Having worked with the company behind Safety Life Gear on previous occasions, we were recently approached by them again, as they had decided to expand their existing business by branching out into branded workwear. Pleased with the results we had achieved for their other businesses, Designer Websites were their first choice when setting up this new venture, as they knew we could deliver an engaging and user-friendly e-commerce web design.
Safety Life Gear's new website allows users to browse an extensive selection of workwear and PPE, covering everything from hospitality aprons to hard hats. This selection is comprised of items for men, women and children, including a vast selection of accessories as well as clothing items. The majority of these items also come with the option to personalise them with company names and logos, offering you the option to choose between plain and branded clothing.
Due to our previous work with the company, it was important to us that the design and branding of the site was consistent with their previous websites, which is clear in everything from the logo placement to the menu style. We also wanted to ensure that the site was as easy to use as possible for customers, which is why we implemented a quick and simple customization process. Under each product there is a 'Branded from' and 'Blank from' button, which makes it simpler and more efficient for customers to place their order and check out. Once the user has selected the branded option, they can upload their desired branding and select from a range of placement options, making the order process as hassle-free as possible.
As well as making the design work for customers, we were also keen to ensure that the company could make their own changes with ease and efficiency, via the straightforward CMS system. The company is able to manage everything from homepage banners, to featured products and page content, making it easy for them to add new products and advertise offers.
You can view the new Safety Life Gear website. To find out more about our web design and branding services, please contact us today.
When it comes to web design
, there are a lot
of pitfalls to be aware of. Whether it's doing something you shouldn't or failing to do something you should, one mistake can ruin your entire online presence, so it's important to keep your wits about you!
Here, courtesy of our professional web design team, are five do's and five don'ts for you to bear in mind when you're putting together your company's website...
- DO get straight to the point. The average web user prefers not to stay in one place for too long, so when you're designing your website, be sure to put the crucial details (i.e. what you offer and how to get it) front and centre.
- DON'T put style above functionality. We've no doubt that you're an artistic genius capable of designing a web page that belongs in a gallery, but appearances shouldn't necessarily be your top priority when it comes to creating a successful business website. Instead, focus on providing a straightforward, elegant experience for the end user, and tailor your design to complement this.
- DO be consistent. Each page of your website should have the same basic look and layout as the next, as this will give users a smooth, seamless journey through your site. Of particular importance is the site menu - if this crucial navigation element changes or moves around as users browse your website, those users will quickly get frustrated and go elsewhere. However, we also recommend keeping a close eye on less obvious factors such as fonts and branding; keeping these things consistent at all times will ensure that your company looks professional to site users.
- DON'T use Comic Sans. This 'fun' font looks extremely childish, and it is almost never an appropriate choice for a professional business website.
- DO stick to a simple colour scheme. Using too many colours will make your website hard to read and unpleasant to look at. Stick to just two or three colours to keep everything striking and easy on the eye.
- DON'T forget about your mobile users. The number of people using smartphones and tablets to browse the web is increasing every day, and so it's becoming more and more important to ensure that your website looks just as good on these devices as on a desktop PC. A good way to achieve this is with a responsive design that changes to fit the screen on which it is viewed.
- DO show off your social media accounts. The power of social media has grown exponentially in recent years, and few business can afford not to be seen on Twitter and Facebook these days. Incorporating your company's social accounts into your website is a great way to gain followers and boost your visibility; obviously, you'll want to include links to your various profiles, but you may want to go one step further by integrating social media feeds into your site's design, allowing visitors to see your latest tweets, pins and posts as soon as they arrive on your homepage.
- DON'T stuff too much in. When designing your website, aim for brevity and simplicity - don't pack each page with dozens of images and reams of text, as this will create a cluttered look that makes it difficult for users to find the information they need.
- DO keep analysing, measuring, and making improvments. Like great art, a good web design is never finished! After your website goes live, you should use Google Analytics and other tools to continuously monitor its performance and tweak your design as necessary. Are people clicking on that button? How does it compare with the other button on the other side of the page? Should you move it elsewhere, make it bigger, or scrap it entirely to make room for something else? These questions can be answered with the help of things like goals and event tracking, so keep a close eye on how people interact with your site and never stop looking for potential improvements!
- DON'T use Comic Sans. Please. We know we said this already, but it bears repeating. Refer to www.comicsanscriminal.com if you don't understand the issue here.
We handle email marketing
for quite a few clients here at Designer Websites - this involves designing each individual campaign and, once the client has signed off on our design, converting and sending the mailer to that client's customer base.
