AlfrescoPlus is the new e-commerce addition to the ever-growing Greensquares online presence.  This brand-new site allows those DIY-enthusiast and self-builders to purchase high-quality outdoor living products online, quickly, and hassle-free. The built-in area calculators and suggested accessories sections provide a super-quick way to get everything you need in just a few clicks.

The site showcases the unique brands that have helped to build the high-quality reputation of Greensquares, such as PrimaPorcelain, TimberTech and SunSpaces. These are all high-quality products that have not previously been readily available to buy online before now.

AlfrescoPlus is driven by the idea that beautiful outdoor living spaces should be accessible to everyone. When the AlfrescoPlus team approached us, they emphasised the need for a user-friendly e-commerce site that would make their extensive product range easy to browse, and hassle-free to purchase.

What did we do for them?

To provide AlfrescoPlus customers with the best possible experience, we created a truly responsive e-commerce website, that works seamlessly across all devices.

The feature-packed website is not only user friendly, responsive and optimised for the search engines, but also contains clever landing page functionality, custom built and highly sophisticated ad/event tracking, sample ordering as well as product ordering, a comprehensive bespoke content management system, integration into Salesforce, order and sample reports, order tracking, automated Google Merchant Centre integration, and much more besides!

Our SEO team optimised the website copy to give every page the best possible chance of showing up in the search engine results and ranking highly for industry-specific keywords and phrases. Optimising AlfrescoPlus in this way will drive relevant customers to the site, improve overall user satisfaction and increase the likelihood of successful sales.

We believe visitors will find navigating the site a doddle, and equally, they’ll find the normally complex world of ordering something like decking, effortless! The site has a blog and social media feeds integrated so that Alfresco can provide inspiration via gallery images, which will hopefully be useful for those just in the planning stages of their outdoor living space.

You can visit AlfrescoPlus here at https://www.alfrescoplus.co.uk/

If you need a bespoke, practical and professional-looking e-commerce website for your business, then contact us for a FREE, no-obligation web design quote.

A well-written blog can form an invaluable part of any marketing strategy, allowing you to interact with your target audience and share industry information, tips and expertise. By creating a regularly updated and informative blog, your business will be able to establish a reputation as an industry authority and in so doing improve overall brand awareness.

However, no matter how insightful and informative your blog posts may be if they don't show up in the search results, they are only ever likely to attract a handful of readers. So, what is the secret to optimising your blog? And how do you make sure that people convert when they read your posts? Let's start with the very basics, ideally, your blog posts will:

  • Appeal to your target audience
  • Rank highly in search results
  • Invite your audience to complete an action

So, how do you make these things happen? We asked our SEO team to collate some helpful hints and tips about writing blogs to get you on your way to a successful blog. They understand the importance of creating high-quality content that will help improve a client's Google ranking and boost engagement. So, if you're considering adding a blog to your site, or if you want to optimise your existing blog, then just keep reading!

Determine the Purpose of Each Blog

So, where do you start? We recommend that you start by considering the purpose of your blog post. Having this in mind as you write each blog is essential, it helps you make sure that each blog is staying on topic and fulfilling its purpose throughout! There are thousands of reasons you might write a blog, here are a few common goals of blog writing:

  • Attracting new customers
  • Promoting a product or service
  • Sharing important news related to your business or industry
  • Answering a question that's relevant to your business

Or something completely different! Blog posts are great because they offer a blank slate for you to address current topics and engage with users in a very direct way. Whatever you choose to write about, make sure that your writing has a focus to avoid creating convoluted, unnecessary content.

Select and Use Appropriate Keywords

As with website optimisation, choosing and using the right keywords is incredibly important when it comes to getting your blog posts to rank in search engines. Firstly, to select appropriate keywords you need to consider two things:

  • What keywords does your site currently rank for?
  • What keywords do you want your site to rank for?  

You need to be careful not to cannibalise (use the same keywords) as other, more important pages on your site. Why? because you don't want a blog post to outrank an important product page, for example. You can check what keywords and queries your site is currently getting impressions and clicks for by taking a look at the 'performance' section on the Google Search Console.

