It's the end of another busy week for us here at Designer Websites, and it looks like the rest of the tech and marketing world have been up to their eyeballs too! Once again there are a bunch of things on our radar that we'd love to share with you this week; from a double resignation at Google to 2020 website preparations. Intrigued? Just keep reading...

Photo from https://www.theverge.com/

Spotify Wrapped Takes the Internet by Storm

If you've ventured on social media anytime this week you might have seen images like this popping up all over the place. Well, that's because we've come around to the Spotify wrapped time of year, where listeners get an in-depth overview of their musical habits. That's right, those guilty pleasures and Disney-sing-alongs and Karaoke classics are about to be showcased for all to see! This year, Spotify has made their roundups social media-friendly, much to the disappointment of Apple Music users, who haven't been treated to these luxuries!

Google Co-Founders Step Down

It looks like some big changes to the Google management structure are beginning to take shape. Larry Page and Sergey Brin, currently CEO and President of Alphabet, are to step aside leaving Google CEO Sundar Pichai to take the reigns for Alphabet too. They've said they will remain in the company as active shareholders and board members!

Freshen Up Your SEO Strategy

The year is coming to a close and we're starting to see reminders that now is a great time for reflecting and adjusting your SEO strategy. 

If you've been focusing on building engagement on socials, writing engaging blogs or optimising your site content, it might be time to switch things up a bit! Why not dedicate some time to build some valuable backlinks, or pursue adding eye-catching video content to your site?

Start to plan your business goals for 2020 and consider how you can tweak your current strategy to suit them! Our SEO team always recommend at this time of year is a dose of healthy competitor analysis.

Take a look around competitor sites, find out what they've been doing, who's linking to them and make sure you haven't missed an opportunity to reach new audiences. You might notice your competitors holding festive competitions at this time of year, which is something your audience can really share and engage with!

Here are a few pointers to help you refresh your SEO strategy:

  • Check your existing site content and add extra information where you can. This will give returning users a little extra to read!
  • Consider adding videos to your marketing plan, a splash of eye-catching multimedia can really boost engagement
  • Build your social media following. Have you tried a Facebook boosted post this year?
  • Review your internal links and consider adding new ones, this will help Google better understand the layout of your site and potentially boost rankings!

These are just a few ideas to get you started, keep checking back to see our helpful SEO based blogs throughout the year. We'll see you next week for another DW roundup. Have a lovely weekend!