We have just launched a new website for Inklusive who are a specialist ink cartridge replacement company. If you are looking for a ink cartridge replacement then we thoroughly recommend taking a look at this website.

Carl and Jason have recently returned from a trip to Germany to visit a company called Parador, who they visited with one of our clients Westco Floors (Western Cork Limited). The purpose of the visit was both to become more familiar with the flooring products supplied by Parador and to check out a software implementation in place at Parador which includes a sophisticated floor designer that they have also implemented online.

The showroom at Parador was very impressive, as was the efforts that they have put into their floor designer software. This new floor designer software is great and has been made available online via their website, offline via a disk, and also through a clever POS system for flooring showrooms. If you want to read more about Parador and their products and services we recommend that you also visit Living Performance.

Westco are large flooring wholesaler for the UK and also have a very impressive business; they are already working closely with Parador and are working on plans to supply more of the Parador products. The Parador software that we are looking at with Westco is not quite capable yet of implementing in a bespoke fashion as it cannot yet be implemented with a selection of flooring products, so at the moment it's all or nothing, but with a little work we can get this software implemented for Westco here in the UK and we will be working on this over the coming months.

Firstly, what do we mean by the term duplicate content? The web savvy will no doubt be familiar with the term and understand the impact it can have on your website optimisation campaign. But what about the SEO novices ? The last thing you want to do is invest heavily in a website, only for your website optimisation efforts to be hampered by duplicate content.

Duplicate content is content which appears on more than one web page or URL. The problem arises when the search engines attempt to index the site, as they are unable to decipher which version of the text is most relevant to a given search query. This is a real flaw in any website optimisation strategy, as, in an attempt to show only the most relevant search results, search engines rarely show multiple, duplicated pieces of content. As a result, they are forced to determine which piece is most likely to be original, which is far from a simple process.

So exactly why does duplicate content cause the search engines so much trouble, and ultimately undermine your website optimisation strategy?

  • Search engines are unsure which version of the content is the original, and as such it is difficult to determine which to index and display in search results.
  • Search engines are unable to determine whether to directly link metrics such as trust, authority, anchor text etc to one page, or to separate it between multiple versions.
  • Further difficulties are posed when search engines decide which version of the content to rank for search results.

Okay, so duplicate content is not good for an organisation’s website optimisation campaign for the above reasons. But what types of duplicate content issues can arise?

  • Printer-friendly versions – versions of content which are printer friendly are more likely to cause duplicate content issues when multiple versions of pages are indexed due to the duplicate content present.
  • URL parameters – some URL parameters such as click tracking as well as certain analytics codes may cause issues with duplicate content.
  • Session IDs – this is one of the most frequent causes of duplicate content issues and can undermine even the most comprehensive website optimisation campaign. Problems occur when each user visiting a website is assigned a different session ID which is stored in the URL.

If you are confused about any further issues with duplicate content then contact Designer Websites, the website optimisation specialists. Call us on 0845 272 6813 today.  

We first developed a website for modelmakers back in 2008, at which point we concentrated on getting the website highly ranked within the search engines for terms like architectural model makers, exhibition models, fibreglass models and various other keywords. The site took a little while to get high positions but not outranks all competition and has been on page 1, in positions 1 to 3, for a couple of years now. Having achieved the ultimate goal Steve the owner now wanted to bring the style of the website up to date so that we could not only drive the traffic to the site but also impress the potential clients with an attractive and informative website. The latest version on the modelmakers website can be found here: Modelmakers.

This new website for Modelmakers also includes a blog, which allows the company to show off their model making skills, and gives them the flexibility to add new content anytime they want.

We have just launched a new promotional clothing ecommerce website for My Garment Factory based in Cardiff. The promotional clothing specialist provides a wide range of clothes for businesses, schools, universities, sports clubs etc. and wanted a full ecommerce website to be able to take orders online.

