Lawn & Weed Expert specialise in the maintenance and treatment of lawns in Cardiff and the surrounding South Wales area. They have over 20 years of experience in the lawn care industry and provide a range of services, including:

• Weed Control
• Disease Protection
• Lawn Scarification

One of the most interesting things about this company is that they are not just lawn treatment specialists - they’re also a lawn care training provider, offering you the opportunity to start your own lawn care business if you're so inclined. They provide all the skills tuition required, and students who then take up the opportunity to become franchisees are provided with everything they need to get started and become a successful business in their own right.

The company had a confusing website at the time they approached us - even we could not figure out what they offered in terms of services without further explanation from them. So, they wanted to create a website that was clear, easy to use, and a little more interesting than what they previously had...not hard to do, believe me! They wanted to make it easy for a new client to get in touch and request a survey, so they asked us for a complete redesign.

What did we do?

With the ultimate aim to drive more enquiries to the business, we created a responsive brochure-style website, with easy-to-use navigation and enquiry forms, with a professional and eye-catching design. The new website gives potential customers and business partners all the information they need in an easy to digest structure, and is, of course, user-friendly across any device.

We are delighted to announce that the new Lawn & Weed Expert site is now live!

If you think that your business could benefit from a bespoke, professional website, please get in touch with us for a free, no-obligation web design quote.

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Last updated 29th Aug 2019

Taylor Total Weed Control is a vegetation management company operating in South Wales and the South West. Their weed control experts have years of experience eradicating stubborn weeds, maintaining grounds and controlling moss growth, but their main speciality is Japanese knotweed removal.

You've probably heard about Japanese knotweed - it's an invasive, fast-growing plant that can be incredibly difficult to get rid of. This pesky weed can have a disastrous impact on the value of affected properties, and allowing it to spread into the wild is actually an offence punishable by law, so it's important to call in the professionals if you find this plant growing in your garden.

Taylor Total Weed Control asked us to completely redesign their old website, which was confusing and didn't truly represent their services. It was important to them that the new site would concisely explain their services to new and existing clients, which sounds obvious but was a significant issue with the old site.

Importantly, the new site would be the only enquiry generation for the company and so they wanted to ensure CTAs were obvious, services provided clearly understood, and enquiries easily made by potential customers.

What did we do?

We totally scraped their old website, including imagery and text, and created a simple, responsive brochure website to showcase their various weed control services. We developed user-friendly enquiry forms so that clients could easily arrange a free survey of their property. We also integrated a blog to allow the Taylor team to write about industry-specific topics.

If you are in need of a little weed control yourself then we would definitely recommend checking out Taylor Total Weed Control.

Does your business require a professional-looking bespoke website? If so, get in contact with our team and we will provide you with a free, no-obligation web design quote.

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Creating high-quality video content can hugely improve your audience engagement, boost your Google ranking and increase sales. In this blog, we discuss why incorporating video into your website is important if you want to appeal to a modern market and compete with other brands online.

The Online Buying Experience

When looking at the current consumer market, there has been a dramatic shift towards people shopping online rather than heading to their local high street stores to shop. Why? Because shopping online offers an entirely different browsing and purchasing experience that is often more convenient. Customers can:

• Shop from the comfort of their home & at any time of the day
• Quickly and easily compare similar products from different brands or suppliers
• Access honest reviews from other customers who purchased the same product

But one thing online shopping doesn’t allow consumers to do is see the product in real life. That’s why videos are an invaluable tool for digital marketers and something that customers expect to see when they shop online. When people intend to buy something, particularly something of high value, they want to know that it’s exactly what they're looking for before parting with their money. Research shows that after watching a video about a certain product, people were much more likely to buy it than if they hadn’t watched a video. Why is that?

Videos not only showcase a product or service, but they also present information in a way that is engaging, easy to share and most importantly, easy to digest. Videos enable you to:

• Offer customers a 360° & up-close experience
• Demonstrate how the product or service works
• Highlight & talk about the technical elements
• Show how your product or service is better than others

Let’s take a look at an example of a video that showcases a product/service effectively:

This is a video that we created for one of our clients, Sweets in the City, to advertise their Letterbox Treats product. So, why is this video effective?

1. It shows people the name of the brand & product name clearly
2. It demonstrates exactly how to order and personalise your order online
3. It shows the complete product & how it will be delivered to you

After watching this video, the potential customer has everything they need to make an informed decision about their purchase.

