Alana Spencer has been a client of ours ever since she won BBC's The Apprentice in 2016 and asked us to design a new website for her handmade cake business, Ridiculously Rich by Alana.
Ridiculously Rich has been going from strength to strength since Lord Sugar invested in the company two years ago, and earlier this week, he and Alana announced their new Cakepreneur initiative, which promises to drive even greater growth as we head into autumn.
Here's an introduction from Alana and Lord Sugar themselves:
Building the new Cakepreneur system
The Designer Websites team have been hard at work over the last couple of weeks, striving to ensure that the website's new Cakepreneur system would be ready for its big launch.
We were asked to build an add-on for Alana's existing Ambassador system to accommodate a new type of reseller: Cakepreneurs. This was conceived as a more affordable way to join the Ridiculously Rich family - it costs £1,000 to become the Ridiculously Rich Ambassador for your region, whereas Cakepreneurs pay a one-off setup fee of just £150.
A Ridiculously Rich Cakepreneur starter kit.
Our skilled web developers created a sign-up area that makes it easy for would-be Cakepreneurs to get the ball rolling. Once the user has filled in their details, the website shows them an introductory video, then prompts them to take a quick online test. Those who pass this test can then pay the setup fee and order their starter kit (pictured above).
What do Cakepreneurs do?
Cakepreneurs earn commission by selling Ridiculously Rich cakes to...
- Farm shops
- Corporate clients
...and so on. Each Cakepreneur is given a unique discount code that entitles their customers to 5% off all online orders.
The system that we have designed and developed makes it easy for Alana's Cakepreneurs to sign in and manage everything. Each Cakepreneur can create their own Ridiculously Rich profile, add meetings to their own personal calendar, and sign up clients who will earn them commission with each order placed. The system also allows the Ridiculously Rich administrators to see how active each Cakepreneur is.
In addition to the new Cakepreneur system, Designer Websites also built...
- A new downloads section that allows Ridiculously Rich to share documents, videos, and other downloadable resources with their Ambassadors and Cakepreneurs all over the country.
- A 'Stockists' page (view here) that makes it easy for users to find nearby shops that sell Ridiculously Rich cakes.
- A new 'Find My Nearest' page (view here) - simply enter your postcode to see a full list of Ridiculously Rich Ambassadors and Cakepreneurs in your area.
Alana explains why she chose to work with Designer Websites
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