We have just launched a new transport jobs website for a haulage specialist in the UK. The client approached us with the requirement to create a sophisticated transport jobs website that effectively creates and promotes a community of haulage companies online. The 'community' can share transport jobs and advertise empty vehicles, which helps to make haulage companies more efficient and more profitable.
The website allows haulage companies to join, create a profile and upload empty vehicles or transport jobs. The administrator of the website then has control over website content, ports, user accounts etc.
It's a very clever system and provides a fantastic service to the haulage industry, hence the name Container Community is very apt.
If you are a UK haulage company and want to become more efficient and profitable then we thoroughly recommend 'Container Community'.
Many individuals new to the world of online marketing have no idea that their website’s name can impact greatly on the results they can expect to achieve from search engine optimisation. For this reason, it is an excellent idea to consult professional online marketers before deciding on the domain for your website. This can make the whole website optimisation process a lot more effective.
As you may already be aware, links to a website are incredibly important to high search engine rankings. The text associated with these links – known as anchor text – is one of the main SEO factors when it comes to optimising a site. Getting this text just right is of the utmost importance.
If you have picked the website name badly, i.e. very few people use that name to find your products or services online, then the SEO impact of the links bearing your website name will be minimal. For example a link to “Designer Websites Ltd” contains our keywords “Websites Designer” or “Websites”.
Traditionally, the branding of a business was critical to its success. Whilst branding is still very important it is obvious that it has become more important to be found on the Internet than almost anything else. These days the most appealing or witty business name is of little use unless you have a particularly large advertising budget and people are using the search engines to search for your specific business name.
When deciding on the domain name for your website some compromises may have to be made. In the majority of cases, the perfect domain name for your business will already be owned by a competitor. For this reason, it is essential to carry out keyword research into your market to find out if you can identify a niche that has been missed by the other businesses in your market. A perfect keyword to base your business and domain name around would be one that has a large number of searches, but a low level of competition. This will make it far easier to appear high up in the search engines, as there will not be such a large number of businesses battling against you.
For more information on any element of domain name choice or website optimisation contact Designer Websites Ltd.
Of the many methods a company can employ to optimise their website, we’d recommend you give text cloaking a really wide berth. SEO specialists’ views on the effectiveness of different SEO techniques differ greatly depending on who you speak to. However, text cloaking is a technique which is universally regarded as black hat and definitely one that reputable online marketers would stay well away from.
Text cloaking refers to the practice of showing differing content or URLs to users than is presented to the search engines. Serving up different results based on user agents is deemed dishonest, and can cause your site to be perceived as deceptive, resulting in its removal from Google’s Index.
The penalties for cloaking are severe and you will be caught, it is simply a matter of when. The first step will be your immediate removal from the major search engines, and often many of the less popular ones as well. And depending on the severity of the text cloaking, you may well be blacklisted. Blacklisting is as bad as it gets as far as search engine penalties go; not only will you have to begin the marketing of your site from scratch; you will also have to purchase another domain name.
This is why it is so important to be 100% sure of the intentions of any external party you pay to carry out your website optimisation. You should always use an ethical SEO organisation, as sustainable white hat methods will always outweigh any quick gain you may experience from unethical practices. It’s simply not worth the risk.
So why do people still use cloaking to improve their website SEO? That’s a good question actually, one to which we really don’t have the answer. With so many ethical methods to employ, we really don’t understand why anyone would run the risk of trying to cheat the search engines.
Here at Designer Websites we specialise in the production of high-end, functional websites which support ethical SEO techniques. For further information or for a quote from South Wales’ premier website developers, contact us today.
Importance of internal linking and site architecture for SEO
Meta tags are one of the first considerations in any website’s on-site SEO efforts. They are amongst the easiest on-site elements to change, and in the case of the meta-description, can influence what searchers see in search engine results. There are more meta tags than just those for the ‘keywords’ and ‘description’, and although there has been much debate over the value of such tags, skilfully written meta tags can greatly help with your website SEO efforts.
Which tags should be included in website design?
There are many types of meta tag, but those you should concern yourself with from an SEO point of view are:
Meta Content Type
This tag allows you to control how your site is rendered in a user’s browser. Failure to include this meta tag can result in an illegible page or faulty design. Web designers will normally use such a tag in the design process, but incorrect usage have a detriment effect on SEO as broken pages lead to high bounce rates.
Meta Description
The meta description tag is one of the most important, allowing you to describe your page to the search engines. More importantly however, many search engines use this description in their SERPs. This tag should therefore contain your targeted keywords and entice searchers to click onto your site; this is effectively your sales pitch.
Robots
The robots tag allows you to dictate whether a search engine follows links and indexes pages on your website. Although, this tag isn’t necessary for search engines to follow a link and index a page as they do so by default, even in the absence of a robots tag. You only need to concern yourself with this tag if you do not want a link followed or page indexed. It is also possible to use specific bot tags if you need a specific robot to perform an action.
Language
This tag can be used to dictate the primary language in which your site is written. This is rarely used in domestic settings but can be useful if you expand abroad or relocate to another country.
Source
This is a relatively new meta tag introduced by Google in a bid to identify the source of the news stories it ranks. Similar to social media where the authority of the author is considered as a ranking factor, we can expect source authority to become an important element of the search algorithm in the future.
Keywords
The keywords meta tag has long been discounted as a ranking factor mainly due to its abuse in the early days of website optimisation. This said, best practice dictates the keywords meta tag should still be included as you never know exactly which factors the search engines will deem important in the future.
Refresh
If your site is using this tag you should change it to a 301 redirect; this tag will have a negative effect on your website optimisation.
Used effectively, meta tags can reward your website with a real SEO boost. On the other hand, if you ignore the tags you can expect a negative effect on your website SEO. A good website designer will optimise your met tags for you. Here at Designer-Websites.co.uk we can ensure your website optimisation works for, and not against, your website.
We were approached by Direct Cane who are a leading Cane Furniture supplier for the South Wales area; they came to us with the requirement of designing a professional website to represent their Cane Furniture business. The website was to look good and perform well in the search engines for searches related to cane furniture and specifically in the South Wales region.
The website is located here cane furniture so if you are looking for a piece of furniture for your conservatory or garden then you simply will not find a better price and a more professional service, I am certain of that!