Instead of targeting the same keywords over and over again, you should consider using your blog posts to target keywords that aren't already targeted on your site (despite being highly relevant). When choosing keywords for your blog posts, you want them to grab your audience's attention so consider this; what topics do your readers care about that you haven't already addressed somewhere on your site? You can use Google's Keyword Planner tool to find hundreds of relevant keywords & check search volume!

Writing your Blog Posts 

Once you've decided the purpose of your blog, selected some interesting and relevant keywords - you're ready to start writing. Your first few blog posts might take you a little bit of time to craft and perfect, but the more blog posts you write the more your personal writing style will develop.

Readers will return to your blog time and time again if they like your writing style, so don't be afraid to add touches of your personality as you go along.  

Besides writing content that your readers will love, you need to ensure each post is properly optimised. Here are a few tips to make sure that your blog posts always add value to your site:

  • Be conscious of the keywords you are targeting and try to include them throughout the blog post.
  • Choose a compelling title.
  • Use sub-headings and bullet points to break up long passages of text.
  • Add some quality links to high domain authority sites (ones you want to grab the attention of!)
  • Include quotes from notable people within your industry.
  • Write a clear call to action - this will increase the likelihood of readers converting.
  • Optimise: Add a meta title & meta description.

Write Frequently to Maintain Engagement

As you build up a group of loyal readers, they will enjoy coming back to find new, relevant blog posts while - for the purposes of SEO, regular posting will ensure you're constantly targeting new keywords and will (hopefully) keep you high in the search engine results. But how often should you post?

Posting Every Day: 

Posting every day does have its benefits, it allows you to develop your writing style, engage with new readers and quickly build up lots of interesting posts on your site. However, writing and sharing blog posts every single day can be time-consuming and might even put your readers off.

Posting Once, Twice, or Three Times a Week:

Many bloggers argue this is the perfect blogging schedule. Having small gaps between blogs helps to keep your readers interested without overloading them with 'spammy' content. Giving yourself time to plan each blog properly will ensure you create in-depth and genuinely useful blogs, rather than blogs that don't add much value to your site.

Promotion via Social Media

Promoting your blog posts on social media will help maintain a steady flow of readers. We recommend setting a page or profile for your business on each of the following platforms:

  • Facebook
  • Twitter
  • Instagram 
  • LinkedIn

Each of these social media platforms is different in terms of the way the posts are structured and the type of audience they appeal to. Therefore, you need to tailor each social media post to suit the platform you're working with. For example, Instagram is largely image focused so is the perfect place to share pictures and blogs related to products or completed projects.

As well as promoting your blog on your own social network pages, encourage others to do some of the work for you by including Facebook and Twitter ‘share buttons’ in your blog. One of the amazing things about social media is that people will always be inclined to share things they find interesting with their friends - so take advantage of this!

If you'd like to find out how our search engine optimisation team could help you manage your social media, click here.

By following these blog optimisation tips you will find that your blog performs really well and helps to drive conversions. If you are interested in finding out more about our blog development services, simply click the button at the end of this blog. If you have any other queries, give us a call on 01446 339050.

Blog Development >

Lawn & Weed Expert

Lawn & Weed Expert specialise in the maintenance and treatment of lawns in Cardiff and the surrounding South Wales area. They have over 20 years of experience in the lawn care industry and provide a range of services, including:

  • Weed Control
  • Disease Protection
  • Lawn Scarification

One of the most interesting things about this company is that they are not just lawn treatment specialists - they’re also a lawn care training provider, offering you the opportunity to start your own lawn care business if you're so inclined. They provide all the skills tuition required, and students who then take up the opportunity to become franchisees are provided with everything they need to get started and become a successful business in their own right.

