Our latest website project sees local dentistry practice Porthkerry Dental Centre, combine a number of their dental centre websites into one amalgamated site – Vale Dental Centres!

A popular dentist located in Barry, Porthkerry Dental branched out to a number of practices in and around the local area over the years with a total of 3 centres now under their ownership. Unfortunately for Porthkerry Dental, their online presence was a little confusing with a combination of websites for their different centres available and no clear indication about what services were available at each practice. That’s where we stepped in!

How did we help?

Porthkerry Dental approached us here at Designer Websites to help make the information on their dental centres and services easier to find and understand. In order to make their online presence clearer to their past and potential patients, we proposed creating a brand-new website that combined the scattered information under one new domain. To do this, we needed to collate the information that was already available on their centres and services and streamline it into one property that patients can visit.

After gathering this information, we were able to dissect it and create new, optimised pages that targeted a number of popular search terms related to the industry such as teeth whitening, orthodontics and emergency dental treatment, as well as establishing which practice each service is available at. In addition to each web page being optimised for search with new high-quality copy, the new site is also fully responsive, enabling patients to have the same fantastic user experience no matter which device they’re using – perfect for when a desktop isn’t handy!

The brand-new Vale Dental Centres website can be viewed right here - https://www.valedentalcentres.co.uk/ 

If you’re looking for a bespoke, professional-looking website for your business, please don't hesitate to get in touch with the team here at Designer Websites for a free, no-obligation web design quote.

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Established in 1990, South Wales Windows and Doors is the longest-serving family-run double glazing business in South Wales! Since then, they have built a profound reputation for excellence in both the products they offer and the service they provide. With nearly 30 years’ experience, they help homeowners in and around Cardiff, South Wales and the South West by supplying and installing double glazed windows, doors and conservatories of the highest quality, all designed to the customers’ specifications in an efficient and cost-competitive way.

How did we help?

Having helped with their last website redesign in 2016, South Wales Windows and Doors approached us again, as they were looking for another freshen up which reflects their current vision for the business. They tasked us with creating an updated website design that not only looked the part but was easier to use and navigate for their past and potential customers.

As a result, we were able to produce a fantastic looking, easy-to-navigate, responsive website that performs great no matter which device it’s being viewed on. We not only improved the aesthetics of the website, but we also created new copy for the whole site to ensure each page was fully optimised to rank highly in search engine results for industry-specific keywords. We amalgamated a number of website pages in order for the information on products and services to be streamlined and easier for customers to find, as well as creating new pages for services that have launched since their last redesign!

You can visit the new and updated website right here - https://www.southwaleswindowsanddoors.co.uk/

If you’re interested in a bespoke, professional-looking website for your business, please contact the team here at Designer Websites below for a free, no-obligation web design quote.

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Lawn & Weed Expert specialise in the maintenance and treatment of lawns in Cardiff and the surrounding South Wales area. They have over 20 years of experience in the lawn care industry and provide a range of services, including:

• Weed Control
• Disease Protection
• Lawn Scarification

One of the most interesting things about this company is that they are not just lawn treatment specialists - they’re also a lawn care training provider, offering you the opportunity to start your own lawn care business if you're so inclined. They provide all the skills tuition required, and students who then take up the opportunity to become franchisees are provided with everything they need to get started and become a successful business in their own right.

The company had a confusing website at the time they approached us - even we could not figure out what they offered in terms of services without further explanation from them. So, they wanted to create a website that was clear, easy to use, and a little more interesting than what they previously had...not hard to do, believe me! They wanted to make it easy for a new client to get in touch and request a survey, so they asked us for a complete redesign.

What did we do?

With the ultimate aim to drive more enquiries to the business, we created a responsive brochure-style website, with easy-to-use navigation and enquiry forms, with a professional and eye-catching design. The new website gives potential customers and business partners all the information they need in an easy to digest structure, and is, of course, user-friendly across any device.

We are delighted to announce that the new Lawn & Weed Expert site is now live!

If you think that your business could benefit from a bespoke, professional website, please get in touch with us for a free, no-obligation web design quote.

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Last updated 29th Aug 2019

Total Weed Control is a vegetation management company operating in South Wales and the South West. Their weed control experts have years of experience eradicating stubborn weeds, maintaining grounds and controlling moss growth, but their main speciality is Japanese knotweed removal.

You've probably heard about Japanese knotweed - it's an invasive, fast-growing plant that can be incredibly difficult to get rid of. This pesky weed can have a disastrous impact on the value of affected properties, and allowing it to spread into the wild is actually an offence punishable by law, so it's important to call in the professionals if you find this plant growing in your garden.

Total Weed Control asked us to completely redesign their old website, which was confusing and didn't truly represent their services. It was important to them that the new site would concisely explain their services to new and existing clients, which sounds obvious but was a significant issue with the old site.

Importantly, the new site would be the only enquiry generation for the company and so they wanted to ensure CTAs were obvious, services provided clearly understood, and enquiries easily made by potential customers.

What did we do?