The My Garment Factory for Cardiff can be found here: My Garment Factory Cardiff

Recent research carried out by the digital edition of The Grocer magazine, has shown the website SEO of the leading supermarkets is a long way from where it should be, leaving some of the biggest names in British retail virtually invisible online.

One of the main offenders is Waitrose.com, which, after a £10million initial investment in their ecommerce website, is nowhere to be seen on the search engines for some key terms. 

The website SEO on Waitrose’s site is so poor that even Morrisons, which at present doesn’t even operate an ecommerce site, currently ranks higher.

The site is being held back by a number of technical issues you would not expect from a £10million ecommerce website. However, it is not only Waitrose who are falling behind on their website SEO.

Having looked closely at a range of website SEO factors which determine the visibility of websites on search engines such as Google, a leading digital agency found Waitrose, Ocado and the big four supermarkets were all underperforming, leaving other retailers such as Amazon to clear up in certain markets.

Simon Hall, retail manager at Google UK, said: “The supermarkets all need to improve – they’re just not getting the exposure they should. If they were to describe their content with more relevant items – such as recipes – then they would win a lot more business online.”

The proof is in the pudding and for the five most popularly searched recipes online: chocolate cake, cup cakes, Yorkshire pudding, pancakes and sloe gin, no supermarket ranked anywhere near the top ten, leaving other retailers that are more focused on their website SEO to clear up.

In a letter to The Grocer, one customer clearly expressed their discontent at the shortcomings of the Waitrose website SEO: “It’s time the operations director stepped in and sorts out this very expensive mess!”

Here at Designer Websites we put years of technical know-how and experience into our website SEO service, ensuring your site is search engine friendly and highly visible to your customers.

We've just launched a new website for air swimming flying sharks, which is a pretty simple ecommerce website. The website was fun to do and involved shooting a little video, taking still photographs, developing a flash animation and of course designing and building the ecommerce website itself. The website is linked to Facebook, Google+, Twitter, You Tube and Paypal.

We were given an an air swimming shark to play with for the week, which was good fun for the gang, the only trouble is that now everybody wants one for Christmas!

Get one of the flying sharks for yourself at Air Swimming Flying Sharks.

You’ve just invested in a fantastic new website for your business, but after a few searches you realise it’s currently ranking on page 33 of Google! How on earth will anyone ever find it? Welcome to the world of search engine optimisation (SEO).

Search engine optimisation, also referred to as website optimisation, is the process by which you improve the visibility of a website or page in the many search engines like Google, Yahoo and Bing. Essentially you are jumping the queue to benefit from the higher number of website visits those at the top of the results enjoy. By appearing at the top of the search rankings for the correct keywords your website will benefit from vastly increased traffic, improved brand exposure, and, best of all, a greater amount of enquiries and therefore sales.

If you are a regular internet user, you will know that people are more likely to click on and trust those companies they find at the top of the search engines, and are therefore much more likely to do business with these companies. This is why website optimisation is such a worthwhile investment and popular with marketing managers. Compared to other marketing channels website optimisation provides a very measurable ROI.

Search engine algorithms are extremely complicated and assess a huge number of different criteria to calculate the worth of a website; website optimisation techniques will help search engines to see your site as more relevant for particular keywords, helping you to appear at the top of the rankings.

So How Does Website Optimisation (SEO) Work?

In its most basic form, website optimisation can be broken down into two different types; namely onsite and offsite. Onsite SEO takes place on your website and involves all the different things you can do to make sure the search engines view your website as a relevant result for your chosen keywords.

Offsite SEO refers to those things you can do to benefit your search engine rankings which do not show up on your website. As part of an effective offsite website optimisation strategy you should consider the following:

•    Content and copywriting
•    Guest blogging
•    Link building
•    Social media
•    Video
•    Social bookmarking

All of these SEO techniques will help your site improve your overall visibility online. Once your onsite optimisation is complete, link building should be your next port of call. Every external link obtained acts as a vote of confidence which tells the search engines that your website is a useful resource. The more links you get from the right sources, the higher up the search engines you will climb.

