. In order to craft successful social campaigns and keep your accounts running smoothly, that person will have to co-ordinate their efforts with the person who writes your blog posts, the person who handles your PR, and possibly several other parties like your web developer, your sales team, and whoever is responsible for determining the overall direction of the company. That's a lot of plates to keep spinning!

The point is that - as the old proverb goes - too many cooks sometimes spoil the broth, and dividing up your marketing efforts can hugely diminish your results. Assigning each task to a different specialist opens you up to a lot of potential problems, especially if any of your marketers cannot see:

• Accurate sales and traffic figures for your business
• The growth plans you have in place
• What everyone else is working on

Of course, there are numerous tools and pieces of software that can be used to co-ordinate several groups of people who are all working towards the same goal, but these solutions tend to only work as well as the people using them. No matter how you slice it, trying to synchronise half a dozen different agencies and get them all reporting back to you in perfect harmony can be a huge and frustrating task!

So is there a better way?

A simpler route to digital marketing success

You want to make life simple for yourself, but you're still keen to check all the digital marketing boxes and get your brand seen in as many different places as possible. How do you achieve both of these goals? Well, you could try one of the following:

1) Hire in-house marketing talent.

Instead of outsourcing your marketing efforts to external agencies, you may decide to hire your very own PPC expert, SEO guru, social media manager, etc. That way, all the necessary skills will be in your own office and on your own payroll.

The drawback: Hiring your own marketing team will cost a lot of money and use up a lot of time. You'll have to do all the legwork - posting job ads, looking through CVs, interviewing applicants - yourself, and if you're hiring several people, you'll have to do it all multiple times. Successful candidates might need to be trained up, and they may take some time to properly settle into your organisation.

And that's assuming you can even find the talent you need. Unfortunately, most skilled digital marketing professionals would rather work for an agency (where they would get to work on a variety of different projects) than for an ordinary business (where they would have to the same thing every day). If you do choose the in-house route, you may find that scouting out a suitable candidate for each position is harder than you expected!

2) Find an agency that does everything.

Hiring an agency means that you don't have to face the hassle of recruiting new employees for your own company, and if you can find an 'all-in-one' digital marketing agency who know how to craft engaging content, build successful AdWords campaigns, get seen on social media, AND design a winning website, this will also make it far easier for you to keep your digital marketing efforts tidy, efficient and effective.

The drawback: Marketing agencies that do everything are hard to come by. It's fairly easy to find a company that's great at SEO, or at social media, or at pay-per-click advertising, but finding a company with the skillset and vision necessary to do it all - and do it well - can be quite a challenge.

Additionally, some business executives may be reluctant to put all their eggs in one basket by entrusting absolutely everything to a single company. Will they be vigilant, honest and communicative when it comes to reporting back and keeping you in the loop? And what if this other company were to go under? Where would that leave you, the client?

Clearly, both of the above approaches have their pros and cons. But there is a third option: simply take a little from column A and a little from column B.

3) Hire a skill-rich agency and your own marketing executive.

First, you hire a talented person to serve as your company's internal marketing executive. This person will need to have great communication and planning skills, along with a good deal of digital marketing experience, but they don't necessarily need to be an expert on everything. They won't necessarily be the one setting up AdWords campaigns and tweeting the latest blog posts - their main role will be to co-ordinate your overall marketing strategy and communicate with the people carrying it out.

Once your new recruit is in place and the two of you have come up with a digital marketing plan that identifies goals and highlights key areas of priority, the next step is to find a digital marketing agency that's capable of delivering on your aspirations. You should still look for a company with a diverse array of skills at their disposal - after all, our original point about the multifaceted nature of modern marketing still stands - but since your internal marketing executive will be working closely with the external marketers, you don't have to worry about drifting out of the loop.

This approach is superior to the others for a number of reasons. Yes, you'll still have to interview, hire and orient a new employee, but it's just one person rather than a whole team. Yes, you're still entrusting much of the actual work to an external company, but it is just one company - which should keep things relatively straightforward - and you'll have a dedicated employee of your own to hold them to account, answer any questions they might have, and track their progress to ensure that your overarching marketing strategy is moving in the right direction.

Internal Marketing Executive - Responsibilities:

• Planning overall marketing strategy
• Coming up with new ideas for the company
• Acting as a point of contact for external marketers (and providing them with extra info if needed, e.g. photos, videos, sales figures)
• Ensuring that all work is completed to a high standard and in a timely manner
• Using analytics tools to track progress of marketing campaigns
• Keeping you in the loop

External Marketing Agency - Responsibilities:

• Putting your marketing executive's vision into practice (this could mean anything from scheduling Facebook posts to contacting journalists or creating and managing PPC campaigns)
• Making additional suggestions that will boost your company's profile
• Monitoring / analysing progress and results
• Reporting back to the marketing executive

Done correctly, this approach will ensure accountability, straightforward two-way communication, and steady forward progress towards your digital marketing goal.

Designer Websites is a talented team of developers, designers, SEO specialists and digital marketing experts. No matter what you're looking to achieve online, we have the skills to help you do it - contact us today to discuss your requirements.

Comet Coach Hire Ltd are a coach / minibus hire company offering all sorts of packages throughout the UK and beyond. Whether you're organising a school trip, planning your wedding day, or travelling around Europe, they can provide the perfect transport solution at a very reasonable price.

Comet Coach Hire came to us because they needed a modern, user-friendly website that would enable them to reach a wider audience. The Designer Websites team came through as always - our designers gave the new site a bright yet professional look, and the online enquiry system makes it easy for customers to get an accurate quotation for their journey. Furthermore, since this is a responsive website, it functions perfectly on all devices, from smart TVs and desktop computers to tablets and smartphones.

