Responsive Websites: Dr Leah Clinics
After winning the ninth series of The Apprentice, Dr Leah Totton founded Dr Leah Clinics & Skin Care in partnership with Lord Alan Sugar. Leah is the second apprentice we have worked with – back in 2012, we developed the website for Hyper Recruitment Solutions, the company owned by series eight winner Ricky Martin, and it was Ricky who recommended our services to Dr Totton. It was clear from the start that the Dr Leah site would receive a lot of attention when it went live, and so we were determined to create a functional and modern website that would do Leah, Lord Sugar, and Designer Websites proud. This would require an intuitive user interface, clear and simple navigation, and (perhaps most importantly) a cutting-edge responsive design.
Responsive Website Design
Responsive design – which ensures that websites look good and function properly on any device, including mobile phones and tablets – is quickly becoming the standard approach to website creation. Google recommend it as a best practice, and implementing a responsive design is a good way to make sure that every user has a good experience with your website. Naturally, a high-profile website like drleah.co.uk would have to be responsive if it was to fulfil its potential, and so our design team created a stylish and contemporary responsive site that would work perfectly on any platform, from iPads to Androids to desktop PCs.
The Dr Leah website features an online boutique - that is, a shop where customers can purchase specialist skin care products that come recommended by Dr Leah and her team. We used our ecommerce expertise to craft a smooth buying journey from browsing to checkout. It's easy to find the items you're after, add them to your shopping basket, and complete your purchase. This is accomplished with the help of a secure online checkout system. Once you've ordered something from the Dr Leah shop, you can post a review on the website to let others know what you thought of the eye cream or cleanser you bought.
Dr Leah Clinics offer dozens of different cosmetic treatments, all of which needed to be concisely laid out on the company’s website. Our designers collaborated with Dr Leah’s staff to create a ‘Summary’ section for each treatment page; this gives users all of the crucial details about their chosen treatment (such as procedure time, recovery time, and potential side effects) at a glance. If a user wishes to learn more about their treatment, additional information is provided in a collapsible ‘More FAQs’ section, which makes each page as informative and as useful as possible without overcrowding the available space.