Having worked with the company behind Safety Life Gear on previous occasions, we were recently approached by them again, as they had decided to expand their existing business by branching out into branded workwear. Pleased with the results we had achieved for their other businesses, Designer Websites were their first choice when setting up this new venture, as they knew we could deliver an engaging and user-friendly e-commerce web design.
Safety Life Gear's new website allows users to browse an extensive selection of workwear and PPE, covering everything from hospitality aprons to hard hats. This selection is comprised of items for men, women and children, including a vast selection of accessories as well as clothing items. The majority of these items also come with the option to personalise them with company names and logos, offering you the option to choose between plain and branded clothing.
Due to our previous work with the company, it was important to us that the design and branding of the site was consistent with their previous websites, which is clear in everything from the logo placement to the menu style. We also wanted to ensure that the site was as easy to use as possible for customers, which is why we implemented a quick and simple customization process. Under each product there is a 'Branded from' and 'Blank from' button, which makes it simpler and more efficient for customers to place their order and check out. Once the user has selected the branded option, they can upload their desired branding and select from a range of placement options, making the order process as hassle-free as possible.
As well as making the design work for customers, we were also keen to ensure that the company could make their own changes with ease and efficiency, via the straightforward CMS system. The company is able to manage everything from homepage banners, to featured products and page content, making it easy for them to add new products and advertise offers.
You can view the new Safety Life Gear website. To find out more about our web design and branding services, please contact us today.