Having done this every week for several years, we now have a pretty good idea of what works and what doesn't when it comes to email marketing campaigns. Here are some top tips from our professional web design team:
- Keep your prime content above the fold. People get a lot of emails nowadays, and if your customers have to scroll down to find out why you're emailing them...well, they won't. They'll delete your message and move on to the next one. That doesn't mean you can't put anything under the fold, but you should definitely put the 'meat' of your mailer right at the top if possible.
- Brand strongly and consistently. You want to make sure that the recipients of your email know who it's coming from. You also want to make sure that, if they click through to your site, the transition from email to web page is as smooth as possible. Consistent branding is essential for both of these goals - make sure your company name and logo are exactly the same in your mailers as on your website, and make sure that they're prominently displayed in both places too.
- Use your best images. If you're promoting products in your mailer, make sure you've got decent photos of them. Images are what make people click, and the better your images are, the better your CTR (click-through rate) will be.
- Don't go overboard. There's always the temptation to cram as many different products and offers into a mailer as possible, but with this sort of thing, less is almost always more. A single clearly-stated, well-presented promotion will elicit a better response from your customers than a confusing, overcrowded jumble.
- Check your landing pages. What page(s) are you linking to from your mailer? Is the content of your email campaign an accurate reflection of the corresponding content on your website? If not, you'll probably see a lot of people clicking through to your site and then leaving right away because they couldn't find what the email promised them.
- Put some thought into your subject line. The subject line is the single most important element of any email marketing campaign - after all, if nobody's interested in your subject line, they won't even bother to open your email and see what you've sent them. Do your best to write something that will grab the attention of your customers without looking too much like spam. Oh, and be sure to triple-check your spelling - nothing will kill the recipient's trust more quickly than a typo in the subject line!
Would you like our professional web design team to handle your email campaigns for you? Click here to request a quote, or give us a call on 01446 339050!
First Encounters Ultrasound
is a company that provides private pregnancy scans for expectant parents. They have state-of-the-art clinics in Bristol, Cardiff, and Swindon, and are among the UK's leading experts on 3D/4D ultrasound technology.
While First Encounters offer a variety of different scan packages, the company specialise in 4D ultrasound scans, which allow you to get a detailed look at your unborn baby:
We recently designed a new website
for First Encounters Ultrasound, and since then, they've seen a major boost in traffic and enquiries. The new and improved version of their website (www.firstencounters.co.uk)
went live on the 2nd of June 2015; the following thirty-day period saw an 18.79% increase
in organic Google traffic. That's almost 800 extra visitors
over the course of just one month!
Traffic stats from Google Analytics.
This additional traffic comes thanks to some superb organic rankings. At the time of writing this post, the website now appears on the first page* of Google results for a number of relevant keywords, including 4d scan, 4d pregnancy scan, and gender scan (*please note that Google results may vary based on your location).
Responsive Design & Mobile Traffic
One of the biggest driving factors behind the decision to redesign the First Encounters website was the continuing swing away from desktop computers and towards mobile browsing. The First Encounters team wanted a site that would look good and function well on smartphones and tablets (as well as on larger devices), and our web design specialists rose to the challenge as usual, creating a responsive, user-friendly website that adapts to any screen size:
We are very proud of the website that we created for First Encounters, and sure enough, our efforts to make the site 'mobile-friendly' yielded great results. After the new site went live, First Encounters saw a 66% increase in mobile traffic, and a 27% increase in traffic from tablets:
Stats from Google Analytics.
PPC Advertising: Google AdWords
Once we had completed the new First Encounters website, our PPC specialists
were asked to take over the company's Google AdWords account. Within thirty days, we had increased the site's AdWords traffic by a spectacular 90%
(roughly 1,160 extra visitors
) - and all without any change to the company's AdWords budget!
First Encounters received a total of 315 bookings in June 2015 - their highest monthly total to date! Here's what Warren Boulton, the company's Commercial Director, had to say about this outcome:
"As a company targeting a particular audience within a specific demographic, our website is the foundation of our marketing strategy. However, in recent times, it had become increasingly evident that our continued growth and development in both existing and new territories would require an online presence that reflected the changes in SEO criteria, combined with compatibility across the multitude of devices from which our site is accessed.
"In response to these demands, Designer Websites have developed a fully responsible website that provides clear functionality across all platforms, particularly the mobile and tablet devices that our clients commonly use. The search engine optimisation used in conjunction with this design has enabled us to achieve the #1 in many Google organic listings within one month, and their continued support with social media and news blogging further assists with this cause.
"The Designer Websites team are friendly, professional, and extremely knowledgeable, delivering results in a timely manner and providing a highly commendable service from an extremely trustworthy organisation."
Can we help your company to succeed online? Would you like us to create a mobile-friendly website for you, or manage your AdWords accounts? Whatever you need, you can get a quote here.