Ecommerce SEO Case Study: Cooker Spare Parts
Cooker Spare Parts are based in the Roath area of Cardiff, and they sell replacement parts for broken cookers. As you can imagine, there are thousands of different cooker models on the market, which of course means that Cooker Spare Parts have to stock an immense variety of spares. Listing this colossal product range on an ecommerce website could easily have been a logistical nightmare; for the site to rank highly on Google and other websites, our online optimisation experts would have to concentrate not only on keywords and meta tags, but also on website structure and user experience. Google won’t rank a website very well if it’s nigh-impossible to navigate!
So, how did we organise the dizzying assortment of products into something functional, high-ranking, and user-friendly? Allow us to explain. There are two ways to find the part you need on CookerSpareParts.com – you can either browse by part, selecting the type of spare you’re looking for (control knob, oven element, etc.) and then narrowing down your search by entering your brand and model number, or you can browse by manufacturer, selecting the company who made your cooker (Hotpoint, Belling, etc.) and then refining your search by part type and model number. Either way, it’s easy to find the right part for your appliance, and this smooth user interface is a big part of the website’s success thus far.
Even as Google’s algorithm grows more and more intelligent, keywords remain an integral part of website optimisation. Our ecommerce SEO experts researched the cooker parts market, finding the keywords that would attract the most traffic and carefully weaving them into the site. The efforts of everyone here at Designer Websites meant that Cooker Spare Parts rocketed to page one of Google results shortly after the website was launched, and continued SEO work – engaging blog posts, social media activity, and improved product descriptions – has helped the company’s reach to expand further still.
The people behind Cooker Spare Parts were keen to make sure that customers would be able to use their website on smartphones as well as on desktop PCs. To meet this requirement, we created a responsive design for Cooker Spare Parts, ensuring that the entire website would be as user-friendly as possible if viewed on a mobile device. The search system is just as straightforward in the site’s mobile view, and the use of collapsible content and drop-down menus allowed us to fit everything onto a smaller screen without sacrificing the site’s clean, modern look.