Links constantly send search engines like Google back to your site where they will ‘crawl’ your web pages. This means that they analyse the structure, copy and any links to judge the worth of your site. The search engines then index your site ready to be returned in search results. If you optimise your website well then the search engines will return your website for lucrative, highly sought after keywords.

Website optimisation is a far more complex process than we can convey here, although we hope this article helps you to understand the basics of SEO.

If your website could do with and SEO makeover, get in touch on 0845 272 6813 today.

We have recently developed a new website for the Return 2 Health Chiropractic Clinic in Barry, Vale of Glamorgan. The clinic is run by 2 female chiropractors who are both very qualified and very experienced. The practice itself looks very modern and comfortable and I can testify that the service is brilliant, having recently used them to help me with a neck injury. We would thoroughly recommend anyone looking for a chiropractor to give these guys a call.

Check out their website here: Chiropractic Clinic in Barry, Vale of Glamorgan

Website optimisation is one part of your internet marketing strategy which can never stand still. Constant tweaks and alterations to the algorithms used by the most popular search engines ensure website optimisation specialists like the team here at Designer Websites are constantly having to adapt and learn in order to offer the highest calibre service.

On-site SEO
Website optimisation is a far more complicated process than simply placing keywords in the correct places on your website copy. For the process to truly perform, it is essential your website is built from the ground up with website optimisation in mind. From the earliest stages of website development, it is important every element is geared towards the same goal. This will ensure your site has every chance of appearing at the top of the search engine rankings for your chosen keywords.

The answer to the question ‘how to SEO’ is a staged process involving many different website optimisation techniques as well as a technical approach to website design at the earliest instance.

Keyword analysis – this process lays down the very foundations of your website optimisation strategy. Many companies can make or break their entire online strategy by choosing keywords which do not attract a significant search volume. Time should be taken to conduct thorough research to establish the exact search traffic and competition figures.

Keyword inclusion – once the keywords are chosen they need to be strategically placed in the right areas. This includes the title tag, meta description, page heading, body copy and internal links. Placement is not the only consideration at this stage, it is also important the density of keywords falls within the appropriate bands.

URL rewriting – a key feature of website optimisation is a readable and relevant URL. Length is important and a guideline of about three to five words should be followed as the weighting of each word beyond this limit is reduced. Recent research has shown short URLs within Google are clicked twice as often as longer URLs. Short URLs will help towards improved rankings and clickthrough rate.

Coding – it may be called on-site SEO but its what is on the inside they counts too. Standards compliant coding ensures the search engine bots are able to index your website quickly and easily, it will also ensure that your website will be cross-browser compatible. Getting your code right is important too, because messy or outdated coding can cause websites to load slowly which will result in poor rankings.

Link building – building up trust within the search engines can be done by securing relevant, good quality links from related websites. This shows your website is one respected by the industry in which you operate, helping you to climb further up the rankings.

SEO copywriting – creating text which appeals to customers as well as the search engines is a careful balancing act between keyword inclusion and readability. The copy on web pages, blog posts, news pieces and articles will all contribute to your search engine rankings as long as the correct keywords are used at an appropriate density.

Optimised website hosting – providing very fast and reliable website hosting is absolutely essential to a well optimised website, otherwise all of your other SEO efforts will have been in vain. Correct error handling procedures and redirecting are also really important. You either need a dedicated web server or at least a host who has a dedicated server and holds fewer than 50 websites on it themselves.

When considering how to SEO the above is simply a pointer. Website optimisation is a varied and constantly evolving process which requires the expertise of knowledgeable SEO practitioners. Here at Designer Websites, the wealth of experience we have built up ensures we understand the technical aspects of website optimisation better than anyone else.

For further information about on-site SEO, please do not hesitate to call our friendly team on 0845 272 6813. 