The company had a confusing website at the time they approached us - even we could not figure out what they offered in terms of services without further explanation from them. So, they wanted to create a website that was clear, easy to use, and a little more interesting than what they previously had...not hard to do, believe me! They wanted to make it easy for a new client to get in touch and request a survey, so they asked us for a complete redesign.

What did we do?

With the ultimate aim to drive more enquiries to the business, we created a responsive brochure-style website, with easy-to-use navigation and enquiry forms, with a professional and eye-catching design. The new website gives potential customers and business partners all the information they need in an easy to digest structure, and is, of course, user-friendly across any device.

We are delighted to announce that the new Lawn & Weed Expert site is now live!

If you think that your business could benefit from a bespoke, professional website, please get in touch with us for a free, no-obligation web design quote.

Get in Touch >

Taylor Total Weed Control offers a professional weed control service to the South Wales area, and they are renowned for their safe and cost-effective weed treatments.

Their specialist team have over 15 years of experience in eradicating stubborn weeds, maintaining grounds, and controlling moss growth. They specialise in removing Japanese knotweed, an invasive, fast-growing plant that can be incredibly difficult to get rid of.

They came to us with the requirement of completely redesigning their current site, which was confusing and didn’t truly represent their services. It was important to them that the new website would concisely explain their services to new and existing clients, which sounds obvious but was a significant issue with the old site.

Importantly, the new site would be the only enquiry generation for the company and so they wanted to ensure CTA’s were obvious, services provided clearly understood, and enquiries easily made by potential customers.

What did we do?

We totally scraped their old website, including imagery and text, and created a simple responsive brochure website, to showcase their various weed control services. We developed user-friendly enquiry forms so that clients could easily arrange a free survey of their property. We integrated a blog to allow them to write about industry-specific topics.

If you are in need of a little weed control yourself then we would totally recommend checking out Taylor Total Weed Control.

Does your business require a professional-looking bespoke website? If so, get in contact with our team and we will provide you with a free, no-obligation web design quote.

Contact Us >

Creating high-quality video content can hugely improve your audience engagement, boost your Google ranking and increase sales. In this blog, we discuss why incorporating video into your website is important if you want to appeal to a modern market and compete with other brands online.

The Online Buying Experience

When looking at the current consumer market, there has been a dramatic shift towards people shopping online rather than heading to their local high street stores to shop. Why? Because shopping online offers an entirely different browsing and purchasing experience that is often more convenient. Customers can:

  • Shop from the comfort of their home & at any time of the day
  • Quickly and easily compare similar products from different brands or suppliers
  • Access honest reviews from other customers who purchased the same product

But one thing online shopping doesn’t allow consumers to do is see the product in real life. That’s why videos are an invaluable tool for digital marketers and something that customers expect to see when they shop online. When people intend to buy something, particularly something of high value, they want to know that it’s exactly what they're looking for before parting with their money. Research shows that after watching a video about a certain product, people were much more likely to buy it than if they hadn’t watched a video. Why is that?

Videos not only showcase a product or service, but they also present information in a way that is engaging, easy to share and most importantly, easy to digest. Videos enable you to:

  • Offer customers a 360° & up-close experience
  • Demonstrate how the product or service works
  • Highlight & talk about the technical elements
  • Show how your product or service is better than others

Let’s take a look at an example of a video that showcases a product/service effectively:

This is a video that we created for one of our clients, Sweets in the City, to advertise their Letterbox Treats product. So, why is this video effective?

  1. It shows people the name of the brand & product name clearly
  2. It demonstrates exactly how to order and personalise your order online
  3. It shows the complete product & how it will be delivered to you

After watching this video, the potential customer has everything they need to make an informed decision about their purchase.

Another great way that video can be utilised in digital marketing is in explaining and providing information in a visual way that sometimes words and text cannot convey in an engaging manner. In the video below, we provide information on 'composite decking vs plastic decking' for UK composite decking supplier TimberTechUK.

Here you can see a comparison of the two types of decking board with important information spoken in a voiceover. Providing a combination of both visual and audio elements that make what would be standard text information, a lot more interesting to take in and understand.

