There is absolutely no point having a website no one is going to be able to find. You could have a fantastic business plan, a market which is just ripe for the plucking, and the world’s most gorgeous website. That’s all well and good but how do your customers find you on the web.
What do you mean you’re on page 34 of Google? I’m not going to scroll through 34 pages to find your company, when there are hundreds of other reputable providers who can offer a similar product or service. So as a company, you need to make sure your website ranks highly on the internet search engines to bring in the targeted traffic; and here’s how you do it.
Write good content
Good website content is crucial for any well ranked website. It must be appropriate not just to the website, but also the specific page you’re targeting. Keywords: make sure they are placed in the correct places and throughout the body copy of the document. This alone will help your ranking over time.
Persistent content
Keep the site updated with fresh and relevant content. Whether you do this by updating pages regularly, such as blogs, news or an events section, or with the addition of features such as calendars, forums or newsletters; it is up to you.
Keep site navigation simple
Through a combination of menus, sub menus, a site-search function and ideally a form of site map, your site viewers must be able to access the content they’re looking for quickly. A general rule of thumb is that users should be able to access the content they want within three clicks. Otherwise they are likely to become frustrated and leave.
Give users what they want
Does your site contain all the information your users are likely to need? For example, if you owned a local takeaway, why not look into having an online menu and perhaps an online booking system? Maybe even a newsletter or a Twitter feed to keep your customers informed of any promotions you might have on.
Regularly review your site
Customers’ tastes change all the time and as new technologies become more readily available it is advised to adapt the website to reflect these changes. Mobile browsing has been on the increase for some time and is looking like a new technology which is here to stay. Developing a mobile friendly site will help you get ahead of your competition.
Here at Designer Websites we use our mix of technical expertise and commercial know-how, providing you with elegant, functional websites, which can be fully optimised for search engine success. Call us now on 0845 272 6813 to take things further.
