There is absolutely no point having a website no one is going to be able to find. You could have a fantastic business plan, a market which is just ripe for the plucking, and the world’s most gorgeous website. That’s all well and good but how do your customers find you on the web.

What do you mean you’re on page 34 of Google? I’m not going to scroll through 34 pages to find your company, when there are hundreds of other reputable providers who can offer a similar product or service. So as a company, you need to make sure your website ranks highly on the internet search engines to bring in the targeted traffic; and here’s how you do it.

Write good content

Good website content is crucial for any well ranked website. It must be appropriate not just to the website, but also the specific page you’re targeting. Keywords: make sure they are placed in the correct places and throughout the body copy of the document. This alone will help your ranking over time.

Persistent content

Keep the site updated with fresh and relevant content. Whether you do this by updating pages regularly, such as blogs, news or an events section, or with the addition of features such as calendars, forums or newsletters; it is up to you.

Keep site navigation simple

Through a combination of menus, sub menus, a site-search function and ideally a form of site map, your site viewers must be able to access the content they’re looking for quickly. A general rule of thumb is that users should be able to access the content they want within three clicks. Otherwise they are likely to become frustrated and leave.

Give users what they want

Does your site contain all the information your users are likely to need? For example, if you owned a local takeaway, why not look into having an online menu and perhaps an online booking system? Maybe even a newsletter or a Twitter feed to keep your customers informed of any promotions you might have on.

Regularly review your site

Customers’ tastes change all the time and as new technologies become more readily available it is advised to adapt the website to reflect these changes. Mobile browsing has been on the increase for some time and is looking like a new technology which is here to stay. Developing a mobile friendly site will help you get ahead of your competition. 

Here at Designer Websites we use our mix of technical expertise and commercial know-how, providing you with elegant, functional websites, which can be fully optimised for search engine success. Call us now on 0845 272 6813 to take things further.

When your website is all built and raring to go; that’s the first step. Now you’ve got to think about promoting your website so that it enjoys a fair share of the traffic in your market place.

Sooner or later, as long as your website is coded correctly, the web spiders will come crawling and shortly after, you will start appearing in the all important search results. Initially you will probably only show for very specific searches such as your company name; however, this is likely to only offer a very slight benefit to your business.

If this is the case, how do you ensure your website is noticed by people who are not already aware of your business?

1. Content... Content... Content!

You (hopefully) know a lot more about your industry than the average person. Use this position to your advantage. Be the expert. Spread the news – whatever it maybe; whether it’s interesting developments and innovations in the industry, or the launch of special offers, new products and free trials. Whatever it is, tell them about it, and put your own interesting slant or twist on the story to show exactly how it applies to your company.

You can also put up a question and answer session on your website. It may take a little bit of time to administer, but this will help you connect with your customers and again provide invaluable content to keep those web spiders well fed. You should also contribute to forums or submit articles to the numerous article directories – wherever you can share your knowledge and start to get your name and website known.

2. Write using keywords

When writing all of this content, the best way to ensure the promotion is a success is to use keywords. The content on web pages needs to be keyword rich, i.e. have the keywords in all the important locations and in the right quantity.

This is something we can advice on further if needed, though as a starting point you need to ensure that the phrases you are targeting appear in your page titles, your meta description, your main heading, subheadings and then throughout the page a number of times.

3. Build links

Think of your website in the same way as you think of businesses in the real world. Unless someone is willing to recommend a company to you then you often will not consider spending your money with them. The internet is similar, in that unless a website enjoys good link popularity then it will not be taken that seriously by the search engines. Link building is a huge topic and there are hundreds of different types of links and thousands of ways to get them, but the easy quick wins include persuading your partner businesses and suppliers to place a link from their site to yours. You should also look for general and industry-specific directories that will allow you to place a listing and a link to your site. Doing so will help the search engines find your site more often and consider it a more valuable resource.

Designer Websites is a lot more than your average website development team. We care about the success of your business so make sure that not only is your website search engine optimised, but you are aware of the best ways to build traffic and enjoy search engine success. If you want the help of a team of talented website designers who mix technical expertise with commercial know-how, then call Designer Websites on 0845 2726813 now.