SEO Video Benefits

While creating videos to advertise products can greatly increase sales, this is not the only way that video can improve your business.

Search engines like Google consider videos to be ‘high-quality content’. Used correctly, videos can dramatically boost your rankings. When bots crawl your site and come across this ‘high-quality’ content, you can expect that your site will receive a ranking boost, moving you closer to that all important #1 position. Some examples of videos that add lots of value to your site include interviews with experts, reviews or gifs - to name a few.

Google often shows a selection of video results (a video pack) close to the top of page one in response to a particular search term or query. That’s because Google wants to give its users the best possible experience, and some users will find a video response most useful.

For example; someone searching ‘how to change a tyre?’ might want to see somebody changing a tyre and talking them through the process rather than reading a long article or trying to piece together a series of images. To get maximum SEO benefits from your video content, you should:

  • Ensure your video is high-quality and relevant to your business/product
  • Target relevant keywords in your video title
  • Write a detailed meta-description that also incorporates relevant keywords

Social Media

In recent years we have seen a huge increase in the number of social media platforms such as Facebook and Instagram, incorporating new and interesting ways to share video content. Learning how to harness the potential of features such as; Live videos, stories and Instagram TV etc. will be key to long-lasting customer engagement in the future.

Sharing entertaining video content on social media platforms can also broaden your customer outreach exponentially. We’ve all seen a funny or interesting video online and tagged our friends or shared it with our own followers. Think about how this same principle can be applied to your digital marketing efforts - create original, eye-catching and entertaining content with your product, service or brand at the centre.

How can we help?

If it isn’t already apparent, incorporating video into your digital marketing efforts is very important if you want to remain successful in the current climate. At Designer Websites, we offer a number of services that will help you bring your brand to life including, videography, drone footage, 360ۤ° video and street view.

Click the buttons below to have a look at these services in more detail, or give us a call on 01446 339050 and we'll be happy to discuss your ideas & give you a quote - free of charge!

Videography >                                   Drone Footage >                               360° video & street view >

 

NOA Healthcare is a staffing agency that specialises in the supply of healthcare professionals to organisations in the healthcare industry, e.g. nurses, doctors, locums, support staff, etc.

Operating a unique and advance automated booking system they deliver highly responsive staffing resources to clinics, hospitals and care homes.

NOA required a fresh new website that would better reflect their business online, and give them greater awareness in the search engines.

We created a brand new fully responsive website that is user and search engine friendly – ensuring a consistent experience on all devices. Our SEO team optimised the content of the site to help improve their Google ranking.

The new and improved NOA website clearly and concisely informs potential clients in the healthcare industries about the advantages of working with NOA for quickly and easily fulfilling their staffing resources requirements. The site further explains their employment of the JMS One solution which makes booking staffing resources simple and quick.

With easy navigation and a bright and welcoming design, we hope that NOA Healthcare’s new website will attract lots of new clients. You can take a look at their new site by clicking the button below:

Visit NOA Healthcare >

If you’d like to enquire about having a great site created for your business then get in touch and tell us more about your project, we’d love to hear from you. Our contact details can be found here.

Contact Designer Websites >

Greensquares is a family of products and services that, together, have created stunning outdoor spaces all over the country. The business, run by Managing Director Jason Cole, was established in 2004 and has since become a leading specialist in low-maintenance, high-quality outdoor living. From the customer’s initial idea, the Greensquares team will help them to design, choose the right products, and install their dream outdoor living space. Some of the products they offer include:

Greensquares came to us because they wanted to replace their old, outdated website with something modern, attractive and mobile friendly.

We’ve created a responsive, user-friendly brochure site that beautifully showcases the high-quality brands and services that Greensquares offer. View it here.

The new site also features:

  • A large video header showcasing various completed projects
  • High-resolution videos and photographs were taken by our in-house videographer
  • Enquiry forms to suit a variety of different queries

If your current website is looking a little dated and in need of an update, why not get in touch with us here at Designer Websites?