What did we do for this client?

This project included the following services:

• Responsive (mobile-friendly) website design
• Search engine optimisation
• Online enquiry form
• Copywriting

Need a new website for your business? Contact Designer Websites for a quote today!

5 reasons to give your website an update (even if it's only a couple of years old!)

How old is your business's current website? One year old? Two? Three? Older?

You may feel like your website is as good as brand new, but things move quickly in the world of web design, and it's a good idea to rethink your site every couple of years. Why, you ask? Well, for a start, it's important to keep your website in line with all the latest guidelines and best practices from the likes of Google, but you also need to ensure that it's frequently reviewed from a usability perspective as well as from a performance perspective.

Over the past 12 months, there have been a huge number of changes to the way in which Google, Bing, and other search engines source and deliver their results. Additionally, voice and mobile usage are changing the way we browse and interact with the Internet in general - search engines have adapted accordingly, but has your own website kept up with new behaviours and technologies?

Today we'd like to highlight five relatively recent changes that, even if your site already has a modern look and a smooth UI, may convince you that it's time to think about a new website design...or at least a bit of an update!

1. HTTP to HTTPS

Back in August 2014, Google made the following announcement on their Official Webmaster Central Blog:

"Over the past few months we've been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We've seen positive results, so we're starting to use HTTPS as a ranking signal."

Since then, Google have been giving HTTPS websites increasingly preferential treatment in their SERPs; in other words, your website will have a better chance of ranking highly on Google if you switch from HTTP to HTTPS.

Last July - approximately 2 years on from the original Google announcement - Moz.com published some numbers illustrating just how much Google now preferred secure HTTPS websites. They found that, prior to August 2014, only 7% of first-page results used the HTTPS protocol, whereas in June 2016, over 32% of first-page results were HTTPS-secured.

Google want to keep their users as secure as possible online, and over time, there'll be less and less room for non-secure (HTTP) pages within the top results. Switching to HTTPS will safeguard and future-proof your site's ability to rank, and it will give your users a little extra peace of mind too.

Further reading: Why Convert Your Website to HTTPS?

2. Mobile-Friendliness

Did you know that the majority of Internet usage now takes place on a mobile device? If your website was designed for desktop users and can scarcely be used on a small screen, you could well be missing out on a lot of business (since mobile users will likely abandon your site in favour of a mobile-friendly competitor).

Mobile's share of the market will only continue to increase as desktop computers become less commonplace and handheld devices insinuate themselves still further into everyday life. Furthermore, Google started prioritising mobile-friendly websites in its results last year, so you risk losing organic traffic as well as revenue if you do not have a responsive design that provides a mobile-friendly experience.

We recommend using Google's Mobile-Friendly Test tool to assess the mobile-friendliness of your website, then switching to a responsive website design if you score poorly.

Further reading: What is a Responsive Website?

3. Structured Data

A good web developer will use schema tags on your website to help the likes of Google understand the contents of each page. There are loads and loads of different schema tags, but here are some of the most commonly-used:

• The Product tag is used to identify a product or service.
• The Review tag is used to identify a review or rating.
• A tag such as startDate or DateTime may indicate when an event is scheduled to begin.

Using schema tags (also called 'structured data') enables Google to embellish your search results with additional pieces of information known as rich snippets. Rich snippets look like this:

In this example, Google is able to display a rating and a price for the product in question thanks to the website's use of structured data.

Or like this:

Here, schema tags allow Google to display a list of events (complete with dates and venues).

Rich snippets increase the visibility and usefulness of your website's Google results, and there's a chance that Google may one day give websites that use structured data a small ranking boost. If your site doesn't already use schema tags, you should strongly consider adding them in as part of your next redesign/update.

See also: Google's Data Highlighter Tool

4. Featured Snippets

Whereas rich snippets are dependent on your website's code, featured snippets (also known as rich answers) are dependent on your website's content. Here's what a featured snippet looks like:

A featured snippet may also include bullet points, a table, or - as shown below - a numbered list.

If you phrase your Google search in the form of a question (e.g. 'where was lord of the rings filmed' or 'how do antibiotics work'), the top result will very often be a featured snippet. This applies to voice search as well as to traditional text searches - for instance, a Google Home device will usually respond to a question by simply reading out the featured snippet for that keyword phrase.

Google is showing featured snippets for more and more searches as time goes by (we've even started seeing them for non-question queries like 'safety goggles'), and if Google starts displaying your competitor's content in a big box at the top of the SERP, there's a very good chance that your organic traffic will plummet as a result.

For this reason, it may be worth rewriting some of the copy on your site with question-type keywords in mind so as to snag as many of those 'featured answer' spots as possible.

Further reading: How to Gain Featured Snippets

5. Accelerated Mobile Pages (AMP)

AMP (Accelerated Mobile Pages) are Google's solution to the increasingly prevalent expectation that online content should load instantaneously - especially on mobile devices. Website owners can now create 'accelerated' versions of their pages specifically for mobile users, and this is definitely something to bear in mind if you're determined to deliver an outstanding mobile browsing experience.

An accelerated mobile page is essentially a stripped-down version of a normal web page that is specifically designed to load very quickly. AMP pages were originally available only to well-known publications like the Telegraph and the Independent, but the technology is now open to all, which means that you can create lean, fast-loading versions of your key pages in order to please mobile users and (potentially) rank more highly in Google's mobile results.

Using AMP on your wensite will significantly improve the speed with which your website is delivered to users. It may also give you an advantage on the Google AdWords platform to boot.

Does your website need an update or a redesign? Request a FREE quote from the Designer Websites team!