First Encounters Ultrasound is a company that provides private pregnancy scans for expectant parents. They have a state-of-the-art clinic in Cardiff, and are among the UK's leading experts on 3D/4D ultrasound technology.
While First Encounters offer a variety of different scan packages, the company specialise in 4D ultrasound scans, which allow you to get a detailed look at your unborn baby:
We recently designed a
new website for First Encounters Ultrasound, and since then, they've seen a major boost in traffic and enquiries. The new and improved version of their website (
www.firstencounters.co.uk) went live on the 2nd of June 2015; the following thirty-day period saw an
18.79% increase in organic Google traffic. That's almost
800 extra visitors over the course of just one month!
Traffic stats from Google Analytics.
This additional traffic comes thanks to some superb organic rankings. At the time of writing this post, the website now appears on the first page* of Google results for a number of relevant keywords, including 4d scan, 4d pregnancy scan, and gender scan (*please note that Google results may vary based on your location).
Responsive Design & Mobile Traffic
One of the biggest driving factors behind the decision to redesign the First Encounters website was the continuing swing away from desktop computers and towards mobile browsing. The First Encounters team wanted a site that would look good and function well on smartphones and tablets (as well as on larger devices), and our web design specialists rose to the challenge as usual, creating a responsive, user-friendly website that adapts to any screen size:
We are very proud of the website that we created for First Encounters, and sure enough, our efforts to make the site 'mobile-friendly' yielded great results. After the new site went live, First Encounters saw a 66% increase in mobile traffic, and a 27% increase in traffic from tablets:
Stats from Google Analytics.
PPC Advertising: Google AdWords
Once we had completed the new First Encounters website, our
PPC specialists were asked to take over the company's Google AdWords account. Within thirty days, we had increased the site's AdWords traffic by a spectacular
90% (roughly
1,160 extra visitors) - and all
without any change to the company's AdWords budget!
First Encounters received a total of 315 bookings in June 2015 - their highest monthly total to date! Here's what Warren Boulton, the company's Commercial Director, had to say about this outcome:
"As a company targeting a particular audience within a specific demographic, our website is the foundation of our marketing strategy. However, in recent times, it had become increasingly evident that our continued growth and development in both existing and new territories would require an online presence that reflected the changes in SEO criteria, combined with compatibility across the multitude of devices from which our site is accessed.
"In response to these demands, Designer Websites have developed a fully responsible website that provides clear functionality across all platforms, particularly the mobile and tablet devices that our clients commonly use. The search engine optimisation used in conjunction with this design has enabled us to achieve the #1 in many Google organic listings within one month, and their continued support with social media and news blogging further assists with this cause.
"The Designer Websites team are friendly, professional, and extremely knowledgeable, delivering results in a timely manner and providing a highly commendable service from an extremely trustworthy organisation."
Can we help your company to succeed online? Would you like us to create a mobile-friendly website for you, or manage your AdWords accounts? Whatever you need, you can get a quote here.
As one of the UK's leading providers of architectural models and interactive displays, Modelmakers wanted to make sure that their website represented their brand in the best possible light. While the existing Modelmakers site was functional and ranked highly on Google and other search engines, the company's owners were concerned that mobile visitors might not be receiving a satisfactory experience from the website, which had not been designed with smartphones in mind.
With mobile and tablet users accounting for more than a quarter of Modelmakers' overall site traffic, it was clear that this situation had to change. We were asked to create a new, responsive design for
modelmakers-uk.co.uk, which now looks great and functions superbly on mobile devices as well as on larger devices such as laptops and PCs.
This project's most crucial requirement was the need to preserve Modelmakers' branding and high rankings whilst updating the site and improving its user experience. Our designers achieved this by adapting the old design into a dynamic new look that automatically adapts to the screen on which it is being viewed; meanwhile, our SEO and UI specialists worked carefully to make the site better without losing any of the elements that have made Modelmakers such a successful enterprise to date.
Click here to take a look at the new and improved Modelmakers website, or visit our
Web Design page to find out how we can update your website and improve its performance across all devices.
My Garment Factory Cardiff is a personalised clothing website targeted - as the name suggests - specifically at Cardiff and the surrounding area. The site was set up with the aim of cornering the custom clothing market in South Wales, and the MGF team are certainly doing well on this front; they already occupy some of the top Google results for terms like
printed clothing Cardiff and
embroidered clothing Cardiff.
With traffic pouring in and their website now established as a major competitor within its target market, MGF started thinking about how they might improve the service they offer. Wishing to maximise their website's conversion rate, they contacted us to ask if we could help them to make the site more mobile-friendly; they were receiving plenty of visits from smartphones and other mobile devices, and they wanted to ensure that they weren't letting this potentially valuable traffic go to waste.
So we set about creating a responsive design for My Garment Factory Cardiff, and we're pleased to announce that the new version of the website is now live. Being responsive means that the new design adapts to your screen size; for example, if you visit
www.mygarmentfactory.co.uk on a mobile phone browser, what you see will be slightly different to what a PC user would see on the same page. This allows us to optimise the website for different devices, making the personalisation process equally easy on desktop computers, smartphones, tablets, laptops, and all other devices!
Safety-Lifting.com is a brand new ecommerce website with a wide range of products on offer, including safety equipment, material handling gear, and heavy-duty lifting equipment. The site, which went live earlier this week, is specifically targeted at trade customers (e.g. agents and distributors who will re-sell the goods to their own customers), and so it does differ from the average ecommerce site in several key ways:
- Site users must register for a trade account before placing any orders; the checkout page cannot be accessed unless you are logged in
- Safety Lifting's trade prices are only shown to registered trade users
- The website's design and copy were created with professional traders - rather than retail consumers - in mind
Of course, in spite of these differences, the Safety Lifting site still needed to be as functional and as user-friendly as any other website. Mobile users will notice that the site has a responsive design, allowing it to adapt to any screen size without sacrificing the usability; furthermore, we have made the account signup process as streamlined and as straightforward as possible, making it easy for a busy trader to create their account and complete their purchase without any trouble.
Click here to visit the Safety Lifting website and see our latest work.
If you'd like to add a little something extra to your garden, our latest project may well be of interest to you. We recently completed a brand new website for SunSpaces, an up-and-coming outdoor business specialising in stylish glass verandas and gorgeous garden rooms.
SunSpaces' unique selling point is their ability to provide something completely bespoke. There are several UK companies who provide sunrooms similar to those sold by the SunSpaces team, but not only do SunSpaces use better materials than most of their competitors, they are also far more flexible, offering a colossal range of options and aiming to provide a living space that's tailored to each individual customer.
The new SunSpaces site is completely responsive, allowing potential customers to research the company's garden rooms on the go and find out a little bit more when they get home. The website's purpose is to drive enquiries for the business; to get people on the phone so that the SunSpaces team can discuss the customer's options and explain in detail just what the company can do. To assist with this goal, we made sure that the company's contact details were clearly displayed at the top of each page, and that all of the content was carefully geared towards sparking those all-important enquiries.
To see the SunSpaces website for yourself - and to find out more about adding a garden room to your property - visit www.sunspaces.co.uk now.