We have recently launched an ecommerce website specialising in branded keyrings. The ecommerce website sells a wide range of promotional products including promotional pens, promotional mugs and promotional USB memory sticks, but they specialise in branded keyrings.

You can select your branded keyring from a wide range of keyrings, customise it online and purchase online! There is no need to call anyone and no time wasting, simply pick a keyring, pick your desired quantity, customise the keyring and pay for it.. you then receive art proofs and final approval before the production of your branded keyrings.. simple!

If you are looking for branded keyrings then look no further than keyrings promotional

We have just launched a website for PSmicrographs. The company specialise in science images, particularly images or photographs taken under the microscope, known as SEM images or Scanning Electron Micrographs.The website is an online library for stock science images, which can be used for a wide range of media publication.

The images on this site are simply incredible, you can see them by following this link: Science Images

If you are looking for SEM Images images then this site is perfect for you.

We have just launched a new site based upon recycled promotional products called Freeda.co.uk

Freeda currently carries a wide range of products, both eco friendly and standard but in time the purpose of the site to only provide products that are eco friendly, recycled or biodegradable. If you are looking for recycled promotional products or eco friendly promotional products then please take a look at Freeda: Recycled Promotional Products

We have just launched a fast bridging finance website. These guys specialise in independent bridging finance.

We have just launched a website for Emily Webb, a young entrepreneur who appeared on Dragon Den with her superb invention the Oarsome Grip. This is an ecommerce website, which not only sells the oarsome grip itself but also the stylish rowing apparel to match.

Looking for rowing gifts? Take a look at this website: Rowing Gifts Website

The Oarsome Grip is also superb as a soft grip for crutches, see here: Crutch Grips

We have just launched a trio of ecommerce websites for CISS Ink systems and cheap replacement ink cartridges / toners. The client is City Ink Ink Express Ltd who are a Derby based online ink specialist. The CISS ink systems that they supply are superb and an incredible saving on ink for a massive range of printers.

If you are interested in massive savings on printer ink then take a look at the new websites here:

We have launched yet another promotion products website for yet another clients. These promotional products specialists supply everything from promotional mugs to promotional pens, promotional USB Memory sticks and much more..

Here's the site that's recently gone live..

We have today launched a new TimberTech UK website today. TimberTech have a range of composite decking solution that simply looks fantastic and requires very little maintenance. The website is quite comprehensive and has some fantastic photographs of timberTech products.

Please take a look at this leading composite decking supplier here.

If you are interested in looking for garden decking then honestly look no further, these composite decking boards are amazing, I would highly recommend TimberTech and their brilliant products.

We have launched another promotional product website for a client. These guys specialise in promotional pens, promotional mugs, promotional USB Memory sticks and so much more..

Take a look here.. Promotional Products

We have just launched a new Health & Safety website called Health & Safety Mentor.

The website is aimed at businesses that require assistance with the management of their health and safety requirements.

Take a look at the site here: Health and Safety Mentor

We have just completed an ecommerce website for promotional products. The ecommerce and content managed website was developed for Sunbase USA Ltd, a well know promotional product agency based in Cardiff. The website sells all manor of promotional product from Pens and Mugs to T Shirts and Umbrellas.

This ecommerce website was specifically developed to allow rebranded websites for other promotional companies, for printers and for stationers.

If you are interested in purchasing promotional products take a look at the site here: Promotional Product

FREE WEBSITE REVIEW

Is your business website performing as well as you would like? Why not get a free website review from one of our web experts. One of our consultants will be able to analyse your website and provide you with a detailed plan for improving its performance.

What you get:

  • A free no obligation review of your website focusing on keywords, design quality, development quality and your websites over-all ability to sell your business.
  • Impartial advice about potential improvements to your website
  • A written plan outlining issues and potential improvements
  • Jargon free advice

WHAT IF I DONT HAVE A WEBSITE

We will also provide you with free impartial advice if you are looking to have a website developed for your business. Give one of our sales team a call for further information.

Beautiful holiday cottages in Devon now have online presence and online booking facility.

We recently launched a new holiday cottages website and can happily report that having stayed in the cottages they are superb and luxurious.

If you are looking for a holiday cottage in Devon look no further.. Holiday cottage in Devon