Another great way that video can be utilised in digital marketing is in explaining and providing information in a visual way that sometimes words and text cannot convey in an engaging manner. In the video below, we provide information on 'composite decking vs plastic decking' for UK composite decking supplier TimberTechUK.

Here you can see a comparison of the two types of decking board with important information spoken in a voiceover. Providing a combination of both visual and audio elements that make what would be standard text information, a lot more interesting to take in and understand.

SEO Video Benefits

While creating videos to advertise products can greatly increase sales, this is not the only way that video can improve your business.

Search engines like Google consider videos to be ‘high-quality content’. Used correctly, videos can dramatically boost your rankings. When bots crawl your site and come across this ‘high-quality’ content, you can expect that your site will receive a ranking boost, moving you closer to that all important #1 position. Some examples of videos that add lots of value to your site include interviews with experts, reviews or gifs - to name a few.

Google often shows a selection of video results (a video pack) close to the top of page one in response to a particular search term or query. That’s because Google wants to give its users the best possible experience, and some users will find a video response most useful.

For example; someone searching ‘how to change a tyre?’ might want to see somebody changing a tyre and talking them through the process rather than reading a long article or trying to piece together a series of images. To get maximum SEO benefits from your video content, you should:

• Ensure your video is high-quality and relevant to your business/product
• Target relevant keywords in your video title
• Write a detailed meta-description that also incorporates relevant keywords

Social Media

In recent years we have seen a huge increase in the number of social media platforms such as Facebook and Instagram, incorporating new and interesting ways to share video content. Learning how to harness the potential of features such as; Live videos, stories and Instagram TV etc. will be key to long-lasting customer engagement in the future.

Sharing entertaining video content on social media platforms can also broaden your customer outreach exponentially. We’ve all seen a funny or interesting video online and tagged our friends or shared it with our own followers. Think about how this same principle can be applied to your digital marketing efforts - create original, eye-catching and entertaining content with your product, service or brand at the centre.

How can we help?

If it isn’t already apparent, incorporating video into your digital marketing efforts is very important if you want to remain successful in the current climate. At Designer Websites, we offer a number of services that will help you bring your brand to life including, videography, drone footage, 360ۤ° video and street view.

Click the buttons below to have a look at these services in more detail, or give us a call on 01446 339050 and we'll be happy to discuss your ideas & give you a quote - free of charge!

Videography >                                   Drone Footage >                               360° video & street view >

NOA Healthcare is a staffing agency that specialises in the supply of healthcare professionals to organisations in the healthcare industry, e.g. nurses, doctors, locums, support staff, etc.

Operating a unique and advance automated booking system they deliver highly responsive staffing resources to clinics, hospitals and care homes.

NOA required a fresh new website that would better reflect their business online, and give them greater awareness in the search engines.

We created a brand new fully responsive website that is user and search engine friendly – ensuring a consistent experience on all devices. Our SEO team optimised the content of the site to help improve their Google ranking.

The new and improved NOA website clearly and concisely informs potential clients in the healthcare industries about the advantages of working with NOA for quickly and easily fulfilling their staffing resources requirements. The site further explains their employment of the JMS One solution which makes booking staffing resources simple and quick.

With easy navigation and a bright and welcoming design, we hope that NOA Healthcare’s new website will attract lots of new clients. You can take a look at their new site by clicking the button below:

Visit NOA Healthcare >

If you’d like to enquire about having a great site created for your business then get in touch and tell us more about your project, we’d love to hear from you. Our contact details can be found here.

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Greensquares is a family of products and services that, together, have created stunning outdoor spaces all over the country. The business, run by Managing Director Jason Cole, was established in 2004 and has since become a leading specialist in low-maintenance, high-quality outdoor living. From the customer’s initial idea, the Greensquares team will help them to design, choose the right products, and install their dream outdoor living space. Some of the products they offer include:

• Composite Decking
• Porcelain Paving
• Garden Rooms & Verandas
• Outdoor Railing

Greensquares came to us because they wanted to replace their old, outdated website with something modern, attractive and mobile friendly.

We’ve created a responsive, user-friendly brochure site that beautifully showcases the high-quality brands and services that Greensquares offer. View it here.

The new site also features:

• A large video header showcasing various completed projects
• High-resolution videos and photographs were taken by our in-house videographer
• Enquiry forms to suit a variety of different queries

If your current website is looking a little dated and in need of an update, why not get in touch with us here at Designer Websites?

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