We have worked with Gift House International for over 5 years now and recently we have developed a new website for them which features an improved design, an improved buying journey for their clients and an much improved bespoke content management system. Gift House International are a wholesale specialist selling gifts, gadgets and novelty items, many of which are exclusive items. The company have a very high profile in the wholesale gifts and wholesale gadgets industry and wanted their new website to reflect that, especially as the old one that we built 5 years ago was looking tired and very dated!
The website is also highly optimised and the website now ranks on page 1 of Google for terms like wholesale gifts, wholesale gadgets and gift wholesaler.
Anyway the new website looks great so if you are looking for a gift wholesaler then perhaps you should go to the website and fill out an application.
A small ecommerce website for Westco but ecommerce non-the-less; this website was developed very quickly (within 2 weeks) and although primarily it is a brochure website for the flooring giant, it does allow online sales of particular special offers from the homepage. The original requirement was to design and develop, very quickly, an attractive brochure-type website to better represent the wholesale flooring company online. The longer term project is ongoing and thankfully we have more time to develop it; it's an ecommerce enabled wholesale system which will allow their wholesale clients to login and purchase their flooring products via an online ecommerce website. The new much larger system will have integrated wholesale accounts, linked directly to their Sage system, the website will be fully integrated with Sage to enable realtime integration with their sales ledger, stock levels and customer records, including customer specific discounts, customer reviews, credit limits etc.
The Westco website was designed, developed and published within a 2 week period and looks pretty good we think, take a look at the flooring website and see what you think.
Google once again shocked the internet world by releasing its +1 button which features as a part of its paid and organic search results. Following in the footsteps of the Facebook Like button, Google’s +1 button is incorporates user sentiment into the search results, but many question the thinking and intent behind this addition to the search results.
How does the Google +1 Button Work?
The thinking is that people respect the opinion of friends and colleagues over and above strangers or marketers – hence word of mouth has worked well for decades. Now Google want to cash in on this trend by allowing your friends and contacts to recommend websites and content in the search results by adding a +1 to that site. So, if you are signed into a Google account you will be able to see all the sites your contacts have +1’d and likewise they will be able to see those sites you +1.
Where does the button feature?
The Google +1 button features on both organic and paid search results. Google have also produced a +1 button that can be placed within your website’s pages which allows visitors to recommend your site without having to leave it. At Designer Websites we have already begun implementing this button into a number of website designs making it much easier for our client’s customers to share products, news and special offers.
How will this effect SEO?
The best indication we have so far as to how this new button effects search results comes from the following statement from Google, “We’ll also start to look at +1’s as one of the many signals we use to determine a page’s relevance and ranking, including social signals from other services. For +1's, as with any new ranking signal, we'll be starting carefully and learning how those signals affect search quality over time.” Those sceptical about this new development cite the opportunity for the button to be manipulated through false Google accounts to distort rankings. No doubt Google have thought hard on this and will be monitoring such behaviour closely.
For additional information and details on Google’s +1 button visit Google’s Webmaster Blog.
We have just launched a new website MPI (Medical and Professional Investment LLP) a tailored financial advice service for Doctors. Medical & Professional Investment LLP specialise in providing expert and impartial financial advice to medical professionals. With their thorough understanding of the medical profession and the unique and specific financial needs MPI wanted a website to represent their expert knowledge.
The website is located here.. Medical and Professional Investment LLP
Your title tag is one of the most important on page elements when it comes to website SEO. Correctly structuring you title tag can have an impact on where the search engines display your website in their search results which in turn has an impact on the number of people visiting your website. Getting it right the first time is therefore important. Here are some tips to help you get started:
Make sure the title tag for each page includes the keywords you would like that page to appear for in the search engines. Having a title tag that simply reads ‘Home’ or ‘About’ is not going to make your page unique in the search engine’s eyes, just think about how many sites on the internet have the title ‘Home’. Instead use the keyword that your page talks about i.e. if the page is about ‘used laptop screens’ then call the page exactly that. Having the keyword in your title tag is important for website SEO but it can also help visitors to your site navigate easily between pages, therefore improving the overall usability of your site.
When it comes to title tags size matters. Your title tag should be short and succinct ideally no more than 65 characters long (including spaces). Don’t be tempted to make your title tag 2 or 3 sentences long, anything longer than 65 characters will often be invisible to users as most search engines restrict the space available for the title tab. On the other hand, don’t go for single words either, really make best use of your space.
Whatever you do, don’t be tempted to simply list all the keywords you can think of or worse, just repeat a single keyword as many times as you can. Spamming the search engine via your title tags is a short term approach to website SEO. Search engines will quickly cotton onto what you have done and either penalise your site or remove it altogether from their index.
Follow the tips above and you should be able to mould title tags that will complement your website SEO and not restrain it.