eTrader provide high-quality ecommerce websites for garment decorators who wish to market and sell their products online. Not only has this service helped countless clothing companies to find their feet on the world wide web, it has also allowed many other businesses to supplement their main revenue stream by selling a range of garments via eTrader affiliate websites.
Being a primarily web-based business, eTrader naturally wanted to ensure that their own website was giving visitors the best possible impression. That's why they asked the Designer Websites team to help them update their site with a brand new design and some improved functionality for potential clients.
eTrader's new website has just gone live, and we're all extremely pleased with the finished job. In this blog post, we'd like to briefly talk about some of the improvements that have been made...
A new look and a responsive design
eTrader's old website had begun to look a little dated, but far more importantly, the site was not optimised for mobile devices. This meant that anyone viewing the eTrader site on a smartphone or tablet would have found it difficult to navigate the website as easily as a desktop user.
The new eTrader website is an entirely different story. The site's new blue and white colour scheme looks fresh and modern. bringing the eTrader brand right up to date; furthermore, the responsive, mobile-friendly design allows the site to fully accommodate the needs of mobile/tablet users, adjusting to fit screens of any size.
Improved application form
The old eTrader website was designed as a simple brochure site: interested parties could get in touch via telephone, email, or a simple online contact form, but the site did not allow users to specify any details about the service required. When building the new and improved eTrader site, we created an in-depth signup form that allows you to determine practically every detail of your eTrader website online, including:
- Package required (The Trader, The Garment Decorator, or The Affiliate)
- Domain name
- Website layout and design
- Email accounts
- Associated social media pages
This feature makes it far easier to apply for a website, and we feel that this will really help to drive more enquiries for the eTrader team.
Recently we were approached by Access Training Academies, a trade qualification course provider who were interested in improving the usability and search engine performance of their website.
Access Training offer some of the best trade courses in the UK, giving students the opportunity to gain practical experience in a large number of fields, ranging from plumbing to plastering. With state of the art facilities, and a concentrated 1-8 tutor to student ratio, Access Training are able to offer an efficient and highly successful set of teaching programmes to their candidates.
Hoping to reach out to potential students and aid their location of suitable courses once they had reached their website, Access Training asked us to improve the site's visual and technical aspects, thereby increasing its overall performance and quality.They began, by deciding that they wanted to make the site fully accessible to people who were using devices other than a desktop computer to search for their courses. We achieved this by ensuring that the new design was fully responsive across a number of portable devices, allowing excellent navigation regardless of screen size.
This user friendly nature has been extended throughout all aspects of the site, and is particularly noticeable in the new 'course finder' wizard, which allows visitors to find suitable courses with ease and efficiency. This is directly related to the site's improved copy, which has been condensed to provide easy comprehension and better search engine performance by targeting specific keywords. We've already seen some improvements in their Google rankings since the site went live, and we are sure that this is something that will see continued improvement over time.
IDS are a security company based in Cardiff who specialise in providing professional security and fire protection systems throughout the UK. With decades of experience in the field, the team are able to oversee the design, installation and maintenance of a variety of security systems, ranging from CCTV and access control to fire alarms. In addition to these services, they also offer 24/7 call-out and monitoring to their customers every day of the year.
Despite being an established company with a thorough knowledge of their trade, IDS recognised that their website was not performing well enough in search engine results, which is what led them to contact Designer Websites. After careful consideration, our team set about improving the website in order to ensure that it was a great reflection of the company's products and services, which could easily be reached by potential customers.
The new IDS website has a more professional look, with content that makes efficient use of meta tags and copy to ensure that the company will rank well in search results. The site also has an improved focus on local search terms, allowing them to effectively target and increase their business prospects within Cardiff and the surrounding area. In addition to these improvements, we also added a blog to allow IDS to share their latest news and insights, providing them with an enriched means of communicating with both new and existing customers.
You can view the new website we created for IDS
here.
For more information about the range of website optimization services we offer,
click here, or follow
this link to send us your questions and ask for a quote.
Having worked with the company behind Safety Life Gear on previous occasions, we were recently approached by them again, as they had decided to expand their existing business by branching out into branded workwear. Pleased with the results we had achieved for their other businesses, Designer Websites were their first choice when setting up this new venture, as they knew we could deliver an engaging and user-friendly e-commerce web design.
Safety Life Gear's new website allows users to browse an extensive selection of workwear and PPE, covering everything from hospitality aprons to hard hats. This selection is comprised of items for men, women and children, including a vast selection of accessories as well as clothing items. The majority of these items also come with the option to personalise them with company names and logos, offering you the option to choose between plain and branded clothing.
Due to our previous work with the company, it was important to us that the design and branding of the site was consistent with their previous websites, which is clear in everything from the logo placement to the menu style. We also wanted to ensure that the site was as easy to use as possible for customers, which is why we implemented a quick and simple customization process. Under each product there is a 'Branded from' and 'Blank from' button, which makes it simpler and more efficient for customers to place their order and check out. Once the user has selected the branded option, they can upload their desired branding and select from a range of placement options, making the order process as hassle-free as possible.
As well as making the design work for customers, we were also keen to ensure that the company could make their own changes with ease and efficiency, via the straightforward CMS system. The company is able to manage everything from homepage banners, to featured products and page content, making it easy for them to add new products and advertise offers.
You can view the new Safety Life Gear website. To find out more about our web design and branding services, please contact us today.