We replaced their creaky old website with a simple, responsive brochure site that showcases the company's various weed control services. We developed user-friendly enquiry forms so that clients could easily arrange a free survey of their property. We also integrated a blog to allow the Total Weed Control team to write about industry-specific topics.

If you are in need of a little weed control yourself then we would definitely recommend checking out Total Weed Control.

Does your business require a professional-looking bespoke website? If so, get in contact with our team and we will provide you with a free, no-obligation web design quote.

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Published - September 4th 2017 / Updated - March 18th 2019

Unless you own a website or you have a keen interest in online marketing, you may not have heard about Google Ads before. This platform plays a huge part in the world of online advertising, but many Google users may not know what exactly it is or what it does.

To help you better understand, we have put together the following simple guide to understanding Google Ads.

Google Ads Show First on Search Engine Results Pages

First things first, a brief introduction. Google Ads is an online advertising platform developed by Google, which allows businesses to advertise on the search engines' results pages.

For example, as you'll see from the image below we have searched for ‘women’s clothes’. Now, the first 4 text results (marked with a green 'Ad' label) are Google Ads Text Ads; which are followed by normal non-paid 'organic' results, which in turn is followed by 3 more Text Ads (bottom of the page). On the right-hand side, you can also see Google 'Shopping Ads', which are a different style of paid-for adverts within Google Ads.

All of these businesses are employing Google Ads to show their adverts whenever someone searches for the phrase ‘women’s clothes’.

Every Click Costs with Google Ads

Unlike offline advertising methods, you only have to pay for your Google Ad if it gets clicked, making Google Ads one of the best advertising platforms on the planet in terms of ROI. However, managed poorly it will simply bring you lots of irrelevant traffic that will not convert into sales or bookings. 

Managing Google Ads can be complex, however, the Google Ads tool allows you to organise your adverts into campaigns and groups, which then give you greater control and organisation of your adverts. 

In simple terms, you choose the keywords that work for your business and allocate a maximum click cost, which is essentially how much you are willing to pay Google for a person to click your advert. You organise your keywords into appropriate groups and campaigns and then set a budget on what is the maximum you want to spend on each campaign. When your budget runs out, the adverts stop showing. So, the higher the budget you set, the longer your adverts will be displayed, and therefore the more clicks you can achieve.  

There are many complexities to running successful Google Ads campaigns and the depth of this complexity will depend upon your business, i.e. how many products and services you offer, whether your competitors also run Google Ads campaigns, how popular your keywords are, etc.

Google Ads Uses a Complex Bidding System

Though this may seem simple (pay for an ad = get shown on Google), it's really not that easy! As you can imagine, there are millions of clothing shops across the world. All of these clothing companies, if they’re marketing savvy, will be aiming to have a Google Ad on top of the SERPs. So, with so much competition, Google employs a bidding system to decide who gets those top spots, for how much time, and at what cost.

You can envisage the Google Ads bidding structure as a straight-up auction; whoever is willing to pay the most per click, wins! Google is the auctioneer, the product is the top spot on Google for say "women’s clothes", and the auction hall is full of eager clothing businesses across the nation, or even the world.. how much are you willing to pay for a click?

As I alluded to, this auction is not that straight forward. You can also win by providing high quality and highly relevant adverts, which land on highly relevant pages within a highly user-friendly website, all scoring points with Google and meaning that you may pay less than your competitors for those top spots. Google wants advertisers to see a relevant advert to what the user searched. For example, I search "women's dresses" so I want to see an advert that suggests something relevant, and then I want to land on a page showing dresses i.e. not the home page of a clothing store website... unless it only sells dresses of course. Google rates the relevance of your advertising and they call this their quality score. You need a very high-quality score to keep your click costs competitive. The complexity runs deeper, but for now, we'll leave it there.

Google Adverts & Landing Pages

While this may seem a bit strange,  more often than not Google Ads will not take you straight to the homepage of the website. Instead, they take you to something which is known as a 'landing page'. Landing pages are often dedicated pages, but usually, are the product (or service) specific page, that is most relevant to the term you searched e.g. "Women's Clothing".

As you can see, there is a distinct difference between the two. H&M’s homepage includes everything the website stocks, whereas the women's dresses section on the site is used as the "landing page" for the adverts for this search term; directing searchers who hit their adverts to the exact products that they were searching for.

Google Ads does not impact your websites organic ranking

Though Google Ads can indeed play a big part in increasing traffic to your website and conversions, it has no direct link to the organic (non-paid listings in Google) search results pages. Even if you are running hundreds of Ads and spending millions of pounds, it will not increase your organic ranking.

Conclusion

Google Ads can be a fantastic tool for driving instant traffic to your website but consider the difference between extra traffic and extra customers/buyers. There is a significant difference between the two. Making Google Ads work for your business requires intimate knowledge of the advertising platform itself, along with knowledge of your business and its competitors. 

You can run Google Ads yourself, however, if you want to maximise the ROI our experts are here to help. Click below to learn about our PPC services! 

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