Get a FREE Web Design Quote >

How to Promote Ecommerce Website

So you've got yourself a modern, professional-looking ecommerce website and you're ready to start selling your products online. There's just one problem - you don't have any customers yet!

There are numerous different ways to promote an ecommerce website and grow your online customer base. Here are just a few options for you to consider...

Promotions

Promotions - such as a seasonal sale or site-wide price reduction - can be a quick and easy way to generate interest in your brand and products. If users get a good deal, they will be more likely to tell their friends about it, and and if the product exceeds expectations then the customer may even return and purchase something else after the promotion has ended.

Blogs

Blogging can be a very cost-effective way to drive more traffic to your website. Not only can blog posts be used to highlight new products and special offers, they can also rank for popular search terms and hugely increase your brand's visibility in the Google results. Try to identify common questions within your industry, then write blog posts that answer them - you'll be amazed at how much organic search traffic a well-written, informative blog post can generate.

Social Media

Platforms such as Instagram, Facebook and Twitter offer businesses a near-limitless amount of opportunities to reach new customers. You can start a simple social media campaign by posting appealing content and linking it back to your ecommerce website - this method of promotion is completely free, and can draw in a lot of potential customers if you take the time to build your audience and consistently publish engaging, relevant content.

Search Engine Optimisation (SEO)

An SEO strategy is an important consideration for any website, but ecommerce websites especially - every category page and every product on your website is another chance to get seen in the Google search results. Ideally, each page on your website should target a different keyword (or set of keywords) that is specifically relevant to that page and that page alone. This will help Google and other search engines to work out which page to show for any given search term.

Pay-Per-Click Advertising

Some ecommerce websites do reasonably well without spending a penny on paid advertising, but platforms like Google Ads and Bing Ads can make a huge difference if you're looking to get your brand in front of a wider audience. PPC (pay-per-click) advertising only costs money when people actually click through to your website, meaning that you won't be charged unless your adverts are generating traffic. Of course, you'll have to work hard to make sure that your website is converting as much of that traffic as possible into actual custom for your business!

Product Reviews & Working With Influencers

Reaching out to bloggers and other influential people within your market is a great way to spread the word about your business quickly! The best approach will depend on the nature of the products/services you offer, but you might consider sending out some products for people to review, or inviting a popular vlogger to visit your premises for a video. Try to choose personalities who already have a large online following, and bear in mind that some may charge a fee for promoting your brand.

Here at Designer Websites, we specialise in ecommerce website design as well as search engine optimisation, PPC advertising, blog writing, and a variety of other techniques that can help you to grow your customer base. Use the links below to find out more about our services.

Ecommerce Design >    Request a Quote >

What is Mobile First Indexing?

In March 2018, Google announced that they were starting to migrate their crawling method over to mobile-first indexing. What this means is that Google is beginning to use mobile versions of websites for indexing and ranking, where previously they prioritised the desktop version of a site.

(Note that Google have said that they will continue to have a single index that serves all Google search results; therefore, they won't be implementing a separate 'mobile-first' index.)

The switch to mobile-first indexing represents a reversal in the way Google approaches website content. A majority of web traffic now comes from mobile devices, and it's encouraging to see Google responding to this shift and striving to make everyone's browsing experience as enjoyable as possible.

Mobile First Indexing

How will mobile-first indexing affect my website?

Google's announcement indicated that websites won't be removed from the index just because they are not mobile friendly. However, Google will generally prioritise mobile-friendly websites in their results if the user is searching on a mobile device. We anticipate that desktop-only sites will lose organic search traffic as more and more Internet users shift away from PCs and towards smartphones.

If you have a responsive website, you shouldn't have to take any action - Google will recognise that your site is mobile friendly and continue to show it in search results.

If you do not have a responsive website, we would encourage you to switch to a more mobile-friendly design. At Designer Websites, we specialise in responsive websites that load quickly and function perfectly across all devices, providing an outstanding experience for desktop and mobile users alike.

Get a Web Design Quote >