The first and most important stage of any website SEO campaign is the keyword research. If your keyword research is flawed and you identify words which are either too competitive for your budget, or which don’t attract a high enough search volume, you will effectively be fighting a losing battle from the start. Some companies will make the mistake of determining their keywords without carrying out any research. Considering how quickly keyword research can be carried out, this can prove to be an incredibly costly mistake. You may think you know your industry inside and out, but it is likely you will not think of the products and services you offer in the same way as your customers. It is possible to spend thousands on website SEO which targets keywords that there is absolutely no market for, and in so doing miss out on those little niches which can bring you some easy gains.

Long-tail keywords
Long-tail keywords are usually those which represent niches in the market. So where as the most obvious keywords which will be the most searched for but also the most competitive, a good long-tail keyword will still attract a good search volume, but with far less competition to battle against. If you operate as a florist then if your website SEO targets highly competitive keywords like ‘florist’, or ‘buy flowers online’, then you will find yourself competing against some of the biggest names in your industry, and may not feature until around page 20 of Google, even after a long-term website SEO campaign. Alternatively, as a smaller retailer it would make much more sense to target a niche with a long-tail keyword, which may not have quite the same search volume, but will make you show up on page one rather than page 15 and will consequently experience far greater traffic.

Identifying niches
Niches can often be identified by long-tail keywords i.e. those including two or more words. These usually identify users who are already knowledgeable about a particular product or service and are further through the decision making process. By targeting these words you are far more likely to find consumers who are ready to make a purchase. Broader keywords are used by searchers at the very beginning of the decision making process and are more likely to be carrying out a bit of research rather than being ready to make a purchase. In the case of our florist, a long-tail keyword like ‘mother’s day flower bouquet’ is likely to be far more profitable in the early days of a website SEO campaign than a broad keyword like ‘florist’.

But remember – there’s more than one way to skin a cat!
A good SEO website campaign will have a mixture of broad keywords as long-term aims with long tail keywords providing the quick wins along the way.

For further information on long-tail keywords and other website SEO techniques, please do not hesitate to contact our friendly website SEO team here at Designer Websites.

When you’ve got a new business idea or are determined to lead your existing business into the digital age, it is all too easy to be carried away with the excitement of it all. However, it is so important to take stock when choosing your team of website developers. It is these decisions early on which will make or break your business further down the line.

The best websites are often the most simple in nature. They provide all the information needed, but no more or less. Such websites will usually have a higher conversion rate as there are fewer distractions present for the consumer. The key to a successful team of website developers is creating a site with the right amount of content, is visually appealing and simple to navigate.

Let’s have a look at a few common mistakes website developers often make:

Too much content

A grave error indeed. High quality copy is essential as it helps to build a trusting relationship with your customer base. It is worth paying for the services of a good copywriter and fully briefing them on the ins and outs of your business, helping them to craft the words which carry the sentiment of your business directly to the end user. It is certainly worth paying for a specialist copywriter rather than doing it yourself. No more than 500-600 words should be on any one page; if possible even less. Say what needs to be said and not a word more. Web consumers scroll through pages looking for the information they need, so writing a thesis will be entirely counter-productive.

Confusing navigation

Stick with what works and don’t try to be fancy. Sometimes as website developers it is nice to be able to show off a little and really show what you can do, but website navigation is not the place. Web users are trained to expect dropdown menus at the top of the site which make it simple to manoeuvre through the site. Anything else will likely lead to confusion. Internal links are also important wherever another page is referenced. You should also ensure a Homepage link is always within reach.

TMI lead forms

Nobody wants to spend their time filling out forms; at least we hope not. Too much information (TMI) lead forms should be avoided at all costs. If a customer is filling out a lead form then they are already interested in the services or products your business offers. The last thing your website developers should be doing is reversing this decision with a clunky lead form which takes forever to fill in. This will reverse the trust your great copy, visual appeal and simple navigation managed to create.

