Website Optimisation: HyperecHyper Recruitment Solutions is the business co-owned by Ricky Martin (2012 winner of The Apprentice) and Lord Alan Sugar. Needless to say, we at Designer Websites were thrilled to be chosen for such a high-profile project, and we were determined to create a site that was worthy of the company it represented. Getting a new company off the ground is one of the biggest challenges a business owner has to face, and our website optimisation specialists wanted to give HRS the best possible start, aiming to create an appealing, high-performing website that this notable business partnership could be proud of. Not only does the finished site rank highly for a wide variety of Google search terms, it also looks great and functions perfectly across all devices, encouraging everyone who finds the website to stay and find out more.
Science RecruitmentHyperec’s main keyword phrases revolve around jobs and recruitment in the science industry: ‘science jobs’, ‘science recruitment’, and so forth. The website is designed to help people on both sides of the employment process: HRS help eager jobseekers to find a role that suits them, and they help science and technology businesses to find talented candidates who might fill their vacancies. We are happy to report that HRS already appears on page one of Google for both ‘science recruitment’ and ‘science jobs’, and we are confident that they will soon be ranking highly for all kinds of other search terms. Blogging & Social MediaSocial media can have a huge effect on a website’s search engine performance, and so our website optimisation experts did everything they could to optimise Hyperec for social media interaction. As well as including clearly-displayed links to the company’s Twitter and Facebook pages, we incorporated a blog engine into the website, allowing Ricky Martin and the HRS team to post regular updates and engaging articles. These can then be shared on social media platforms like Twitter, bringing more traffic to the HRS website and boosting their reputation as a recruitment authority. Responsive DesignEnsuring that your site looks good on all devices (including mobile phones, tablets, laptops and desktop PCs) is an important part of modern website optimisation, and the HRS team knew that a responsive website design would ensure that everyone had a good experience with Hyperec.com. Our design team worked hard to create a site that would work well on any platform; the site’s layout changes to fit the size of your screen, and this means that smartphone owners can navigate the site just as easily as desktop users.