Welcome to the second instalment of our weekly DW Roundup! For those of you that didn't see our previous Roundup, this is a weekly blog post that you can follow every Friday to find out the latest and greatest news in the digital marketing, PPC, SEO and tech worlds. So, what's been happening this week? Let's find out.
Hotel Reservations and AR Navigation Coming to Google Maps
If you're someone who loves to travel then this announcement is sure to excite you! Google Maps is starting to roll out new features that allow you to book your flights & hotel reservations directly through the Google Maps app. Store all of your information in one, easy-to-access platform so that you're not fiddling between apps as you check-in at the airport or head to your hotel.
The reservations tab will show you all the information about your upcoming reservations and can even be accessed while you're offline! Incredibly handy if, for example, you want to check your hotel reservation details while you're on your flight.
(Image from searchengineland.com)
As if this wasn't cool enough, Google is also bringing the beta version of their augmented reality walking navigation feature "Live View" to Android and IOS devices. If your phone supports ARCore or ARkit software then keep your eyes peeled for this! The arrows and directions are laid directly over your view of the real world, making it even easier than ever to find your way.
Search Marketing is Becoming More 'Human'
According to PPC expert, Mark Irvine, digital marketers should be working towards a more real-time marketing strategy. What does this mean? Irvine explained by demonstrating the effects of trending on Twitter:
(A slide from Irvine's SMX presentation, found on searchengineland.com)
As you can see, within one hour of trending on Twitter, Google searches had doubled and after 6 hours they'd increased fivefold. Irvine makes a strong argument suggesting that users 'discover on socials and search on Google'. Based on Irvine's findings, he suggests that after years of perfecting page copy and posting perfect images across social media, perhaps a more human-to-human approach is better. This means we should be keeping up to date with social trends and customer insights more than ever!
Google Had Indexing Issues
In the early hours of Thursday morning, Google was having indexing problems that meant new content wasn't being shown in search results. This was most noticeable in news results, where no amount of refreshing was pulling recent stories through. Articles were stunted at around 3 am Thursday morning. Luckily, Google confirmed that they'd resolved this problem, so all of your new content should be indexed as normal! Hooray!
To keep up with further news and updates from around the tech and digital marketing world, be sure to follow us on Twitter and check back next week!
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