"Designer Websites came highly recommended to us, and we couldn't be happier with the results of what is essentially a huge project for us. From start to finish they guided us through the design, delivery and acceptance of the ecommerce website in a clear and easy-to-understand way.

 

"Thanks to their clear communication and expertise, we now have a product we are very proud of. They continue to help us develop our online platform as we think of more ways to increase revenue through our web presence."

 

Jamie Watkins, Doctorcall Medical Services

An ecommerce website is ideal if:

• You sell a wide range of products. Websites are capable of showcasing far more products than a bricks-and-mortar shop, and if you have a lot of different items on offer, an ecommerce site will probably be the single most efficient way for you to sell.
  
  
• You wish to market to a wider audience. If you're only selling from a physical location at present, you're only reaching a tiny percentage of the market (i.e. those within travelling distance of your shop). Even if you have multiple locations, that's still nothing compared to the reach of an ecommerce website - imagine what could happen if you made your products available to the entire country, or even the entire world!
  
  
• You already have a non-ecommerce website that gets a lot of traffic. If you have a website that doesn't allow people to buy your products, chances are you're missing out on a lot of sales. Many internet users now expect the option to purchase online, and if your website doesn't offer this, you'll lose your customers to a website that does. The solution, of course, is to upgrade your site with ecommerce functionality - you'll be improving user experience, and since your website already has some history with the search engines, it will likely rank much higher than a brand new website would.

Responsive Design & Mobile Traffic

One of the biggest driving factors behind the decision to redesign the First Encounters website was the continuing swing away from desktop computers and towards mobile browsing. The First Encounters team wanted a site that would look good and function well on smartphones and tablets (as well as on larger devices), and our web design specialists rose to the challenge as usual, creating a responsive, user-friendly website that adapts to any screen size:

 

 

We are very proud of the website that we created for First Encounters, and sure enough, our efforts to make the site 'mobile-friendly' yielded great results. After the new site went live, First Encounters saw a 66% increase in mobile traffic, and a 27% increase in traffic from tablets:

 

Stats from Google Analytics.

 

PPC Advertising: Google AdWords

Once we had completed the new First Encounters website, our PPC specialists were asked to take over the company's Google AdWords account. Within thirty days, we had increased the site's AdWords traffic by a spectacular 90% (roughly 1,160 extra visitors) - and all without any change to the company's AdWords budget!

 

 

First Encounters received a total of 315 bookings in June 2015 - their highest monthly total to date! Here's what Warren Boulton, the company's Commercial Director, had to say about this outcome:

 

"As a company targeting a particular audience within a specific demographic, our website is the foundation of our marketing strategy. However, in recent times, it had become increasingly evident that our continued growth and development in both existing and new territories would require an online presence that reflected the changes in SEO criteria, combined with compatibility across the multitude of devices from which our site is accessed.

 

"In response to these demands, Designer Websites have developed a fully responsible website that provides clear functionality across all platforms, particularly the mobile and tablet devices that our clients commonly use. The search engine optimisation used in conjunction with this design has enabled us to achieve the #1 in many Google organic listings within one month, and their continued support with social media and news blogging further assists with this cause.

 

"The Designer Websites team are friendly, professional, and extremely knowledgeable, delivering results in a timely manner and providing a highly commendable service from an extremely trustworthy organisation."