All these points are important but ultimately you will need to strike a balance between design, SEO effectiveness and the user experience for whilst too much information can be off-putting, not enough can be detrimental, so a good balance and clear message is required.

To speak to website developers with the knowledge and experience to know exactly what makes your website sell, call Designer Websites. Our website developers have the technical know-how and intricate understanding of search engine optimisation to bring you the traffic and conversion rates your site needs.

It has been well over 2 years since we updated our own website, so back in March we decided to get on with a new design, however we have struggled since then with our schedule to fit in completing the work, anyway now we are finally at a point where our new design can go live. We believe that the new website is more informative as well as being more attractive.

We have purposely designed our website to provide a more tailored and rewarding experience for our users, depending of course on what they are looking for. We acknowledge that no client will want to read the entire site instead they will likely be looking for a specific service relevant to their needs, so for example they might be looking for an ecommerce website designer, so they hit the ecommerce specific page which provides them with a little information followed by 5 case studies to assist in their decision process. Here's how it looks..

We think the design looks great and the examples provide enough information, without going over the top, to assist potential clients with their decision to use us for their next website.

You may have also noticed that we have integrated our promotional products and promotional clothing ecommerce websites, take a look we are very proud of these sites.. Promotional Clothing

Of course being the website optimisation specialist we have optimised our own website to rank for keyword terms like websites designer, ecommerce websites, website optimisation and many many more. We obviously rank extremely well for local terms like website design cardiff or ecommerce websites Cardiff but now we need to improve our ranking on a national scale.

If you have any opinions we'd love to hear them, but please keep them constructive! Thanks for reading.

We have just launched a new website for a flooring specialist company. Floormaker sell laminate flooring, solid wood flooring, cork tiles and engineered wood flooring and all at very competitive prices.

The company approached Designer Websites for an ecommerce website that would give them flexibility, scalability, a great image online and most importantly they approached us for an optimised ecommerce website, for which we have a reputation which is second to none. The ecommerce website that we created not only looks good but has a bespoke content management system, is integrated with SagePay, has a bespoke product review system and a very functional and bespoke product filter system. All-in-all the website is precisely what the company were looking for and provides the carefully considered buying journey that they wanted for their potential customers.

The website is brand new at this stage but we expect it to do extremely well in the near future. Click here and take a look for yourself!

In the initial stages of website design designers look into browser consumption and which browsers are in favour with the targeted web users.  This helps designers to use the relevant code to ensure their pages look good and function well within each browser’s interface.

It can be a real challenge to keep track of what the browser market is doing.  Firefox 5, Chrome 12, and Opera 11.5 were all released last month with more updates expected in the near future.  Updates are also hard to track down with many browsers set to auto-update and others set to never update or to receive updates manually.  This can make website design harder than ever and a lot of testing at the development stage is often required.

The big news for anyone involved in website design is that July has seen the usage of Google Chrome rise above the 20% mark for the very first time.   Microsoft IE is still currently the big daddy of the browser world, but with Google firmly on their heels things could be changing in a big way which will impact website design and development.

This June saw Google Chrome 11 topple Firefox 3.6 to become the world’s second favoured browser.  However, the release of Google 12 has caused a split in Google’s user-base and Firefox 4.0 has now regained its second place position.

It’s not all good news for Mozilla though; Firefox experienced a drop of almost 1% in its user-base in June which was three times that of IE and one of the biggest declines Firefox has experienced in its lifetime.  The reasons are not clear.  Whilst Firefox 4 and 5 have been well received they have not stopped Google’s popularity or progress.  Maybe the updates and changes were a little on the radical side for some.  Those involved in the website design game have certainly been scratching their heads wondering which browser is going to give Microsoft a run for their money.

When it comes to good website design it pays to keep on top of the latest browser developments including updates and new releases.  This will ensure the correct coding and formatting of pages is carried out and that the user experience is uniform across all major browsers including IE, Chrome, Firefox and Opera.